May 18th, 1953

　　Zhongnanhai

　　At the meeting in the Political Bureau of the Central Committee.

　　A request report from the Ministry of Education caught Mao Zedong’s attention.

　　What Mao Zedong called "such an important job" was the compilation of textbooks for primary and secondary schools in China.

　　From 1950 to 1966, the top writers, scientists and educators in New China participated in the compilation of textbooks for primary and secondary schools.There are Hua Luogeng in mathematics, Lv Shuxiang in Chinese, Xu Guozhang in English, Yan Jici in physics, and Zhu Kezhen in geography. It can be said that the stars are shining!

　　In 1977, the country resumed the national unified college entrance examination system, and at the same time, another major event was deployed, that is, restarting the compilation of national primary and secondary school textbooks. Deng Xiaoping clearly realized: "The fundamental plan is to start from primary schools and secondary schools, otherwise catching up will become empty talk."

　　This year, Deng Xiaoping personally deployed and instructed the Ministry of Foreign Affairs to arrange foreign embassies and consulates to purchase the latest primary and secondary school textbooks from all over the world and fly them back to China for the reference of textbook writers.

(Photo: Foreign primary and secondary school textbooks introduced at that time)

　　Forty-five first-class scholars in various disciplines actively responded to the call of the country and made suggestions for the compilation of teaching materials. The lineup is luxurious: physicist Zhou Peiyuan, mathematicians Su Buqing and Wu Wenjun, biologist Tong Dizhou and other scientific experts are impressively listed.

(Photo: biologist Tong Dizhou and children)

　　In the autumn of the following year, primary and secondary school students successively got new textbooks with fragrant ink, and the pace of catching up and surpassing was suddenly accelerated from here. After reading this set of teaching materials, the post-60s and post-70s, along with the national policy of reform and opening up, assumed the heavy responsibility of rejuvenating the country through science and education and became the backbone of national construction in all fields.

(Photo: New National Primary and Secondary School Textbooks in 1978)

　　Textbooks are the main carrier of knowledge dissemination, an important tool for teachers’ teaching and students’ learning, and embody the value system of a country and a nation. From the beginning of the foundation to catching up, the party and the state have always paid great attention to the textbooks for primary and secondary schools, and the textbooks have always been closely linked to the destiny of the country.

　　Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has stood at the strategic height of the overall development of the party and the country and ensuring the ideological security of the country, charting the direction and drawing the path for the construction of teaching materials.

　　General Secretary of the Supreme Leader has made a series of important instructions around the construction of teaching materials, clarified the major theoretical and practical problems in the construction of teaching materials in the new era, pointed out the historical mission and work focus of the construction of teaching materials, and provided fundamental follow-up for the construction of teaching materials to move in the right direction and better play the role of moral education.

　　The construction of teaching materials is an important support for educating people. What kind of teaching material system to build, what content to teach and what value to advocate in core teaching materials,It is the state’s right to reflect the will of the country.

　　According to the central decision-making, the textbooks of three subjects in primary and secondary schools are uniformly compiled, audited and used by the state. In 2012, textbooks on ethics and rule of law, Chinese and history in compulsory education were compiled, and in 2017, textbooks on ideological and political, Chinese and history in ordinary high schools were compiled.

(Photo: textbooks compiled by three subjects in compulsory education stage)

(Photo: Textbooks compiled by three subjects in ordinary high schools)

　　In order to further highlight and implement that the construction of teaching materials is a state power, in July 2017, the National Teaching Materials Committee was formally established. This is the first national high-standard institution in the field of teaching materials since the founding of New China.

　　The National Textbook Committee consists of department members from 22 departments including the Ministry of Education, Publicity Department of the Communist Party of China, the Ministry of Foreign Affairs, the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Finance, the Party School of the CPC Central Committee, the Central Party History and Literature Research Institute, the Chinese Academy of Sciences, the Chinese Academy of Engineering and the Chinese Academy of Social Sciences, and 26 senior experts in related fields.

　　The main duties of the National Textbook Committee are to supervise, check and coordinate, and the major principles and policies, basic systems, development plans and key textbooks of textbook construction should be examined and decided by the Textbook Committee.

　　The vast number of young people are the future and hope of the country and shoulder the historical responsibility of realizing the Chinese dream of great rejuvenation of the Chinese nation.

　　In the new historical period, the compilation of three textbooks by the state is the basic project to carry out the fundamental task of educating people in Lide. It is to inject love for the party, patriotism and socialism into students’ hearts from the stage of basic education, lay a solid foundation for China, cast a solid Chinese soul, and cultivate qualified builders and reliable successors of socialism.

　　When I open the first volume of primary school Chinese, the children first see such a picture.

　　China has been a unified multi-ethnic country since ancient times, and 56 ethnic groups have formed a happy Chinese family. "I am Chinese" has built the common identity, common background and common spiritual home of the Chinese nation.

　　This is the first lesson for freshmen, and it is also a core idea that runs through the whole set of unified textbooks, which is the important significance of the country’s implementation of unified textbooks.

　　China Net News Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has put the fight against poverty in a prominent position in governing the country, made a series of major arrangements, and launched the fight against poverty in an all-round way. Decisive progress has been made in the fight against poverty, including the poverty-stricken disabled, and the problem of absolute poverty that has plagued the Chinese nation for thousands of years is about to be solved historically.

　　Affected by physical obstacles, weak working ability and low education level, poor disabled people are a special group with the deepest poverty, the greatest difficulty in getting rid of poverty and the highest rate of returning to poverty, and they have also become the difficulties in winning the battle against poverty. Recently, the reporter learned from the forum on poverty alleviation for the disabled on the National Poverty Alleviation Day that under the impetus of the strategy of precise poverty alleviation, the problem of "poverty caused by disability" has achieved historic results, the number of poor disabled people has been greatly reduced, and the "two guarantees and three guarantees" for poor disabled people have been effectively guaranteed. Party committees and governments at all levels have further increased their assistance to poor disabled people, constantly innovated their ways of assistance, improved the quality of poverty reduction for poor disabled people, and explored and summarized a series of solutions. The awareness and ability of the disabled to get rid of poverty and develop themselves have been significantly enhanced.

　　Top-level design ensures poverty alleviation as scheduled

　　September 17, Changsha, Hunan. Yang Shuting, a post-90s Miao girl from Baimaoping Town, Chengbu County, Shaoyang, Hunan Province, reported her entrepreneurial experience to the Supreme Leader. Looking back on her experiences in recent years, Yang Shuting was full of emotion: "Without the precise poverty alleviation policy, there would be no me today. I am not fighting alone. The party and the government are the strongest backing for us disabled people."

　　Yang Shuting is just one of many poor disabled people whose fate and family life have changed in the process of getting rid of poverty. Since the 18th National Congress of the Communist Party of China, with the great attention of the CPC Central Committee and the State Council, Party committees and governments at all levels have put poverty-stricken disabled people into the overall situation of poverty alleviation, and various top-level designs involving accurate poverty alleviation for disabled people have been continuously established and improved, and various policies and measures to help the disabled have been continuously implemented, which has greatly changed the production and living conditions of families with poor disabled people.

　　In 2015, the Central Committee of the Communist Party of China and the State Council issued the Decision on Winning the Fight against Poverty, which became an outline document to guide the fight against poverty in the following period. Under the background of precise poverty alleviation, 26 departments, including China Disabled Persons’ Federation and the State Council Poverty Alleviation Office, jointly issued the Action Plan for Poverty Alleviation for Poor Disabled Persons (2016-2020), proposing that by 2020, poor disabled persons and their families will have nothing to eat and wear, compulsory education, basic medical care and housing security will be guaranteed, and the coverage of basic rehabilitation services and family barrier-free transformation will be effectively expanded, so as to ensure that poor disabled persons with files and cards will be lifted out of poverty as scheduled under the current standards. In 2018, the "Guiding Opinions on Winning the Three-Year Campaign to Fight Poverty" issued by the CPC Central Committee and the State Council took the poverty-stricken disabled people’s poverty-stricken action as a special section, and put forward seven policies and measures to accelerate it, so as to ensure that by 2020, the poor disabled people and the people of the whole country will enter a well-off society in an all-round way.

　　At the same time, the accurate "drip irrigation with running water" has helped the poor, and the goal of "from household to person" has really been implemented. Nowadays, when we walk into the homes of poor disabled people, the most eye-catching things are the "Help Paper" posted at the door and the red "Help the Poor Handbook" that every household has. How many people in the family, who is the helper, the main reasons for poverty, and the annual assistance measures are clearly listed and clear at a glance.

　　With extraordinary force, it is extraordinary. The improvement of the poverty alleviation policy for the disabled has brought about the increasingly obvious effect of poverty alleviation. Since the implementation of the precise poverty alleviation strategy, the number of poor disabled people in China has decreased from more than 7 million at the beginning of the establishment of the card to 480,000 at the end of 2019, which has created a miracle that has never been seen in the history of human poverty reduction.

　　Take multiple measures and focus on precise policy.

　　"After a while, beef cattle will be able to go out. This year’s market is good, and it is estimated that it can earn tens of thousands of yuan more than last year." Standing next to a new cowshed with a flip cover, Wei Zhongyong, a disabled guy in Baixu Town, Shanglin County, Guangxi Zhuang Autonomous Region, has a hopeful look in his eyes. Shanglin County is located in one of the 14 concentrated contiguous poverty-stricken areas in China, with poor soil and serious rocky desertification, and local villagers have been living in poverty for a long time. Since the precise poverty alleviation work was carried out, poor disabled people like Wei Zhongyong have found a way to increase their income and get rich by developing the black goat and beef cattle breeding industry.

　　Help the poor in the long run and look at the industry in the long run. Because of its persistence and stability, industry helps the disabled to recover their "hematopoietic capacity" through rational development of industrial projects, which has become the fundamental strategy for poverty-stricken areas to win the battle against poverty.

　　In recent years, according to the different geographical location, natural resources, development level and technical conditions of the region, various localities have adapted to local conditions and tailored to the needs of people, and cultivated industrial projects suitable for the development of poor disabled people. All localities have also carried out "precise training" and "targeted guidance" for the poor disabled, which has enhanced their self-development ability. At the same time, preferential policies, information, funds, technology, etc. for poor disabled people have been introduced one after another, and various localities have also established poverty alleviation bases to help the disabled, so that under the leadership of "talented people" and with the help of various poverty alleviation policies, the degree of organization and interest linkage of poor disabled people and their family members in labor production can be improved, thus transforming industrial achievements into real money. By 2019, 5.638 million poor disabled people in China have received industrial support, 486,000 people have received skills training, and 779,000 families of poor disabled people have received small loans for poverty alleviation.

　　Helping the poor first helps the wise, and treating the poor first cures the foolish. Poverty is not terrible. What we are afraid of is lack of intelligence and empty mind. What we are afraid of is lack of knowledge and lack of spirit. Driven by a series of policies to help the poor through education, China aims at the causes of poverty caused by the disabled, and helps the poor disabled to empower and increase their wisdom by carrying out literacy campaigns for young and middle-aged disabled people, encouraging special education teachers to love their jobs and dedication, improving the popularization rate and consolidation rate of all kinds of education for the disabled, and tailoring skills and vocational education programs for disabled students, so as to completely change the fate of "poverty caused by disability" with knowledge and skills. Poor children and adolescents with disabilities can receive compulsory education through regular classes, special education schools, sending teachers to their homes, etc. All localities also provide corresponding subsidies and subsidies to poor disabled students and children of poor disabled families at all stages of education to help their families reduce their economic burden, thus further blocking the intergenerational transmission of poverty and making poor disabled people have confidence in themselves and hope for the future.

　　In recent years, under the leading role of the poverty alleviation department of the government and the conscientious performance of relevant departments, various localities have successively explored a series of effective ways to help the disabled, such as "grassroots party organizations to help the disabled", "blind employment to help the poor", "photovoltaic employment to help the poor" and "asset income to help the disabled", and studied and solved new difficulties and problems in poverty alleviation for the disabled one by one. At the same time, social forces from all over the country have also actively participated in helping the disabled and helping the poor. More and more typical cases of self-improvement and poverty alleviation for the disabled have also emerged on the battlefield of poverty alleviation, inspiring the poor disabled to establish confidence and courage to overcome poverty.

　　Pay attention to special needs.

　　"At that time, I felt that my life was hopeless, and I didn’t know how to live any longer …" Wang Xianbin, who lives in Wangzhuang, Hezhuang Village, Guanwangmiao Township, Zhumadian City, Henan Province, is 64 years old. Because of polio, his lower limbs are paralyzed and he has been cared for by his elderly parents for a long time. After his parents died, his life suddenly fell into a difficult situation. After learning about Wang Xianbin’s situation, Zhumadian Disabled Persons’ Federation arranged for him to live in the newly-built centralized care center for the disabled, which enabled Wang Xianbin to receive meticulous care services. "In the care center, three meals a day are guaranteed, and I can have regular physical examinations. I no longer have to worry about my life." Really support a person, liberate a group of people, and become a rich family.

　　"It is better to give money and things than services". With poverty alleviation, it has entered a critical stage of decisive battle, and the special difficulties and problems of poor disabled families who have not been out of poverty have become more prominent. In particular, because of the large expenditure and low income, the poor and severely disabled people often have to tie up the family labor force, and their lives become more and more difficult. In order to solve the care needs of impoverished severely disabled people, on the one hand, various localities provide more institutional guarantees for the care services of impoverished severely disabled people by accelerating the improvement of supporting policies and measures for the care services of severely disabled people; on the other hand, they make full use of rural old-age care institutions, welfare facilities, medical institutions, rural collective idle resources, etc. to provide centralized care for needy impoverished severely disabled people, and also develop neighborhood care services by developing care public posts. Reducing the cost of family care and releasing the family labor force have further improved the basic public services and supplies of poor families with severe disabilities, and improved their quality of life. They have successively explored ways of "service-oriented social assistance" such as centralized care in Zhumadian City, Henan Province, "four centralized care" in Nanyang City, "one integrated care for the elderly and the disabled" in Hengshui City, Hebei Province, and "foster care+"in Longde County, Ningxia, and truly realized "foster care one"

　　Rehabilitation is the reconstruction of life and the most urgent need of the disabled. In the process of getting rid of poverty, all localities regard ensuring the basic rehabilitation needs of poor disabled people as an important part of poverty alleviation work. Not only through the implementation of key rehabilitation projects, the poor disabled people who are included in the filing card will be given priority in basic rehabilitation services, but also through the provision of medical, assistive devices, financial and other "rehabilitation and poverty alleviation" means, the physical condition of the disabled will be further improved, their ability to live independently, adapt to the environment and participate in productive labor will be improved, and the adverse effects and poverty risks brought by disability on individuals and families will be reduced. By the end of 2019, there were 9,775 rehabilitation institutions for the disabled in China. In 2019 alone, 3.145 million disabled people were provided with various assistive devices adaptation services. The gradual improvement of basic rehabilitation services laid an important foundation for disabled people to enhance their self-care and social adaptability and participate in social life on an equal footing.

　　In order to effectively solve the difficulties and special needs of the poor disabled, various localities have also implemented a series of measures, such as social security coverage, serious illness insurance, renovation of dilapidated houses, barrier-free renovation, and so on, to further enhance the poverty reduction of the poor disabled. At present, relying on big data and information management means, the basic data and dynamic information of poor disabled people can be accurately grasped; The standard of living allowance for disabled people with difficulties and nursing allowance for severely disabled people has been continuously improved, and the coverage has been continuously expanded; In rural areas, 7.664 million disabled people have enjoyed the minimum living guarantee, and 1.23 million disabled people have enjoyed the assistance and support of the extremely poor. All eligible poor disabled families have been included in the urban and rural basic medical insurance, serious illness insurance and medical assistance, and the pressure on families to spend on medical care has been significantly reduced; The barrier-free living environment of poor disabled families has been significantly improved, housing safety has been effectively guaranteed, and the sense of acquisition, happiness and security of poor disabled people and their family members has been significantly improved.

　　This year is the decisive year for tackling poverty and building a well-off society in an all-round way. At present, China’s disabled people have made decisive achievements in tackling poverty. "When everything is going to succeed, it is the most difficult." We still need to clearly understand the long-term and complexity of "poverty caused by disability" and the challenges faced in solving the problem. At present, most of the poverty-stricken disabled people who have not been lifted out of poverty are mentally, mentally and physically severely disabled people with weak or no working ability, so it is difficult to get out of poverty and the risk of returning to poverty is high. At the same time, among the disabled people who have been lifted out of poverty, the proportion of people with disabilities who are at risk of returning to poverty and those on the edge of poverty is still very large. They are likely to fall into poverty again or become a new poor population due to their limited income sources, large family expenses and weak self-development ability, which requires special attention. In addition, the sudden COVID-19 epidemic this year has brought new difficulties and challenges to the production and life of poor disabled families.

　　At the last moment of tackling poverty, in order to help the poor disabled people finally get rid of poverty, we should not only continue to focus on shortcomings, check for gaps, tilt the power of precise poverty alleviation to the poor disabled groups, and ensure that the hard indicators of poverty alleviation such as "two worries and three guarantees" are realized as scheduled. We should also study and establish a long-term mechanism to solve the problem of "poverty caused by disability", establish an accurate monitoring and assistance mechanism, incorporate the poverty-stricken disabled people with a file card into the monitoring to prevent them from returning to poverty, further improve the social assistance system for "poverty caused by disability" families, give play to the role of market mechanism in solving the economic difficulties of "poverty caused by disability" families, guide social forces to participate in helping the disabled and helping the poor extensively, strengthen and improve the ability of rural areas to serve "poverty caused by disability" families, and constantly.

　　Concentrate on strength and win a well-off life. With the participation of all social forces in the decisive battle of poverty-stricken disabled people, the majority of disabled people will eventually overcome poverty, step into a well-off society in an all-round way, and start a new life with the people of the whole country.

　　"Black Boss" was sentenced to life in the first instance.

　　Meishan Intermediate People’s Court yesterday sentenced 22 people to prison in a major criminal case involving black gangs.

　　It has been rampant in Meishan for more than 10 years and committed more than 20 crimes … Jiang Xinzhi and other criminals were finally punished. Yesterday, the Intermediate People’s Court of Meishan City, Sichuan Province made a first-instance judgment on this major criminal case involving black gangs. Gang leader Jiang Xinzhi was convicted of seven crimes, including organizing and leading underworld organizations, intentional injury, affray and illegal mining. He was sentenced to life imprisonment, deprived of political rights for life and fined 200,000 yuan.

　　The remaining 21 people involved in the case were also sentenced one by one.

　　Join the "black boss" and pay his men "wages"

　　Since 1998, Jiang Xinzhi has gathered Wang Hongbing, Zhang Quan and others to collect money through illegal mining and forced credit. An underworld organization headed by Jiang Xinzhi, with Wang Hongbing, Zhang Quan and others as the backbone members, has gradually formed.

　　This group of criminals wantonly carried out criminal activities such as intentional injury, illegal mining, gathering people to fight, picking fights and illegally holding guns in Dongpo District of Meishan City, dominating one side, seriously affecting the safety of people’s lives and property and seriously undermining social and economic order.

　　The prosecution found out that since 1995, Jiang Xinzhi has gradually established a "reputation" in society through fighting. Later, when companies such as sand and gravel factories saw Zhang Quan, Wang Hongbing and Luo Tao coming to "follow", they arranged for them to divide their work and carry out illegal and criminal activities, and paid "wages", reimbursed accounts and gave gifts according to their respective performances.

　　Wang Hongbing said in his confession: He respectfully called Jiang Xinzhi "the third brother", and he was in charge of the gravel yard at ordinary times, and his people often had to "report their work" to him. Several other defendants also confessed to the criminal facts of participating in the underworld organization organized by Jiang Xinzhi.

　　Shoot in front of the police

　　The court found that over the past 10 years, 29 crimes and other crimes were committed by underworld organizations headed by Jiang Xinzhi, involving 10 charges.

　　In July 1998, Zhou Jianming reported to the police that Lu Zhusheng had shot Liu Guanjun, which caused Lu Zhusheng to be arrested by the police. Jiang Xinzhi was very angry when he learned that. After Chen Yong and others invited Jiang Xinzhi and Zhou Jianming to have dinner together to resolve conflicts. After dinner, Jiang Xinzhi had a quarrel with Zhou Jianming. Jiang called Zhang Quan to come immediately with a man and a gun, and Zhou Jianming called the police immediately. Zhang Quan came to the leisure center with a rifle and a powder gun, and handed the rifle to Jiang Xinzhi. Jiang Xinzhi openly threatened to kill Zhou Jianming in front of the police. The police immediately stopped, and Jiang ignored the police warning and shot at the gate of the leisure center.

　　In June, 1999, Hu Jianjun, Jiang Xinzhi and others met Chen Mou and others in Huanhu Road, Dongpo District, Meishan City. Hu Jianjun and Chen Mou had a dispute over the purchase of live pigs and tore each other up. Jiang Xinzhi sent his men to deal with Chen Mou. His men stabbed Chen Mou in the thigh with a dagger, which caused his left femoral artery and vein to rupture and died of hemorrhagic shock.

　　Since 2002, Jiang Xinzhi has arranged for Wang Hongbing to rent more than 80 mu of farmers’ land in the second and third groups of Sanjiang Village, Taihe Town, Dongpo District, Meishan City, in the name of Hongjian Sandstone Factory, without obtaining industrial and commercial business license, tax registration and mining license, resulting in more than 70 mu of ordinary farmland being unable to be re-cultivated. Appraised by the Sichuan Provincial Department of Land and Resources, during the period from March 2005 to December 2006, Jiang Xinzhi and others illegally mined in Sanjiang Village and other places, and the amount of damage to mineral resources after March 2006 alone was as high as 4 million yuan.

　　The trial of "black boss" was sentenced to life in the first instance.

　　The criminal gang headed by Jiang Xinzhi is full of evil deeds, including eight people including Jiang Xinzhi, Wang Hongbing, Liang Aimin, Zhang Quan, Luo Tao, Wang Jiahong, Wang Zhengzhi and Zuo Yonghong. Meishan Intermediate People’s Court made a first-instance judgment on the case in accordance with the Criminal Law and relevant legal interpretation provisions. Jiang Xinzhi committed seven crimes, including organizing and leading underworld organizations, intentional injury, affray and illegal mining. The court decided to punish him for several crimes, sentenced him to life imprisonment, deprived of political rights for life, and fined him 200,000 yuan.

　　Liang Aimin was sentenced to 13 years’ imprisonment and 1 year’s deprivation of political rights for the crimes of participating in underworld organizations, intentional injury, provocation, illegal possession of guns and harboring. Wang Hongbing was sentenced to 11 years and 6 months in prison, deprived of political rights for 1 year, and fined 100,000 yuan for the crimes of participating in underworld organizations, intentional injury, provocation, illegal mining and traffic accident. Five people, including Wang Zhengzhi, Zuo Yonghong and Zhang Quan, were sentenced to fixed-term imprisonment ranging from 11 to 6 years according to law for committing crimes such as participating in underworld organizations and intentional injury.

　　At the same time, the court sentenced 14 other defendants in this case, including Liu Chuanjiang, Zhao Yongkui, Hou Chunlin, Zhou Gang and Liu Luxun, to fixed-term imprisonment or given corresponding criminal punishment according to law for committing crimes of intentional injury, picking quarrels and affray.

　　Nie Minning Zhong Cheng Reporter Yang Weiwei

Editor: Wang Xu

1905 movie network news Recently, a new romantic comedy film directed by Muchun Zha and starring Zhu Yawen and Sandrine Pinna released two trailers dubbed in Sichuan dialect and Cantonese respectively, which caused heated discussion on the Internet. It is reported that the Sichuan dialect version and Cantonese version of the film will also be released in the corresponding areas of the country on September 7 to meet local fans and friends.

　

The senior dubbing team helped the local comedy highlight "Laughter" with good results.　

This week’s upcoming new romantic comedy "Adore Xiong Renzhen" tells why (Zhu Yawen) and Meng Xiaoxian (Sandrine Pinna), who work in the ATM department of the same bank, are secretly having an underground love affair, and they are faced with the choice of whether to resign or break up. At the same time, there was a theft case of "take one and spit two" at the ATM in Xiongren Town. Why did Meng Xiaoxian scramble to recover the lost money in the hesitation of love and work? A series of funny stories happened in Xiongren Town.

　

It is understood that in order to be more grounded, so that the public can better perceive the "new comedy movie", after communicating with the senior dubbing team, the film producer conducted in-depth cooperation and launched a trailer dubbed in Sichuan dialect and Cantonese. Since the trailer was launched on the Internet, many netizens have left messages after watching it, praising many dialect stalks and "regional slang", which are very grounded, humorous and full of laughter.

　

The multiple versions of "One Shadow and Three Languages" are in full swing, and the film production team is ingenious.　

"Adore Xiong Renzhen" not only launched a trailer in dialect, but also a film in Sichuan dialect and Cantonese, which was released in some areas at the same time, making it one of the few "one film and three languages" in China, and a film was released with multiple dialect dubbing versions. The professional media group, which has already watched the movie in advance, said that the dialect dubbing "Adoring Xiong Renzhen" is full of interesting points and jokes, which not only keeps the original interest of the story, but also adds regional jokes and doubles the comedy effect.

　

With the flexible way of dialect dubbing, the film producer of "Adore Xiong Renzhen" launched a multi-version of the film, "coded" the output form of the film, and at the same time skillfully "decoded" the core of the new comedy, which reflected the active intention and ingenuity of the film production team, and launched a film culture that the public really loved, so that excellent film actors and high-quality film culture could better approach the public.

　　　On April 14th, 2024, during the 4th China International Consumer Goods Expo, the 2024 China Consumer Development Forum, jointly sponsored by Southern Newspaper Media Group and China (Hainan) Reform and Development Research Institute and hosted by Southern Weekend Newspaper, was held in Haikou, Hainan. With the theme of "grasping the pulse of consumption and gaining insight into development opportunities", this forum invited representatives from politics, academia and business circles to discuss the new consumption trends in China and explore the potential opportunities for high-quality development.

　　Wang Wei, vice president and deputy editor-in-chief of Southern Newspaper Media Group, Party Secretary and editor-in-chief of Southern Weekend Newspaper, said in his speech that as a well-known media group in China, Southern Newspaper Media Group has been paying close attention to the progress of the times, economic development and Hainan’s construction achievements. As a well-known media at home and abroad, Southern Weekend insists on focusing on economic development, and has always been sensitive and concerned about the consumption issues as one of the troika driving the economy, and has made many influential reports in all walks of life. In addition, in recent years, Southern Weekend has vigorously promoted the development of media integration and actively promoted the construction of new mainstream media, among which the construction of media think tanks is an important part. At present, Southern Weekend Research Institute has built 10 research centers, continuously produced think tank products such as in-depth research, policy consultation and various lists, fully participated in the modernization of national governance capacity, and helped economic and social development.

　　Vice President and Deputy Editor-in-Chief of Southern Newspaper Media Group, Wang Wei, Party Secretary and Editor-in-Chief of Southern Weekend Newspaper.

　　Wang Wei said that Southern Weekend will base itself on the three-dimensional communication matrix of Southern Newspaper Media Group, tell the story of the Expo, sort out the achievements of the construction of the free trade port, and spread the voice of China’s economic development to the world. He also looked forward to working with experts from all walks of life and the public to grasp the pulse of consumption trends and explore the economic trend in 2024.

　　Consumption is the key engine to drive economic growth and the great potential of China’s economic development. How can new quality productivity and new consumption promote each other and promote each other circularly? Zhao Baige, Vice Chairman of the Foreign Affairs Committee of the 12th National People’s Congress and Chairman of the Expert Committee of Landy International Think Tank, delivered a speech on the topic of "New Quality Productivity Promotes New Consumption Change". She believes that new consumption is the inevitable result of economic and social development, and it is also a vivid portrayal of new quality productivity promoting consumption change. On the surface, it is manifested in the rapid development of supply quantity, price, quality and technical content, as well as the more detailed consumption scene of demand, more convenient consumption channels and more innovative consumption experience; The connotation shows that the new quality productivity has promoted the innovative allocation of production factors and the deep transformation and upgrading of the industry, and improved the quality and efficiency of the consumer market.

　　Zhao Baige, Vice Chairman of the Foreign Affairs Committee of the 12th National People’s Congress and Chairman of the Expert Committee of Landy International Think Tank.

　　Consumer demand will continue to evolve, and the space for consumption mining is still huge. The key lies in how to release market kinetic energy and use new quality productivity to stimulate new consumption. Zhao Baige believes that we should adhere to the consumer demand-oriented, attach importance to the innovation ability of private enterprises, release the potential of digital and green consumption, accelerate the cultivation of key areas of new consumption, expand international cooperation, and shape the positive cyclical momentum of new quality productivity and new consumption.

　　At present, China’s consumption structure is undergoing profound changes. What impact has this brought to the economy and society? How to achieve structural reform to adapt to the general trend of consumption structure upgrading? Chi Fulin, president of China (Hainan) Reform and Development Research Institute, believes that the contribution rate of consumption to economic growth has been increasing since entering a new stage of development. In 2023, the contribution rate of final consumption expenditure to economic growth reached 82.5%, an increase of 32.3 percentage points over 2013, which became the first driving force for economic growth. He analyzed that China is still a big country in transition, and the upgrading of consumption structure of urban and rural residents is at an important stage. In 2023, the contribution rate of service consumption of urban and rural residents to consumption growth reached 67.5%. If the proportion of service-oriented consumption of urban and rural residents in China increases from about 45% in 2023 to more than 50% in 2030, it is expected to boost economic growth by at least 2 percentage points. Chi Fulin believes that the upgrading of consumption structure faces structural contradictions. "Establish first and then break" focuses on solving the structural contradictions faced by the upgrading of consumption structure with structural reforms.

　　Chi Fulin, Dean of China (Hainan) Reform and Development Research Institute.

　　Chi Fulin believes that structural reforms should be used to solve the structural contradictions between investment and consumption, growth and distribution, and urban and rural areas. Therefore, it is necessary to accelerate the opening of the service market, promote structural reform and policy adjustment, optimize the pattern of national income distribution, adjust the structure of national income distribution, improve the urbanization rate of registered population, get rid of the dual household registration system in urban and rural areas, and strengthen the construction of rural public service system.

　　Chi Fulin pointed out that in the next 5-10 years, the upgrading of urban and rural residents’ consumption structure will show an accelerating trend. Economic certainty depends largely on the certainty of consumption structure upgrading; The focus of high-quality development is to form a new growth model led by consumption. Adapting to the upgrading trend of urban and rural residents’ consumption structure and intensifying structural reform will continuously release the potential of economic growth and realize sustainable growth.

　　Double blessing of practice and theory

　　New thoughts on the development of the new era of consumption

　　In this forum, many experts, scholars, business representatives and other guests discussed the new development path in the new era of consumption from different dimensions.

　　Distinguished professor of Tongji University and Liu Xinghua, director of China Economic Research Center of China National Innovation and Development Strategy Research Association, delivered a speech on "New Pattern, New Consumption and New Growth". He said that consumption is not only created by consumers, but also guided and stimulated by enterprises, and encouraged and protected by the government. Through further deepening reform and high-level opening-up, we should strive to increase employment and residents’ income, improve the supply structure, improve the supply level, effectively meet the multi-level and diversified consumption demand of the whole society, fully release the consumption potential of China in the era of urbanization 2.0, and create new vitality for national economic development.

　　Distinguished professor of Tongji University and Liu Xinghua, Director of China Economic Research Center of China National Innovation and Development Strategy Research Association.

　　From 2023 to 2024, the success of "Erbin" has provided new enlightenment for urban development. Zhou Wei, deputy secretary of the Party Committee and general manager of Harbin Madiel Cultural Tourism Investment Group, took Harbin as an example and shared new ideas about "consuming new ecology and empowering new development of urban cultural tourism". He believes that core IP creation+emotional value provision+consumption scene construction is the closed loop of Harbin ice and snow tourism. Harbin provides all tourists with full emotional value and dignity protection, which stimulates consumers’ desire for consumption. Sincerity is Harbin’s "killing skill". There is a world of ice and snow in winter and a big stage on the river in summer.

　　Zhou Wei, Deputy Secretary of the Party Committee and General Manager of Harbin Madiel Cultural Tourism Investment Group

　　Lan Zhenzhen, president of L ‘Oré al’s public affairs in North Asia and China, interprets the new strategy of enterprise development under the new consumption ecology with L ‘Oré al’s practical experience. She said that we can transform the new potential energy of beauty into new quality energy, and further lead the new trend of beauty, further stimulate the new vitality of beauty, further promote the new prosperity of the market and further promote the new concept of development at the levels of concept, industry, market and society.

　　Lan Zhenzhen, President of L ‘Oré al North Asia and China Public Affairs

　　Zhang Yu, Minister of Public Relations and Communication Department of Fangtai Group, pointed out that where is the imagination space of China kitchen in the future? First, the consumer level presents consumption upgrading and demand diversity; Second, the fourth industrial revolution, represented by AI, 5G, big data, etc., accelerated the development of intelligent home appliances and promoted the home appliance kitchen appliance industry to enter an intelligent era; Third, the function and importance of kitchen are constantly improving in home scenes and space redistribution.

　　Zhang Yu, Minister of Public Relations and Communication Department of Fangtai Group

　　In recent years, Zibo, Harbin and other cities have emerged in succession, and quickly "exploded" on the Internet. For these cities, how to turn the contingency of popularity into the inevitability of sustainable development is a problem worth thinking about. Dai Chunchen, Deputy Secretary-General of Southern Weekend Research Institute and Director of Urban (Regional) Research Center, interprets the logic and driving force behind urban development around the city’s face value, speech value and research value. He shared that a new paradigm of experiential consumption and emotional economy was born in Xi ‘an, and the "going out of the circle" of Litang, Zhanjiang and other small towns reflected the spread of the new paradigm in space, while Jiangmen and Zibo explored the experience of deepening the co-governance of emotional economy, while Harbin pushed the "China service" to a new peak with a comprehensive attitude.

　　Dai Chunchen, Deputy Secretary-General of Southern Weekend Research Institute and Director of Urban (Regional) Research Center

　　In addition, Kuang Xianming, vice president of China (Hainan) Reform and Development Research Institute and director of RCEP Research Institute, released "Unleashing the Great Potential of Service-oriented Consumption: China Consumption Research Report in 2024" on behalf of the research group of China Reform Institute. The report reviewed the progress of China’s consumption structure transformation in 2023, analyzed the structural contradictions faced by consumption structure upgrading, and put forward relevant suggestions for deepening structural reform to release the great potential of service-oriented consumption.

　　Kuang Xianming, Vice President of China (Hainan) Institute of Reform and Development and Director of RCEP Institute.

　　Kuang Xianming believes that it is necessary to focus on the medium and long term, base on the short term, grasp the general trend of consumption structure upgrading, and focus on deepening demand-side structural reform. To this end, he suggested: release the service-oriented consumption potential with structural reform; Optimize the national income distribution structure with the priority of the people’s wealth; Stabilize employment with the focus on stabilizing enterprises; Using digital consumption to promote the development of new service-oriented consumption formats; Promote the transformation and upgrading of trade services with a high level of openness; Strengthen the important role of the government in releasing the service-oriented consumption potential.

　　Shaping the new ecological synergy of consumption

　　Co-construction and sharing help economic growth

　　2024 is the year of consumption promotion, and the concept of co-construction and sharing plays an important role in building a new consumption ecology and helping economic growth. How to make co-construction and sharing a new ecological synergy of consumption and promote high-quality economic development? The forum held two round-table dialogues on the topic of "China’s consumption and economic growth" and "Building and sharing a new consumption ecology".

　　The round-table dialogue on the theme of "China’s consumption and economic growth" was presided over by Kuang Xianming, and guests such as Zhang Jianping, deputy director of the Academic Committee of the Institute of International Trade and Economic Cooperation of the Ministry of Commerce, Liu Xinghua, distinguished professor of Tongji University, Su Jun, chief growth officer of Longteng Group and president of China District, and Jiang Yulan, brand operating officer of Xuetian Salt Industry, participated in the discussion around the dimensions of China’s economic growth, such as consumption role, consumption structure and consumption release.

　　Roundtable Dialogue on the Theme of "Consumption and Economic Growth in China"

　　With the upgrading of China residents’ consumption structure, regarding the service trade, especially the service import, Zhang Jianping believes that China is now the largest trading country in the world, and the trade in goods is our advantage, but the service trade has always been in a deficit state. China’s consumption potential is huge, but it still needs to open wider to the outside world through supply-side structural reform, and strive to make our service trade in China bigger, more competitive and achieve a trade surplus through open competition.

　　Liu Xinghua emphasized the importance of innovation for economic development. He said that in the history of world economic development, every important technological innovation will give birth to new products and trigger a consumer revolution. In today’s era, people’s demand for digital intelligence, green, low-carbon and more humanized consumption is increasing. The products and services provided by enterprises should be more safe, convenient, healthy, comfortable and novel, and at the same time, they should be conducive to the harmonious coexistence between man and nature. To meet such consumption demand and development demand, we should not only realize subversive scientific and technological innovation, but also realize corresponding business model innovation and management model innovation.

　　How to treat the trend and prospect of China service travel market? Su Jun said that in recent years, service-oriented consumption has been continuously upgraded and experiential consumption has continued to grow, which has brought new development opportunities to enterprises. Longteng Travel has grasped this trend, promoted the two strategies of internationalization and platformization, completed the transformation from a traditional travel service provider to a global quality life platform, and continuously cultivated new quality productivity with the goal of leading technology and improving experience, so as to better serve global members and member customers.

　　Facing the trend of upgrading the whole consumption structure, what is the future development plan of Xuetian Salt Industry? Jiang Yulan mentioned that the upgrading and adjustment of product structure and the upgrading of consumption structure are two-way empowerment. The market share of high-end salt in developed countries in Europe and America is 8%-10%, and the consumption of high-end salt in China is still in its infancy, so we think there is much to be done. As a leading brand of high-end salt in China, Xuetian Salt Industry insists on internalizing the development of new quality productivity into a conscious behavior of enterprises, optimizing resource selection, technological innovation, product structure, etc., planting a green background of the brand and building core competitiveness.

　　The round-table dialogue on the theme of "Building and Sharing a New Ecology of Consumption" was presided over by Dai Chunchen, with the participation of Sohail Shaikh, British Deputy Trade Envoy to China, Lu Wenlong, Executive Director of the International Communication Committee of China Advertising Association and Investment Partner of Guoguang Hui Neng, Mason Lee, Director of the Legal Research Center of Guo Hao Free Trade Port of China Reform, and Zhan Wenyu, General Manager of Consumer BG Strategy and Brand Department of Iflytek. Starting from their respective fields, they discussed topics such as brand building and brand going to sea.

　　Roundtable Dialogue on the Theme of "Building and Sharing a New Ecology of Consumption"

　　Shi Ruiyao said that when many British brands came to China for the first time, they would be deeply shocked by the rapid development of China today. Only when they come to China, will they know about the market and opportunities, cultural diversity, rich sales platforms and diverse customer needs. With the help of experts, foreign brands need to find resonance with China consumers, so as to further formulate business strategies and make good use of their experience in other overseas markets to help brands successfully achieve China localization.

　　In terms of brand spread to the sea, Lu Wenlong pointed out that everything is spread, no matter what you do, you need to spread it, from countries to enterprises and even personal IP. In recent years, some enterprises that have done well in the sea will continue to raise funds on the one hand, and penetrate their brands with the help of new forms of communication on the other. Combining the form of communication with the power of capital may produce some new species of consumption.

　　On the issue of brand going out to sea, Mason Lee also expressed his views. He believed that for some industries, there is no way out without going out to sea, but enterprises need to pay attention to three dimensions: first, we must make full use of multilateral policies and treaties between China and countries that go out to sea; Second, pay attention to the background investigation of overseas partners; Third, we must have the sense and ability of integration of supply chain, and building a competitive supply chain is the core and essence.

　　Zhan Wenyu shared Iflytek’s successful experience in expanding overseas markets. He shared that when promoting brands in the international market, enterprises should pay attention to technology research and development to ensure competitive advantage, at the same time show cultural self-confidence and respect the target market culture, and also follow international rules such as data and safety compliance; In addition, cooperation with local business partners can better understand local needs and integrate into the target market, and promote brand internationalization.

　　At the event site, the complete winners of the "Annual Consumption Influence" selection were also announced, as follows:

　　China Consumer Development Forum is a permanent annual think tank activity during the Consumer Expo, focusing on the kinetic energy and trends of consumption development under the new pattern. Since it was held in 2021, the forum has attracted great attention from all walks of life, attracting many representatives from the government, think tanks, universities and business circles to attend and share, injecting new impetus into building a new development pattern for services and promoting sustainable development in the consumption field.

2239, this is the total sales in the first five months of this year.

This is in stark contrast to Baidu’s complacency when Geely announced the next car.

In March of this year, some media reported that there was a personnel adjustment inside the company, in which Yang Zhen, the head of UD- User Development Department at the marketing end, and several directors were removed from their posts and transferred to CEO Xia Yiping. The head of the UO- user operation department at the sales end was changed from Luo Gang, the original operation head, to Andy.Gao from Tesla.

It is not difficult to see that in the face of sales that have not improved, the more anxious it is, the more anxious it is. I just don’t know if Baidu and Geely behind it are as anxious as the extreme. After all, the extreme is "from beginning to end, I want to fight Tesla".

1. What’s the problem?

Generally speaking, a brand doesn’t sell well, and the problem mainly lies in two aspects, product and marketing. However, it is extremely obvious that the original experience can’t be applied.

Only a few hundred sales per month can only be said that Extreme Yue is not fully on the road of building cars. Further exploration is that the brand awareness is too low, and many users simply don’t know what kind of brand Extreme Yue is. On the contrary, its predecessor, Jidu, may have a higher reputation.

Jidu Automobile is an automobile brand jointly established by Baidu and Geely in January 2021. At that time, officials from both sides announced that Jidu would enter the automobile industry as a vehicle manufacturer. Among them, Baidu holds 55% of the shares and is responsible for end-to-end services as a whole; Geely accounts for 45%, mainly cooperating with related work in hardware.

At this time, the market penetration rate of new energy vehicles in China is only 13.4%. appreciate each other, the three founders of "Wei Xiaoli", also stood by each other from time to time, and Li Yanhong, who is in high spirits, shouted out the rhetoric of "investing 50 billion yuan in the next five years".

Just over a year after the brand was established (in June 2022), Jidu released the first concept car ROBO-01 (the predecessor of Yuejie 01), and in October of the same year, the limited edition of Jidu ROBO-01 lunar exploration went on the market, with a price of 399,800 yuan. Thanks to the concept of automobile robot, Jidu gathered a lot of market attention at that time and often compared it with Xiaomi, and its brand reputation also reached its peak.

That is, at this time, all the external marketing of Jidu suddenly stopped, and the brand name changed again in front of the public.

In August, 2023, Jidu Automobile announced that it was renamed as "Extreme Yue Automobile", and "Jidu ROBO-01" also became "Extreme Yue 01". Behind the renaming, there was a change in the proportion of shareholders’ equity.

According to Tianyancha information, Jiyue is a brand of Hangzhou Jiyue Automobile Technology Co., Ltd., which is jointly held by Zhejiang Geely Investment Holding Co., Ltd. and Shanghai Mihang Automobile Co., Ltd., which is wholly owned by Baidu. The shareholding ratios of the two parties are 65% and 35% respectively.

After a series of actions, Extreme Yue failed to inherit the previous accumulation of concentration, and appeared in front of the public more like a blank sheet of paper, a typical scene. When users entered a few extreme Yue sales stores, the first concern was not the price and configuration of the products, but the question, "What brand is this?"

In order to deepen the cognition and form the difference of market competition, Extreme Vietnam has been strengthening the label of "Intelligent Driving".

For example, the fewer brands in China can support vehicle SOA, and integrate SOA and electronic and electrical EEA into an intelligent architecture JET to achieve global, end/cloud integration; In the choice of intelligent driving route, it is the first production car in China to adopt pure visual intelligent driving scheme.

In addition, the Extreme Yue 01 is the world’s first ERNIE Bot model car, and the intelligent AI partner SIMO is fully integrated with ERNIE Bot, which can support all the function instructions in the car.

2. icing on the cake and giving charcoal in the snow

When "Wei Xiaoli" came to the fore in the industry, Zhijia could indeed form a competitive difference of "no one has me", and Xpeng Motors also completed the popularization of users’ cognition because of its distinctive smart driving label.

When the industry marches to 2024, the intelligent driving function has achieved "universal popularization" and become the standard of almost all models. Even the intelligent driving label of Xiaopeng Automobile is gradually weakening. Under the framework of current policies and regulations, it is difficult to show the ability of "superior".

You all have it, and there may be subtle differences in experience, but they are all within the acceptable range of users. More importantly, the intelligent driving function has not yet become an absolute need that affects users’ car purchase decisions.

According to the research on China’s new car purchase intention (NVI) released by J.D.Power in 2023, although the intelligent experience of cars has increased in recent years, its influence on users’ car purchase only accounts for 14%.

From the user’s point of view, the trust anxiety of "whether intelligent driving is reliable" is widespread, and some traffic accidents have exposed some security risks of intelligent driving functions. In many cases, users trust themselves more.

From this, it is gratifying that the smart driving function and experience can form the unique advantages of the brand, but the ultimate goal is to transform the advantages into brand volume and market sales. Today’s smart driving function is more like a vase of "I can do without it, but you can’t do without it". For the current extreme, smart driving is more like icing on the cake, not a gift in the snow that can increase sales.

In fact, Extreme Yue is also aware of the problem. Xia Yiping mentioned in an exchange with the media in April this year that "Extreme Yue sells experience instead of hardware, and Extreme Yue 01 can’t sell configuration". After all, in the industry context where all brands are crazy about stacking materials, Extreme Yue, which adopts a pure visual solution, has no selling point configuration such as 800V and laser radar.

Before admitting that marketing "made a mistake", Extreme Vietnam tried to save the situation by reducing prices.

Only one month after the listing of Extreme Yue 01, the official of Extreme Yue announced that the price of all models would be lowered by 30,000 yuan, as well as a limited-time discount for smart driving bags. In order to avoid "hurting" old customers, Extreme Yue compensated 30,000 yuan in cash for the users who bought cars before.

It is understandable to adjust the price to enhance the competitiveness of products in response to market changes. However, it is more or less reflected that the brand decision-makers have misjudged the market competition situation only one month after the new car was launched.

With Geely’s experience in building and selling cars as a support, the problems in marketing of Jiyue obviously cannot be explained by "lack of experience".

3. How to turn over?

The current situation of Extreme Vietnam is very similar to that of Lantu two years ago. At the beginning, there was only one product. After Lantu FREE struggled for one year, it ushered in the listing of Lantu Dreamers. In the past two years, Lantu Chasing Light, Lantu Chasing Light PHEV and other products have been supplemented one after another. The new and old products have been continuously improved and iterated, and the sales volume has gradually improved after a relatively complete product system layout has been completed.

One of the reasons is that the brand volume of Extreme Yue is not high, and the product layout is relatively simple. The price range of Extreme Yue 01 is 200,000 yuan, and it is also one of the most competitive market segments of new energy vehicles in China, especially SUV models, such as Tesla Model Y, Wenjie M5, Tucki G6, Weilai ES6, etc., which are all battle-hardened veterans and have deep market precipitation.

It was only after the new upgrade that the sales volume of the M5 in the asking world broke out. Tesla Model Y, Tucki G6, etc. have been optimizing and iterating in details, so that they can always stand in the first echelon.

That is to say, at least two things need to be done.

First, lay out products with different price points and different models, and construct a product matrix that can cover the largest market space within the brand positioning range.

According to the planning of Extreme Yue, the second product will be released this year, the pure electric car Extreme Yue 07, which is also a market with a price of 200,000. However, at present, this car has only "spoiled" its appearance at the Beijing Auto Show. It can be expected that for a long time, Extreme Yue 07, like Extreme Yue 01, will also be under pressure in sales.

The second thing is to constantly polish and upgrade the existing products, and continuously improve the competitiveness of products. For example, after the release of Lantu Zhuiguang, it didn’t sell well, but after the launch of Zhuiguang PHEV, and the price adjustment, the sales volume immediately changed. Now it is necessary to test the market through the modified models of the old products, and constantly explore and find its own accurate positioning.

The above is just a compulsory course for all new brands to experience the market, and the cruelty of the market is that if you don’t do these actions, you will definitely be eliminated, but if you do, you may not be able to turn over, because besides marketing, there are also production delivery, after-sales service and management of supply chain and internal organization, each of which is a mountain, and there is still a long way to go.

On October 18th, the opening ceremony of 2018 China (Sichuan) E-commerce Development Summit and Leaders Summit was held in Neijiang City.

The programming robot developed by Neijiang appeared at the South Sichuan E-commerce Expo.

　　Focus on 2018 China (Sichuan) E-commerce Development Summit

　　Pay attention to new retail

　　"Only by doing agriculture according to industry can it be a real organic combination." On October 18th, at the 2018 China (Sichuan) e-commerce development summit, Hou Yi, vice president of Alibaba Group and CEO of Box Horse, described the combination of new retail and new agriculture.

　　"Standardization" and "Big Data" became the high-frequency words in the forums of the summit that day. What are the new trends in new retail? What imagination is there in the future?

　　Analyze big data

　　Do order agriculture with industrial thinking

　　Different from the traditional retail industry, the new retail relies on the Internet, and through big data, artificial intelligence and other means, the whole retail service, experience and logistics are deeply integrated. This will bring new changes to retail and related industries.

　　"For example, if we carry out in-depth cooperation with agriculture, we need to give agriculture a standardized upgrade." Hou Yi takes Boxma Xiansheng as an example. According to the analysis of sales big data, he will put forward specific needs to agricultural producers for "order" production. This not only ensures the price and sales volume of agricultural products, but also ensures the quality of agricultural products. "Using big data technology, formulating more scientific standards and doing agriculture with industrial thinking can make the integration of new retail and industry more perfect."

　　Second-hand car trading will also bring new upgrades due to big data. "Our judgment on the value of used cars mainly depends on data analysis." Yang Haoyong, the founder of melon seeds used car, said that after the second-hand car transaction has reached a large scale, the sales enterprises can cooperate with insurance companies and other institutions, get information such as vehicle maintenance data under the authorization of the owner, and evaluate the value of used cars through data analysis. "The prices obtained are all a bite, which saves the buyer peace of mind and money." The second-hand car with melon seeds is being planned in the offline store in Chengdu. "After completion, buying a car in the store in Chengdu is as convenient as buying things at Wal-Mart. There is no room for bargaining and the quality is guaranteed."

　　Sharing big data

　　After analyzing consumption habits, build a characteristic agricultural product base

　　The new retail vision is beautiful, but what problems should be solved to realize it concretely?

　　"The linkage between the upstream and downstream of the industrial chain needs to be enhanced." Hou Yi put forward his own ideas. "In cooperation with Sichuan, we intend to take the lead in implementing data sharing." He introduced that Alibaba will share consumer behavior analysis data. According to the analysis of more than 100 dimensions of consumers in our province, Alibaba will jointly formulate agricultural planting and breeding plans and logistics distribution plans with the government and enterprises. It is also planned to try to build a characteristic agricultural product base to realize the integration of planting, breeding and processing. "This will sell the characteristic agricultural products in each village at a good price and increase farmers’ income. We also intend to introduce the best aquaculture technology in the world in Sichuan, solve the problem of aquaculture of some seafood inland, and let more new products be produced in Sichuan and sold in Sichuan. "

　　In the view of Chen Haibo, the founder of Shenlan Technology, the development of new retail needs further scientific and technological support. "Artificial intelligence will play a big role in new retail." At present, there are many unmanned shops and unmanned containers. "The key to their birth is not to reduce labor, but to improve efficiency and let customers complete their purchases more quickly." He believes that with the wider application of technology, the use cost will continue to decrease and the level will continue to improve. "The new retail in the future will be more mature."

　　Zhou Qingyan, the person in charge of JD.COM Institute of Public Strategy, said that JD.COM will set up a UAV center in Sichuan and build more than 100 UAV airports. UAV will become the key to new retail logistics distribution.

　　Li Mingtao, Dean of the Research Institute of China International Electronic Commerce Center, said: "New retail and express logistics need to achieve data connection in more links. Data connectivity in warehousing, orders, goods, cold chain, distribution, customer service, etc. will bring qualitative changes to new retail. " (Reporter Tang Zewen Shao Mingliang)

The Internet is gradually changing all enterprises, and now the rise of e-commerce platform has brought new changes to people’s lives. At the same time, some people have seized the new enthusiasm to do e-commerce in China, and now there are many platforms for cross-border e-commerce in China. Today, let’s not talk about exports. What is the basic process of cross-border e-commerce import? Let’s take a look at it together.

There are three postal methods for cross-border e-commerce: bonded warehouse, B2C direct mail for cross-border e-commerce and personal goods express, and three customs clearance methods.

1. Stocking in bonded warehouses

First, a large number of overseas goods will be delivered from foreign merchants to bonded warehouses under customs supervision. After customers place orders, the e-commerce companies will go through customs clearance procedures for the corresponding goods according to the customer orders, pack them in the bonded warehouses, affix the relevant face sheets, and finally entrust domestic express delivery to the buyers after customs inspection and release.

This model may be more suitable for large e-commerce. After all, the premise of reducing international freight is to hoard goods in large quantities, which requires a lot of money. The benefits are also obvious. In terms of our purchasing, it is the domestic spot, and the thief is quick.

2. B2C direct mail

After the customer places an order, the merchant packages the corresponding goods according to the customer’s order and transports them to the domestic bonded warehouse through international logistics. The e-commerce companies then go through customs clearance procedures for the related goods, and after being checked and released by the customs, they finally entrust the domestic express delivery to the consumers.

This model is suitable for small enterprises, simple and rude. If someone wants it, I’ll buy it again, without pressing the payment. Cool! In terms of our purchasing, it means purchasing, giving money, and then placing an order.

3, personal items express

Merchants pack the goods purchased by consumers overseas, paste the face sheet, collect the goods and send them to the designated customs clearance port by air. After the goods land, the customs clearance company will be responsible for the clearance of the rest, and then entrust domestic express delivery to the consumers.

This mode is basically a transshipment service for Haitao, and it is also a tricky mode. You can look at the news exposed by CCTV and basically understand this mode after reading it.

Then let’s find out why the customs will detain the goods:

1. The value on the declaration form is inconsistent with the estimated value of the goods by the customs.

2. The name of the goods does not match the product.

3. The packing list is not detailed

4. The consignee’s conditions are not allowed (no import and export rights, etc.)

5. The value of personal belongings exceeds 5,000 RMB.

6. In addition, various countries have different policies on import and export.

Related articles: What is the import customs clearance mode of cross-border e-commerce? What are the customs clearance modes for cross-border e-commerce?