Author: Xiao Li Fei Dao, editor: Xiao Shimei

In November, 2023, Yang Yinfen, the new head of Liangpin Store, wrote in an open letter to all employees that the company is facing the most difficult challenge since it started its business, not only the problem of living hard, but the problem of not being able to live. If it remains unchanged, it is really possible to lose the opportunity at the poker table.

This is really not an alarmist.

[Strategic Turn]

At the end of 2023, Liangpin Store officially announced that the average price of more than 300 products of the company was reduced by 22%, with the highest drop of 45%, the largest price reduction in 17 years. This means that good shops have given up the positioning of high-end snacks, and their business strategy has turned to the pursuit of "cost performance".

In fact, in the past many years, the company’s high product prices have not brought higher profits to the brand, but have discouraged consumers and increased business pressure.

Since listing, the revenue of good shops has almost stagnated, and the profit has been negative. In 2023, the revenue was 8.046 billion yuan, down 14.76% year-on-year, and the net profit returned to the mother was 180 million yuan, down 46.26% year-on-year. In the first quarter of 2024, it continued to drop sharply by 58%.

▲ source: Chocie

The profitability of good shops is also deteriorating. The gross profit margin in the first quarter of 2024 was 26.43%, a sharp drop of 6.3% compared with 2015, setting a new low since the financial disclosure data. The latest net interest rate was 2.54%, down 1.59% from 2019. Among them, the sales expense rate is around 20% all the year round, but the R&D expense rate is less than 1%.

Judging from the above core business data, the high-end business strategy of Liangpin Shop has not brought good growth to the company. However, after the strategic shift, the future life is still difficult, because there will be a big price cut.

For good shops, it will be a good result if the price reduction can achieve small profits but quick turnover. But often the ideal is full, and the reality may be very skinny.

In recent years, discounts on leisure snacks have become a common practice. Not only are good shops cutting prices, but three squirrels, herbs and other heads are lowering their bodies to cut prices, not to mention many small and medium-sized brand manufacturers following suit. You drop me, but the total demand of consumers will not change obviously, so the final outcome of price reduction is that it is difficult to make up the price by quantity.

Three squirrels are a typical example. At the beginning of 2023, the company put forward the strategy of "high-end cost performance" and carried out quality improvement and price reduction. However, the total annual sales volume was 68,500 tons, which was 12% lower than that in 2022.

Secondly, the price reduction of good shop products will reduce the company’s gross profit and net profit performance, impact investors’ expectations, and the overall valuation level may tend to move down.

Judging from the advantages and disadvantages of the business model, the leisure snacks where Liangpin shops are located are at the bottom of the whole food and beverage, with low operating threshold, easy price war, rapid changes in consumer demand and low brand loyalty. Unlike high-end liquor, it has high operating barriers, and can continuously raise prices, improve profitability, and the valuation level is often relatively high. In other words, good shops are in a bitter business track, earning hard money.

Good shops don’t cut prices, so it’s difficult to operate! After the price reduction, it may be more difficult to operate!

[Industry changes]

In the past many years, high-end snack enterprises have been competing for market positioning, with good shops, three squirrels and herbs everywhere. Nowadays, the giants are forced by reality to cut prices to survive.

In addition to objective factors such as macro-consumption fatigue, the most important logic is the rapid rise of the snack mass-market store model focusing on cost performance in just a few years, which reshapes the market structure of China leisure snack industry.

From 2021 to 2023, the number of snack discount stores in China increased from 2,500 to 25,000, an increase of 1,000%. It is estimated that it will exceed 30,000 in 2025, and the compound annual growth rate will still exceed 30%. The sales scale increased from 3.7 billion yuan in 2017 to 70-80 billion yuan, with a compound annual growth rate of 112%.

▲ The number of snack shops has expanded rapidly. Source: Dongguan Securities.

After several years of staking, the snack discount market has basically formed a market pattern of "North Wanchen, South Busy, West Ming and East Ming". Among them, the industry leader Snacks is very busy. The number of stores in the group was only 1,150 in 2021, and it has expanded to 6,500 in 2023, more than five times.

In November, 2023, Snacks Busy merged with Zhao Yiming Strategy. In 2023, the new group’s total revenue exceeded 20 billion yuan, and the number of stores reached 10,000, which brought the snack discount war from regional competition to the whole country and crushed other competitors.

Then, why can snack shops rise rapidly?

According to the words of the semi-annual report of Three Squirrels in 2023, the discount snack format is aimed at the bottom consumption demand of "how fast and how good it is", and it will rise rapidly with more abundant zero food and more affordable product prices, and will efficiently undertake the traffic transfer from traditional supermarkets (PS: accounting for more than 40% of sales channels).

Specifically, for example, snacks are very busy, there are more than 2,000 kinds of snacks in Zhao Yiming, and the monthly renewal rate is more than 100 kinds, and the location is near the community or in the commercial area with more people, which can better meet the needs of consumers.

Of course, the most important thing is the price. Discount snack vendors have innovated the snack channel, that is, bypassing the dealers and purchasing directly from the manufacturers, making profits to consumers with lower purchase costs, and finally getting the return of small profits but quick turnover. According to statistics, the average retail price of general discount snacks is about 20%-40% lower than that of supermarkets. This is attractive enough for consumers.

China leisure snacks sales channels, offline is still the main battlefield, accounting for more than 80%. Now, the rise of discount snack mode is regarded as "offline version of Pinduoduo" by the market, which has had a strong impact on the high-end snack price system, including good shops.

Good products are greatly reduced in price and have to be.

[Difficult situation]

In 2012, Yang Hongchun led a good shop to bet wildly on e-commerce channels, laying out Tmall, JD.COM and No.1 stores, and embarked on the road of rising, realizing the leap from a regional snack brand to a snack industry giant.

In 2015, online sales exceeded 800 million yuan. In 2016-2019, online revenue continued to grow, accounting for 33.7% to around 50%. Relying on the e-commerce dividend, the good shop has surpassed the one that still relies mainly on offline channels.

However, in recent years, the pattern of e-commerce platform has been intensified and reshaped, online traffic differentiation has continued, the channel layout of good shops has been unbalanced, and the online growth engine has failed. In 2022, the revenue of e-commerce channels showed a rare negative growth, which worsened in 2023, with a sharp drop of 32.6% year-on-year, accounting for 10.58% to 39.8% of revenue.

The online channels of good shops rely heavily on Tmall and JD.COM, and there is no improvement in the layout of Tik Tok. However, the e-commerce market in Tik Tok has risen rapidly. In 2023, the sales of leisure snacks surged by 53%, eroding the market cakes of Tmall and JD.COM. Looking at peers, the revenue of Tik Tok platform of Three Squirrels surpassed that of JD.COM platform in 2023, with a year-on-year increase of 119%.

In terms of offline channels, good shops still open more direct stores. In 2023, there were 258 self-operated net stores, and the total number of direct stores reached 1256. In the same period, 191 franchisees closed their stores, leaving 2,037.

I’m afraid that blindly opening a good shop can’t stop the business decline. On the one hand, accelerating the opening of direct stores also means higher operating costs, which is also an important factor dragging down performance. On the other hand, the rise of snack discount mode will divert offline traffic, which will also have an impact on the business of good direct stores.

On the other hand, the competitor Yanjin Shop has a profound understanding of the changes in retail channels. As early as the second half of 2021, it began to lay out snack discount channels, and the partner was the industry leader Snacks Busy Group.

In 2023, Yanjin Shop has exceeded 500 million yuan in the busy snack sales channel, accounting for more than 12% of the total revenue, far exceeding the traditional supermarkets such as Wal-Mart and CR Vanguard. In 2022-2023, the revenue of Yanjin Shop increased by 26.8% and 42% year-on-year, and the net profit returned to the mother increased by 100% and 67.8% year-on-year. Its performance is the best among the listed snack vendors.

Good shops don’t cooperate with the channel of mass-selling giants, and may have some concerns and considerations of their own. First, I want to control the offline traffic entrance by expanding the scale of opening a store, and I don’t want to be an "offline platform worker". Second, we set up a discount brand "Snacks Hard Home" to focus on the Hubei market. It was expected that 500 stores would be opened in 2023, but it did not cause much waves in the market.

Yanjin Shop chose to embrace the general trend of channel traffic change, and got a wave of super bonuses, and its performance scale reached a big step. On the other hand, the decision-making of good shops is somewhat slow and chaotic, and some opportunities are missed. Of course, all this has nothing to do with the lack of company supply chain.

Good shops don’t have their own production factories, and the products take the mode of "OEM+OEM". On the one hand, it is difficult to effectively manage and control food safety and quality. For example, on the black cat complaint website, there are more than 2,400 complaints about good shops, including eating foreign objects and moldy food. On the other hand, it can’t enter the retail scene in large quantities like other self-produced brands.

▲ Source: Black Cat Complaint

Yanjin Shop controls the supply chain by itself, which can control the procurement, production and sales, and can extend the upstream and downstream industrial chains, with good cost reduction effect. Its gross profit margin and net interest rate rank NO.1 in the snack industry, which is significantly higher than that of good shops.

Generally speaking, in terms of online channels, the growth engine that relied on in the past has turned off due to the disappearance of the traffic dividend of the e-commerce platform. In terms of offline channels, no effective measures have been taken to deal with the major changes in traffic, resulting in passive operation. Based on this, the capital market has already voted with its feet. The stock price of good shops has retreated by more than 80% compared with the peak in 2020, and the market value has evaporated by 27 billion yuan.

As a result, Yang Yinfen, the new coach, may have to accept the reality that good shops return to mediocrity, and the era of high growth is gone forever. However, the severe test of the market may have just begun.

disclaimer

This paper deals with the contents of listed companies, and is the author’s personal analysis and judgment based on the information publicly disclosed by listed companies according to their legal obligations (including but not limited to temporary announcements, periodic reports and official interactive platforms, etc.); The information or opinions in this article do not constitute any investment or other commercial suggestions, and Market Value Watch shall not be responsible for any actions arising from the adoption of this article.

Special feature of 1905 film network The 2024 Spring Festival file has entered the countdown. There are 9 films and 7 comedies, and the competition is fierce, competing for "king of comedy". With the opening of the pre-sale, all the publicity is in full swing, hoping to get the audience’s "first ticket" first.

On the seventh day of the Lunar New Year, it seems a little low-key in many comedies. As the only crime action movie, it gives the audience more choices of movie types. As the only Hong Kong film, the luxurious starring lineup also represents the courage of Hong Kong films to fight the Spring Festival again.Choose the wrong peak setting, actively avoid competition with other films, or the film has other considerations.

Off-screen, for the director of the filmDanny PangGenerally speaking, Breaking the War means more.

On December 19th, 2023, Hong Kong director Peng Fa revealed that he owed HK$ 2 million for his wife’s medical treatment and declared bankruptcy because he could not repay it. Shortly after the finalization of "Breaking the War", on January 23rd, Peng Fa said in Weibo that the current financial crisis could be solved due to the development of new cooperative projects, and the earlier bankruptcy application could be withdrawn. This director, whose debut is the pinnacle, definitely has a place in the history of Hong Kong film, but after he went to Hollywood and went north to the mainland, the film quality was mostly less than expected, and he failed to continue to write the past glory.

The movie market and audience still have expectations for Peng Fa. What surprises can Peng Fa give us after the bankruptcy application is withdrawn? Can Broken War make him prove himself again?

The director’s dream of a talented editor

When it comes to Peng Fa, I have to mention his twin brother — — Another Hong Kong director. The audience and film critics called them the Peng brothers. Just like the Cohen brothers and Luc Dardenne in the world cinema.

They were born in the glorious period of Hong Kong movies. Since childhood, they have either watched movies or discussed ideas and stories, and they are looking forward to making these fantastic ideas into movies one day. At the age of 15, my brother Peng Shun found a S16 camera and made an experimental short film. This was the first time for the two brothers to be directors, and they wanted to be closer to the real movie.

Seven years later, Peng Fa became an editor, while Peng Shun focused on color mixing. They started from technical positions and entered the film and television industry for more than ten years.

In 1998, Peng Fa won the Best Editing Award at the 18th Hong Kong Film Awards, which was his first prize. After more than ten years of hard work, he became a top editor in Hong Kong, and more importantly, he finally caught up with his brother Peng Shun.

At that time, Peng Shun was already a well-known colorist in Asia, developed in Thailand, made many advertisements, MV and TV series, and got the opportunity to shoot his own film debut "Who’s Running? And was nominated for the New Wave Award of Busan International Film Festival. It was only that year that another young director from Shanxi finally stood at the award ceremony. His name was.

Soon after, the two brothers finished a script with almost no lines about a deaf-mute killer — — They decided to be directors together as they were children.

With superb editing, Peng Fa told a story with almost no dialogue. Later, this Thai film with a strong Hong Kong film style won the four awards of Best Director, Best Film, Best Actor and Best Editing in one fell swoop, and also won the International Film Critics Award at the Toronto International Film Festival. The brothers’ first work was a great success.

Born in Hong Kong and raised in Thailand, Applause Pictures was just established, and it was in urgent need of cooperation from new directors. As one of the judges of the Thailand Golden Awards that year, he took a fancy to the Peng brothers and invited them back to Hong Kong to make movies, which would also open the golden age for the Peng brothers. With their respective advantages, they constantly refreshed the creative ceiling of horror movies, won numerous international film festival awards, and went to Hollywood to make movies and cooperate with other stars.

After returning to Hongkong, Peng Fa worked as the editor of a series of trilogy, won the best editing award of the Academy Award again with Infernal Affairs 1, and was nominated for the best editing for three consecutive times. In the works directed by himself, he also makes good use of editing thinking, guides the audience’s emotions with the combination of lenses, and creates a feeling of horror and horror.

This talented editor’s directorial dream, which is the peak of his debut, seems to have a perfect ending, just like the plot of a movie, but the reality is not a movie, and life goes on.

In 2009, the "Fengyun" series filmed a sequel, and the original team returned. The former editor has taken the position of director, but compared with the success of his previous work of HK$ 41.5 million, his word-of-mouth and box office have dropped significantly.

At the same time, Peng Fa has gone further and further along the creation of horror movies, but the genre of this theme is extremely small. When the narrative is modeled, the movies are produced like an assembly line, and the final results are not satisfactory. Many directors have been making the same film all their lives, and Peng Fa is obviously more extreme.

Silent North Hong Kong Director

With the signing of CEPA agreement and the development of the mainland film market, more and more Hong Kong directors choose to "go north" to make films in the mainland.

,,, Chen Kexin, … These directors all ushered in a new creative stage after going north, which also made many Hong Kong stars glow with "second spring".

Except for these great directors, the situation of other directors is different.

In 2013, after the Peng brothers went north, they directed a co-production film between the mainland and Hong Kong, and tried the theme of disaster film for the first time. Actors,,, starring, the lineup is luxurious, but unfortunately the final word of mouth and box office have a certain gap with expectations. However, in this film, we can vaguely see that they are good at integrating the thriller elements into the disaster theme.

Since then, the two have stopped directing films together and started their own development.

Peng Fa has filmed youth themes, suspense themes, and participated in the screenwriter of the comedy film Let That Girl Go, but failed to give full play to his creative advantages, and both box office and word of mouth failed, and began to be criticized as a "bad film director".

After being frustrated, Peng Fa has made many films with horror themes, but the comfort zone has not become the "ruling area" of Peng Fa. Apart from various factors, people can’t help but question, "Is this Peng Fa’s film?"

Later, Peng Fa turned to shoot action movies, but the result was still regrettable. Although he expected to reproduce the classic "Silent Fire" in the era of "Peng Brothers" and direct the theme of criminal action, the miracle did not happen, and the box office barely exceeded 20 million.

The expectation of the new film "Broken War" is also not optimistic, which is largely influenced by the failure of "Trapped Beast". "Broken War" and "Trapped Beast" have the same configuration: Hong Kong star lineup+action crime+director Peng Fa. However, it is still worth looking forward to whether "Broken War" can learn from the creative experience of previous works with the same theme and improve the quality of its works.

Peng Fa, like a paranoid player, assigned all his talent points to the skill tree of editing and horror in movie games.

After going north, he failed to give full play to his own advantages and misjudged the situation in the mainland market. With the rapid growth of mainland movies and audiences, the once classic meta-narrative and the competitiveness of the theme of tiger balm are no longer the same.

Bankruptcy application is submitted and withdrawn.

Before filing for bankruptcy, Peng Fa was filming a TV series in the Mainland. After learning of his wife’s illness, he was worried that he would not see his wife for the last time. He decided to pay liquidated damages and return to Hong Kong. Previously, he also signed a contract for a mainland film, but due to the continuous delay of the shooting date, he was unable to pay the medical expenses without compensation. In addition, due to the particularity of the director’s career, there was no fixed salary certificate, so he had to borrow from the private sector.

The dilemma of filmmakers is finally solved by film.

Peng Fa wanted to take care of his wife and return to his old job, but he could hardly get the job of editing. Fortunately, my brother Peng Shun gave him support. After the wife of the actor who had worked together knew his predicament, she gave him a sum of money in the name of director’s fee for emergency. Colleagues in the film industry also helped him introduce job opportunities and give him care and support.

The new project of Alibaba Pictures cooperating with Hongkong Universal and Peng Fa has enabled him to withdraw his bankruptcy application and rekindle his hope. Compared with fundraising, filmmakers help directors in the form of work. Not only let Peng Fa display his strengths, but also let him get through the current difficulties.

At present, Peng Fa has a new film project, but also a film to be released."Dragon and Child" and "The Golden Cicada Demons" are Peng Fa’s first attempt at fantasy adventure themes, which have been finished.Regenerated manPeng Fa’s first science fiction film. Tentatively scheduled to be released in 2025Fortress of moneybywang qian yuan、William Feng、Ju Jingyi; Kiku、Danny ChanWith the leading role and the help of luxury actors, Peng Fa once again challenged crime movies.

The director is the operator of the movie dream machine, while Peng Fa connects dreams with reality and witnesses the silent majority. The achievement of Breaking the War after its release is undoubtedly an important battle for director Peng Fa to prove himself, but no matter what the result is, Peng Huifa is creating infinite possibilities.

Representatives of the winners of the world’s leading Internet scientific and technological achievements release event took a group photo as a souvenir. China Net reporter Dong Ning photography

　　China Net News (Reporter Dong Ning) On the afternoon of November 23, 2020, the 2020 "World Internet Leading Scientific and Technological Achievements Release Event" sponsored by the National Internet Information Office and the Zhejiang Provincial People’s Government was successfully held in Wuzhen Internet International Convention and Exhibition Center, which was the fifth time to hold the world Internet leading scientific and technological achievements release event.

　　The launch event is closely related to the world internet conference Internet Development Forum "Digital Empowerment for the Future — — The theme of "Building a Community of Cyberspace Destiny Together" has created a platform for top-level scientific and technological exchanges, digital economic development and fighting the epidemic. A total of 15 representative leading scientific and technological achievements at home and abroad including Tencent, Ali, Baidu, Microsoft, Qualcomm, SAP and Kaspersky were selected for the launch.

　　The "World Internet Leading Scientific and Technological Achievements Release Activity" aims to show the latest scientific and technological achievements in the global Internet field, promote the concept of Internet technology innovation, green, tolerance and sharing, highlight the extraordinary contributions of practitioners in the Internet field, and build an all-round innovative exchange platform. Since the announcement of the results collection notice in early August, it has received extensive attention and positive response from the global Internet field. This year, more than 300 leading scientific and technological achievements were collected from China, the United States, Russia, Germany, France, Sweden, Canada, Belgium and other countries and regions. The declared projects focused on five major application fields, including industrial recovery and coordinated development, digital social governance, global public crisis response, artificial intelligent cloud life and green digital public welfare practice, covering quantum computing, satellite Internet, artificial intelligence, high-end chips, 5G network architecture and applications.

　　Previously, nearly 40 well-known Chinese and foreign experts in the Internet field formed the "Expert Recommendation Committee of World Internet Leading Scientific and Technological Achievements", with Wan Gang, Vice Chairman of Chinese People’s Political Consultative Conference, Chairman of Zhi Gong Dang Central Committee and Chairman of China Association for Science and Technology, as honorary director, Wu Hequan, academician of China Academy of Engineering, as Chinese director, and Wiener Zorn, the "father of German Internet" and Internet Hall of Fame winner, as foreign director. The announcement was also specially recommended by the director of the Chinese and foreign expert recommendation committee by Tsinghua University and other four companies, which was used to encourage more scientific and technological talents and enterprises around the world to actively participate in scientific and technological innovation, make unremitting explorations in basic theories and other fields, and contribute wisdom and strength to the better life and development of mankind in the future.

　　According to the principle of "fairness, justice, objectivity and authority" and finally recommended by the expert recommendation committee, the owners of 15 representative leading scientific and technological achievements this year released and displayed their achievements in the form of on-site or remote video, and won commemorative trophies and certificates issued by the world internet conference Organizing Committee. This launch event has aroused enthusiastic response at home and abroad, and attracted the attention of global scientific and technological fields and netizens.

Wu Zurong, vice president of Tencent Cloud and head of Tencent Conference, as a representative of the special achievements of "Science and Technology Fighting", introduced the experience and practice of Tencent Conference in helping to resume work and industrial recovery during the epidemic. China Net reporter Dong Ning photography

Liu Yunjie, academician of China Academy of Engineering and president of Jiangsu Future Network Innovation Research Institute, released the service-oriented future network test environment and technological innovation achievements. China Net reporter Dong Ning photography

Jiang Jiangwei, partner of Alibaba Group and general manager of Alibaba Cloud Basic Products, released the leading scientific and technological achievement, Shenlong: a new generation of software and hardware integrated virtualization technology architecture. China Net reporter Dong Ning photography

Pan Jianfeng, chief scientist of 360 Group, released the leading scientific and technological achievement: 360 holographic star map network space mapping system. China Net reporter Dong Ning photography

Qi Xiangdong, Chairman of Qi Anxin Group, released the leading scientific and technological achievement: a new generation of enterprise network security framework. China Net reporter Dong Ning photography

Pan Gang, a professor at Zhijiang Laboratory of Zhejiang University, released a leading scientific and technological achievement: a neuromimetic brain-like computer with billions of neurons. China Net reporter Dong Ning photography

Li Zhenyu, vice president of Baidu Group and general manager of intelligent driving business group, released the leading scientific and technological achievement: ACE Intelligent Transportation ACE Intelligent Transportation. China Net reporter Dong Ning photography

Yu Kai, the founder and CEO of Horizon, released the leading scientific and technological achievement: the in-vehicle artificial intelligence computing chip. China Net reporter Dong Ning photography

Shi Jilin, vice president of Huawei, released leading scientific and technological achievements, Agent: Intelligent Upgrade Technology Reference Architecture. China Net reporter Dong Ning photography

　　Attached:

　　List of 15 Achievements of "World Internet Leading Scientific and Technological Achievements Publishing Activities" in 2020

　　First, the "science and technology against epidemic" special release results (1)

　　1. Science and technology are good, and cooperation is seamless — — Tencent conference practice

　　— — Shenzhen Tencent Computer System Co., Ltd.

　　2. Big data platform for epidemic prevention and control and resumption of work and production.

　　— — China electronic science and technology group company electronic science research institute

　　3. SAP’s early warning system for close contacts in Covid-19 based on distributed and open source technology.

　　— — SAP China Co., Ltd.

　　4. novel coronavirus National Science and Technology Resource Service System

　　— — institute of microbiology, chinese academy of sciences

　　5.AI is anti-epidemic — — The overall solution of unmanned distribution in Meituan

　　— — Beijing Sankuai On-line Technology Co.,Ltd

　　Second, independent publishing results (14 items)

　　1. Service-oriented future network test environment and technological innovation

　　— — Jiangsu province future network innovation research institute

　　2. Shenlong: a new generation of software and hardware integrated virtualization technology architecture

　　— — Alibaba cloud computing co., ltd

　　3. 360 Holographic Star Map Network Spatial Mapping System

　　— — Sanliuling security technology co., ltd

　　4. Endogenous security — — New generation enterprise network security framework

　　— — Qi Anxin science and technology group co., ltd

　　5.RINA Europa Air217: Implementation of Recurrent Internet Architecture (RINA) in Smart City Project "La Base 217"

　　— — RINA Europa

　　6. Neuromimetic brain-like computer with billions of neurons

　　— — Zhejiang University, Zhijiang Laboratory

　　7. Qualcomm Snapdragon X55 5G modem and RF system enabled the first batch of 5G IoT terminals and applications in China to land.

　　— — Qualcomm technology company

　　8. Horizon Journey 2— — Vehicle-mounted artificial intelligence computing chip

　　— — Beijing horizon robot technology research and development co., ltd

　　9. Development of the first star of Galaxy Space and technical verification of satellite Internet.

　　— — Galaxy Aerospace (Beijing) Technology Co., Ltd.

　　10. "Design is Safety" Industrial Gateway -IKS1000GP

　　— — Kaspersky and its subsidiary APROTECH

　　11. Key technologies and applications of intelligent minimally invasive medical equipment system with man-machine collaboration.

　　— — Hefei University of Technology

　　12.ACE intelligent transportation

　　— — Baidu.Com

　　13. Microsoft Surface Duo

　　— — Microsoft corporation

　　14. Agent: Intelligent upgrade technology reference architecture

　　— — Huawei technologies co., ltd.

　　List of four achievements specially recommended by Chinese and foreign directors of the world Internet leading scientific and technological achievements expert recommendation committee.

　　1. A brain-like computing system hierarchy

　　— — Tsinghua University Brain Team

　　2. Man-machine cooperative operating system

　　— — Yuncong science and technology group co., ltd

　　3. Vehicle and ship safety supervision and information service system based on Beidou+Internet.

　　— — China traffic communication information center

　　4. Godson 3A4000/3B4000 processor chip

　　— — Longxin zhongke technology co., ltd

Recently, a group of mysterious road test spy photos of large luxury cars have attracted wide attention in the circle of car bloggers. Although the vehicle is covered with camouflage, its huge body and powerful gas field are still eye-catching, and its size is expected to be equivalent to that of top luxury models.

It is reported that this new car is probably the product of HarmonyOS Zhixing’s "Fourth World" brand-Zunjie, which was jointly launched by Huawei and Jianghuai Automobile. The rear wheel steering function of this model shows its high-end configuration. At the beginning of this month, Yu Chengdong, CEO of BU, Huawei’s smart car solution, officially announced that the English name of Zunjie brand is MAEXTRO, and the first product has entered the stage of vehicle verification, which is expected to be off the assembly line at the end of this year and officially listed in the first half of next year.

"Zunjie" brand aims at benchmarking ultra-luxury brands such as Maibakh and Rolls-Royce, positioning itself in the ultra-high-end market, and the estimated price will reach one million yuan. The cooperation between Huawei and JAC is not limited to this luxury car, but will also expand to the MPV market of one million yuan. These models are expected to be produced through JAC X6 platform, with an annual production capacity of 35,000 vehicles.

According to informed sources, JAC Automobile is accelerating the recruitment of Huawei-JAC "Zunjie" project, involving quality system experts, quality evaluation experts, product line quality experts, production quality experts, vehicle quality experts, etc., to ensure the smooth progress of the project. At present, JAC hopes to build 38 test vehicles, so as to comprehensively test and verify the first model.

On March 31st, 2023, AION S PLUS was officially launched. The new car has released a total of four models. The guide price is 149,800 yuan-165,800 yuan. In terms of power, it is equipped with a single motor precursor system with a comprehensive endurance of 510km and 610km.

The overall appearance follows the design language of ENO.146, the concept car with the lowest wind resistance in the world, and the wind-plastic front face and the low hood airflow fit smoothly. The details of the headlights with cloud arrows on both sides have been adjusted, and the recognition degree is still high compared with the current models. The two-stage adaptive lower grille with opening and closing function and the front lip with blackened bottom design show good sports effect.

The side of the car body, the dive posture with low front and high back, the sharp waistline with double pressure, and the vast light-sensitive color-changing skylight glass are very sporty. Sliding back design, hidden door handle, wind resistance coefficient can be reduced to 0.211Cd. In addition, the left and right rear fenders are connected with fast and slow charging interfaces to show the identity of new energy.

The multi-line tail design looks like a good layering. The visible double-layer penetrating taillights, with red reflectors superimposed on the bottom, create a vertical sense of geometric order and a horizontal sense of wide body size.

In terms of interior, the overall interior adopts embracing design, and a large number of leather packages bring good luxury and comfort. 10.25-inch full LCD digital instrument panel, with 14.6-inch central control large screen, the sense of technology is still full.

In terms of configuration, it is equipped with a brand-new ADiGO 4.0 intelligent driving internet ecosystem. Compared with ADiGO 3.0, the voice system is more sensitive and more convenient for users to travel. Built-in 360-degree surround image, high-tech map navigation, QQ music, 5G Tik Tok shooting, watermelon video, playing more than 3,000 game masterpieces, Himalaya, singing bar and other borderless entertainment ecology allow passengers to enjoy the entertainment experience in the car.

In terms of power, the new car is still equipped with a single motor drive system with maximum power of 150kW and 165kW and peak torque of 225N·m and 350 N m. With the brand-new magazine battery 2.0, it only takes 6.8s per 100 kilometers, and its comprehensive battery life is 510km and 602km respectively.

Drive ~ let’s go

It’s time for Brother Zhi to eat melon seeds once a week again!

　

Where did you spend 500 million?

AITO asks the new M7 to be officially launched.

Young MPV?

Tucki X9 declaration map exposure

Wuling pure electric "MPV" journey EV listed

High-level intelligent driving is only 150 thousand?

Baojun Yunduo Linxi Edition will be available soon.

Jianghuai QX PHEV officially listed.

　

Not much to say.

Let’s have a chat with you, Brother Zhi.

What new things happened in the car circle this week!

　

　

01 Wuling pure electric "MPV" journey EV listing

Recently, according to the official news of Wuling, Wuling Journey EV was officially listed, with a price range of 145,800-155,800 yuan.

In terms of appearance, Zhige thinks that the appearance of Wuling Journey EV is a bit like an extended version of Wuling van. The front face adopts a closed front grille design and a split headlight group design. The use of horizontal lines on both sides of LOGO highlights the sense of movement and design.

The shape of Wuling Journey EV is like a square box, and the waistlines on both sides highlight the three-dimensional sense of the car body. With unique wheels, it also adopts a suspended roof design, and the whole system comes standard with side sliding doors, which is fashionable and practical. The tail of the car body is relatively simple, and the split taillights are embedded.

In terms of interior, in addition to the basic configuration of the entry-level model, other models also provide leather-like wrapped seats, six-way manual adjustment of the main driver’s seat, ESP body stability control, reversing radar and other configurations, as well as 8-inch central control panel, cruise control and multi-function steering wheel. In addition, the new model will provide four seat layouts: 2-seat window-sealed, 7-seat, 8-seat and 9-seat passenger version.

In terms of power, the maximum power of Wuling Journey EV is 100 kW, the maximum torque is 240 Nm, and the maximum speed is 105 km/h. In terms of battery life, the car uses a lithium iron phosphate battery pack with a capacity of 57 kWh, and the CLTC cruising range is 360 kilometers. It takes 46 minutes to charge 30%-80% in fast charge mode.

Attention, cars:

Wuling’s Journey EV is an electric vehicle based on the Journey fuel version, with a price range of 145,800-155,800 yuan, which is a bit like a large van. It also provides passenger transport version and box truck model, and the application scenarios are very rich, no matter whether it is home or moving bricks, you can choose!

　

02 AITO asks the new M7 to be officially listed.

On September 12th, the new M7 series of AITO Zhijia medium and large SUV was officially launched. A total of five models were launched this time, with the starting price ranging from 249,800 to 329,800 yuan.

The new M7 in Wenjie is equipped with HUAWEI ADS 2.0 advanced intelligent driving system. The success rate of urban elevated import and export is over 99%, and high-speed and urban advanced intelligent driving can be completed without relying on high-precision maps.

The new M7 is also equipped with 27 sensing hardware such as an overhead lidar, three millimeter-wave radars, 11 high-definition visual sensing cameras and 12 ultrasonic radars. With Huawei ADS 2.0 system, it can identify obstacles more intelligently.

The new M7 also gives consideration to comfort. The length of the five-seat car has reached 3338mm, and each position is very spacious. Twelve 20-inch boarding boxes can be put in the trunk. The overall space of the front, middle and rear three rows of the six-seat version can reach 2605mm, and both the six-seat and four-seat models have a lot of room for expansion, and the 1.1-meter trunk can also hold four 20-inch suitcases.

The big five-seat version adopts the "cotton candy" seat, which has the functions of ventilation, heating and massage for four seats, and enjoys six seats with brand-new zero-gravity seats for a better ride experience. The rear cockpit screen can realize multi-device linkage, and the application can be transferred with the touch of the mobile phone, which enriches the entertainment activities of the passengers in the car.

In terms of safety, the welding production line of the new M7 has been upgraded and upgraded, using CBS composite body material, and the body structure is more solid and reliable, which is better than the mainstream models of luxury brands with a level of 500,000 on the market.

In terms of power, it is equipped with HUAWEI DriveONE extended-range electric drive platform, and the four-wheel drive version accelerates for 4.8 seconds in 100 kilometers, with a comprehensive battery life of 1300km under CLTC condition, a pure battery life of 240km, and a fuel consumption of 5.6L/100km under feed condition. In addition, the drag coefficient of the new car reaches 0.298Cd, which can effectively reduce energy consumption and drive more smoothly.

Attention, cars:

The new car body M7 has been improved in terms of safety and intelligent driving. In addition to better and stronger body materials, the HUAIWEI ADS 2.0 system it is equipped with has made greater progress in intelligent driving technology.

Yu Chengdong said that the upgrade of the new M7 has cost 500 million yuan. Do you think this money is well spent?

　

03 Tucki X9 declaration map exposure

According to the latest declaration information of the Ministry of Industry and Information Technology, we found the declaration map of Tucki X9. It is reported that Tucki X9 will be launched in the fourth quarter.

In terms of appearance, the X9′ s shape is cool, and the design of the closed front face and the matching of the penetrating light strip and the split light group are highly recognizable. There is also a grid grille under the front face, which is very eye-catching.

The side lines of the new model are smooth, equipped with hidden door handles, electric sliding doors and suspended roofs, with clear oblique waistlines on both sides, which is more dynamic and powerful.

As for the rear end, Tucki X9 adopts the design of penetrating lamp group, which is full of science and technology. In addition, the rear window of the new model is similar to the sliding back shape with a large inclination angle. In terms of body size, the length, width and height of the new car are 5293/1988/1785mm and the wheelbase is 3160 mm.

As for the interior, according to the previous pictures, Tucki X9 will adopt family-style design language, with large-size floating central control panel, embedded LCD instrument and double-width steering wheel, which is full of science and technology. It will also be decorated with leather material and special texture, which is more exquisite and advanced than Tucki G6.

In terms of power, the new Tucki X9 will be available in single-motor and dual-motor versions. The maximum power of the single-motor version is 235kW, and the maximum power of the motors before and after the dual-motor version is 135kW and 235kW respectively. The battery is a ternary lithium-ion battery of Zhongchuang Singapore Airlines.

Attention, cars:

The new Tucki X9 does not follow the steady and mature style of traditional MPV in modeling, but aims at the young MPV market and is made with a younger and more scientific design language. Diving, come out and comment on the value of this young MPV ~

In the increasingly competitive MPV market, in addition to appearance, pricing is also very important, and Zhige will continue to pay attention to it for everyone.

　

04 Baojun Yunduo Linxi Edition will be available soon.

According to the official news of Wuling Baojun, Baojun YunLinxi Edition will be listed on September 26th. The Linxi version was mainly upgraded in intelligent assisted driving, and was jointly built by Baojun and DJI Vehicle.

This edition of Baojun Yunduo Linxi is equipped with "Linxi Zhijia 2.0" jointly built by Baojun Yunduo and DJI Vehicle. It will be equipped with 8 megapixel inertial navigation binocular camera, 4 panoramic cameras and 1 rear monocular camera.

The new car will cancel the high-precision map and use the "global map-free" mode instead. The high-speed intelligent navigation function can be completed through BEV perception and vehicle navigation information.

The cross-floor memory parking function supports the route memory of indoor, outdoor and cross-floor scenes, supports starting at any position of the memory route, and can support the memory of parking routes up to 1km, and can remember up to 10 parking routes. The tracking and reversing function can return to the starting point with one key, and the effective distance of tracking and reversing can reach 100m m.

It is worth mentioning that the new car is also equipped with "the only one in its class" 0-130km/h full-speed intelligent driving assistance, and the lever can be turned on. The official said that it can realize intelligent driving functions such as intelligent congestion response, intelligent obstacle avoidance and intelligent lane change with one-button lever.

In terms of appearance, Baojun YunYunLinXi Edition is the same as the previous models, with round and full vehicle shape, closed front face design, split headlights with through daytime running lights, simple and exquisite. The side door handle is hidden, and the tail is equipped with through taillights and duckling tail rear spoiler. The car comes standard with multi-function electronic arms, four-way steering wheel adjustment, 8.8-inch instrument panel and 15.6-inch central control panel.

In terms of power, Baojun Yunyun has 360km and 460km battery life to choose from. The whole system comes standard with a 100kw high-power motor with a peak torque of 200Nm. In terms of charging, Baojun Cloud supports fast charging and slow charging.

Attention, cars:

Baojun Yunduo has sold well since its listing, with outstanding value and high cost performance. The Lingxi version launched this time does not talk about "martial arts", but has been upgraded in intelligent driving, with functions such as high-speed intelligent navigation assistance, cross-layer memory parking and tracking reversing.

At present, what we are most looking forward to is its price. According to the official information, the price of Baojun YunLinxi Edition will be 150,000. What do you think is the appropriate pricing?

　

05 JAC QX PHEV officially listed.

On September 15th, JAC QX PHEV was officially launched, and it was positioned as a compact SUV with a price of 129,900-149,900 yuan. The new model is a plug-in hybrid version of Sihao QX, which basically continues the design of Sihao QX.

Jianghuai QX PHEV adopts the aesthetic design concept of "intelligent universe", and its overall style is calm and atmospheric, with split headlight design and through LED strip, which is highly recognizable. The large-size borderless transverse grille has a more sense of design than Sihao QX.

On the side of the car body, JAC QX PHEV adopts double waistline design, with black skirts decorated on both sides, which highlights its layering and sportiness. In terms of body size, the length, width and height of the new car are 4605/1890/1700mm and the wheelbase is 2720 mm.

In terms of the rear end, the new model adopts a penetrating taillight design, and a number of horizontally parallel lines are matched with black decoration, which also makes the rear end more layered and reflects the simple theme style of the atmosphere.

In terms of interior, JAC QX PHEV adopts an embracing cockpit design and is equipped with a 12.3-inch dual screen, which can achieve good visual effects and is highly scientific and technological. Huawei, Tencent and Iflytek cooperated to build an intelligent interconnection system, which supports multi-functional voice interaction functions such as navigation, entertainment and information.

In terms of power, the new model is equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor, which provides an economical, standard and sporty three-speed driving mode. Under CLTC working conditions, the pure electric cruising range can reach 120km, the comprehensive fuel consumption per 100 kilometers is only 1.53L, and the maximum cruising range can reach 1300km.

Attention, cars:

As the brand’s first new energy plug-in hybrid vehicle, JAC QX PHEV is both practical and comfortable, but also more environmentally friendly and fuel-efficient. Overall, the performance of this car is still good, and the configuration is full of sincerity, but it remains to be seen whether it can win the share in the highly competitive compact SUV market.

Compared with Sihao QX, Jianghuai QX PHEV is more economical. There is little difference in appearance, but it is more fuel-efficient and smarter. Are you excited about the price of 129,900 yuan?

　

　

All right! Brother Zhi, that’s all for this week.

Hot smell of rims, said the baggage and take the journey!

If you still want to eat melon seeds together

Remember to pay attention to the wisdom and drive.

　

　

Original Ma Xiangyu Independent Fish Movie

It is said that domestic martial arts have declined.

The reason is simple, there is no successor.

After the death of Jin Yong’s pen-sealing Gu Long, its heyday was gone.

The most popular martial arts works on the market, whether literature or film and television, are under their shadow.

However, in recent years, a novel has emerged, which makes people feel the true rivers and lakes and the true martial arts.

So that since the announcement of film and television three years ago, it has been receiving much attention.

Some people are worried that it will be smashed and the original work will be destroyed;

Some people can’t wait to stay up late to brush the drama.

This is the one that just started broadcasting-

The Legend of Fei

The original work "There are bandits" has a very high popularity and reputation.

Douban score is as high as 8.8, which is rare in similar works.

Adapted into film and television, it is naturally sought after.

It’s a hot search reservation for several days in a row.

Zhao Liying plays the heroine Zhou Fei.

This is her latest work after "Know No" after two years.

YiBo, as the male host Xie Yun.

This is another costume drama after The Untamed.

There are also new generation actors such as Zhang Huiwen, Chen Ruoxuan and Kyulkyung;

And Hu Bing, Geng Le, Che Xiao and other powerful actors from Mesozoic era joined in.

Especially when I saw Dong Xuan and Zheng Xiaodong, many netizens called Ye Qinghui directly, and "the plain question and the breeze continued for a while."

The director is Wu Jinyuan from Hongkong, who is a good hand at filming costume dramas.

You may be unfamiliar with this name, but you must have seen his masterpiece-

The Legend of the Sword and the Chivalrous Man, The Chivalrous Man and the Plum, The Search for Qin … are all classics.

The most attractive part of the original work is the structure of the world outlook and a new interpretation of the rivers and lakes.

When the characters are visualized, the mighty rivers and lakes will be presented more intuitively.

There are disasters and wars in the rivers and lakes.

In order to shelter innocent people, old and young who were injured in the war.

Zhou Fei’s grandfather (Hu Bing) retreated to the border of Hunan and built a cottage.

This stronghold is formed by forty-eight sects in the Jianghu, and it is called Forty-eight Village.

Isolated from the world, Zhong Ling is beautiful, and everyone lives and works here.

Many years later, the position of the master of the cottage was passed on to his daughter, that is, Zhou Fei’s mother (Che Xiao).

The boss is a tiger mother, very strict.

Even if Zhou Fei (Zhao Liying) is talented, he is the best martial arts among the younger generation in the village.

And I never praised her.

Being left out in the cold since childhood, Zhou Fei was grumpy and aggressive when he grew up.

What she didn’t know was that the reason why her mother did this was to better temper her.

My mother knows very well that Forty-eight Villages can’t be a safe haven for Zhou Fei’s life.

I just didn’t expect that this day came earlier than I thought.

Before Zhou Fei left the stockade, her mother taught her the unique skill "snow-breaking knife":

"You look good, I only teach it once. If I ask again later, I don’t know when I have leisure time. 」

Although Zhou Fei doesn’t have the ability to never forget anything, he only caught the key after reading it once.

As a martial arts drama, the link of "martial arts" cannot be vague.

The Legend of Fei’s action design and martial arts scenes are worth mentioning.

Weitao Chen, a famous Hong Kong martial arts instructor, was invited.

The martial arts movements in the works such as Legend of the Sword and the Chivalrous Man, Painted Skin and Double Pride are all from his hands.

The movements he designed are changeable in style, which can be hard to bridge and hard to horse, but smart and elegant to retreat.

The VIA used by the main character in the play can be rotated 360 degrees.

You can also make all kinds of difficult movements in the air.

Weitao Chen’s sword drawing action designed for the role of Zhou Fei is drawn from the side.

This will give her a head start in the fight.

Originally, I was worried that Zhao Liying was not strong enough to do this action well.

When I arrived at the scene, I found this worry completely unnecessary.

Every blade-swinging action is well organized and can control the body well.

YiBo has the basic skills of hip-hop and motorcycle, so he is also adept at lifting Weiya to complete his movements.

The difference between The Legend of Fei and traditional martial arts is that women are no longer regarded as the foil of Jianghu.

It is a female martial arts.

It can be regarded as the growth history of a generation of female Xia.

Growth runs through the whole play.

The first lesson of Zhou Fei’s growth was what she learned from her father: parting.

This starts with the man Xie Yun (played by YiBo) breaking into the Forty-eighth Village.

Entrusted by others, he came to see Zhou Fei’s father, Zhou Yitang.

I hope to ask him to come out of the mountain again and sit in Anping Army.

Zhou Yitang retired from the Jianghu long ago and settled in the cottage with his wife and daughter, but he decided to leave for the sake of national justice.

Zhou Fei wanted to go down the mountain with his father and stay with him to protect him.

But I found that my martial arts were limited and I couldn’t even protect myself.

For her father’s departure, Zhou Fei was reluctant, but she also learned to accept the difference.

And people grow up in separation.

After half a year, Zhou Fei’s martial arts became more refined.

Challenge the tractor array again, and then passed the test of Xiushantang, and won the opportunity to go down the mountain.

On the mountain, under the mountain, outside the village, there are two worlds.

A magnificent picture of rivers and lakes begins.

Just then, a task fell on her head.

Many Wulin people disappeared in secret, including the people of Forty-eight Villages.

It turned out that the second owner of Huojiabao distributed heroic posts under the guise of birthday.

Then imprison the Wulin people who came to the underground dungeon and force them to join Huojiabao and recognize him as the leader.

Zhou Fei accidentally fell into the black prison of Huojiabao by mistake.

I didn’t expect to meet Xie Yun here after a long time.

At the beginning, Xie Yun felt guilty.

He thinks it is because of himself that Zhou Fei’s father and daughter are separated.

But now is not the time to catch up.

Zhou Fei has more important things to do-

Try to save the people who are under house arrest in the black prison of Huojiabao.

The first time I went down the mountain, I had zero experience in Jianghu, but I was carrying such a heavy responsibility.

Zhou Fei can only rely on intuition.

Steal the antidote and detoxify everyone.

Xie Yun found that there was black powder in Huojiabao, which could explode at any time.

He advised Zhou Fei not to mind his own business: "Which is more important, life or confession?". 」

Zhou Fei said categorically, "It is important to explain. 」

This is another lesson in Zhou Fei’s growth: a promise is made, and mountains are unimpeded.

She didn’t forget the mission of this trip down the mountain, that is, to give an account to Forty-eight Villages.

Commitment is more important than life, so we are willing to give our lives.

In the end, Zhou Fei and Xie Yun successfully rescued the imprisoned Wulin people.

After the Battle of Huojiabao, the two became friends of life and death.

For Zhou Fei, the first pass down the mountain was well done.

But she was not happy about it.

Because seeing the world at the foot of the mountain, people are in dire straits.

She said to Xie Yun:

"I didn’t expect the world at the foot of the mountain to be like this. Yesterday, I was still frustrated that I was too far from the strong. Today, when I entered the city, I saw so many refugees leaving home. Alas, this world is beyond the control of warriors. 」

This is probably the meaning of growth:

Compared with overcoming external difficulties, inner awakening and transformation are more precious.

The beginning mentioned the decline of martial arts.

In addition to the absence of Jin Yong’s Gu Long, there is actually another reason:

In this way, the fantasy-fixing mode has been upgraded to seize the market, and the chivalrous culture has lost its roots.

This era emphasizes "being yourself" more than "being a hero".

Young people are forced by life to become plain laymen, trying to live tactfully, while the latter gives people a feeling of naivety.

It seems that we haven’t seen the heroic chivalry between the streets and the unrestrained elegance between the mountains and rivers for a long time.

What The Legend of Fei has built is still the distant Jianghu.

What is unique is that a female character is chosen as the protagonist.

The rivers and lakes are stormy, and Zhou Fei, who was once carefree, was forced to get involved.

The audience followed her to wander the rivers and lakes, and they learned from each other.

Witnessed that Zhou Fei grew up from a novice in the Jianghu and eventually became a respected woman.

There are hills and valleys in the chest, which immediately shake the mountains and rivers, and there is no shortage of tenderness, demure and dignified.

Then through Zhou Fei’s growth, he brought out the common growth of other characters around him.

They are a group of people who represent the young power in the Jianghu.

Xie Yun once said to Zhou Fei, "Jianghu needs a successor, so you are born. 」

Just like a flower dies, there is always a glory.

A new generation of people in the Jianghu have grown up, and they want to keep the flowers blooming.

In the process of growing up, Zhou Fei and Xie Yun naturally developed love.

CP was not deliberately formed in order to force sugar distribution.

This feeling, it is natural.

And what they have been searching for all their lives is nothing more than the true meaning of the word "Xia".

As early as when Zhou Fei went down the mountain to kill the first person, she was deeply aware of:

Knives can kill people as well as save people.

One thought is good, and the other is evil.

No matter how advanced the martial arts are, it is useless to be invincible if you lose your chivalrous heart.

"I just know today, the word hero, what a mission. 」

The so-called "Xia" is not about how many people he defeated, but about how many people he saved.

The real strength lies not in Wen Cheng, nor in military skill, but in the heart.

As early as before the mountain, my mother said to Zhou Fei:

"Ghosts and gods are outside Liuhe, and people walk in the world. Why can’t you believe that this knife in your hand can be invincible? 」

Jianghu is not just about fighting and killing, blood shed.

Jianghu is a journey, but also a growth.

And the ending of growing up, at the beginning of the first episode, has been written down:

"One day, you will cross the silent Mojiang River and leave the old paradise surrounded by mountains.

You will witness countless insurmountable mountains toppling one after another, and the insurmountable sea drying up into fields.

Your fate hangs on the tip of the knife, and the tip of the knife must move forward forever. 」

This is probably the charm of martial arts.

And our time needs, pure domestic martial arts.

The full text is over.

Original title: "Long time no see, domestic martial arts"

Read the original text

ICAR brand, which is independent of Chery New Energy, is specially designed for young people who pursue independence, self-creation and freedom. Its first model, Chery iCAR 03, adopts an unusual "square box" shape and locates a "tidal box electric SUV", which brings a completely different visual experience from the mainstream pure electric SUV. In addition to the excellent face value, what are the highlights of Chery iCAR 03 in terms of core power and intelligence? What is the future market trend? This issue of "Quality Car Selection" will be explained in detail for everyone.

I. Basic Information and Product Highlights

The above manufacturer’s guide price only represents the price on March 22, 2024. If there is any change, please take official website as the standard.

Chery iCAR 03 has launched six models with the price range of 1098-169800 yuan. Based on the new energy architecture of i-MS multi-element Rubik’s Cube, the new car adopts the unique i-BOX box design aesthetics, and is equipped with a pure electric drive system, providing two-wheel drive and four-wheel drive modes to achieve a balance between performance and energy consumption.

Chery iCAR 03 is equipped with a unique i-ROAD electric four-wheel drive system, which can realize intelligent switching between two-wheel drive and four-wheel drive and real-time distribution of dynamic torque. With the chassis structure of H-arm multi-link rear suspension and hydraulic bushing, as well as 8+X all-road driving mode and three extreme conquest modes, Chery iCAR 03 has all-terrain adaptability and can easily conquer different road conditions.

Chery iCAR 03 is equipped with i-VA four-tone intelligent voice control system, which supports full-scene voice control, navigation, multimedia, car control and other voice commands of about 500+ words. It can be said that the interactive experience is more outstanding. The new car is also equipped with the latest generation of pure vision scheme of DJI in-vehicle intelligent driving. It has a forward-looking 800W binocular camera, does not rely on laser radar and high-precision maps, has the ability to identify any kind of obstacles and road perception without learning in advance, and can realize high-order auxiliary driving functions such as high-speed NOA, urban memory driving, cross-layer memory parking, and tracking and reversing.

Chery iCAR 03 adopts the original all-aluminum multi-cavity cage body design, and the key parts are integrated die-casting structure. The torsional stiffness of the car body reaches 25804 N m/deg, which is 30% higher than that of the traditional steel car body. The battery is made of lithium iron phosphate battery with high energy density, 10mm battery protective armor with sandwich structure, 1000°C ultra-high temperature mica protective upper cover and 6 series aviation aluminum alloy lower shell, which can resist sudden dangers such as stone impact and vertical extrusion of objects. Full-time thermal runaway of BMS can be monitored and warned in real time, and alarm can be given within 5 minutes after thermal runaway to ensure the safety of occupants in the car.

Second, product competitiveness analysis

The above manufacturer’s guide price only represents the price on March 22, 2024. If there is any change, please take official website as the standard.

Because Chery iCAR 03 adopts a unique "square box" shape and is equipped with a pure electric power system, there are not many models that can directly compete with it at present. With reference to its starting price of 100,000 yuan, looking at the pure electric compact SUV market segment, this paper selects BYD PLUS Glory Edition and AION Y Plus to compare with Chery iCAR 03.

From the price point of view, the entry-level model of Chery iCAR 03 is slightly higher than AION Y PLUS, but lower than BYD Yuan Plus Glory Edition. In terms of the highest selling price, Chery iCAR 03 is also between BYD Yuan PLUS Glory Edition and AION Y Plus. Chery iCAR 03 offers six models with different configurations, including single-motor and dual-motor power. Although the number of models is less than that of AION Y PLUS, it is more than the glory version of BYD Plus, and the power types are more abundant than the other two cars.

Configure the comparison link, and try to select three models with similar prices for comparison. Except Chery iCAR 03 equipped with dual-motor four-wheel drive system, the other two models are single-motor configuration, and their performance is slightly inferior. At the same time, the CLTC pure electric cruising range of the three models has not widened. In terms of other configurations, Chery iCAR 03 is only equipped with basic active and passive safety configuration, and does not provide assisted driving function, while the other two models are equipped with L2-class assisted driving system. Comparatively speaking, Chery iCAR 03 has obvious advantages in convenient configuration and vehicle functions, equipped with electric suction tailgate and keyless entry function for the whole vehicle, and provided four-zone voice wake-up recognition, which is more convenient for daily use.

Third, product quality & service trend analysis

As the first model of a brand-new brand, will Chery iCAR 03 have hidden quality problems? In this regard, we will start with the failure problems of Chery New Energy’s models in the past year, and through the analysis of the failure problems, we will preliminarily predict the development trend of new car quality problems in the future.

According to the data of Chezhi. com, the number of quality complaint fault points of Chery New Energy’s models in the past year is relatively large, mainly from small ant models. Because Chery iCAR 03 is built on the new energy architecture of i-MS multi-element Rubik’s Cube and equipped with the latest pure electric drive system, it can be considered that the probability of the above problems is low for the time being, and the specific situation will not be conclusive until it is used for a period of time.

With the continuous development of China’s automobile market, the level of brand pre-sales/after-sales service and the quality of purchase experience have gradually become an important factor affecting consumers’ final purchase. Therefore, based on the big data of car quality network, we will analyze the common service problems of brands in the past year to provide more objective reference for consumers to buy models.

From the point of service complaints, the number of complaints about "no spare parts" and "selling defective cars" is relatively high. Through further analysis, we can see that these problems mainly come from QQ ice cream and Little Ant.

In terms of measuring the after-sales service reputation of new cars, we will analyze the response of enterprises to complaints from car owners, and relatively objectively predict the future after-sales service reputation of new cars. According to the data of Chezhi. com, the response rate of Chery’s new energy complaints in the past year was 89.2%, ranking in the middle and upper reaches of independent brands in the same period. It can be seen that manufacturers pay more attention to the demands of car owners.

Four, after-sales service policy and network distribution

In terms of after-sales service policy, you can enjoy the lifetime vehicle warranty+lifetime three-electricity warranty+lifetime free rescue (the first private user), and you can also enjoy the free original charging pile+free installation service. (Please consult your local dealer for details)

After the vehicle is purchased, it is bound to involve the daily maintenance of the vehicle. At this time, the number and distribution of brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of Chezhi. com, Chery New Energy currently has 161 dealer stores in China, covering 27 provinces, autonomous regions and municipalities directly under the Central Government, with a relatively large number of dealers in Shandong, Zhejiang and Jiangsu provinces.

Summary:

As the first model of independent brand iCAR under Chery New Energy, Chery iCAR 03 has successfully attracted the attention of young consumers with its unique "square box" design and perfect intelligent configuration. In the face of fierce competition in the domestic new energy vehicle market, Chery iCAR 03, which focuses on young and personalized positioning, cleverly avoids the encirclement of potential competitors, opens up a unique market segment, and is expected to lead pure electric SUVs to the new trend.

Recently, the new fraud of "online fraud+offline money withdrawal" is rampant. Xiao An analyzes a real case to analyze this new type of electric fraud case routine for you:

On August 28th, a district public security organ received an alarm from the victim Li, saying:

In July, I met a male netizen who claimed to be a "soldier" on Tik Tok. After a period of chatting, the other party asked Li to help manage an account in an investment and financial platform named "China Aerospace" on the grounds that it was inconvenient to operate due to a task.

1. Asking the victim to help manage the account is a common trick in telecom fraud, such as false investment and wealth management, "killing pig plates", etc. This kind of asking for help is easy to make the victim put down his guard and think that the operation on behalf of him is risk-free. In fact, the real purpose of asking the victim to help manage the account is to let the victim see the financial data with his own eyes, "seeing is believing" and trick him into believing in the "authenticity" of the false investment platform.

During Li’s help operation, he saw that the account had gains and losses every day. On the whole, the gains far exceeded the losses, and the trend of "steady profit" was obvious. So Li believed the netizen’s story and thought that the platform was a good platform that could really bring him benefits, and the psychology of wanting to invest together began to work.

Second, the victim’s "greed for profit" psychology is often used to the maximum extent. Criminals convince the victim to believe the so-called off-line special channels to recharge money by "evading fund supervision, special channels to deposit money, and tax avoidance". Then make up various reasons to induce the victim to go to the bank counter or withdraw money in batches at the ATM, and then give it to the stranger designated by the other party to take it away, causing great losses to property!

Under the further deception of the strange man, Li invited friends to download the platform and "invest" together. The other party then asked Li and his friends to withdraw cash in batches at the bank counter or ATM machine on the grounds of "evading fund supervision, tax avoidance, and recharging through special deposit channels", and handed over more than 1 million yuan in cash to the stranger designated by the other party (the criminal suspect responsible for taking the cash) to take it away.

1. Hide the whereabouts of funds.

2. Save the cost of capital transfer.

It is extremely risky to trust the investment and financial statements of strangers on the internet and then take cash to strangers! ! !

If you are in contact with strangers on the Internet and have the following characteristics, please be vigilant! Nine times out of ten, you have encountered telecommunication network fraud!

In case of strange online communication behavior, please take a look at the key points we have drawn to improve the ability to know and prevent fraud! ! ! If you are in doubt, please go to the nearby public security organ or call the 96110 national anti-fraud hotline for consultation and alarm! ! !

Source: Guizhou Anti-fraud Center

Editor: Ding Pan

First trial: Su Wei

Second trial: Luo Xingmei

Third trial: Luo Hua

Chief producer: Luo Shiming

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Original title: "Anti-fraud warning | Case analysis of the latest electronic fraud means! 》

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At noon on February 22,The krypton car accidentallyOn social mediaThe publicity map of competitor Weilai Automobile was used to promote its pure electric luxury car Krypton 007, which caused extensive discussion.

This incident has greatly increased the discussion of extremely krypton cars among netizens.."The happiness of extremely krypton ET7, you can understand it when you open it",“Xiaobian, do you want to see which car picture is used?"and other comments.Quickly raised the heat of krypton.

The official micro-official subsequently issued a response saying that the editor of the Oolong Department made a mistake and copied the original text 10,000 times.

The day before the social media Oolong incident of Krypton Auto, Krypton officials just celebrated the milestone that the sales of its flagship model 007 exceeded 10,000 vehicles. It took only 56 days for this model to achieve this achievement since it went on the market, so it was extremely confident that its 007 model was crowned as "the king of pure electric cars" and "no short board".

Krypton is currently beingMore attention is paid to the upcoming new Krypton 001 model. It is reported that the new polar krypton 001 will be unveiled on February 27th. Although the appearance has not changed much, the details are mainly adjusted, such as the triangular design under the front bumper, the duckling tail at the tail to enhance the sense of strength, and the triangular design in the fog light area, etc., but the configuration will usher in a comprehensive upgrade.

Highlights of the new car include the adoption of 800V high-voltage platform technology, the configuration of Qualcomm Snapdragon 8295 chip and the 35.5-inch AR-HUD head-up display technology, which is expected to greatly enhance the user experience. In addition, the new 001 may also be equipped with high-end configurations such as dual-cavity air suspension, further strengthening its market position of luxury electric vehicles.

In social media marketing, this mistake of Krypton has undoubtedly aroused widespread concern and discussion. Although this marketing method may attractreproachHowever, it is undeniable that it has effectively enhanced the brand’s popularity.Critics believe that,This incident reflects that Krypton does not hesitate to take marginalized measures in marketing strategy to trigger public discussion and thus achieve the purpose of enhancing brand awareness.

With the upcoming release of the new 001, Krypton seems to be telling everyone in this slightly cold and humorous way: in the race of speed and passion of electric vehicles, even a casual "hand slip" may become an opportunity to seize the headlines. Although this strategy may bring a double-edged sword effect..

But at least for now,The results prove the effectiveness of this hand-sliding. After the incident, Krypton quickly boarded the hot search.