CCTV News:At present, the flu season has entered, and the level of flu activity has been on the rise recently. However, everyone has some misunderstandings about the flu. Let’s sort it out.

　　Myth 1: This year’s flu is more serious than in previous years.

　　Every winter and spring is the high incidence of influenza. According to the monitoring data released by China CDC, the overall activity level of influenza in China is lower than that in the same period of last year, and will show a downward trend from the end of this month.

　　Song Tie, Deputy Director of Guangdong CDC.: "It is mainly influenza A (H1N1) virus. There are many outbreaks in primary schools this year, but at present, with the school holidays, this outbreak will gradually decrease."

　　Myth 2: This year’s influenza virus variants are easy to cause complications.

　　In the past two days, many parents have been fidgeting because of the news that "the flu virus turned to attack children’s brains this year". Does this year’s influenza virus mutate, and is it easy to cause complications? China CDC said that at present, no variation of influenza virus has been found in various places.

　　Whether you will get complications after suffering from the flu depends on the patient’s own resistance and the power of the virus. Generally speaking, influenza may cause pneumonia, myocarditis, or central nervous system diseases including encephalitis. This is not a new situation this year, so there is no need for excessive panic. However, these five groups of people should pay special attention. They are more likely to get flu complications than ordinary people and belong to high-risk groups.

　　1. Children under 5 years old

　　2. Older people over 65 years old

　　3. Patients with chronic diseases and immune diseases

　　4. Obese people

　　5. Pregnant women

　　Myth 3: Strong people don’t have to be afraid of the flu.

　　Doctors said that people who are strong and have strong resistance should not think that their chances of getting the flu are low, so they don’t pay attention to rest and prevention, so that the virus also has the opportunity to take advantage of it, such as fatigue, hunger, or soaking clothes after sweating a lot. Among influenza complications, the incidence of myocarditis is higher in healthy young adults. This is because these people are more immune, and when they are invaded by the virus, their own defense system will also damage myocardial cells while removing the virus.

　　Myth 4: Influenza is treated as a common cold.

　　The doctor said that the symptoms of the common cold are mild, and most of them are respiratory symptoms such as sore throat, cough and stuffy nose, while the flu is accompanied by high fever above 38℃, chills, dizziness and headache, muscle aches, etc., and it is highly contagious. Once you have cold symptoms, you should go to the hospital for examination and diagnosis, and prescribe the right medicine. At present, antiviral drugs for influenza are prescription drugs, which must be taken under the guidance of a doctor. Antibiotics have no effect on influenza.

　　Myth 5: relying on "remedies" such as vinegar fumigation to prevent influenza

　　In order to prevent the flu, some people smoke vinegar at home. The doctor said that acetic acid can only kill bacteria when it reaches a certain concentration. Moreover, the flu virus is not a bacterium, and it cannot be killed by acetic acid at all. Blind vinegar fumigation will also aggravate the condition of patients with bronchitis and emphysema.

　　Others rely on oral vitamin C to prevent influenza. Doctors say that taking enough fruits and vegetables has the same effect as oral vitamin C, which can improve immunity, but it has no antiviral effect. According to the method of drinking Radix Isatidis and other traditional Chinese medicines to prevent influenza, the doctor said that Radix Isatidis is cool and not beneficial to all patients.

　　Yang Shuyu, President of Xiamen Medical Association, Fujian: "When a cold is prevalent, it is very important to pay attention to improving your immunity, instead of blindly taking drugs, which will affect and damage your immunity."

As a pure electric medium-sized car owned by BYD, its sales performance has not reached the expected level of the brand since then. However, relatively speaking, its positioning is also unique. Today, the models on the whole market are involved, and BYD Seal’s 2024 model also wants to improve its sales performance with its starting price of 179,800 yuan. Today, when new energy vehicles are becoming the mainstream, the positioning and price of seals have undoubtedly attracted the attention of many consumers. However, now that the 2024 BYD Seal has also been listed, is the new car worth consumers’ choice?

The dynamic performance of the 2024 BYD Seal has been adjusted, providing three different motor configurations, including 170kW single motor, 230kW single motor and 390kW dual motor versions. These configurations are designed to meet the needs of different consumers for power performance, but there are also some shortcomings in market comparison. Although BYD Seal Edition provides powerful dynamic performance, especially the version equipped with 390kW dual motors, which can provide strong acceleration ability, its price is correspondingly higher. For consumers with limited budgets, it may be necessary to make a trade-off between power performance and car purchase budget.

In terms of battery life, BYD Seal has provided a cruising range of up to 700km, but compared with some competing products on the market, its cruising ability is slightly inferior. It is said that although BYD Seal’s power system has been improved technically, it may still need to be further improved to enhance its market competitiveness in the fierce market competition, especially compared with other competing products. Although BYD Seals provide different levels of power configuration, it is still a challenge to find the best balance between performance and energy consumption. For example, the higher-performance dual-motor version may bring higher energy consumption and affect the energy efficiency performance of the whole vehicle.

At the same time, the 2024 BYD Seal has maintained a design similar to that of the 2023 model. The body size is 4800mm long, 1875mm wide, 1460mm high and the wheelbase is 2920 mm. These dimensions are consistent with the old models. Although the details of the design of the 2024 seal have been fine-tuned, the overall design is the same as that of the 2023 model, which may disappoint consumers who are expecting new design changes. You know, the old BYD seal has been spit out by many consumers, thinking that its design is trendy enough and too radical. In the automobile market, although novel design is often one of the important factors to attract consumers, it is difficult to get consumers’ love if the design is too radical.

The interior design of the cockpit of the 2024 BYD Seal still adopts "marine aesthetics", and it has a variety of interior colors for consumers to choose from. We can see that the interior trim panel extends to the door panel, and there are ridges above it, forming an embracing design. Through-air conditioning modeling endows design, and these design elements together create a modern and aesthetic interior space. However, in my experience, although the interior material of 2024 BYD Seal has a certain sense of luxury visually, there is an odor problem.

Moreover, during driving, the sound insulation effect of this model is not very good, which affects the driving comfort. When I stopped the car, I also experienced the rear space of this model. Although I am only 175cm tall, I still feel that there is some shortage of head space in the rear of this model. In addition, you should have heard of the car engine system of BYD brand models. The car engine system of 2024 BYD Seal is not much different from other models of this brand. The response speed and control logic of the car engine system are not excellent, which failed to give me an excellent experience.

summary

The 2024 BYD Seal offers consumers a choice of a medium-sized pure electric car with its starting price of 179,800 yuan. However, considering the change of power configuration, the uncertainty of endurance, the conservatism of exterior design, the problem of interior odor and the fluctuation of after-sales service quality, consumers need to weigh these potential deficiencies when making car purchase decisions. Whether BYD seals are worth buying ultimately depends on consumers’ attention to these factors and their sense of identity with BYD brand. In the context of increasingly fierce competition in the new energy vehicle market, BYD Seal needs to continuously optimize and upgrade its product strength and brand image if it wants to gain more market share.

Party member Bo Huang of the Chinese Revolutionary Committee was elected vice chairman of the Chinese Film Association.
　　　　　　　　10:28 on February 2, 2024

On January 30th, the 11th National Congress of China Film Association closed in Beijing. Chen Daoming was elected as the 11th Chairman of the Chinese Film Association, and Yu Dong, Wang Jianer, Yin Hong, Deng Guanghui, Andy Lau, Jason Wu, Zhang Ji, Frant Gwo, Bo Huang, Huang Xiaoming, Fu Ruoqing and Huo Tingxiao were elected as the 11th Vice Chairmen of China Film Association.

Founded in 1949, China Film Association (China Film Association for short) is a professional people’s organization led by the Communist Party of China (CPC) and composed of filmmakers from all ethnic groups in China. It is a bridge and link between the party and the government to contact the film industry, and an important force for the prosperity and development of socialist literature and art and the construction of a socialist cultural power.

Tuanjiejun noted that Bo Huang, the 11th Vice Chairman of the Chinese Film Association, is a party member of the Chinese Revolutionary Committee, and is currently a member of the National Committee of the China Federation of Literary and Art Circles, vice chairman of the Actors Working Committee of the China Television Artists Association and vice chairman of the China Literary Volunteers Association.

Bo Huang

According to public information, Bo Huang, Han nationality, was born in Qingdao, Shandong Province in August 1974. His ancestral home is Lintao, Gansu Province, and he is a famous actor, director and singer.

In his early years, Bo Huang had worked as a resident singer, dance coach, and film dubbing. In 2000, he premiered the movie Get in the Car and Let’s Go, and in 2006, he became famous for his role in the movie Crazy Stone directed by Ning Hao. Since then, his representative works include: Bullfighting, Crazy Racing, Killing Life, Sorry for Thailand, Journey to the West, Demonizing, Dear, Love Flowers, Searching for Dragons, Under the Ice, The Island’s Crazy Alien, The Man Taken Away by Light, Mozart in Outer Space by Leap, and the TV series Militia Ge.

Bo Huang has won the Best Actor Award in the 46th Taiwan Film Golden Horse Award, the Best Actor Award in the 20th Beijing University Student Film Festival, the Best Actor Award in the 4th China Film Directors Association, the Best Actor Award in the 20th Shanghai International Film Festival, the National Top Ten Film Actors in the 70th Anniversary of the Founding of New China, and the Fifth National Young and Middle-aged Literary and Art Workers.

Bo Huang has been enthusiastic about public welfare for a long time. After the Wenchuan earthquake in 2008, he participated in the "Smile Back" program, organized comedians to coach the affected children in the disaster area, and served as the image ambassador of the "Sichuan Disaster Area Child Protection Project"; In 2010, he participated in the "Stars Show You the World Expo" Spring Festival low-carbon public welfare party, and was hired as the "Mother’s Water Pit" public welfare ambassador and served as the public welfare propagandist of the "China Publicity Month for the World Day for the Elimination of Child Labour"; Participate in "Fashion of the Times"-Special Program of China Literary Volunteers Paying tribute to Great Powers. He is also a practitioner of environmental protection and public welfare. He once served as the promotion ambassador of forest protection in China of the World Wide Fund for Nature and the national geographic and marine public welfare ambassador, initiated the public welfare action of "Chopsticks and Music Action" and promoted environmental protection tableware. In 2022, he was hired as a special observer of ecological environment by the Ministry of Ecology and Environment.

Tuanjiejun also noted that among the 167 members of the 11th Council of the Chinese Film Association, there are also many members of democratic parties. For example, party member, vice chairman of Henan Film and Television Association, and Shang Weili, vice chairman and secretary general of Zhengzhou Film and Television Association. She has produced and directed the films "Looking at the Moon", "Life is priceless", "Faith", "Demonizing the Monks", a large historical documentary "The Capital of Commerce" and "China Calligraphy", and her works have won the Golden Angel Award in the Asian Microfilm Art Festival and the China-US Film Festival.

(The above is compiled according to public information)

Laiyuan | "Tuanjiebao Unity Network" WeChat WeChat official account

Author _ Huang Yan

I don’t know if you know anything about what is introduced today. Let’s take you to appreciate its style.

Let’s take a look at the appearance of Buick E5 first. The front face of Buick E5 adopts a very young design and looks very streamlined. Coupled with headlights, the visual effect looks quite simple and generous. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, rain and fog mode and so on. Come to the car side, the car body size is 4892MM*1905MM*1684MM, the car uses fashionable and dynamic lines, the car body looks very simple, with large-sized thick-walled tires, smooth lines running through the whole car side. Looking back, the rear of the car looks very simple and fashionable, and the taillights show angular design style, creating a good atmosphere.

When I got into the car, the interior of Buick E5 looked very cold, which was consistent with the positioning of the car. The steering wheel of the car is very in line with the interior style, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, steering wheel heating, etc., which gives people a bright feeling. From the central control point of view, with the 30-inch touch-sensitive LCD central control screen, the interior design is quite layered and cute. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable and looks very exquisite. The car uses leather seats, and the seat wrapping is in place, and the overall comfort and wrapping are not bad.

Buick E5 matched gearbox, 180KW, 330N.m, with good power performance.

Buick E5 trunk has high space availability and excellent loading capacity, and the rear seat support ratio is put down, so the space can be further expanded. At the same time, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above description, Xiaobian will make a summary. This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

Special feature of 1905 film network If you like watching action movies, you must know the four major action design teams in Hong Kong:

Chengjiaban, Hongjiaban, Liujiaban and Yuanjiaban.

In Shao’s glorious era, movies are everywhere under the leadership of the Liu family’s Bannan School of Kung Fu.

Unlike other kung fu movies, which only focus on one kind of kung fu, you must not miss this movie for weapons fans.

At 14:40 today, the movie channel will broadcast you a movie with the same title, which vividly depicts the "eighteen weapons spectrum" of the kung fu world for us.

Poster of Eighteen Martial Arts

The cast of Eighteen Martial Arts is luxurious.

Liu Jialiang, a martial artist who has multiple roles as director, actor, screenwriter and action director, plays a leading role in the film, bringing with him Liu Jiaban’s kung fu stars, showing us the real kung fu from hard bridge to hard horse.

Like Liu Jialiang’s other films, Eighteen Martial Arts upholds his martial arts design of sticking to the authentic Shaolin Nanpai Kung Fu, paying attention to seeing the move and dismantling it, and practicing it with one move and one style.

Fighting in a narrow space is a test of skill.

The design of small spaces, such as fighting in the attic and fighting in narrow lanes, fighting space in mid-air and in the middle of the water is unparalleled.

Fang Shaoqing (Kara Wai) and Shi Shu (Liu Jiahui), Mao Shantan Lei Yong (Liu Jiarong) and the sorcerer’s altar iron monkey (Hou Yaozong) test each other. I know you are dark, and the duel with each other’s magical powers can be described as wonderful.

However, the biggest attraction of Eighteen Martial Arts is undoubtedly eighteen weapons.

As a descendant of Huang Feihong’s fourth-generation Hongquan, Liu Jialiang won the biography of his father since childhood. He loves Kung Fu and will study weapons, techniques and methods of actual combat in the rest of the time. It can be said that he is proficient in everything and has developed a martial arts foundation.

Liu Jialiang, who is a hundred schools of thought, is almost the only person who can show the essence of Chinese "Eighteen Martial Arts".

In the movie Eighteen Martial Arts, all kinds of martial arts weapons are basically included.

In a summary of the Hong Kong film database, 18 kinds of weapons used in Eighteen Martial Arts are listed: rope dart, Shuang Hu hook sword, double hammer, double axe, snake halberd, closed knife, double knife, straight knife, single knife, cherry blossom gun, three-section iron whip, double dagger, double crutches, monk shovel, scepter, trident, butterfly sword and three-section scepter.

Especially in the last ten minutes, the weapons war between Liu Jialiang and Liu Jiarong was the most wonderful.

First, there is the killing of Daguan Dao against Double Dao and Sakura Gun against Double Dao.

There will be a knife-to-sword short weapon confrontation.

The three-section whip with integrated attack and defense vs the flexible double dagger can be described as inseparable.

Crescent shovel’s situation is closely linked with each other, while the single-headed stick is both rigid and flexible, flexible and not sluggish, and it has been used repeatedly.

Especially in the end, the combination lineup of "three-stick broken rattan card+The Lancet" is even more exciting.

The pure kung fu duel that lasted for 10 minutes was never repeated, and the mutual interaction between weapons made people stunned.

"Develop martial arts and get rid of superstition."

This idea also runs through Liu Jialiang’s films and life.

As early as in the first film directed by Liu Jialiang, he introduced the theme of illusion.

The "immortal possessed and invulnerable" claimed by Shenda altar is just a mysterious stunt, which has already lost to the Five-Shaped Boxing.

Yu Wang’s Five-Shaped Boxing shows the charm of the snake, the tiger’s overbearing ferocity, the crane’s lightness and agility, the leopard’s pursuit and the dragon’s wandering changes.

Seven years later, Liu Jialiang took the illusion theme again. In the film Eighteen Martial Arts, which tells the story of eunuch general manager Li Lianying instigating the Boxer Rebellion to beat the gods, Maoshan and warlock three altars and eliminate the traitor’s second helmsman, Leigong (Liu Jialiang), he still retained his idea that "all feudal superstitions are not credible in front of kung fu".

The golden bell jar of Shenda altar, the puppet art of Maoshan altar, and the pupil art of warlock altar … …

Opening the altar, doing it, lowering the head and getting into the upper body are also true and false, which is quite fancy.

But these strange tricks are just deceptive gimmicks, and the real power is kung fu itself.

The film Eighteen Martial Arts is full of Liu Jialiang’s original intention of defending authentic martial arts and attacking crooked ways.

Liu Jialiang takes Kung Fu as the core, takes the real Kung Fu of hard bridge and hard horse as the call, and tells all about the knowledge and spirit of Kung Fu through eighteen weapons.

At 14:40 on December 14th, the movie channel will broadcast Eighteen Martial Arts for you. This movie, which can be called a textbook of cold weapons, will reveal the meaning of Eighteen Martial Arts for you.

　　If we say, "Go to the world for a grand banquet and see the beauty of the world", we will retain the emotional experience of tourists. Then, the phrase "I owe you a trip, which is valid for 10 years" has retained the hearts of tourists.

　　In Luoyang, where Hanfu has set a city on fire, there is always a place worthy of your eternal concern-it must be "Laojun Mountain".

Fenglin Wonderland Laojun Mountain

　　Over the past ten years, Laojunshan has continuously invested more than 2 billion yuan in building tourism products. In 2020, the operating income of Laojun Mountain Scenic Area increased from 185 million yuan in 2019 to 310 million yuan; In 2021, the main income of Laojunshan reached 370 million yuan, which continued to increase; Overtaking in Curves to Create Miracles —— A Case of Promotion of Laojunshan in Henan Province in 2020 was rated as an excellent case of domestic tourism promotion in 2020 by the Ministry of Culture and Tourism.

　　In recent years, Laojun Mountain Scenic Area has actively complied with the new trend of cultural tourism consumption of "subversive creativity, immersive experience, young consumption and mobile communication", constantly inspiring innovative inspiration. Starting from enhancing the tourism experience, it has regularly carried out various activities such as Xianshan Huahai Festival, Shanshui Hanfu Festival, Guanhai Summer Festival, Snow and Rime Festival, and increased the Jinding Light Show, Huahai Ziyun Curtain, Jungle Crossing and Know.

　　Landscape entry culture into the heart

　　If Hanfu is a return to tradition and etiquette, then the Hanfu Festival between mountains and rivers is a natural cultural return to Taoism. Nowadays, the "Hanfu" craze is blowing up in Luoyang, which is in full swing.

　　In May of this year, Laojun Mountain Scenic Area created a state of national style with Fenglin Wonderland, led the cultural return with Hanfu Xiudian, and made every effort to create a traditional cultural festival event-"Fairy Palace Yunshang Guofeng Festival" landscape Hanfu Festival. Let Hanfu walk into the landscape and meet the color of China and the meaning of China; Let the robes enter the mountains and rivers, and build the habitat of the robes in the Central Plains between the peaks and forests and the sea of clouds, which has caused a "landscape Hanfu craze" in the country.

　　Spring Fairy Mountain Flower Sea Festival, Summer Sea View Summer Festival, Autumn Colorful Autumn Fun Festival, Winter Rime Ice and Snow Festival … Laojunshan brand activities and event marketing continue to keep active in the media and tourism circles.

　　The marketing fever continues, and the boutique tourism product industry is more suitable for the "younger" consumption trend.

　　Since 2007, Laojunshan has opened the curtain of in-depth development of scenic spots and instigated tourism transformation and upgrading with key project construction. Over the past decade or so, the continuous investment in Laojunshan has exceeded 2 billion yuan. The scenic spot invited the Planning and Design Institute of Tongji University in Shanghai to compile the Special Plan for Tourism Construction of Laojun Mountain in Henan Province, and determined the construction concept of "giving priority to landscape tourism, excavating historical heritage, planning from a high starting point and developing in a long-term perspective". Laozi Culture Garden has become an important carrier of Laozi culture. The world-class Zhongling Cableway, Yunjing Cableway and Fenglin Cableway go straight into the clouds, and the horizontal plank road on the top of the mountain of more than 10,000 meters extends forward, and the Jinding Taoist temple community is perfectly presented. The key projects such as the visitor center, the hiking trail on the top of the mountain and crossing the clouds bring new experiences to tourists.

　　At the same time, Laojunshan timely analyzes the external environment, predicts the life cycle of tourism products, and develops tourism products in a forward-looking and timely manner. The completion of new projects, such as glass drifting, Fiyta, Tengyun plank road and treading on thin ice, has increased tourists’ experience and become a new growth point of tourism industrialization in Laojunshan.

　　Laojunshan, which has captured the innovative password, has continuously launched festivals in the style of fashion and music.

　　This summer, the Laojunshan Sea View Summer Festival with the theme of "Traveling in Wonderland and Seeing Mountains and Seas" is about to be unveiled. At that time, the unparalleled wonders of the sea of clouds will once again set off a strong tourist wind.

　　The integration of literature and tourism accelerates the circle

　　The thick Central Plains culture, Yellow River culture and magnificent landscape always provide new impetus for the integration and development of Henan cultural tourism. The rapid development of short video platform has accelerated the spread of information, and Laojunshan is aiming at this opportunity.

　　After Laojun Mountain snows in Chu Qing, the white snow and white clouds complement each other, and the golden dome of Laojun Mountain wrapped in silver is like a fairy tale kingdom, attracting more tourists to "go to the world for a surprise banquet and see the beauty of the world". The off-season is not "light", why is Luoyang Laojun Mountain "out of the circle"?

　　The integration and development of literature, tourism, literature and innovation requires more innovation and innovation. The scenic spot has created a new phenomenon of Laojunshan marketing with traffic conversion, festival marketing and continuous benefit to the people.

　　In recent years, Laojunshan actively uses Tik Tok, Aauto Quicker, WeChat, Weibo and other new media platforms for product promotion, promotion and marketing. By planning brand-related high-quality and highly disseminated content and online activities, Laojunshan pushes news to tourists widely and accurately, and makes full use of the fan economy to achieve marketing purposes.

Junshan sea of clouds is like a dream

　　In 2019, Laojunshan took the lead in marketing platforms such as Tik Tok and Aauto Quicker in the scenic spot, and its comprehensive income increased from 135 million yuan in 2018 to 185 million yuan. In 2020, Laojunshan once again took the lead in creating new media matrix marketing, media matrix, talent matrix and tourist matrix. The annual exposure of Tik Tok, which is located in the "Laojunshan Scenic Area", reached 2.85 billion, and this data reached 100 million when converted into Internet advertisements. In 2021, Tik Tok’s reading volume of "Laojunshan Scenic Area" reached 4 billion. In addition, Laojunshan promotes all-staff Tik Tok marketing, builds its own propaganda matrix, and displays poetry and distance; The short video incentive policy was introduced, and the head tourists were invited to visit Laojun Mountain, and the big online celebrity drove the small online celebrity to produce fission. Up to now, the number of fans of the official Tik Tok of Laojun Mountain has exceeded 1.4 million, and the number of clicks on the address of Laojun Mountain Scenic Area has exceeded 11.5 billion, which is far ahead in the national scenic spot ranking.

　　As a result, Laojun Mountain Scenic Area has also achieved the following results: "2019 Tik Tok Cultural Tourism Industry Big Data Report" Tik Tok broadcast volume TOP9, landscape scenic area TOP 1; TOP10；, the fastest rising scenic spot in Tik Tok in 2020; In 2020, Tik Tok will travel around the world TOP1；; TOP1 ten scenic spots that Tik Tok users want to visit most in 2022.

　　These data confirm that Laojunshan has created a successful example of using modern media to shape modern scenic spots from form to content, from concept to behavior, diversified marketing methods, comprehensive innovation and accumulation.

　　Creativity leads three-dimensional marketing

　　Many people know and are familiar with Laojun Mountain, a 5A-level scenic spot in this country, because of "going to the world for a surprise banquet and seeing the beauty of the world" and "one-yuan lunch".

　　In recent years, Laojun Mountain Scenic Area has attracted more and more tourists through three-dimensional marketing ideas, year-round creative activities and unique promotion methods. Colorful event marketing and brand activities have heated up the tourism market.

　　From 2017 to 2022, during the National Day Golden Week for six consecutive years, the "one-yuan lunch" continued to be popular on the Internet. This marketing case, which was transformed from the custom of Taoist priests serving porridge for tourists, welcomed rave reviews from tourists.

　　In addition, brand activities and event marketing such as Xianshan Huahai Festival, Guanhai Summer Festival, Golden Wedding Celebration, Colorful Autumn Festival, Snow and Rime Festival launched by Laojunshan in different seasons have become the headlines of major media.

　　From "online celebrity" to "Changhong", from "flow" to "reserve", the diversified creative marketing forms of Laojunshan have accumulated, the long-term activities of benefiting the people have been extended, and tourists from all directions have gathered. Its marketing model of "nature+festival+culture+market" has become a successful marketing example of modern scenic spots.

　　Technology empowerment leads the future.

　　The integration of literature and travel, going to poetry and distant places together. In 2021, Laojun Mountain Scenic Area comprehensively promoted the integration strategy of literature, tourism, culture and creation, and instigated transformation and upgrading with key projects. The magnificent scene of "the perfect combination of Qishan and Xiushui, and the cultural tourism and creation complement each other" was perfectly presented.

　　The innovative experience of art+technology, and the immersive performance of Taoist culture+another dimension-Know Laojunshan, once again let the traditional culture "come out" and let the historical culture "move".

　　Known Laojunshan, jointly created by Henan Laojunshan Cultural Tourism Group Co., Ltd., Henan Zhongdao Cultural Tourism Co., Ltd. and Shandong Jindong Digital Creative Co., Ltd., is the first immersive performance in China that deeply integrates traditional Taoist culture and modern digital technology, and visualizes the abstract and profound philosophical thoughts in Tao Te Ching, the king of all classics.

　　On the top of Laojun Mountain at an altitude of 2217 meters, the immersive stage of Know Laojun Mountain breaks the traditional viewing mode and unlocks the multiple possibilities of "stage+". The scenic spot is empowered by science and technology, and uses new technologies such as 5G, AR and VR to integrate cultural elements into the interactive experience of seeing, touching, listening and acting, so as to create an IP that is compatible with the personality of young people with a culture that can participate, experience and interact, and provide a good place to travel, enjoy and entertain.

　　In addition, Laojunshan is the first scenic spot in the country to brush its face into the park and create a one-click smart tour. As a 5-drill scenic spot of smart tourism in our province, the command and dispatch, ticketing system, emergency response, information broadcast, data statistics, voice tour guide and other comprehensive expansion and upgrading, booking tickets, scanning code into the park, online consultation and online payment have played a role in reducing congestion. After more than ten years of construction and accumulation of smart scenic spots, "online and offline" and "virtual and reality" are integrated and interacted in a three-dimensional way, and "data line running upstream and user line downstream" complement each other …

　　Take advantage of the east wind and set sail. Laojunshan will be more solid and long-term on the road of practicing the integration and development of literature, tourism and creativity. (Zhou Xiangyi)

　　Dongfang. com reporter Fu Wenzhao reported on October 20th: Express delivery is ok, and the box is left. A few days ago, such a strange rule appeared in a university in Xi ‘an. Students queue up at the express delivery collection point to unpack the boxes and pick up the pieces. Once the things they buy involve personal privacy, the scene will be embarrassing … …

School notice

　　It is understood that the express delivery collection point in this university recently received a Notice on the Dismantling of Packages such as Express Delivery Boxes from the school, which requires that the express delivered by the express delivery collection point must be removed on the spot, and the staff will disassemble and flatten the boxes on the spot and stack them neatly. It is strictly forbidden for the picker to take the boxes away. If the collection point fails to be implemented as required, the logistics support department of the school will impose compulsory punishment by means of a fine of 5,000 to 30,000 yuan, suspension of business for rectification, expulsion from school, etc.

　　Regarding this rule, some students said that if the shoe box is dismantled when buying a pair of shoes, "one shoe in each hand is taken back to the dormitory, and then you are treated like a monster when you walk on the road." "If you buy fruit, you can’t take it back one by one." Because there are still students taking the express box away during the execution, the staff of the express point revealed that "the boss has eaten several tickets." Some netizens pointed out that if girls buy personal hygiene products, or personal privacy items such as underwear, do they have to open them on the spot? In addition, there is personal information of the recipient on the box, and some netizens are worried that personal privacy will be revealed.

　　Lawyer Yin Qingli, director of Beijing R&F Law Firm, said that according to the product quality law and contract law, the packaging of products is also an important part of products. For products like fruits, the packaging itself plays a protective role. This method adopted by this university in Xi ‘an will not only lead to inadequate protection of the whole product, but also infringe on the privacy of purchasing these products. This simple practice of the school infringes on the legitimate rights of students.

　　According to the staff of the school office, after students take the courier, it is easy to throw the courier box back to the dormitory, which affects the environmental sanitation. "So let them dismantle the box. If you encounter something more private, you won’t let them tear it down. "

　　Lawyer Yin Qingli believes that the school’s current practice is too simple, and some rules and regulations should be formulated to manage, restrain and supervise the handling of student garbage classification. Schools can give criticism and education to students who violate the relevant regulations on garbage classification, and can also give corresponding warnings or other disciplinary actions according to the seriousness of the circumstances. It should not be so "one size fits all".

Increasing income does not increase profit! The number of closed stores is greater than the number of new stores, and the goal of "thousand stores" of good shops is suspected of cutting leeks!

Good shops have always regarded themselves as "high-end" snacks, but high-end in consumers’ minds means expensive.

Snacks should be able to taste a delicious and economical comfort when you are tired, and bring relief to your tired body. However, when consumers find that snacks have become a high-priced commodity and feel that the pain of wasting their wallets even exceeds the delicious enjoyment, snacks have also become a problem.

Therefore, despite the rapid rise of good shops, neither product breakthrough nor brand positioning has achieved good results.

Judging from the financial and operating data disclosed by good shops in recent years, the operating ability of good shops is lacking.

From a longer time dimension, in the past three complete years, there has been a situation of "increasing income without increasing profit" in good shops. In 2020, good shops achieved revenue of 7.894 billion yuan and net profit of 344 million yuan; However, by 2022, its revenue has increased to 9.44 billion yuan, but its net profit is only 334 million yuan.

At the same time, the online business growth of good shops is also weak. In 2022, the online main business income of Liangpin Shop was 4.698 billion yuan, down 3.29% year-on-year.

In this context, the company’s share price has also entered a downward trend. On July 15, 2020, the stock price soared to 86.52 yuan/share, with a market value of nearly 30 billion. In contrast, today’s share is 24.84 yuan, the total market value is less than 10 billion yuan, and the market value has evaporated by about 20 billion yuan.

For an enterprise that has been firmly established in the market for 16 years, the predicament of the good shop is undoubtedly the most difficult moment in its history.

First, the number of closed stores is greater than the number of new stores, and the goal of thousands of stores is suspected of "cutting leeks"

In addition, following the hot spots in the market, Liangpin Store began to sell Xiaoqing Lemon Juice, a very popular drink at present, and put this product in the most conspicuous position in the freezer of the store.

In recent investment activities, regarding issues related to store expansion, Liangpin Store said: "While polishing the model of big stores, the company opened 80 new stores in the first quarter. In the second and third quarters, the company will speed up the pace of opening offline stores and make efforts to achieve the goal of opening 1,000 new stores throughout the year. "

However, the goal of a thousand shops in a good shop seems as empty and empty as its "high-end" slogan.In the first quarter of this year, the number of newly opened stores in Liangpin shops was 80, while the number of closed stores reached 122, which was higher than the number of newly opened stores. According to the progress in the first quarter, only 320 good shops can be opened a year. At the same time, even if the accelerated process reaches 1,000 in the later period, the number of closed stores of good shops may far exceed the number of new stores according to the ratio of opening stores to closing stores in the first quarter.

At the same time, from the point of view of the number of stores in the past three years, the number of closed stores of good shops has also increased rapidly while the number of new stores has increased rapidly, which has led to the net growth of no more than 300 stores in 2020-2022. Taking 2022 as an example, the number of good shops increased by 720, but the number decreased by 468 in the current period.

As can be seen from the number of stores opened in the past, franchise stores are the main driving force for the growth of new stores in good shops. Behind the high rate of opening and closing stores is the high joining cost of good shops.

According to the official website data of good shops, the minimum joining cost of good shops is 475,000 yuan. Among them, the performance bond is 100,000-200,000 yuan, the brand use cost is 45,000 yuan /3 years, the store decoration cost is 180,000-220,000 yuan, and the shelf/electronic equipment is 150,000-250,000 yuan.

On the online platforms such as Xiaohongshu and Tik Tok, some users said that the joining cost of good shops is high, and it is difficult to make a profit when the daily operating income reaches 7,000 yuan. According to preliminary calculation, in the north, Guangzhou and Shenzhen, according to the monthly rent of 25,000 yuan plus 14,000 labor and miscellaneous expenses, the annual cost of good shops will be 468,000 yuan. Even if it is estimated by the lowest joining cost and 30% gross profit margin, it will take two years to return to the capital, and the daily break-even will reach 6000 yuan in operating income.

In the stock bar, the joining of good shops has triggered a discussion. Some investors’ views are very sharp, and they compare the existing joining mode of good shops to "cutting leeks". According to these viewpoints, this model is more like opening a new branch with the funds of franchisees, but it fails to give them corresponding support and profit return. Therefore, franchisees have suffered great risks and pressures, and good shops have benefited from this. In the eyes of investors, this model is no different from "cutting leeks", that is, it constantly attracts new franchisees to invest, but fails to give them due returns and makes them suffer losses in investment.

The current dilemma faced by good shops is that it has become an inevitable choice to improve their performance by opening new stores. If we don’t continue to open new stores, the number of stores closed for various reasons will continue to increase every year. In 2022, for example, a total of 409 stores were closed, of which 235 were closed due to losses and 93 were closed after active optimization.

Therefore, if we do not continue to open new stores, the growth of operating income of good shops will be difficult to maintain. At the same time, the newly opened franchise stores can continue to promote the growth of operating income of good shops through procurement.

In confirming the income of franchise stores, the practice of good shops is to "confirm the income according to the expected amount of consideration when the control of related goods is transferred to franchise stores". Before the listing, the strategy adopted by good shops was "when the franchise stores sell goods to consumers, and confirm the income when the goods are delivered to the end consumers and get the right to collect money". The change of this policy has also attracted the attention and discussion of investors.

Second, major shareholders have repeatedly reduced their holdings, and the decline in stock prices has attracted market attention!

In the face of the gradual decline of e-commerce dividends, the growth momentum of good shops is facing major challenges. This anxiety is widely perceived by investors, and its major shareholders are constantly selling stocks. Recently, the early institutional investors of Liangpin Store, who have been with Liangpin Store for more than ten years, have also reduced their holdings on a large scale.

On June 9, 2023, Liangpin Store received the Notice on the Implementation of Reduction from shareholder Dayong Co., Ltd. From May 25, 2023 to June 8, 2023, Dayong Co., Ltd. reduced its shares by 4,647,000 shares through block trading, with a cumulative reduction ratio of 1.16%.

It is understood that Dayong Limited holds as much as 30.30% of the shares in good shops, making it the second largest shareholder of good shops. This time, Dayong Co., Ltd. plans to reduce the company’s shares by centralized bidding or block trading, with a total of no more than 24.06 million shares, that is, no more than 6% of the company’s total share capital.

The actual investor hidden behind Dayong Co., Ltd. is today’s capital, a well-known investment institution. As early as 2010, today’s capital saw the development potential of the good shop, invested in the company and became its early shareholder. Later, today Capital transferred its shares to Dayong Co., Ltd. as an indirect way to hold shares in Liangpin Store. In the recent reduction action, today’s capital may realize a gain of up to 700 million yuan through cash.

Xin Xu, the head of today’s capital, who is widely praised as the "Queen of Venture Capital", is a prestigious figure in the investment community. She has successfully invested in Wahaha, Yifeng Pharmacy and other well-known brands, and won wide acclaim in the industry by virtue of her profound insight into consumption trends in the primary market.

In the past ten years, today’s capital has consistently supported good shops. However, today’s substantial reduction and cash-out of capital undoubtedly reflects investors’ re-evaluation of the future development prospects of good shops.

What is even more worrying is that it is not the first time that a good shop has been reduced by a major shareholder. Starting from March 2021, Gaochun Capital began to reduce the number of good shops by clearance. On November 20, 2022, Liangpin Store announced that three investment companies under Gaochun Capital, namely Zhuhai Gaoyun, Hong Kong Gaoyun and Ningbo Gaoyun, announced that they planned to reduce their holdings by no more than 22.29 million shares (no more than 5.56% of the total share capital), which was only one step away from the clearance.

At present, Gaochun Capital has reduced its holdings of 2,240,021 shares through centralized bidding, accounting for 0.56% of the company’s current total share capital, and the remaining shareholding ratio is only 5%. At the same time, Gaochun Capital also plans to continue to reduce the shares of good shops through centralized bidding from June 28, 2023 to September 25, 2023.

In the face of the reduction of major shareholders and the continuous decline of stock prices, investors’ worries and dissatisfaction are gradually heating up. In an interactive session of investors, a question stands out, that is, whether the company has formulated an appropriate market value management strategy to deal with this situation, and whether the unilateral decline of the stock price has attracted the attention of the company management team.

What’s more interesting is that some investors have further questioned whether the company’s shares were shorted by large-scale securities lending, and whether an investor seminar should be organized immediately to answer all investors’ doubts. Investors also stressed that every minority shareholder is not only a consumer, but also a disseminator of the company’s brand. Therefore, excellent market value management will undoubtedly be the most substantial return to minority shareholders.

However, there are also views that the selling behavior of major shareholders to good shops is not unexpected. As a matter of fact, the challenge faced by good shops is not limited to finding new growth points. The more serious problem is that their competitive defense line in the old business field is not stable, and a large number of emerging consumer brands are eyeing the market share of good shops.

For more reports about this article, we have published it on Hexun Finance APP. The app store searched for Hexun Finance, downloaded and participated in the index guessing activity to win the JD.COM card and the cash prize of 10,000 yuan.

Editor in charge:

Representatives of the winners of the world’s leading Internet scientific and technological achievements release event took a group photo as a souvenir. China Net reporter Dong Ning photography

　　China Net News (Reporter Dong Ning) On the afternoon of November 23, 2020, the 2020 "World Internet Leading Scientific and Technological Achievements Release Event" sponsored by the National Internet Information Office and the Zhejiang Provincial People’s Government was successfully held in Wuzhen Internet International Convention and Exhibition Center, which was the fifth time to hold the world Internet leading scientific and technological achievements release event.

　　The launch event is closely related to the world internet conference Internet Development Forum "Digital Empowerment for the Future — — The theme of "Building a Community of Cyberspace Destiny Together" has created a platform for top-level scientific and technological exchanges, digital economic development and fighting the epidemic. A total of 15 representative leading scientific and technological achievements at home and abroad including Tencent, Ali, Baidu, Microsoft, Qualcomm, SAP and Kaspersky were selected for the launch.

　　The "World Internet Leading Scientific and Technological Achievements Release Activity" aims to show the latest scientific and technological achievements in the global Internet field, promote the concept of Internet technology innovation, green, tolerance and sharing, highlight the extraordinary contributions of practitioners in the Internet field, and build an all-round innovative exchange platform. Since the announcement of the results collection notice in early August, it has received extensive attention and positive response from the global Internet field. This year, more than 300 leading scientific and technological achievements were collected from China, the United States, Russia, Germany, France, Sweden, Canada, Belgium and other countries and regions. The declared projects focused on five major application fields, including industrial recovery and coordinated development, digital social governance, global public crisis response, artificial intelligent cloud life and green digital public welfare practice, covering quantum computing, satellite Internet, artificial intelligence, high-end chips, 5G network architecture and applications.

　　Previously, nearly 40 well-known Chinese and foreign experts in the Internet field formed the "Expert Recommendation Committee of World Internet Leading Scientific and Technological Achievements", with Wan Gang, Vice Chairman of Chinese People’s Political Consultative Conference, Chairman of Zhi Gong Dang Central Committee and Chairman of China Association for Science and Technology, as honorary director, Wu Hequan, academician of China Academy of Engineering, as Chinese director, and Wiener Zorn, the "father of German Internet" and Internet Hall of Fame winner, as foreign director. The announcement was also specially recommended by the director of the Chinese and foreign expert recommendation committee by Tsinghua University and other four companies, which was used to encourage more scientific and technological talents and enterprises around the world to actively participate in scientific and technological innovation, make unremitting explorations in basic theories and other fields, and contribute wisdom and strength to the better life and development of mankind in the future.

　　According to the principle of "fairness, justice, objectivity and authority" and finally recommended by the expert recommendation committee, the owners of 15 representative leading scientific and technological achievements this year released and displayed their achievements in the form of on-site or remote video, and won commemorative trophies and certificates issued by the world internet conference Organizing Committee. This launch event has aroused enthusiastic response at home and abroad, and attracted the attention of global scientific and technological fields and netizens.

Wu Zurong, vice president of Tencent Cloud and head of Tencent Conference, as a representative of the special achievements of "Science and Technology Fighting", introduced the experience and practice of Tencent Conference in helping to resume work and industrial recovery during the epidemic. China Net reporter Dong Ning photography

Liu Yunjie, academician of China Academy of Engineering and president of Jiangsu Future Network Innovation Research Institute, released the service-oriented future network test environment and technological innovation achievements. China Net reporter Dong Ning photography

Jiang Jiangwei, partner of Alibaba Group and general manager of Alibaba Cloud Basic Products, released the leading scientific and technological achievement, Shenlong: a new generation of software and hardware integrated virtualization technology architecture. China Net reporter Dong Ning photography

Pan Jianfeng, chief scientist of 360 Group, released the leading scientific and technological achievement: 360 holographic star map network space mapping system. China Net reporter Dong Ning photography

Qi Xiangdong, Chairman of Qi Anxin Group, released the leading scientific and technological achievement: a new generation of enterprise network security framework. China Net reporter Dong Ning photography

Pan Gang, a professor at Zhijiang Laboratory of Zhejiang University, released a leading scientific and technological achievement: a neuromimetic brain-like computer with billions of neurons. China Net reporter Dong Ning photography

Li Zhenyu, vice president of Baidu Group and general manager of intelligent driving business group, released the leading scientific and technological achievement: ACE Intelligent Transportation ACE Intelligent Transportation. China Net reporter Dong Ning photography

Yu Kai, the founder and CEO of Horizon, released the leading scientific and technological achievement: the in-vehicle artificial intelligence computing chip. China Net reporter Dong Ning photography

Shi Jilin, vice president of Huawei, released leading scientific and technological achievements, Agent: Intelligent Upgrade Technology Reference Architecture. China Net reporter Dong Ning photography

　　Attached:

　　List of 15 Achievements of "World Internet Leading Scientific and Technological Achievements Publishing Activities" in 2020

　　First, the "science and technology against epidemic" special release results (1)

　　1. Science and technology are good, and cooperation is seamless — — Tencent conference practice

　　— — Shenzhen Tencent Computer System Co., Ltd.

　　2. Big data platform for epidemic prevention and control and resumption of work and production.

　　— — China electronic science and technology group company electronic science research institute

　　3. SAP’s early warning system for close contacts in Covid-19 based on distributed and open source technology.

　　— — SAP China Co., Ltd.

　　4. novel coronavirus National Science and Technology Resource Service System

　　— — institute of microbiology, chinese academy of sciences

　　5.AI is anti-epidemic — — The overall solution of unmanned distribution in Meituan

　　— — Beijing Sankuai On-line Technology Co.,Ltd

　　Second, independent publishing results (14 items)

　　1. Service-oriented future network test environment and technological innovation

　　— — Jiangsu province future network innovation research institute

　　2. Shenlong: a new generation of software and hardware integrated virtualization technology architecture

　　— — Alibaba cloud computing co., ltd

　　3. 360 Holographic Star Map Network Spatial Mapping System

　　— — Sanliuling security technology co., ltd

　　4. Endogenous security — — New generation enterprise network security framework

　　— — Qi Anxin science and technology group co., ltd

　　5.RINA Europa Air217: Implementation of Recurrent Internet Architecture (RINA) in Smart City Project "La Base 217"

　　— — RINA Europa

　　6. Neuromimetic brain-like computer with billions of neurons

　　— — Zhejiang University, Zhijiang Laboratory

　　7. Qualcomm Snapdragon X55 5G modem and RF system enabled the first batch of 5G IoT terminals and applications in China to land.

　　— — Qualcomm technology company

　　8. Horizon Journey 2— — Vehicle-mounted artificial intelligence computing chip

　　— — Beijing horizon robot technology research and development co., ltd

　　9. Development of the first star of Galaxy Space and technical verification of satellite Internet.

　　— — Galaxy Aerospace (Beijing) Technology Co., Ltd.

　　10. "Design is Safety" Industrial Gateway -IKS1000GP

　　— — Kaspersky and its subsidiary APROTECH

　　11. Key technologies and applications of intelligent minimally invasive medical equipment system with man-machine collaboration.

　　— — Hefei University of Technology

　　12.ACE intelligent transportation

　　— — Baidu.Com

　　13. Microsoft Surface Duo

　　— — Microsoft corporation

　　14. Agent: Intelligent upgrade technology reference architecture

　　— — Huawei technologies co., ltd.

　　List of four achievements specially recommended by Chinese and foreign directors of the world Internet leading scientific and technological achievements expert recommendation committee.

　　1. A brain-like computing system hierarchy

　　— — Tsinghua University Brain Team

　　2. Man-machine cooperative operating system

　　— — Yuncong science and technology group co., ltd

　　3. Vehicle and ship safety supervision and information service system based on Beidou+Internet.

　　— — China traffic communication information center

　　4. Godson 3A4000/3B4000 processor chip

　　— — Longxin zhongke technology co., ltd

　　Huang Xiaoming is an outstanding public welfare rising star in 2009. The Love Ambassador of UNICEF Hong Kong Committee, the Volunteer Publicity Ambassador of Shanghai World Expo and the Panda Love Ambassador of China Research Center for the Protection of Giant Pandas are all not empty titles. He is always thinking about his mission with heavy responsibilities. In addition to evenly allocating time to do the duties of various ambassadors, his long-term support for the post-earthquake construction in Wenchuan is also very eye-catching. He not only funded more than 30 poor students in Sichuan, but also funded the construction of school buildings.

Public welfare declaration: charity is like long-distance running.

　　After serving as UNICEF’s love ambassador, Huang Xiaoming led a charity long-distance running with 8,500 people and raised 5.8 million donations for the disaster-stricken areas; Participated in the "Wolong Panda Grateful China Miles" activity, and also celebrated the birth of the adopted panda children "Ping Ping" and "An An" in Taiwan Province; Go to Sichuan to build the first "safety emergency experience classroom"; The first anniversary of the Wenchuan earthquake advocated "512 I want to love", and Huayi Stars responded; Donate 200,000 yuan to the children in the disaster area in Ya ‘an; Donate NT$ 1 million for the flood in Taiwan Province & HELIP; … In the long-distance running of charity, Huang Xiaoming galloped ahead and didn’t fall behind.