The highest ticket price of Evergrande AFC Champions League final is 39,000 yuan, which is expected to exceed 100 million yuan to set a new record in China.

Remember two years ago, the second round of the AFC Champions League final was called a "local gold" ticket of 8,000 yuan by netizens? Two years later, if you want to witness Evergrande’s second AFC Champions League final in tianhe sports center, the highest ticket cost is 39,000 yuan.

On November 10th, Guangzhou Evergrande Taobao Football Club announced on the official website the ticketing scheme for the second leg of AFC Champions League final between home and Al Ahli, United Arab Emirates-the ticket price is divided into 8 grades, with the minimum 600 yuan (a small amount), and the VVIP tickets are limited to 10 tickets, each of which is 39,000 yuan.

Box office revenue is expected to exceed 100 million yuan?

On July 15th, 2012, Guangzhou Tianhe Stadium, Guangzhou Evergrande Vs Guangzhou R&F were filled with fans. Vision china diagram

According to the information published by Evergrande on the official website, the ticket prices of this competition are: 600 yuan (a small amount), 1,500 yuan, 3,000 yuan, 4,000 yuan, 6,000 yuan, 10,000 yuan, 18,000 yuan (VIP) and 39,000 yuan (VVIP, limited to 10 tickets). At the same time, the official of Evergrande has not yet announced the time of ticket purchase.

Looking back at the ticket prices of the second round of the AFC Champions League final in 2013 and Seoul FC, the ticket prices at that time were 400 yuan, 600 yuan, 1000 yuan, 1500 yuan, 2000 yuan, 3000 yuan, 5000 yuan and 8000 yuan respectively.

In contrast, the ticket price for this year’s AFC Champions League final is basically double that at that time. According to the data released by Evergrande two years ago, the box office revenue of that game is not less than 55 million yuan, which means that it is not surprising that the box office revenue of this year’s AFC Champions League final is expected to exceed 100 million yuan.

Previously, according to public information, the Italian Super Cup Milan Derby in the Bird’s Nest in 2009 earned 70 million yuan at the box office, which set the highest box office record for professional football leagues and commercial competitions in China. The box office record of the football match held in China will be rewritten by Guangzhou Evergrande on November 21st this year, if there are no accidents.

What is the fare level of AFC Champions League final?

On May 15th, 2015, Guangzhou Tianhe Stadium, the 10th round of the 2015 Super League, Guangzhou Evergrande Vs Shanghai went to Shanghai. Vision china diagram

What is the fare level of AFC Champions League final? Compared with Al Ahli in the first round, the ticket price of that game was unified to 100 dirhams (about 170 yuan). The cheapest ticket for the second round is more than three times that for the first round.

Compared with Evergrande itself, the most expensive package of Evergrande Super League this year is 2,500 yuan, and the cost of each game is less than that of 170 yuan. The last match with Luneng, which is related to the champion, is the most expensive ticket price for public sale only in 500 yuan. For the AFC Champions League semi-final home match with Gamba Osaka, the ticket prices of each class are: 300 yuan, 500 yuan, 600 yuan, 800 yuan, 1200 yuan, VIP2000 yuan. In contrast, the price of tickets for the AFC Champions League finals has been greatly increased.

"For local fans, this fare is a bit expensive." A person in charge of the Guangzhou Nanyue Fans’ Association told the The Paper that the Evergrande will set a separate fare for fans who buy season packages. "I remember that the lowest fare 400 yuan was publicly sold two years ago, and the fare of the fans’ association was 350 yuan; According to the lowest price in 600 yuan this year, I guess the ticket price of the fan club is around 500 yuan. This price is not expensive for fans who have jobs. For students, it is expensive. Our fans will have 1,600 people, of which the proportion of students is about 50%, and the proportion of students in other fan clubs is also very high. "

"Remind those who want to buy tickets again, and buy them as early as possible. If you wait until the scalpers have swept away the tickets, then I’m sorry. According to the market in Guangzhou, you can buy back the tickets at that price at least three times. " Roque, a local media person, suggested to fans at the Weibo, "In a market economy, Evergrande has the right to raise fares, and you also have the right to choose not to watch."

Evergrande’s fare increase is emboldened, and 70% of fans are too expensive.

On May 15th, 2015, Guangzhou Tianhe Stadium, the 10th round of the 2015 Super League, Guangzhou Evergrande Vs Shanghai went to Shanghai. The picture shows Guangzhou fans. Vision china diagram

Why does Evergrande have such confidence to raise prices? Let’s sort out Evergrande’s past behavior style. From sky-high signings to huge bonuses, Evergrande has always had the habit of creating sensational effects. This ticket price itself will raise the attention of the AFC Champions League final to a higher level, and at the same time, if the unexpected box office income exceeds 100 million yuan, it can be an example of Evergrande’s commercial success.

Secondly, Evergrande itself has enough confidence to raise the price. In the eyes of many sports industry experts, Evergrande itself is the most successful brand of professional sports in China, and the AFC Champions League is also the top competition resource in Asia. Arriving at the stage of AFC Champions League final is the best time to release its own brand effect.

At the same time, Evergrande is not worried that no one will "pay the bill". After five years’ cultivation, the football market in China has become the most concerned domestic competition. The media copyright of the Super League will be sold for 8 billion yuan in the next five years, which is a great proof. "Two years ago, the AFC Champions League final was full, which gave Evergrande confidence. I remember that the tickets for the match in 400 yuan were fired to 3,000 yuan, and no one was worried about buying tickets. In addition to local fans in Guangzhou, it can be expected that a large number of fans from all over the country will come to Guangzhou. " An insider who has been observing Guangzhou football for a long time told the The Paper reporter, "Even if the sky-high ticket is 39,000 yuan, things are rare and expensive. Whoever can get it is a huge face, only someone will grab it, and there will be no fear that no one will want it."

In addition, Evergrande Taobao has just been listed on the New Third Board, and the record box office will also add more benefits to the first share of this football.

After the ticketing scheme was announced, a portal website immediately conducted a public opinion survey. After an hour or so, the data showed that about 70% of the fans thought the ticket price was expensive. However, there are still 25% fans who choose to "go to the scene to watch the ball no matter how much they spend".

Some people calmly commented, "This is the market and this is the strength. Evergrande Taobao has spent a lot of money and made achievements. It is not easy to bring so much joy to everyone. If a private team loses money every year, no matter how much money it has, it is not necessarily a good thing to support Evergrande."

The good shop is angry: sue!

China Fund News reporter Nan Shen

Another big event happened in the good shop that just announced a big price reduction.

On December 6, the reporter learned from people close to the company that Guangyuan Juyi, a wholly-owned subsidiary of Liangpin Shop, formally filed a lawsuit with the people’s court on November 27 because Zhao Yiming Food, the invested enterprise, deliberately concealed major events and damaged the minority shareholders’ right to know during the cooperation period between the two parties. At present, the court has accepted the case.

Previously, in the announcement of Liangpin Store on October 17th, Guangyuan Juyi transferred its 3% equity of Yichun Zhao Yiming Food at a total price of about 105 million yuan, which is expected to generate an investment income of about 60 million. At that time, it was only about half a year before Guangyuan Juyi became a shareholder in Zhao Yiming Food. The company seems to get a good return on investment, but the net profit of Zhao Yiming Food in the first half of this year is twice that of last year. In the face of such an ultra-high-speed growth target, the valuation of the good shop is only about 23 times.

It is worth noting that Liangpin Store did not disclose key information such as the specific litigation request and the amount involved. The reporter sent a written interview to the office of the board of directors of the company for this purpose. The company said that it "restored the truth and safeguarded the legitimate rights and interests of minority shareholders". At the same time, the reporter also contacted Zhao Yiming Company, but the company has not responded to the press release.

The investment was withdrawn after only half a year.

According to the announcement of Liangpin Store on October 17th, Guangyuan Juyi, a wholly-owned subsidiary of the company, plans to transfer its 3% equity interest in Zhao Yiming Food to Yihai Partnership and Heiyi Partnership under the name of Black Ant Capital at a total price of about 105 million yuan, which is expected to generate an investment income of about 60 million yuan. After the transaction is completed, Guangyuan Juyi no longer holds the equity of "Zhao Yiming".

"Zhao Yiming" is a chain enterprise of discount snacks, which started in Jiangxi and rose rapidly in recent two years. In April 2023, Guangyuan Juyi invested 45 million yuan to acquire a 3% stake in Zhao Yiming. At that time, Liangpin Store said that discount snacks catered to consumers’ new pursuit of snack richness, price and experience, and Liangpin Store rapidly expanded its business by investing in various modes such as "Zhao Yiming".

But what I didn’t expect was that the good shop that laid out the new track sold the equity in just half a year. From the perspective of return on investment, the return on investment of good shops in "Zhao Yiming" has more than doubled in half a year, which is not rich. But in the face of Zhao Yiming, which is growing at a very high speed and probably still in the early stage of its life cycle, is it a wise move to sell at this time?

According to the announcement information, in 2022, Zhao Yiming’s revenue was 1.215 billion yuan and its net profit was 38.44 million yuan; In the first half of 2023, Zhao Yiming’s revenue was 2.786 billion yuan, and its net profit was 76.31 million yuan. Its operating income and net profit in the first half of this year were twice that of last year. In addition, according to Zhao Yiming company official website, the number of snack shops in Zhao Yiming has increased from about 700 at the end of last year to 2,500 at present, which has more than tripled in less than a year.

Why did the good shop suddenly sell the ultra-high-speed growth of "Zhao Yiming" equity? The company’s statement in the announcement is that "this transaction is based on the company’s own business development needs, in order to improve the efficiency of asset operation, and the company will continue to expand the distribution of discount snacks business and seize the opportunity of discount snacks market".

Major restructuring as soon as I quit

Unexpectedly, only 22 days after the transfer of shares in Guangyuan Juyi, that is, on November 10, 2023, "Zhao Yiming" and another industry head snack collection store "Snacks are Busy" issued a "merger" statement, and the rivals in the two industries actually got married.

According to the national enterprise information credit publicity system, both parties have completed the industrial and commercial change registration on the day of announcement.

At this point, Snacks Busy became the shareholder of Zhao Yiming, accounting for 87.76% of the shares. The three affiliated companies of Zhao Yiming’s founder and senior executives, Wing Hi Partnership and Heiyi Partnership also became shareholders of Snacks Busy Company, accounting for more than 35% of the total shares of Snacks Busy Company. Zhao Ding and Wang Pingan, founders of Zhao Yiming Company, also served as directors of Snacks Busy Company on the same day.

It is worth noting that Wang Pingan and Zhao Ding, one of the holding platforms used by Zhao Yiming executives to hold "snacks are very busy", Yichun Bird Management Partnership (Limited Partnership) only completed the registration in Yuanzhou District, Yichun City on September 28th this year, and the representative appointed by the executive partner of this enterprise is Zhao Ding.

For the sudden merger of the head competitors of the two industries overnight, Guangyuan Juyi believes that the two companies involved nearly 7,000 stores, the combined sales in 2022 exceeded 7 billion, and the current valuation was about 9 billion. It is impossible to complete all the processes required for the merger in just "22 days", such as due diligence, negotiation, contract drafting, investor approval, etc. And judging from the clues such as the establishment time of the shareholding platform, the start and decision of the merger took place in Guangyuan Juyi Transfer.

Guangyuan Juyi said that the merger of "Zhao Yiming" and its biggest competitor in the industry was a major change in the company’s business policy and investment plan. According to the provisions of the Company Law, the articles of association and the Shareholders’ Agreement, Guangyuan Juyi, as one of the shareholders, enjoys legal rights such as knowing, making decisions, checking and giving priority to purchase. "Guangyuan Juyi’s legal rights and interests as a minority shareholder have not received due respect."

Malicious deception? Prosecution of good products

People close to the good shop said that during the shareholding period of Guangyuan Juyi, "Zhao Yiming" never consulted the shareholder Fang Guangyuan Juyi on the merger with "Snacks Busy", and "Zhao Yiming" and related parties emphasized from beginning to end that the company planned to go public independently, hoping that Guangyuan Juyi would voluntarily transfer its equity. "The deliberate concealment and guidance of’ Zhao Yiming’ directly led Guangyuan Juyi to transfer its equity based on the wrong or untrue trading background and pricing basis, which seriously damaged the legal rights of" Guangyuan Juyi ".

Guangyuan Juyi sent an official letter to Zhao Yiming Company on November 21, 2023, requesting relevant documents on financial and major decision-making during the shareholding period from April 11, 2023 to October 16, 2023. However, "Zhao Yiming" Company has not yet replied to Guangyuan Juyi and provided relevant documents.

Guangyuan Juyi believes that the above-mentioned behavior of Zhao Yiming Company not only violates the relevant provisions on shareholders’ right to know in the Company Law, but also violates the information rights and inspection rights of investors in the Equity Agreement and the company’s special commitment to investors, which seriously damages the legitimate rights and interests of Guangyuan Juyi during the shareholding period. Accordingly, Guangyuan Juyi initiated litigation to protect rights in accordance with the Company Law, the Civil Procedure Law and relevant judicial interpretations. At present, the court has accepted the case.

The reporter of China Fund News noticed that the key details such as the lawsuit request and the amount involved were not disclosed in the good shop. The reporter then sent a written interview to the company and asked, "What is the appeal of the company’s prosecution because the equity and transfer money have been delivered? Even if you win the case, can you get your equity back? " .

The good shop responded that it "restores the truth and safeguards the legitimate rights and interests of minority shareholders". The reporter also tried to interview Zhao Yiming Company, but no reply was received as of press time.

Last week, Yang Yinfen, the new coach of Liangpin Store, just took office, threw a "deep-water bomb" into the industry, and implemented the largest price reduction of the company in 17 years. The average price of more than 300 products sold in the store was reduced by 22%, with the highest drop of 45%. Or stimulated by the news, the good shop once closed two consecutive daily limit, and the increase in three days reached 22%. However, on December 6, the company’s share price was adjusted back by more than 6%, and the latest market value is about 9 billion.

Editor: Xiao Mo

Audit: Xu Wen

copyright statement

China Fund Newspaper enjoys the copyright of the original content published on this platform, and it is forbidden to reprint it without authorization, otherwise it will be investigated for legal responsibility.

Authorized Reprinting Cooperation Contact: Yu Xiansheng (Tel: 0755-82468670)

Original title: "The good shop is angry: sue! 》

Read the original text

Integration of the two networks-the mode and path of domestic waste reduction and recycling [4]

Third, how to implement the "two networks integration"

1. Difficulties and emphases of domestic waste

Identify the difficulties. The layout of domestic waste industrial chain, front-end source classification and back-end processing and utilization (especially low-value recyclables processing and utilization) are two major difficulties. The source classification is not in place, which makes it difficult for back-end processing and utilization; The back-end processing and utilization chain is missing, and the front-end classification is difficult to sustain. To implement the integration of the two networks, we must first study these two difficulties.

Lock the key points. Kitchen waste and recyclable waste, especially low-value recyclable waste, are the focus of reduction. By promoting the "integration of the two networks", the recovery amount of recyclable garbage and the resource utilization amount of kitchen waste will be improved, the garbage removal amount will be reduced to the greatest extent, and the terminal processing pressure will be reduced.

2. Promote the four principles of "two networks integration"

Principle of overall planning and coordination. Strengthen the coordination of various departments, establish a joint promotion mechanism, clarify the responsibilities of all parties in industry supervision, territorial management and subject implementation, and strengthen resource sharing and overall cooperation in network layout planning, facilities and equipment sharing, sorting and recycling service cooperation, incentive mechanism and publicity activities.

Principle of adapting measures to local conditions. According to the actual situation of resource recovery and garbage removal system, each region should choose the integration mode and operation mode suitable for the local area, try it first, and then gradually promote it in an all-round way after gaining mature experience, so it is forbidden to apply it across the board.

Policy support and market drive. Low-value garbage is driven by policy, while high-value garbage is driven by market. It is necessary to establish a policy support and guarantee system for low-value recyclables and kitchen waste, so as to incite market forces and form a long-term operation mechanism for low-value waste.

The principle of policy promotion, market operation and national participation. The government plays a driving and guiding role in industry planning, administrative measures, and policy mechanism guarantee. Enterprises operate industrially according to government planning. Garbage is a social public problem, and the whole people participate in garbage classification.

3, "two networks integration" to achieve three purposes.

Through the integrated operation of resource recovery network and garbage removal network in each link, we can achieve the following goals: First, reduce and recycle domestic garbage, reduce the pressure of domestic garbage terminal treatment, and promote the recycling of resources. Second, by integrating the human resources and facilities of the two major networks of sanitation, cleaning and resource recovery, collecting scavengers, improving resource recovery outlets and processing centers, a perfect and standardized recycling system for renewable resources will be formed. Third, through the integration of the two networks, promote the transformation and upgrading of renewable resources enterprises to environmental services.

4, the government, enterprises and the public rights and responsibilities.

The government is the management subject of domestic waste classification and reduction, and its responsibility is to legislate, plan, promote and supervise; Enterprises are the main operators of domestic waste, undertaking the classification, recovery, removal and treatment of domestic waste, and establishing the whole industry chain of domestic waste; Residents (including various units that produce garbage) are the producers of domestic garbage, and they are the responsible subjects of classified delivery of domestic garbage. Their duties are to classify delivery and supervise the behavior of the government and enterprises according to relevant government requirements.

5, garbage classification management responsibility subject

(1) Improve the three-level management structure. Improve the three-level organization and management structure of city, district and street (community), and pay attention to legislation, planning, overall coordination and establish a policy support system at the municipal level; At the district level, according to the planning and overall planning of the municipal government, we should do a good job in organizing, implementing and promoting, and be responsible for management; Street (township) to implement the main responsibility of management, responsible for the specific implementation of garbage sorting work to communities and households, mobilize the strength of all parties in the region, give full play to the role of neighborhood committees, communities and property enterprises, coordinate and organize the implementation, and promote the effective implementation of garbage sorting.

(2) Determine the responsible subject of garbage classification management. Garbage classification involves thousands of households, and all localities must clarify the main body of responsibility for garbage classification management: urban residential areas, where property management is implemented, streets and property service units are the main body of responsibility for classification management; Institutions, enterprises and institutions, the unit is the subject of classified management responsibility; All kinds of public places, business management units are responsible for classified management.

(3) The responsibility of the subject responsible for garbage classification management. Its responsibilities include: establishing a daily management system for domestic waste classification, and announcing the time, place and way of putting different types of domestic waste; Carry out classified publicity of domestic waste, guide and supervise units and individuals to do a good job in source reduction and classified delivery of garbage, and advise and stop acts that do not meet the requirements of classified delivery until they are mandatory; According to the relevant regulations, combined with the domestic waste output and delivery mode, the domestic waste classified collection containers are reasonably set up and kept clean and beautiful.

6, "two networks integration" operation subject

(1) cultivate the main body of operation. Through bidding or other means, select recycling enterprises with standardized management and honest operation in the renewable resources industry, or introduce enterprises from other industries as local operators to undertake the "integration of two networks", and connect the recycling and resource utilization of recyclable garbage, kitchen waste and harmful waste to build a resource recycling network and a garbage industry-wide chain.

(2) Adopt operation mode according to local conditions. After the actual investigation and summary by the expert group, what kind of operation mode is adopted by the operation subject can be adapted to local conditions according to local conditions and the conditions of the enterprise itself:

◆ Integrated mode of sanitation recovery. This model usually means that the government purchases services, and chooses an operator to undertake garbage sorting, sanitation and transportation, road cleaning, resource recycling and processing, and kitchen waste recycling, so as to provide the government with a package of domestic waste solutions, which is an all-round "two networks integration". Such as Zhuhai Xifu Company and Qidi Sander Company in Pingdu, Shandong Province.

◆ Cross-border transformation mode of renewable resource enterprises. Traditional renewable resource enterprises undertake waste sorting, network layout, recycling and processing of recyclable waste and resource utilization of kitchen waste, so as to realize the cross-border transformation of traditional renewable resource enterprises to environmental services. For example, Guiyang Gaoyuan Company, Guangzhou Supply and Marketing Cooperative, and Beijing Tiantianjie model.

◆ The extension mode of sanitation enterprises to the back end. Environmental sanitation enterprises are involved in garbage sorting, recyclable garbage recovery and resource processing and utilization. Their advantages are to give full play to the resource advantages of environmental sanitation and cleaning manpower and facilities, and improve the synergy efficiency of the two networks. Such as Beijing Jinghuan Group and Hangzhou Environmental Sanitation Group.

◆ Comprehensive government intervention mode. Government departments are fully involved in classification, station yard, network setting, main enterprise selection and layout of back-end processing and utilization, and local financial funds provide strong support. This model takes effect quickly and is suitable for initial pilot. Such as Yuexiu District in Guangzhou, Songjiang District in Shanghai and Suzhou Environmental Sanitation Department.

◆ Distributed processing mode. The front end realizes dry and wet classification, and the middle end uses the garbage compression room and transfer station of the sanitation system to carry out transformation and upgrading, and treats kitchen waste and recyclable garbage nearby and dispersedly, achieving "one field for two purposes" and changing centralized garbage treatment into distributed garbage treatment. Its advantages are short transportation distance, low logistics and site cost, and reduced leakage. Such as the practice of Shenzhen Yingchan Technology.

◆ Single-variety whole industrial chain model. Establish a single variety recycling network and a specialized processing and production base, and build a whole industrial chain of specialized recycling, processing, utilization and terminal product manufacturing. This model is suitable for low-value recyclables such as waste spinning, waste glass, and large pieces of garbage. Such as Guangdong Hengfeng Textile Co., Ltd..

I have been doing business in North Korea for 12 years, and I was accompanied by three North Koreans when I went out.

Original: Diqing Earth Youth Picture Book

△ Zhao Bin participated in the 16th Pyongyang International Film Festival.

Twelve years ago, Zhao Bin, a native of Shenyang, began to engage in Sino-Korean trade. He traveled between Liaoning and North Korea, doing business in used computers, clothing, building materials, etc., and thus gained a deeper understanding of North Korea.

The following is Zhao Bin’s self-report.

△ North Korean street

I first traveled to North Korea in 2003, when I was still in college, and I went there just out of curiosity. I’m from Liaoning, and I’m close to North Korea, so I’ll go and have a look. At that time, North Korea was still in the period of suffering March (Korean famine), the economy was relatively difficult, the power supply was tight, there were no lights at night, and even Pyongyang was dark at night. As I went to North Korea again and again in the later period, the power supply was more adequate.

△ Pyongyang subway station

When I was traveling in North Korea in the early days, I had some observations and thought I could do trade, so I naturally started to do it later. It’s not easy for Chinese to go to North Korea to do trade. If he doesn’t know people in North Korea and doesn’t understand the situation in North Korea, it’s still difficult to achieve. He needs someone to bring him to join the trade. I also found a relationship at first.

Not everyone in North Korea can do business, but all clubs (trade clubs under the army or state-owned enterprises) or trade representatives do foreign trade. North Korea is allowed to do business in the name of clubs, and the staff of trade clubs can get rewards and rewards from the state if they want to complete sales or production tasks. Many North Korean staff lived in China in those years.

Go to North Korea for gold

△ I visited Pyongyang No.1 Middle School, and students used laptops in class.

When I was a child, I remember that some people sent a lot of old TVs to North Korea. Probably in the early 1990s, when it was a big old TV set, it was not ultra-thin. In 2007, I saw someone buying a large number of laptops in Shenyang computer market. I was curious about how so many laptops were bought. The store told me that they were sold to North Korea. Because first-hand computers are too expensive for Koreans, many computers sold in many North Korean shopping malls are old.

△ Overlooking Pyongyang

I started looking for people with Korean relations, and I started slowly. I transported the recovered used computers from Dandong to North Korea by truck through an international freight company, and wrote down the contact information of the recipient of the DPRK. Trucks can be transported across the border, and trains can also be transported through international transport. At that time, North Korea did not have so many international sanctions, and trucks ran every day.

△ North Korean street

Trade is ever-changing and all-encompassing. We will do whatever North Korea needs, bit by bit, from small to big, and with the expansion of contacts, we will know more and more partners.

△ Pyongyang Dacheng Clothing Factory

Second-hand household appliances and clothing have had trade peaks in North Korea. After reselling used computers, I went on to do clothing trade. Xiliu Wholesale Market in Liaoning and Wuai Market in Shenyang are very famous in Northeast Asia. In the past, Russians and Mongolians would go there to purchase goods. We pack the clothes here, transport them to clubs in North Korea and sell them locally.

Many Koreans come to China with goods. Some North Koreans go to the wholesale market to buy a lot of clothes on business trips. Because they are cheap, they go back and add money to sell them. Now it is also the case.

△ I am accompanied by Ms. Hua Qing from North Korea.

Besides selling clothes, I have also done building materials, bulk commodities and so on. What North Korea lacked in the past, we immediately prepared it, and this kind of trade is very easy to do. When it was not sanctioned, the funds were relatively abundant. Now, after years of sanctions, North Korea’s economy is relatively weak. For example, it needs cash, but it can’t give you a refund immediately. Now both sides are afraid of being cheated in business, and there have been tragedies of being cheated before, so North Korea needs people like us.

△ I went to Pyongyang to have an interview with people from the club.

In the early years, I didn’t have to go to North Korea often. I communicated with clubs or trade representatives by sending international faxes and making phone calls. Conditional units would have a landline and fax to receive international calls. We couldn’t call their mobile phones, but only the landline. As soon as a dozen landline phones are called for someone, the person who answers the phone will shout all over the building, and then he will hear the footsteps of someone running to answer the phone.

I still use my computer to send emails. The other party needs to register my email address with the communication department before sending it to North Korea, mainly to prevent espionage. North Korea’s network is disconnected from the Internet. As soon as the club staff turns on their computers, they log on to the e-mail page and can only send and receive e-mails, but other websites can’t be opened.

△ Visit Pyongyang Dacheng Garment Factory

North Korean personnel are also very smart now. They have a relatively accurate understanding of the prices in China. They send an email directly in the form of a list, write down the prices clearly and ask me if I can do a certain price. Recently, I cooperated with the largest air-conditioning factory in North Korea, as well as the refrigerator and washing machine factory, which required tens of thousands of parts, and these parts were not new, and they were all used.

Go out accompanied by three Koreans.

△ I and North Korea accompanied Ms. Hua Qing to say goodbye at Pyongyang Railway Station.

△ stewardess of Koryo Airlines

In the past five years, I have traveled to and from North Korea more frequently because I gradually started to do business and cultural exchange of bulk commodities. Every time I go to North Korea, I take a train or a plane. It takes me 40 minutes to fly from Shenyang to Pyongyang. People from the Korean club will meet us at the airport or the railway station. Generally, there are three people, one driver and two escorts.

△ I am staying in a foreign-related hotel.

Then drive us to foreign-related hotels in Pyongyang. These hotels only allow foreigners to stay, such as Koryo Hotel, but the reception staff of the North Korean unit will accompany us throughout those days, so all of them will stay in hotels. Accompanied by North Korean personnel, you can ask where you want to go, and you can go to most places.

Sometimes the North Korean club entertains, and the atmosphere comes together, singing and dancing, and shouting "Long live the friendship between China and North Korea", which is often the case. Among all countries in the world, North Koreans should have the deepest feelings for Chinese.

△ at the entrance of international communication bureau

△ Inside the business hall of the International Telecommunication Bureau

Every time I enter the country, I will take my mobile phone card to the business hall of the International Telecommunication Bureau to activate it. I used to run a mobile phone card for foreigners in North Korea. It costs 200 dollars to open a 3G card, and the traffic fee is particularly expensive. I have to activate it before I can use it. When I went to North Korea in 2003, there was no internet, and I was not allowed to bring my mobile phone into the country. I had to stay in Dandong.

△ Jiangsu and Zhejiang businessmen cut the ribbon for opening a small shopping mall.

△ Small commodities sold in the shopping mall of Yimitai

Some time ago, I took businessmen from Jiangsu and Zhejiang to cut the ribbon in a small shopping mall opened in Pyongyang, and I planned to try it first. They are all bosses of small commodities in Yiwu, and some have their own factories, which make stationery, fabrics and clothing. They also contacted the clubs in North Korea through intermediaries and found the docking unit in North Korea before opening the shopping mall.

△ Small multifunctional ATM

North Korea Future Bank has recently developed a small multi-functional cash machine, and a small number of them are currently being promoted and used. North Korea develops software and we provide hardware equipment for the machine. These deposit machines look very simple. Insert the bank card, and the screen shows that you can withdraw money, recharge your mobile phone, and buy games and movies on them.

Korean people all have mobile phones, and you can also see low-headed people on the subway. But mobile phones have to pay to download games and movies, which is very cheap. A movie costs 1,000 to 2,000 won, which is equivalent to 2 yuan, and ordinary people can afford it.

△ I am wearing a portrait stamp with the head of the North Korean leader printed on it.

After years of trading, I was awarded a portrait seal by the North Korean government. This chapter is awarded to people who have made outstanding contributions to North Korea and needs the help of relevant units and clubs to apply. There is also a small ceremony when you wear it. It is very formal. A circle of people or several people surround you. A leader gives a speech first, praising his contribution to North Korea, then puts it on my chest, and then the people around him applaud.

If I continue to develop in Pyongyang, I may prepare to open an office in Pyongyang next year, that is, a branch. The Koreans call it a branch, so I can be more free. I can buy a car in Pyongyang and hang a red license plate for foreigners, which means "outside" in Chinese.

Life and consumption of Koreans

△ High-rise buildings on the streets of Pyongyang

△ Korea Hospital

Although I have been doing business with North Korea for more than ten years, I can only understand Korean, but I can’t speak it very well. The accompanying staff often introduce me. The North Korean government attaches great importance to education, and it is difficult for the country, but the welfare policy is better, providing free housing and education for the people. Although there are some signs of buying and selling real estate, there are not many, and the government does not advocate or oppose it. Medical care is also free, which is called the national health insurance system.

I have visited the Learning Hall of Renmin University in Kim Il Sung Square, where people are taught many things for free, such as five foreign languages, Chinese, English, Russian, Japanese and Spanish. North Koreans are now working hard to learn foreign languages, and they are full of learning spirit. Their homes are all for people to study and train college students.

△ Pyongyang people like to eat cold noodles in Yuliu Pavilion.

After Kim Jong-un took office, North Korea can be said to have undergone earth-shaking changes. Many new high-rise buildings have been built, and large national projects have been completed one after another. The whole North Korea has also set off a wave of making money. It is not shameful to make money, and the people also have the determination to invigorate the economy. In the past, North Korea did not allow consumption, even if it had money, it might not dare to spend it. Now it’s all liberalized. As long as you have money and can make money, you can spend it.

△ Department Store in Guangfu District of Pyongyang

The newly opened Dacheng department store in Pyongyang has luxury goods and international cosmetics, and many people go shopping. In the past, Koreans were not allowed to sell things secretly, but now they all turn a blind eye. At night, there are many stalls in bridge opening, a bicycle lane. Everyone sets up a stall and supports an LED lamp. The lamps are all the same, so many people go there to buy things.

△ Accompanied by North Korea who hosted me

Walking on the streets of Pyongyang, you can see that women’s clothes are also very popular, and all kinds of colors look pleasing to the eye. People don’t save much money. Without that concept, they spend money and pay more attention to the quality of life. North Koreans make their homes beautiful, and they are willing to spend money on decoration.

After all, it is the capital. Ordinary people have money. Some people also spend RMB in their wallets. There are exchange rates in shops. Many foreign currencies in North Korea are in circulation, including US dollars, British pounds, euros, RMB and Japanese yen. Some markets can only use Korean currency. I can only change RMB into US dollars first, and then change US dollars into Korean currency.

△ Round restaurant

The signs of shops on the street are particularly simple and interesting. In some places, restaurants just write the word "restaurant", which is called canteen in Korean, and shops only write shops, and the place where hair is cut is called barber shop, and it’s over, unlike our ever-changing signs here. North Korea’s signboards are not allowed to go too far, and their names must be approved, and they must be famous, such as Donghai Hotel and Yinhe Shopping Mall.

△ North Korean couple’s wedding

I once met a Korean couple getting married at the entrance of the hotel, and the escort told me that the red envelope given by the Koreans when they got married was US dollars, which was 50 dollars for a normal relationship, 100 dollars for a better one, and 1,000 dollars for relatives and friends.

North Korea’s fertility rate is not high, and the country now attaches great importance to improving the fertility rate and is slowly carrying out reforms. Women who give birth to more than five children in North Korea will be called "heroic mothers" and the state will issue certificates. If twins are born, a gold ring will be given to the boy, and a silver makeup knife will be given to the girl. The silver makeup knife is a dowry item, and it is a knife made of silver.

△ North Korean street

Visiting and trading in North Korea, I also saw more about the daily life of North Koreans. There are many taboos in wearing clothes in North Korea, such as clothes that are too exotic, jeans and more exposed ones. There are discipline pickets in North Korea. On the way, I saw the retired old lady standing on the street and watching. As soon as any girl wore something special, she immediately came out to stop: Why did you come out dressed like this? Not next time. Which unit is it?

△ Hanging paintings in North Korean hospitals

North Korea attaches great importance to the education of the main idea, and often holds meetings. In the supermarket, books with red covers are also sold, which are political and ideological study report books. Koreans will buy them, and the unit will organize study every Saturday, which has become a habit. Foreigners are not allowed to buy it, but I secretly asked the Koreans to buy one.

△ In the Enqing Hotel of Pyongyang Acrobatics Institute, North Korea accompanied the singing performance.

△ Korean people dancing in the park

The Korean nation has been a nation that can sing and dance since ancient times. In Pyongyang’s parks, people often dance together, and children can basically play one or two musical instruments, which seems to be very happy. Although North Korea is now cut off from the international community, to a certain extent, I feel that people sometimes don’t know too much and have no pressure.

△ Indoor volleyball court in Wanjingtai Children’s Palace

Koreans love sports very much. Every unit has a dual-purpose court, volleyball and basketball. They especially like playing volleyball and table tennis. From 12 noon to 2 pm, all units are closed. The whole company, regardless of men, women and children, came out to dance in groups, which was very passionate.

△ At the Pyongyang Marathon, Europeans and Americans came to participate.

△ I participated in the marathon in Pyongyang.

I have run two marathons in Pyongyang, and I have met many people from Chinese and Europe and America. Foreigners are so energetic that they are particularly curious about North Korea, but they don’t feel much after reading it.

△ I am accompanied by North Korea

North Korea is not mysterious, nor is it as terrible as outsiders think. In fact, it has been trying to integrate into the international community. It is a very normal country, but outsiders don’t understand it.

I feel honored to engage in economic activities and cultural exchanges with North Korea now, which can enhance the outside world’s understanding of North Korea. The longer I have been in contact with North Korea, I will have some feelings for this nation, and I hope that the friendship between the two countries will last forever.

Oral | Zhao Bin

Author | Lu Xiaoxi

Edit | Tula

Intern | Zou Wenchang

Phoenix news client Phoenix. com produced in the human studio.

The picture is provided by the interviewee

Read the original text