Xinhua News Agency, Beijing, October 30 (Reporter Zhang Xiao, Lu Chang) On October 30, the Beijing Municipal Transportation Commission, the Public Security Traffic Management Bureau of the Beijing Municipal Public Security Bureau and the Beijing Municipal Bureau of Ecology and Environment issued and implemented the Notice on Taking Temporary Traffic Management Measures to Deal with Heavy Air Pollution.

　　The circular mentioned that in order to cope with heavy air pollution and protect public health, in accordance with the provisions of the Beijing Emergency Plan for Heavy Air Pollution (Revised in 2023), when the emergency headquarters of Beijing issued a red and orange warning for heavy air pollution, temporary traffic management measures were taken for motor vehicles (including vehicles with temporary license plates) driving on roads within the administrative area of Beijing.

　　The circular shows that during the red warning period of heavy air pollution, the official vehicles of party and government organs at all levels in Beijing, social organizations, institutions and state-owned enterprises affiliated to Beijing will stop driving for 30% of the total number of vehicles on the basis of single and even number driving measures. Construction waste, muck and gravel transport vehicles are prohibited from driving on roads within the administrative area of Beijing all day (except pure electric and hydrogen fuel cell vehicles). Light gasoline vehicles (including driving school coaches) with national emission standards 1 and 2 are prohibited from driving on roads within the administrative area of Beijing all day. From 3: 00 to 24: 00 every day, motor vehicles (including driving school coaches) with emission standards of Grade III and above will be driven on a single day and even days according to the tail number of the license plate (odd numbers are 1, 3, 5, 7 and 9, and even numbers are 2, 4, 6, 8 and 0), and motor vehicles with English letters at the tail number of the license plate will be managed as No.0; At the same time, Beijing suspended the implementation of regional traffic management measures during peak hours of working days; However, from 7: 00 to 9: 00 and from 17: 00 to 20: 00 on weekdays, motor vehicles from other provinces, autonomous regions and municipalities are prohibited from driving on roads within the Fifth Ring Road in Beijing (including the Fifth Ring Road). Diesel trucks with national four emission standards issued by Beijing Municipality with license plates (including temporary license plates) are prohibited from driving on the road (except those confirmed by relevant administrative departments to ensure the transportation of production and living materials in this city and transport fresh agricultural products in whole vehicles).

　　The circular also stipulated temporary traffic management measures during the orange warning period of heavy air pollution and the types of motor vehicles in Beijing that are not restricted by the circular. The circular reminds that during the period of taking temporary traffic management measures, other traffic management measures in Beijing are still valid except for the implementation of the provisions of this circular. The Beijing Municipal Public Security Traffic Management Department will deal with motor vehicles driving in violation of regulations according to law.

Text | Rhino Entertainment Shen Wanting

Editor | Park Fang

In this Spring Festival drama market, short plays are a bit popular.

First, a small program short play "I became a stepmother in the 1980s" overtook on social media, then Tencent’s video short play "Give her a handle" rushed to the top two in Weibo’s hot search list, and Rainbow starred in Tik Tok’s short play "Big New Year’s Day", which triggered a heated discussion …

Behind the heat and traffic is the high demand for short drama content, and the scheduled operation of short drama Spring Festival files by platforms, content companies and other parties.

A short program to recreate the myth of "getting rich"

After a period of silence, the short play of small programs took on a "splash of wealth" during the Spring Festival in 2024. What I have to mention here is "I became a stepmother in the 1980s" (hereinafter referred to as "stepmother"), which rushed to the second place in the DataEye short play heat list on February 12th.

This is a paid vertical screen short play, each episode lasts for 1-2 minutes, with a total of 82 episodes, which can be finished in two hours. To put it simply, "Stepmother" is a female short drama that makes people "go to the top". It belongs to the rural love theme in the era when the short drama market is scarce. It is probably about a female college student who went back to the second marriage pig farmer who married in the countryside in the 1980s and became the stepmother of two children. The two of them went through five hurdles and cut six generals all the way and lived a happy life.

Since the show was launched, the related content has quickly attracted widespread attention on social platforms such as Tik Tok and Weibo. As of February 19th, the topic # I became a stepmother in 1980s has been played 500 million times in Tik Tok. And according to the data released by New Wrist and Whip Cowboy, the drama topped the list of short plays in Tik Tok on the second day after its launch. On the Weibo, actor Su Lihe, who plays the male lead, also attracted a lot of "face powder" because he bumped into male stars such as Wallace Huo and Sean Xiao.

Not only that, this drama once again shows the myth of "getting rich" in the short drama industry. According to industry sources, the shooting cycle of "Stepmother" is only 10 days, and 80,000 yuan was invested in the later period, but the single-day recharge was as high as 20 million yuan. This input-output ratio is really amazing.

The reasons for its going out of the circle are as follows: firstly, it is attributed to the fact that it has no "urine point" feeling in the whole process and the people who are in line with the aesthetics of the majority of the audience. The female host is full of firepower and never has internal friction. The male host has the face and money and unconditionally trusts the female host, giving the audience a "breast-opening" viewing experience. Secondly, the male and female protagonists are online, and the drama party makes full use of this to make a big fuss about the publicity. In addition to the male coach being like a "top-notch", the female protagonist looks a bit like Han Xing Sulli in those days. In short, this wave of popularity was "rubbed" by Stepmother.

Of course, the offensive of short programs during the Spring Festival is not limited to this. Many short plays, including "Mr. Li, you are looking for the wrong wife", "The Attack Plan of Ill-tempered Villains", "the Year of the Loong’s Return to the Home with Great Prosperity" and "Emperor of Kowloon", are widely circulated on various social platforms. Among them, the urban romantic comedy "Li Zong, you have the wrong wife" from the same producer as "Stepmother" ranked first in the DataEye short drama thermal list for three consecutive days, which is also simple and rude "cool" and high configuration of handsome men and beautiful women.

However, objectively speaking, no matter the content or production, these short programs are still far from the short dramas of various video platforms, and problems such as routinization and roughness still exist. However, we must also admit that the creators in this field are always good at providing immediate emotional value to the current audience. If we find the key points of publicity again, it should not be difficult to obtain short-term high returns.

Long and short video platforms "align" with fine short plays

Small programs and short plays are hot in the Spring Festival file, and the long and short video platforms are also full of smoke.

Before the Spring Festival, the Network Audio-visual Department of the State Administration of Radio, Film and Television focused on promoting 16 excellent mini-short plays launched during the Spring Festival, and Tik Tok and Aauto Quicker also officially announced the film list in advance. At present, all platforms have come up with projects at the bottom of the box to welcome the first Spring Festival file belonging to short plays, and the market response of many works has reached the level of hit.

The long video platform represented by Aiyou Tengmang has not promoted short plays as much as long ones, but there are still short plays that give surprises in terms of popularity and word of mouth.

In terms of popularity, Tencent video’s costume love miniseries "Give her a handle" is outstanding. After it was launched, the popularity in the station quickly broke through 20,000 and reached the top of the cat’s eye short drama list for several days in a row. # Jewel Lee gave her a handle #, # gave her a handle with great stamina #, # gave her a handle he or be# and other topics have repeatedly boarded the hot search in Weibo.

The play is directed by Zhou Xiao, the director who has created many well-known short plays, such as "This man is a little cold" and "Ten Thousand Slags at the Phoenix", and starred by Jewel Lee, a popular actor in the short drama industry. The plot focuses on sadism, complicated relationships between characters, crazy literature, and a lot of other elements.

In terms of word-of-mouth, "Young Master and Me" of iQiyi’s "Little Funny Theater" got a score of 7.4, which is a good result in the short drama market. As a derivative customized short drama of the Aiqiyi ace comedy variety "The Annual Comedy Contest", the drama was created by the Aiqiyi Sesame Pod Studio, which produced many comedies such as "Broken Elite" and "Love Apartment 5", and incorporated many elements such as the Republic of China, modernity, martial arts, infinite flow, etc., so that the industry can once again see the feasibility of the linkage between variety and drama.

On February 8th, the mini-drama "Aunt’s World New Year’s Eve" focusing on the elderly was jointly broadcast on Mango TV and Tik Tok, and then landed on Hunan Satellite TV, which became the first work of both sides after the release of the "Excellent Short Drama Support Plan". The drama was once on the hot list of Tik Tok during the Spring Festival. In addition, The Little Beast and the Demon Catcher, which was created by Escape from the British Museum’s creative team, has been broadcast on Mango TV, Tik Tok, Aauto Quicker, Bili Bili and other platforms. As of February 19th, the average praise of the drama in Tik Tok has exceeded 1 million.

On February 17th, the micro-short drama "Flying Youth" launched on Youku focused on the theme of rural cultural tourism in the new era, and deeply integrated the beauty, food, culture and plot, which conformed to the mainstream trend of the short drama industry.

Short video platforms, represented by Tik Tok and Aauto Quicker, pay more attention to the Spring Festival file of short plays, including single-film publicity, in-station drainage, and the participation of head film and television companies and famous actors.

Tik Tok is dominated by short dramas derived from popular movies or long dramas, such as "Beyond it" derived from the animated film "The Lion Boy". A Juan, My Way Home is Windy, which is adapted from the hit TV series Go to a Windy Place, and Tianya little nyonya, a derivative of the long drama little nyonya, etc. There are also many production companies behind them, such as Baina Qiancheng, Huace Film and Television and Changxin Media.

It is noteworthy that the urban family short play "The Great New Year’s Day" starring Rainbow and Li Chuan has caused extensive discussions after it was launched in Tik Tok, and most of them focused on the disputes on topics such as "Rainbow went to play a short play" and "Rainbow responded to play a short play". The play, jointly produced by Perfect Film and Tik Tok, is the perfect follow-up to "Full-time husband training plan" and "Wake up! Another short drama with realistic theme after "Love Brain", the production standard is a long drama.

The star effect is even more obvious in Aauto Quicker. Four of the six short dramas of the Spring Festival are performed by stars. Among them, three short dramas of stars, I Open a Bar in Dasong, Yuanyang Duane and Super Sitting Class, which are co-operated with Tmall, have assembled a number of long dramas such as Zhang Xiaolong, Xi Lan, Chun Li, Andrew and Guo Xiaoting. Song Muzi and Qiao Shan were invited to the star short play "All the Way Home" by JD.COM Auto and Aauto Quicker. However, compared with Tik Tok, the short plays launched in Aauto Quicker before and after the Spring Festival are not strong in overall popularity, but they are still profitable in business.

The Spring Festival holiday has ended. Judging from the competition pattern of short dramas in this year’s Spring Festival, short dramas will still be the focus of all platforms in 2024, and "quality" will become more and more mentioned words. What needs to be vigilant is that quality is the general trend, but we should also avoid putting the cart before the horse. The investment in stars, clothing and other aspects can certainly be icing on the cake, but the improvement of content quality is the most important thing.

　　In 2022, the movie market of Spring Festival ended with a box office score of 6.6 billion, and won the second place in the box office history of China Spring Festival. Although it did not exceed last year’s 7.8 billion, it has been considered by the industry as a positive signal in the "post-epidemic era". Next year, what other movies are expected to hit the big screen and surprise the audience?

　　The main melody blockbuster is still wonderful.

　　Tony Leung Chiu Wai, YiBo and Zhou Xun lead The Unknown.

　　The high box office and high reputation of The Battle at Lake Changjin and Watergate Bridge of Changjin Lake once again prove that China’s new mainstream blockbusters have become the audience’s first choice. And this year’s next new mainstream blockbuster will have a good performance, and the most worthy of the audience’s expectation should be "Nobody".

　　The film "Nobody" focuses on the mysterious hidden front and tells the story of underground workers risking their lives to send information and defend the motherland with their lives and blood. The film’s lineup is quite strong, directed by director Cheng Er, starring Tony Leung Chiu Wai, YiBo, Zhou Xun and Eric Wang. Just looking at the list of participants, the audience has begun to look forward to the performance of the acting school.

　　This time, The Unknown focuses on the revolutionary period from 1937 to 1945. Cheng Er revealed that Shanghai was in a "difficult moment" at that time, and countless underground workers courageously fought for the victory of the China Revolution with their obscure dedication. This film hopes to show the struggle of the "unknown" in detail and take the audience to see a world that they have never seen before. As the third part of Bona’s Trilogy of Victory in China, it remains to be seen whether Unknown can open up a new realm for Chinese spy films.

　　Xin Yukun’s third feature film, Interpol in China, has attracted much attention this year. The film is based on the story prototype of the "Su Xiangyu series of gun robbery and murder cases" that the police cracked for eight years in 2012.

　　In addition, Siu Fai Mak directed, Zhao Peng scripted, starring Johnny, Bai Baihe and Claudia, and "The Prosecutorial Storm" featuring Wang Qianyuan and Bao Beier will also be released this year. This is the first commercial crime film focusing on prosecutors in China. Based on a real case, it tells the story of how prosecutors take responsibility and act in the fight against evil.

　　The sixth generation directors frequently have surprises.

　　New works by Wang Xiaoshuai, Guan Hu and Lou Ye.

　　Fertile Soil is a film directed by Wang Xiaoshuai, with Ouyang Wenxin, Yongmei, Zu Feng, Molly, Li Jun, Wang Jingchun, Ligeng Si, etc. It is the second part of Wang Xiaoshuai’s trilogy of homeland after Forever, based on Li Shijiang’s short story Grandpa’s Trick, and tells a story about rural family life.

　　Yongmei cooperated with Wang Xiaoshuai again after Forever, and played Muyue, the mother of a small fertile soil, in Fertile Soil. Zu Feng, an actor who has just cooperated with Wang Xiaoshuai in the online drama "The Mystery Fog in the Eight Corners Pavilion", plays the father Laochuan in the film. In addition, the actor Molly plays the old wine in the film, and the actor Li Jun plays the grandfather of fertile soil. The film was launched in Jingyuan County, Baiyin City last September, and it is expected to meet the audience this year.

　　Guan Hu, who is the same as Wang Xiaoshuai as the sixth generation director, introduced a new work, Dogville, which was written and directed by himself. The film tells the story of a small town in northwest China more than ten years ago. In order to make a living, Jiro joined the folk dog catcher, where he hauled stray dogs all day long. A stray dog came into his life and gradually developed feelings with him. Jiro’s compassion for life is slowly awakened, and in order to save more stray dogs, he takes active action. "Dogville" started filming in a low-key way as early as September 2021, and it is reported that the film will be released this year.

　　The film "Three Words" by Lou Ye, the sixth generation director, has attracted people’s attention since the cast was exposed, starring Jackson Yee, Chun Xia, Li Xian, Zhang Yu and others. The film takes a character’s memory as a clue to the development of the story, telling the story that he once lost his love for the person he likes because of lack of courage, and once struggled with his friends with fate.

　　The film directed by Lou Ye has a distinct personality and is good at portraying characters, while Jackson Yee has become more and more colorful in performance because of Xiaobei in Better Days, Wei Yihang in A Little Red Flower and Wu Wan Li in The Battle at Lake Changjin. I wonder what surprises will be brought to everyone in this film.

　　The famous director made a breakthrough in his new film.

　　Look at Zhang Yimou, Gu Changwei and Chen Sicheng.

　　Director Zhang Yimou’s diligence and talent are obvious to all. Directed by Zhang Yimou and starring Lei Jiayin, Zhang Guoli, Yu Hewei and Zhou Dongyu, As Hard as a Rock has been "waiting to be released" by the audience. The film tells the story of an ordinary young policeman who works in the criminal identification center of the municipal bureau. In order to protect the safety of the people, he started a thrilling investigation trip. This is the first time that director Zhang Yimou has directed an urban gangster film. The film has replaced the traditional classical composition with a modern shooting style. In the play, director Zhang Yimou will present crime and humanity with fresh handwriting.

　　Gu Changwei, who is also the "fifth generation" of director Zhang Yimou, also has a new work "Hedgehog" coming soon. The film, starring Ge You and Karry, is adapted from Zheng Zhi’s short story "Fairy Disease", which tells the story of Wang Zhantuan and his nephew Zhou Zheng, a strange couple who forgot to make friends. They are "heterogeneous" in the secular world, but they are normal people in each other’s eyes, and they have experienced a unique absurd past in Northeast China.

　　"Hedgehog" was finished on January 19th this year, and Ge You played the role of the earthly man Wang Zhantuan, trying the role of a mental patient for the first time. Karry subverts the image and plays the self-abased and stuttering teenager Zhou Zheng. In the previously released trailer, the lens came to an abrupt end with Wang Zhantuan’s sentence "You are not sick", which was thought-provoking. Is there a "disease" how to define it? Where does the so-called "disease" come from and how to recover? Northeastern dialect dialogue with its own sense of joy is matched with spicy human inquiry, showing a unique black humor. The beginning of the film makes people wonder how director Gu Changwei will tell this story.

　　It is worth mentioning that the filming of Hedgehog is the re-cooperation between Ge You and Gu Changwei after Farewell My Concubine for nearly 30 years. Gu Changwei’s works attach importance to humanistic care, and look at the bottom groups of society. As a favorite actor, Ge You’s comedy style can often add bright colors to heavy themes. When Gu Changwei’s humanistic spirit collides with Ge You’s comedy characteristics, it is expected that generate will have a wonderful chemical reaction.

　　Another comedy, Mozart in Outer Space, is also eagerly awaited. It is a sci-fi and comedy film written and directed by Chen Sicheng and starring Bo Huang and Rong Zishan. The film tells the story that Ren Dawang (Bo Huang) is bent on cultivating his son Ren Xiaotian (Rong Zishan) who likes astronomy into a piano player, and the mysterious alien Mozart helps Xiaotian and his father start a life of wits and courage after his unexpected appearance.

　　Chen Sicheng plans to create a cute king who has influenced generations like Doraemon through this film and become an "outer space trilogy". The film was released at the end of 2020, but it was not released in the summer of 2021 because the post-production stage exceeded expectations. It is speculated that the film may be released this summer.

　　Text/reporter Xiao Yang Coordinator/Liu Jianghua

Jing Jian Fa [2022] No.121

District People’s governments, relevant departments and units:

　　The year 2022 is a crucial year for the comprehensive promotion of the "14 th Five-Year Plan" work. In order to speed up the establishment of a housing security system with multi-agent supply, multi-channel security and simultaneous rent and purchase, we will do a solid job in the construction of affordable housing during the "14 th Five-Year Plan" period. With the consent of the municipal government, the construction plan of the first batch of affordable housing projects in 2022 is issued to you, please implement it carefully. The relevant work requirements are as follows:

　　First, strengthen plan management

　　(1) the commencement plan. There are 71 projects included in the commencement plan and about 77,400 houses, including 51 projects planned to start in 2022 and 51,500 houses; There are 20 projects and 25,900 sets of houses to promote the preliminary procedures. Among the projects to be started during the year, there are 1 public rental project, about 1,400 sets, 23 guaranteed rental projects, about 23,000 sets (including 7 collective rental projects, about 13,200 sets, 11 competitive construction projects, about 2,400 sets and 5 other projects, about 7,400 sets), and 22 resettlement projects, about 23,300 sets.

　　(2) Completion plan. There are 61 projects included in the completion plan, with 77,500 houses. From the room type, there are 0.51 million public rental houses, 0.9 million collective rental houses, 10,100 property houses, 52,500 directional resettlement houses, 0.700 price-limited commercial houses and 0.600 affordable housing. For projects that are included in the commencement plan of each district, the requirements of Beijing Urban Master Plan (2016 -2035) should be strictly implemented, the planning conditions should be stabilized as soon as possible, and the site should be cleared, especially for collective land rental housing projects and resettlement housing projects involving people’s turnover. All districts should further strengthen overall coordination to ensure that construction can be started in an all-round way before the end of the year. For projects included in the completion plan, we should focus on the project quality, completion acceptance, clear completion schedule and delivery as scheduled.

　　Second, strengthen the main responsibility

　　The district governments are the first responsible subjects for the implementation of the project plan, so they should strictly implement the main responsibilities and organize the start, completion and commissioning of the projects in this district in a safe and orderly manner. Do a good job in land acquisition, demolition and house expropriation in accordance with the law and regulations, and create conditions for the project to enter the site. Supervise the project unit to actively implement the main responsibility of the project construction, implement it in strict accordance with the planning approval documents, maintain the seriousness and authority of the planning, and scientifically formulate the project time limit plan and capital investment arrangement. Guide and supervise the project units to bid for planning, construction and other procedures in time, and realize the "closed-loop management" of examination and approval. Take the lead in organizing the implementation of municipal infrastructure around the project, take the lead in organizing the handover and reception of public service facilities of the project, and ensure that the project is delivered on schedule.

　　It is necessary to actively implement the opinions of the Central Economic Work Conference and the General Office of the State Council on accelerating the development of affordable rental housing (Guo Ban Fa [2021] No.22) and Beijing’s implementation plan on accelerating the development of affordable rental housing (Jing Zheng Fa [2022] No.9). During the "Tenth Five-Year Plan" period, we will effectively increase the fundraising for the construction of affordable rental housing, and on the basis of further increasing centralized new construction and allocation, through reconstruction, transformation and standardization. It is necessary to improve the ideological position, fully understand the importance and necessity of raising funds for the construction of affordable housing, and ensure the completion of the annual task.

　　Third, speed up the formalities for examination and approval

　　All relevant departments in urban areas should continue to optimize the examination and approval process, speed up the project procedures, establish the city’s awareness of optimizing the business environment, conscientiously implement the requirements of optimizing the examination and approval system for affordable housing, classify and simplify the examination and approval according to the land supply mode, speed up the relevant procedures such as planning permission and construction permit for construction projects, and work together to promote the project to start as soon as possible. For projects such as "one meeting and three letters", under the premise of ensuring that the project starts and is completed on schedule, we should improve the procedures of land supply and property rights handling as soon as possible, and ensure that the government land revenue is fully in place for projects involving paid land transfer.

　　Fourth, improve the quality of construction

　　Adhere to high starting point planning and design, high-quality construction and high-quality management, and strictly implement the expert review system. Strengthen post-event supervision, establish a positive and negative list system for construction and design units, and reward the excellent and expose the bad. All kinds of affordable housing should strictly implement the relevant construction standards, create livable green residential areas, implement assembly-type construction according to the policy, hand over the finished products, implement the system of model rooms and pre-inspection, and build high-quality and high-quality projects.

　　Strengthen the quality control in the construction process of affordable housing, and implement the insurance for potential defects in project quality. The urban housing and construction department will further strengthen the supervision and enforcement of affordable housing and the frequency of supervision and inspection, strictly supervise the time sequence of the project, do a good job in the supervision of project quality and safety, focus on the supervision and inspection of foundation, main structure and use function, and find out that there are quality hidden problems such as falling off the insulation layer of the external wall and cracking the wall, and deal with them severely according to law. To implement the Interim Measures for the Administration of Insurance for Potential Defects in Housing Project Quality in Beijing (Beijing Zhengban Fa [2019] No.11), all construction units shall insure the insurance for potential defects in project quality as required, and strengthen the management and protection of hidden dangers in affordable housing quality.

　　V. Accelerate the construction of supporting facilities

　　District governments should strengthen pre-judgment, increase investment, determine the main body and scheme design of supporting municipal infrastructure construction as soon as possible, implement funds, focus on dispatching areas with outstanding supporting facilities, and control them throughout the construction period. In particular, collective land rental housing projects should focus on the surrounding municipal supporting construction. If the land is clearly built by the construction unit in the conditions of open land transaction, it is necessary to strengthen supervision and management and implement it in strict accordance with the agreed conditions. Municipal professional companies and the main body of affordable housing construction should give priority to investment, speed up organization and implementation, and ensure that municipal infrastructure and policy housing projects are started and put into use simultaneously.

　　For all kinds of municipal infrastructure and residential public service facilities for the construction of affordable housing projects, the district governments should urge the relevant units to carry out timely completion and acceptance, and take the lead in organizing the handover and reception work to ensure timely operation. Resolutely avoid the situation that the supporting facilities are imperfect or not handed over, which will affect the occupancy and delivery of the project.

　　Sixth, strengthen overall coordination

　　The district governments should make overall plans to promote the construction of the project, and the relevant departments of the district should give guidance to form a joint force to accelerate the work of project establishment, planning and design, and approval of construction permit procedures.

　　For the key and difficult issues that need to be coordinated by the relevant municipal departments in the process of work promotion, each district can report to the municipal departments for research and handling according to the division of responsibilities. The relevant departments of the city should effectively increase support and guidance to ensure the smooth progress of the annual construction plan and the smooth start and completion of the project.

　　Seven, increase the intensity of information disclosure

　　All districts should strictly follow the requirements of government information disclosure and earnestly do a good job in information disclosure of affordable housing construction. At the same time, we should take further effective measures to actively accept social supervision, and invite NPC deputies, CPPCC members, citizens and the news media to participate through activities such as "site open day" to further expand the public’s right to know, participate and supervise.

　　I hereby inform you.

　　Annexes: 1. Table to be included in the construction plan of the first batch of affordable housing in 2022.

　　　　　2 to be included in the first batch of affordable housing completion plan in 2022.

Beijing Municipal Commission of Housing and Urban-Rural Development　　　　

beijing municipal commission of development and reform　　　　

Beijing Municipal Commission of Planning and Natural Resources　　　　

April 21, 2022　　

　　Cctv newsOn March 30th, the the State Council Joint Prevention and Control Mechanism held a press conference. The relevant person in charge of the Ministry of Industry and Information Technology introduced the situation of the manufacturing industry’s resumption of production and answered questions from reporters.

　　journalistThe industrial chain of electronic enterprises is relatively long. What is the current situation of this kind of enterprises returning to work and production? What measures will be taken to support the coordinated resumption of production in the industrial chain?

　　Xu Kemin, Director of Industrial Policy and Regulation Department of Ministry of Industry and Information TechnologyAt present, the average re-employment rate of the electronic information industry has reached 95%. From the perspective of key enterprises, the re-employment rate of SMIC, BOE, Huaxing Optoelectronics and other enterprises has exceeded 90%; Huawei has resumed work in an all-round way, and the compound yield is stable at 90%; 810,000 people have resumed work in 27 major factories of Foxconn, with an overall resumption rate of 93.7%. Nearly 100 core supporting enterprises have resumed work and production, which has driven more than 10,000 small and medium-sized enterprises in the upstream and downstream to resume work and stabilize the global supply chain. From the perspective of major projects, major projects such as Changjiang Storage, Changxin, Huaxing Optoelectronics and Visionox are progressing smoothly.

　　The electronic information industry has the characteristics of a long industrial chain, which is highly dependent on the supply chain system. The upstream and downstream enterprises in the industrial chain need to work together to resume production. In this regard, the Ministry of Industry and Information Technology has mainly taken three measures: First, providing accurate services for enterprises. Establish "early communication" with key enterprises — The "late feedback" mechanism, through telephone, WeChat and video conference, can grasp the first-hand situation and enterprise demands in real time, coordinate and solve problems in a targeted manner, and provide accurate services.

　　The second is to promote the resumption of production across regions and the entire industrial chain. Establish a cross-regional daily coordination and communication mechanism, guide local authorities at all levels to solve the problem of enterprises returning to work in real time, and follow up and implement them one by one. For example, in some areas, three-level work classes have been set up in provinces and cities. In solving the problem of returning to work, foreign employees are brought back to work through special trains and buses, and professional forces are coordinated to conduct nucleic acid testing on isolated employees, providing isolated buffer dormitories.

　　The third is to coordinate and solve the demand for epidemic prevention materials. Help enterprises coordinate the urgent need for epidemic prevention materials such as forehead temperature guns, automatic thermometers and masks. At the same time, promote enterprises to use the Internet, big data, cloud computing, artificial intelligence and other new generation information technology means to ensure the resumption of work and production.

　　Container ships berthed at Shanghai Yangshan Port. People’s vision

　　"Blocking points" increase, one cabin is hard to find, and one box is hard to find … … Since the second half of last year, affected by the COVID-19 epidemic, the international container shipping operation is not smooth, the transportation capacity is tight and the freight rate is rising, which has brought a lot of pressure to some Chinese enterprises, especially foreign trade enterprises. In view of this situation, relevant departments such as transportation, commerce, industry and information, as well as shipping, ports, container production and other enterprises have taken action to help foreign trade enterprises solve problems. What have all localities, departments and related enterprises done? What is the current effect? The reporter conducted an interview.

　　Tight transport capacity and rising freight rates

　　Poor shipping has put a lot of pressure on foreign trade enterprises.

　　"In early June, I was very nervous and the production line was almost forced to stop!" Zhejiang Juyi Group is a foreign trade enterprise that produces footwear products, with an annual export volume of nearly 100 million US dollars, and its products are mainly sold to European and American countries. The main reason that makes Pan Jianzhong, the chairman, nervous is the poor international shipping. "There is no shortage of orders, but there are 200 containers of shoes in the factory. First, the storage space is limited; Second, if you can’t get the money back, the funds will become a problem. "

　　Like most export enterprises in China, Juyi Group signed a trade contract with foreign customers on FOB terms, that is, overseas buyers were responsible for logistics and paid freight, which was not affected by freight fluctuation in theory. "In the past, we didn’t have to worry about export logistics. But now the global shipping is not smooth, and it is difficult for foreign customers to solve it. We have to find our own way. " Pan Jianzhong told reporters that when there was an urgent need, COSCO Shipping extended a helping hand to enterprises and arranged transportation capacity under the active coordination of transportation, commerce and other departments. "From the end of June, 10 to 15 containers will be arranged to go to sea every week. In August, production basically returned to normal, capital turnover was smooth, and we dared to take orders again. "

　　International shipping plays an irreplaceable role in serving economic and social development and smoothing global trade. In China, about 95% of international trade goods are completed by sea. However, since last year, the global spread of the epidemic has kept the international shipping market under pressure.

　　The most direct impact is poor turnover and tight transportation capacity.

　　"Affected by the epidemic, the ports in some countries are seriously congested, the inland transportation cycle is blocked, and the supply of crew members continues to be tight. The time for ships to stay in Hong Kong, including anchorage waiting time and terminal operation time, has been greatly extended." Jia Dashan, vice president of the Water Transport Research Institute of the Ministry of Transport, said that in August and September this year, the quasi-scheduled rate of global trunk routes has dropped from over 70% under normal circumstances to less than 20%. According to statistics, in the past, the round-trip time of liner from Shanghai to ports in western America, eastern America and northwestern Europe was about 46 days, 76 days and 82 days respectively, but since July this year, the time has been lengthened to 61 days, 87 days and 99 days respectively.

　　While the long ship turnover time leads to the shortage of transportation capacity, the container turnover is also greatly affected, and a large number of empty containers are overstocked in some overseas ports and freight yards. For a period of time, "one cabin is hard to find" and "one box is hard to find" in the market, which has become a bottleneck restricting international trade.

　　Strong foreign trade demand and insufficient effective supply of transportation capacity have caused the freight rate to rise.

　　"In the first half of last year, the demand in the shipping market declined and was at a low point. Since the second half of last year, with the recovery of global trade, the maritime demand of various countries has recovered rapidly. " Jia Dashan said that compared with the situation that supply and demand were basically balanced and slightly surplus in 2019, due to the decline of turnover efficiency, the supply of effective transport capacity was lost by more than 15%, which had little impact on about 60% of long-term transport agreements and contracts in the market, and the shortage of transport capacity was concentrated in 40% of the spot market, resulting in a sharp increase in global shipping container freight rates.

　　According to Jia Dashan, from the Spring Festival this year to the end of March, the contradiction between supply and demand eased relatively, and the freight rate in the international container market dropped for eight consecutive weeks. However, after April, due to the Suez Canal blocking incident and the epidemic situation in some countries and regions, the capacity of major routes in the world continued to be tight, and the freight rate generally increased.

　　"The government departments have promoted the cooperation between port and shipping enterprises and import and export enterprises, and advocated mutual benefit and win-win, which has benefited us." To Pan Jianzhong’s peace of mind, the price offered by COSCO Shipping has obvious advantages compared with the average freight rate in the market.

　　Increase transport capacity and stabilize the market

　　Government departments and related enterprises take active actions to ensure smooth shipping.

　　Behind the steady operation of foreign trade enterprises and the rapid growth of China’s foreign trade are a series of measures taken by government departments and related enterprises.

　　— — Increase the supply of transportation capacity and resolve the "one cabin is hard to find".

　　"Since the third quarter of last year, COSCO Shipping has put all its transportation capacity into the market, and the company’s transportation capacity has reached a historical peak." The relevant person in charge of COSCO Shipping told the reporter that while actively increasing the market charter efforts, COSCO Shipping accelerated the ships on existing routes, freed up the capacity, increased the supply of shipping spaces on trunk lines in Europe and America, and organized the capacity to provide overtime ships and open special lines to provide more shipping spaces.

　　The relevant person in charge of the Water Transport Bureau of the Ministry of Transport said that it has actively coordinated and guided liner companies to increase investment in China’s export routes with relevant departments. In the first three quarters, the number of shipping spaces invested by major liner companies in China’s main export routes increased by more than 27% compared with the same period in 2020, which was significantly higher than the 4.5% increase of global shipping spaces in the same period.

　　Port enterprises have also taken active actions. Since the second quarter of last year, Zhoushan Port in Ningbo has taken some measures for foreign trade liner companies, such as giving priority to the berthing of ships, reducing the pilotage fees of tugboats, and extending the stacking-free period, so as to strive for foreign trade ships to berth and adjust containers.

　　— — Actively dispatch and produce empty containers to solve the problem that "one box is hard to find".

　　On the one hand, speed up the return of overseas empty containers. Cosco Shipping made full use of the return shipping space by adding ports and other means to speed up the return of overseas empty containers. In the first 10 months of this year, the cumulative return of empty containers from overseas exceeded 4.9 million TEUs, an increase of 23.6% year-on-year.

　　On the other hand, speed up the production of new boxes. The Ministry of Industry and Information Technology and the Ministry of Transport actively coordinated China’s container manufacturing enterprises to fully expand production, so that the monthly production capacity increased from 200,000 TEUs to the highest in history of 500,000 TEUs. With the release of new container capacity in China, the turnover of empty containers has accelerated, and the shortage of empty containers has basically been alleviated. At present, the inventory of new containers in China’s major container manufacturers has exceeded 700,000 TEUs, and the supply of new containers is fully guaranteed.

　　— — Strengthen the docking of supply and demand and maintain market stability.

　　In China, many foreign trade enterprises, especially small and medium-sized enterprises, are unfamiliar with export transportation and often entrust freight forwarding enterprises to go through the formalities. In the case of tight shipping space, some freight forwarders have increased the price of sea freight, which has increased the pressure on SMEs. In order to solve this problem, COSCO Shipping has broadened the channels for directly serving the majority of small and medium-sized shippers with the help of Syncon Hub foreign trade e-commerce platform. At present, the platform has covered all foreign trade routes in China, and realized the functions of self-service price inquiry and online confirmation of booking. Cosco Shipping also introduced some warm-hearted measures, such as increasing the number of small and medium-sized direct passenger overtime boats, establishing a supervision mechanism for small and medium-sized customers to give priority to cabin release, and opening an e-commerce line for small and medium-sized customers. The number of small and medium-sized customers served in the first 10 months increased by 9.5% year-on-year.

　　Effective response to stable recovery

　　Successfully coping with the changes in international shipping can not only save the day, but also turn the crisis into an opportunity.

　　In the first three quarters of this year, China’s port cargo throughput and container throughput reached 11.55 billion tons and 210 million TEUs respectively, up by 8.9% and 9.5% respectively, with an average increase of 5.9% and 4% respectively in two years. The throughput of foreign trade goods reached 3.54 billion tons, a year-on-year increase of 5.2%— — According to the data of the Ministry of Transport, China’s shipping market is recovering steadily.

　　In the interview, the reporter found that for Chinese enterprises, successfully coping with the changes in international shipping can not only save the day, but also turn the crisis into an opportunity.

　　The competitiveness of foreign trade enterprises is expected to be further enhanced.

　　"Some competitors are affected by the epidemic, or they are unable to start work or are difficult to export, and we can carry out normal production and export, thus obtaining a large number of orders." Zhang Meili, vice president of Zhengte Co., Ltd., Taizhou City, Zhejiang Province, told reporters that the company mainly produces and exports outdoor leisure furniture. In the past two years, although the international shipping price has increased the product price, the demand in Europe and the United States is still strong. "We can even ‘ Select ’ Customers. "

　　China is at the forefront of the world in epidemic prevention and control and economic recovery, allowing foreign trade enterprises to gain more market opportunities. In the first half of the year, the international market share of China’s import and export, export and import was about 13.2%, 14.5% and 12%, respectively, up by 0.8, 0.9 and 0.8 percentage points year-on-year, and China continued to maintain its position as the largest country in goods trade.

　　The close cooperation between foreign trade enterprises and shipping enterprises is expected to be further deepened.

　　"Using FOB method, marine logistics is handed over to overseas customers. Now, we are more inclined to sign CIF trade contracts (export enterprises are responsible for transportation and payment of freight), set up overseas warehouses and organize logistics. " Zhang Meili said that under the test of the epidemic, China’s backbone shipping enterprises have won more recognition for their stable and efficient performance.

　　During the interview, some insiders expressed their concern about the uncertainty of the shipping market. From the demand point of view, with the gradual recovery of national economies, international trade has picked up, and some institutions predict that the global container freight volume will increase between 6% and 9% this year. From the perspective of capacity supply, most of the existing 24 million TEU container fleet in the world has been put into operation, and the annual capacity growth is expected to be less than 5%, which is less than the demand growth rate. Under the background that the global epidemic is still spreading, the imbalance between supply and demand will continue for a long time.

　　Coping with the changing situation requires enterprises to deepen long-term cooperation. The relevant person in charge of the Water Transport Bureau of the Ministry of Transport said that foreign trade enterprises and shipping enterprises are encouraged to sign long-term transport agreements to ensure the supply of transport capacity and reduce freight rates. COSCO Shipping also actively strengthens docking with leading enterprises in the industry and signs long-term transportation agreements to provide stable long-term transportation prices and capacity support. In January this year, they signed a cooperation agreement with Midea Group to cooperate deeply in container transportation and "end-to-end" logistics supply chain. As of the beginning of November, the cooperation volume of all routes between the two sides increased by more than 600% year-on-year.

　　In addition to increasing the proportion of long-term transport agreements, Jia Dashan suggested that China should take measures in construction and supervision to deal with the challenges brought by the epidemic to the maritime industry: speeding up the construction of port infrastructure and improving the resilience to emergencies; Accelerate the construction of automated terminals and smart logistics to improve the safety and reliability of the supply chain; Strengthen relevant regulatory measures to promote sustained and healthy development of the market.

　　Cctv newsWinter and spring are the high-incidence seasons for some infectious diseases such as influenza, and New Year’s Day is approaching. In order to remind the public to do a good job in health protection during the holiday season, on December 26th, the National Health and Wellness Committee held a press conference on the prevention of common diseases in winter and spring and health tips during the holiday season. At the meeting, Li Zhongjie, director and researcher of the Center for Disease Control and Prevention of China, introduced the popular science information on the prevention of common infectious diseases in winter and spring.

　　Winter and spring are the high season for respiratory infectious diseases such as influenza and viral diarrhea such as norovirus. The public can greatly reduce the risk of infection and transmission by mastering the basic knowledge of common respiratory infectious diseases and viral diarrhea and adopting scientific prevention methods.

　　Respiratory infectious diseases are caused by human infection with viruses, bacteria, mycoplasma, chlamydia and other pathogens, which are mainly respiratory symptoms. Many pathogens cause mild symptoms and belong to self-limiting diseases (that is, they can recover without treatment). Some pathogens only cause symptoms of the upper respiratory tract (nasopharynx) (such as sore throat and runny nose), while some pathogens cause more serious symptoms, including bronchitis, pneumonia and acute respiratory distress syndrome. Some special groups, such as the elderly, young children, pregnant women and patients with basic diseases, are prone to pneumonia, meningitis and myocarditis after being infected with some respiratory pathogens. Respiratory infectious diseases can be spread by droplets or droplet nuclei with germs ejected by coughing and sneezing, and healthy people can also be infected when they touch articles contaminated by pathogens discharged by patients.

　　Norovirus infectious diarrhea (gastroenteritis) is a common acute intestinal infectious disease caused by Norovirus. The transmission route of the virus is easy to realize, mainly through contaminated food and water, but also through contact with patients’ excrement and vomit, contaminated hands, objects and utensils, and aerosol generated by vomiting. Outbreaks mostly occurred in schools, kindergartens, hospitals, nursing homes, factories, large cruise ships and other crowded places, and there were reports of outbreaks on airplanes abroad. Norovirus can be discharged with the patient’s feces and vomit, causing environmental pollution, and can survive for a long time in the external environment, such as the surface of objects, sewage, garbage, surface water and food. Acute gastroenteritis symptoms such as vomiting and diarrhea often occur within 48 hours after being infected with norovirus, and vomiting symptoms are more common, so it is also called "winter vomiting disease". The course of disease is usually 2-3 days and the prognosis is good.

　　The most effective and economical way to prevent infectious diseases is vaccination. Influenza vaccination can effectively reduce the risk of infection, onset and severe illness. In addition, maintaining good personal hygiene habits in daily life is also an important means to prevent respiratory infectious diseases. The main measures include the following aspects.

　　1. A healthy lifestyle is an important guarantee to enhance physical fitness and improve physical resistance. In daily life, we should keep enough sleep, adequate nutrition and proper physical exercise.

　　2. Developing good personal hygiene habits can reduce the risk of spreading pathogens through contact, which is an important measure to prevent the spread of respiratory infectious diseases and viral diarrhea. For example, when coughing or sneezing, cover your mouth and nose with paper towels, towels, etc. Wash your hands after coughing or sneezing and try to avoid touching your eyes, nose or mouth.

　　3. Pay attention to keep the home and workplace environment clean, and pay attention to cleaning the room and workplace frequently. At home, if there is a patient with respiratory infection, wear a mask when taking care of the patient. Articles and floors contaminated by norovirus can be disinfected with chlorine-containing disinfectants.

　　4. People with high risk of infection and severe illness should go to crowded public places as little as possible to reduce the chances of contact with sick people.

　　Finally, once the symptoms of respiratory tract infection or acute diarrhea or vomiting appear, patients should rest at home to avoid transmitting the pathogen to other people. If the symptoms are serious, you should go to the hospital as soon as possible and get effective treatment in time.

　　In short, by taking the above preventive measures in daily life and developing good life behaviors and hygiene habits, the occurrence of common infectious diseases in winter and spring can be greatly reduced.

"Overhead Generation": How far are we from the real world?

Brush the sense of existence in the WeChat movement, find love in online novels, and achieve "the glory of the king" &hellip in the game; … When Wifi becomes the "underlying demand", real life is constantly being "binarized". In the overhead world of "I share, therefore I am", people are more closely connected and convenient; But in reality, people are increasingly alienated, lonely and anxious. This is your life and mine. Is it really "overhead"? How far are we from the real world?

Youth stuffed with net articles and "eat chicken"

At 2: 30 in the morning, Hu Xin, a "post-90 s" youth, sent a team invitation in the "Eat Chicken" group. Within ten minutes, three group friends responded quickly. Near three o’clock, the whole city was silent, but four young people lit up their screens and put on headphones in their respective corners, once again immersed in the game world.

"Eat Chicken", which Hu Xin and his teammates are keen on, is a mobile phone game that has recently become popular among young people. A variety of game circles are more magical than the so-called "magic capital" that these young people live in. "All kinds of game groups are day and night." Hu Xin told reporters who talked for half a month that in the dozen game groups she formed or joined, there were many late-night drinks and team brushing games; It is not uncommon to take screenshots all night.

In the daytime, another group of people "took over" to discuss raiders and cheats. In reality, these young people who play tricks online and chat for hours every day have different careers, and they live far apart, so they may never meet for the rest of their lives. But in the game, they fight side by side every day, share jargon that only people in the circle understand, and become the most like-minded playmates.

Hu Xin is regarded as an ashes player among his peers, from simple "eliminating pleasure" to once-popular "the glory of the king" and "Master of Yin and Yang", and then to the newly-popular "Jump" and "Eat Chicken". "What makes people addicted is not a specific game, but the feeling of being immersed in another world. Whether you lose your job today, break up, or have no money to pay the rent, all the troubles in reality can be forgotten. " She said.

"Even if it is not a game, it is also other virtual entertainment. My hobby is going to Jinjiang to catch up with online articles, and one of my roommates spends an hour or two brushing Tik Tok every night, without brushing or sleeping. " Wu Li, a graduate student, said.

Jinjiang and Tik Tok, which Wu Li and her roommate are keen on, are in the limelight in the online world and short video apps. According to reports, Tik Tok, a short video software launched in 2016, has now played more than 100 million videos per day. Jinjiang Literature City, which is known as "the largest female literature base in the world", is an evergreen tree in the "literary circle" — — It claims that there are 2.2 million daily registered fixed users, and more than 10,000 registered users are added every day.

Wu Li is a staunch member of these 2.2 million people. She has a history of pursuing literature for nearly 10 years, and she talks about "crossing", "Xian Xia" and "fantasy", which sounds like a few treasures to laymen. Wu Li said that online platforms such as Jinjiang will launch lists of TOP100 and TOP200 hits on a monthly and quarterly basis. When I am most obsessed, the list of books on the list can be read before the next update.

"It’s really getting up, eating, and lighting a flashlight. Several times, I took the subway and used my mobile phone to chase the text. I sat in the station, fell back and took the subway in the opposite direction, and then chased the text. As a result, I passed the station. " Wu Li said.

Lu Songsen, an 80-year-old special-grade teacher in Jiangsu Province, said with emotion that today’s students are inseparable from mobile phones and social networks. They chat and joke online, instead of going out to play in groups like children used to.

According to statistics on the Internet, as of 2012, all players have spent a total of 5.92 million years on the online game World of Warcraft, which is equivalent to the evolution of the entire human species.

It seems to be stuffed, but it is actually overhead.

Like a miserly businessman, the Internet has given convenience to a generation of young people, but at the same time, it is also quietly asking for it in its own way. Some young people who deeply "touch the net" find that with the deepening of "secondary element", their connection with the real world has been gradually overhead.

— — Virtual beauty, reality a chicken feather. Huang Yu, who works in a logistics company, summed up the pleasure brought by the game as "a sense of accomplishment in sharp contrast with reality". Even though I am not as capable as you in real life, I KO you more times in the game and rank higher than you.

Others like "life in a circle of friends" "I can’t help but send a circle of friends for 3 seconds every day, and I want to see who has commented." Zhao Xinzhi, who works in a public institution, has become accustomed to the life of "taking photos before meals and taking selfies must be beautiful". In her opinion, whether it is true or not, as long as it is a "winner in life" in the circle of friends.

— — Virtual social overhead emotional needs. More and more young people are addicted to ambiguous virtual friendship and love. Shanghai Doumeng Technology once conducted a user survey for 1,000 post-90s generation, asking: Who are your real friends among classmates, friends and relatives and gay friends who met through online reading? Results More than 90% people choose people they know in the virtual world, because they firmly believe that people in the virtual world know their joys and sorrows better.

Wu Li also found that the "literary circle" around him is almost equal to the single circle. As a little girl in her twenties, the single rate who is keen on reading online novels exceeds 70%. This ratio is significantly higher than other girls of the same age and environment.

The high single rate of women who pursue literature is not only because reading books consumes social time. More importantly, online texts and online dramas will create a set of "pink world" with a strong sense of substitution. Girls who are used to seeing all kinds of overbearing presidents and black-bellied affectionate heroes can easily live in this world where perfect men are ready to save ugly ducklings and girls everywhere, but they don’t care about the real world.

"The virtual world really fills the emotional needs of young girls and makes us less eager for love and family." Wu Li described that many girls around him hold the view that money can be earned by themselves and life can be lived by themselves. If you can’t find a better person than the online man, why should you fall in love?

— — The more noisy the online life is, the more lonely the real life is. Lei Gang, a young man born after 1985, lives in Nanjing. Every day, his family is like this: he goes home for dinner on weekdays, puts on his headset to play games, and his wife watches TV and brushes online dramas in the living room. Under the same roof, sometimes I can’t say two words in one night.

"I also feel that it has always been so bad, but it is difficult for both parties not to play or watch at the same time. The later, the more difficult it is to find another lifestyle. "

Lei Gang said that not only the couple, but also their parents and colleagues are more or less troubled by spending more time on the screen and less real face-to-face communication. At family gatherings, each family grabs a red envelope with his mobile phone, and the old man has no chance to talk to his children. Colleagues chat enthusiastically in QQ group every day, but once they meet, they are like strangers, and they don’t know what to say to each other. "Social networks make people thousands of miles away close at hand, but at the same time, people who are close at hand are increasingly alienated."

In recent years, there is a kind of "phone phobia" which is especially suitable for WeChat and QQ communication, but it is a "symptom" when the phone rings. Although there is no accurate conclusion yet, some followers believe that from "fear of meeting" to "fear of voice", the real communication and emotional ties between people are being dissolved and evacuated.

What is overhead is not only reality, but also the mind.

"The Internet provides an exit to escape from reality at any time. In the virtual space, it is easier for people to build their ideal selves, and social interaction becomes simpler, more friendly and more arbitrary." Dong Yizhi, a lawyer in the field of Internet investment finance, believes that many of the words spoken on social networks are for himself. Brushing the track and showing the daily life every day is actually brushing the sense of existence. The reason for this may be that it is difficult to find like-minded people in real organizations, or some real demands cannot be met in time.

"In this seemingly overhead world, people can vent their unconscious tension and anxiety." Dr. Tao Xinhua, the first supervisor of the psychological consultation registration system of the Chinese Psychological Association, said that the impact of scientific and technological innovations such as the Internet on people’s lives has two sides: on the one hand, it better meets people’s living needs, on the other hand, when the needs are over-satisfied and uncontrolled, it will destroy life.

"This is not the result of technological innovation such as the Internet ‘ Side effects ’ However, scientific and technological progress has disrupted the balance of people’s lives, and they are not used to and adapt to the rapid development of science and technology. " Tao Xinhua said.

Lu Songsen, an old teacher, is very worried about the younger generation, especially underage children. Because of the lack of interaction with nature, the immune function will not develop completely. "The overhead of the real world is essentially the disconnection between knowledge and people’s literacy, the disconnection between young individuals and society, and the disconnection between knowledge and action, which makes children unprepared and have insufficient ability to adapt to and cope with the rapid development of science and technology."

As Turkel expressed in the book Group Loneliness, scientific and technological innovations such as the Internet have brought us this new type of loneliness, but this is not the fault of the Internet. On the contrary, the real problem is that we are not fully prepared for the arrival of the Internet.

"People’s desires are infinite, but their abilities are ultimately limited. What is important is to find the true self in their hearts and find their own position in real life." The interviewed experts suggested that it is more important than anything to go out for a walk and play, to embrace nature again in the real world, to establish a thick and intimate social relationship, and to plan a healthy lifestyle to adapt to the new era.

After all, everyone’s specific life is unique, which can’t be replaced by others, and it is impossible to make up for it in the future. Just as Ready Player One, a popular movie recently, said, return to reality and don’t escape, because reality is the only real existence. After all, "the game is always virtual, and only in the real world can you have a full meal." (Talk to reporter Pan Wei and Wang Jue for half a month)

At 8 o’clock on the morning of January 9, the online mini-drama "My Dad and I are 18 years old" was grandly launched in the old park lane of Shantou Small Park. The play was directed by the Propaganda Department of Shantou Municipal Committee of the Communist Party of China and Shantou Municipal Bureau of Culture, Radio, Film and Television Tourism and Sports, produced by Shantou Dongsheng Media Co., Ltd., jointly produced by Hainan Qingqixiang Film and Television Culture Co., Ltd., Shenzhen Dianchengguang Culture Media Co., Ltd. and Shanghai Cenjun Culture Media Co., Ltd., and marketed by Shantou Dongsheng Media Co., Ltd. and Guangdong Eye Pigeon Culture Media Co., Ltd. Co-produced by Dianchengguang Film and Shantou Rongmedia Group, supported by Guangdong Network Audiovisual New Media Association, Shantou Tourism Investment Co., Ltd., Shantou Small Park Volunteers Association, many friends (Beijing), Shantou Repertory Theatre and Shantou Film Industry Association.

On the opening day, producer and chief producer Zhu Guangyao, together with producers Lin Yetie, Qiu Weibo, Zheng Qiuwu, Huang Baoling and Li Xi, attended the opening ceremony. Producer Chen Shaogang, producer Zheng Shaoan, director Zhao Zijun, together with the main creators Qiu Dingjie, Ke Bolun, Chen Xiaoyu and Xing Hechu, and the specially invited Shantou Repertory Theatre team, attended the opening ceremony.

"My Dad and I are 18 years old" is based on singing and dancing, an intangible culture in Chaoshan. It tells the story that there is a contradiction between Lin Jiaxu and Lin Zihao because of an English song team. From the beginning, they don’t understand each other, and finally they understand each other and work together to carry forward the English song team. Father Lin Jiaxu’s sense of responsibility and persistence to the English singing team, and son Lin Zihao’s resentment to the English singing team, two emotions constantly collide and merge in a crossing, and finally interweave into a magnificent singing and dancing.

The sound of gongs and drums, long snake dance, colorful faces, colorful clothes, changing formations and ever-changing dance steps … "My Dad and I are 18 years old" will present singing and dancing’s dashing dance in the play. Chaoshan, as the main heritage of singing and dancing, is also the shooting place of this drama. From the field trip in the early stage to the actor training in the later stage, the crew spent a lot of time to deeply understand singing and dancing, an intangible culture, in order to restore the elegance of singing and dancing to the greatest extent and carry forward the charm of traditional folk culture.

In the rolling torrent of the times, some traditional folk cultures are facing the situation that no one inherits them, and in the end they can only become a page record in the history books. Under this background, My Dad and I are 18 years old focuses on the concept of cultural inheritance and cultural self-confidence. Focusing on the Chaoshan father and son, Lin Jiaxu and Lin Zihao, with the story of the life and death of an English singer team, we extend our discussion on where the declining traditional folk culture should go, and how the younger generation should explore the inheritance and development of traditional culture.

Nowadays, there are many singing and dancing teams in Chaoshan area, with members of all ages. The younger generation devoted themselves to the inheritance and development of singing and dancing out of recognition and love for the traditional culture of their hometown. My Dad and I are 18 years old, while presenting the elegant demeanor of singing and dancing, also shows that the younger generation inherits the indomitable spirit of the older generation. It is not only a letter from the father to his son, but also a confession letter from the former wave to the latter wave, and it is also a confession book left by the old times to the new era.

Here, people of different ages have different youth and different ideas. The world is unpredictable, and the only constant is the spirit of never giving up in the face of difficulties and going forward bravely, which is passed down through the bond of traditional culture.

At present, "My Dad and I are 18 years old" has officially started the intensive shooting schedule, and it is expected to meet the audience soon, so stay tuned!

The blue word cultural industry reviews above the point pay attention to and star the standard.

"Give you eight minutes, what can you do?" For Tik Tok blogger @ Grey Wolf’s sheep, 8 minutes is enough for her to get rid of a sheep. Recently, the blogger exploded with the video of calling a flock of sheep with crisp noodles and killing a sheep in eight minutes. At present, her fan base has exceeded seven million. The girl born after 00 used the magic of crisp noodles and her "little sheep brother" to open Tik Tok’s "traffic password".

author　| Hu Jinyun (cultural industryCommentator, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time

edit　| Peninsula

source　| Cultural Industry Review

"Sir, it has been three years since your wife was sent to Xinjiang to herd sheep."

"Will you bow your head?"

"Not yet, but she has successfully led more than 600 sheep and set a record of killing a sheep in eight minutes. People give her the nickname’ Desert Butcher’."

The blogger @ Grey Wolf’s sheep, known as the "Desert Butcher", whose real name is Ran Hui (hereinafter referred to as Ran Hui), was born in 2001 and came to Xinjiang from Shandong with her parents in 2018, so it became an essential part of her life to shuttle through the Populus euphratica forest and herd sheep in the desert. It’s hard to associate Ran Hui with the butcher who slaughters sheep without blinking an eye because of her youthful age and pure face. However, the sharp contrast between the two makes her fans soar all the way, becoming another "top stream" in Xinjiang after Alimu, whose background is too fake.

△ Image source: flying melon data

If contrast is the magic weapon to win, but there are not a few videos with contrast, why is she the one who broke the fire? Without him, the weather is right and the people are harmonious.

"Desert Butcher" out of the circle, rough beauty is the most pleasant.

It is not unusual to herd sheep in the desert, but a young girl with fair skin and clean clothes can feed the sheep with instant noodles and kill the sheep within 8 minutes without touching a drop of blood, which is enough to make the spectators stop.

Simple and pure, the perfect combination of desert scenery and shepherd life

In Ran Hui’s video, there are no exquisite pictures and far-fetched people’s designs, but only simple and simple shepherding girls and flocks of sheep and the desert scenery of Bayinguoleng vast expanse.

Ran Hui always stands/sits in front of the camera in a white coat and jeans, with the dusty Gobi desert and sparse and verdant Populus euphratica forest behind him, where sheep roam. When she opens a packet of crispy noodles, the sheep will run towards her and gather together in front of her, and the brave sheep will even bite directly.

In addition to herding sheep, she will also cook belly-wrapped meat in the rough desert, and she will also chew Xinjiang’s big naan with a smiling face. The picture may not be beautiful but it is true enough. This is a portrayal of the life of many shepherds: being with sheep and following the dust, such a life is lonely and lively, and the vigor of youth and the agility of life complement each other, drawing a rough and real picture.

The video is not complicated, but it has natural beauty. The story takes place in Xinjiang. For most people, it is difficult to get close because of the distance. Xinjiang always wears a mysterious veil. At the same time, the life accompanied by sheep all day is too far away from us, which is completely different from the existence of urban life. The combination of "distance" and "psychological distance" makes such content naturally become the distance we yearn for. According to the latest statistics, most fans in Ran Hui are men, with a high proportion of 31-40 years old. These people are carrying the heavy burden of life and may be drowned in the crowd by the current of reality, but it does not prevent them from psychologically escaping from the stressful city and gaining a moment’s peace in the online world.

△ Image source: New shake

There are thousands of people, and being yourself is the best choice.

Apart from the natural content pool of Xinjiang scenery and herding life, one of the important reasons for Ran Hui’s success is that she shows a unique self.

Balzac once said"Genius and beauty are destined to shine brilliantly."It may be exaggerated, but it is reasonable. Ran Hui is undoubtedly beautiful, which is different from the plastic beauties that can be seen everywhere in Tik Tok. Her light makeup gives people the feeling of "naturally carving", and she not only has the beauty of youth in her prime, but also has a sense of indifference and world-weariness.

In recent years, the emergence of "net red face" has caused aesthetic fatigue, and "world-weariness" has been increasingly recognized by the mainstream aesthetic system. The world-weary face looks like it has seen through the world and has a unique decadent beauty. Because it is favored by the fashion circle, we often associate it with "advanced", and the typical representative is the famous actress Mizuhara Kiko. Under such a trend, Ran Hui’s "world-weary face" presents advanced aesthetic feeling, which adds fuel to her explosion, and her attitude of loving life forms a layer of contrast invisibly, thus forming a kind of beauty with sweetness, which attracts a group of fans who love life while attracting face powder.

In addition to the handsome appearance, it takes time to explode. As the saying goes, "After ten years of herding sheep, everyone knows about it once." On the occasion of Eid al-Adha, Ran Hui recorded a video challenging a sheep for 10 minutes, but it took only 7 minutes and 33 seconds to complete this "feat". In addition, unlike the traditional sheep, her "little sheep brother" likes to be fed with crispy noodles and biscuits, which are interesting, so her legend is constantly circulating in the rivers and lakes.

Corresponding to the sheep nicknamed @ Grey Wolf in Tik Tok, she is both a shepherd and a "Grey Wolf" in the eyes of netizens. It can be said that this nickname is both popular and easy to remember and close to her position as a "dangerous shepherdess", which has boosted her popularity to some extent.

In the comment area, the word most frequently mentioned by netizens is "eight minutes", which distinguishes her from others. If there is an example for the beauty Ga Yang to follow, her "degree of terror" is further visualized and unforgettable when her skill of slaughtering sheep is quantified with accurate figures. This number has become her exclusive memory point, which not only allows her to find that unique self, but also allows others to find her more accurately.

△ Image source: New shake

Walking with the times, the darling of platform empowerment

The people and things in the video look extremely simple, but it is precisely because of this unadorned simplicity that we are stuck in the traffic in the city.The wind and sand burst, touching our eyes with the desert in the distance. What Huiran shows is an ordinary life, a real life that seems far away but can be implemented, and it has an ordinary and simple beauty.

This real beauty touches us, and it is also in line with Tik Tok’s concept of "recording a better life". Based on its unique positioning, the platform algorithm accurately boosts this "fire". Up to now, Tik Tok has spawned some related hot spots, such as # All-Net Aitega Girl Summons Everything #, # Garga Girl’s Werewolf Appearance #, # Garga Girl’s Desert Show #, # You are not her, and there is no murderous look in your eyes #. She is like a "walking topic maker".

And her video content has become more and more diverse, co-producing with Alimu, connecting with the deputy magistrate of Yuli County, responding to the ridicule of netizens, performing desert catwalks, and showing excellent painting skills. The vertical and colorful content continues to be output, which makes people know more about her, and also spies on the hot land behind her. Ran Hui’s videos are mostly associated with topic labels such as # My Country Life #, # Xinjiang #, # Pasturing Sheep #, # New Farmer Plan 2022#, which is self-evident, and it is a sinking rural area, just in line with the direction of Tik Tok’s vigorous development of the "Three Rural Tracks".

In 2020, Tik Tok launched the "New Farmer Plan", with a total investment of 1.2 billion yuan to support it, and then the plan continued to iterate with the change of years. In February, 2022, Tik Tok released the Tik Tok Rural Data Report, which showed that in 2021, the number of rural-related videos increased by 34.38 million, and they were praised more than 3.5 billion times. On the one hand, it showed that Tik Tok attached importance to the countryside, on the other hand, it also revealed the love of shaking friends for rural themes. In the case that the growth rate of the number of users in Tik Tok is slowing down and the first-and second-tier markets tend to be saturated, it is proper to obtain new increments from the sinking market.

Unique content+unique personnel design+compliance with the platform weather vane, Ran Hui’s fire explosion seems to be accidental, but in fact it is inevitable under the coupling of multiple conditions.

Ran Hui "runs wild" in the countryside, and the wanton time of herding sheep gives us a glimpse of the beauty of the Gobi countryside. However, the popularity of this kind of short rural videos has already shown signs. Bloggers who are famous for their rural themes, such as Li Ziqi, Grandma Pan, A Jun, Zhang Xue and Xiao Fanfan, have more than 10 million fans per capita in Tik Tok, and the countryside gives them many opportunities to be seen.

Grey Wolf’s sheep are popular, where is the short video of rural theme?

The popularity of @ Grey Wolf’s sheep makes us focus on the short video of rural theme again. We can’t help but ask ourselves, why do we love the countryside deeply?

Can’t go back to the countryside, can’t let go of the memories.

　　

Mr. Fei Xiaotong said at the beginning of "Native China""From the grassroots level, China society is rural".To abandon the prejudice against "native land", we must admit the correctness of this assertion. From the historical point of view of human development, prosperous modern urban civilization is built on the fertile soil of native land civilization, and "moving to another place" and "returning to the roots" all tell us about our attachment to this land at our feet. Today, people’s most straightforward and simple pursuit of a happy life can still be said to be "wife and children are hot kang heads" or "farmers, mountain springs and a little fields". Since the 19th National Congress of the Communist Party of China, the importance of "rural revitalization" has been frequently mentioned.Realizing rural revitalization is not only the mission of the party and the country, the proposition of the times, but also how to place "homesickness".

The generation that used to play in the countryside has already combed their hair like adults. Studying, working and living make us run towards the city. Ambition in all directions is considered as a symbol of promise, but nostalgia for the countryside is our background color.

The main audience of short videos is young and middle-aged people, most of whom have lived in rural areas. When time goes by, people will keep nostalgic.The countryside carries the collective memory of generations, and also projects people’s initial heart, and short videos are the catalyst to promote people’s nostalgia.In the short video of the countryside, we saw deja vu villages and past lives. What’s more, many villages have become cities, so childhood memories will remain in our minds forever. The place where I once fled desperately, I found in a trance that I could never go back. In the neon of the city, we can reminisce about the past through short rural videos before we can take the "time machine" to the past.

For those who have never been exposed to this kind of life, this is a novel existence, and they may have expectations for another life in their hearts.No matter what kind of people, the short rural videos well meet people’s expectation of "living elsewhere".From Li Ziqi’s poetic and exquisite pastoral life, Zhang’s original solitary daily life to Ran Hui’s wild and gentle herding time, the rural culture space carrier is always easy to evoke people’s feelings. Through the short video of rural areas, we have completed the recollection of farming civilization, and then released the local plot in our hearts.

Get rid of the shackles of anxiety, entertainment and cure coexist.

Compared with the local plot, urbanization has profoundly affected each of us. Learning to adapt to the fast-paced and high-pressure urban life seems to be a compulsory course for everyone. The high-density information flow always conveys anxiety to us intentionally or unintentionally, while the short rural video provides nutrients to alleviate modern people’s mental anxiety and constructs a short dream for us.

It is not difficult to find that rural videos always reveal a carefree spirit, which is in sharp contrast with the tense and complicated urban life. The natural intimacy of the country allows people to stay away from the vortex of anxiety for a short time, and people feel cured while teasing the carnival. Whether it’s exquisite and quaint country houses, steaming home-cooked dishes, playful parent-child time, rough and natural shepherd life or short and trivial daily life of parents, all these are enough to show the villagers’ enthusiasm for life, and even the imperfect "running account" life record makes the real appearance of the local people even more precious.

More and more people flock to the country track, and the multi-angle interpretation allows us to find the country in our memory.Parents are short, quiet and comfortable, and steaming. This is the beauty that we may not be able to observe in it, and it is also the most warm gift left by our quietly lost childhood.

The reason is that the popularity of rural short videos is that they cater to people’s inner local feelings. There is a vast rural area in our country, and the villagers just take a picture of the scenery, which shows the humor different from the urban scenery. On the other hand, the countryside also corresponds to health and nature. After the vigorous urbanization movement, people are more and more eager to return to the original life, but the countryside in memory has either disappeared or is difficult to return. People reminisce about the past in short videos and reconstruct their own rural memories.

The popularity of rural short videos doesn’t start with Ran Hui, and it won’t end with her. Since this kind of theme is popular with the public, how can it help thousands of "distant" villages in Qian Qian?

How to continue the story after the explosion?

The fire in online celebrity is often only a flash, but the rural culture behind them needs to be seen for a long time. On August 29th, 2022, Yuli County held a media forum in online celebrity, in which "Alimu in the Territory" and "Sheep of Big Big Wolf" were invited to participate. The meeting emphasized the need to use the online celebrity effect to promote the beautiful food, famous and special products in hometown and create a "punching place in online celebrity". Behind the huge traffic lies the expectation of hometown development, but the popularity of the Internet is always fleeting, and whether the traffic can be turned into power remains to be verified.In the case that the country track is gradually crowded and the homogeneous content is constantly emerging, the audience will inevitably have aesthetic fatigue, and the moment after the wind blows, the real power competition will be ushered in.

△ Image source: Voice of Bazhou Cultural Travel

In 2021, the Ministry of Culture and Tourism issued the Plan for the Construction of Public Cultural Service System in the Tenth Five-Year Plan (hereinafter referred to as the Plan), which clearly put forward the cultivation plan of "Rural online celebrity". Policy endorsement means that the strength of rural online celebrity is recognized and they will have the opportunity to provide more value in the public cultural service system.

It is difficult to support a single tree. To achieve this goal, we need the support of many parties. As far as rural online celebrity is concerned, they need to deeply understand the texture of rural culture and immerse themselves in the countryside to find what the public likes; As far as the government is concerned, it is necessary to control the overall creative direction, eliminate those acts of malicious uglification and curiosity about rural culture, and create a healthy environment for the spread of rural culture; As far as the short video platform is concerned, it is a burden for the platform to formulate a detailed rural revitalization plan and give traffic, funds and technical support. In this process, it is important for Do not forget your initiative mind to truly take root in the local culture, so as to establish a good model rural cultural brand.

The popularity of rural short videos has made more and more people understand the charm of the countryside, and promoting rural revitalization and inheriting rural culture has also become the meaning of the title.But revitalizing the countryside is not to get rid of the countryside, but to expect generations of people to live and work in this land and write a new blueprint for the countryside in the new era.

References:

1. Zhizhu. com (Qiu Qiusheng): "Big Wolf’s Sheep" became popular: digital habitation between urban and rural areas, cyber rest inside and outside the besieged city.

2. Poisonous eyes: From Li Ziqi to the sheep of Big Big Wolf, the countryside is the traffic password of short video.