The highest ticket price of Evergrande AFC Champions League final is 39,000 yuan, which is expected to exceed 100 million yuan to set a new record in China.

Remember two years ago, the second round of the AFC Champions League final was called a "local gold" ticket of 8,000 yuan by netizens? Two years later, if you want to witness Evergrande’s second AFC Champions League final in tianhe sports center, the highest ticket cost is 39,000 yuan.

On November 10th, Guangzhou Evergrande Taobao Football Club announced on the official website the ticketing scheme for the second leg of AFC Champions League final between home and Al Ahli, United Arab Emirates-the ticket price is divided into 8 grades, with the minimum 600 yuan (a small amount), and the VVIP tickets are limited to 10 tickets, each of which is 39,000 yuan.

Box office revenue is expected to exceed 100 million yuan?

According to the information published by Evergrande on the official website, the ticket prices of this competition are: 600 yuan (a small amount), 1,500 yuan, 3,000 yuan, 4,000 yuan, 6,000 yuan, 10,000 yuan, 18,000 yuan (VIP) and 39,000 yuan (VVIP, limited to 10 tickets). At the same time, the official of Evergrande has not yet announced the time of ticket purchase.

Looking back at the ticket prices of the second round of the AFC Champions League final in 2013 and Seoul FC, the ticket prices at that time were 400 yuan, 600 yuan, 1000 yuan, 1500 yuan, 2000 yuan, 3000 yuan, 5000 yuan and 8000 yuan respectively.

In contrast, the ticket price for this year’s AFC Champions League final is basically double that at that time. According to the data released by Evergrande two years ago, the box office revenue of that game is not less than 55 million yuan, which means that it is not surprising that the box office revenue of this year’s AFC Champions League final is expected to exceed 100 million yuan.

Previously, according to public information, the Italian Super Cup Milan Derby in the Bird’s Nest in 2009 earned 70 million yuan at the box office, which set the highest box office record for professional football leagues and commercial competitions in China. The box office record of the football match held in China will be rewritten by Guangzhou Evergrande on November 21st this year, if there are no accidents.

What is the fare level of AFC Champions League final?

What is the fare level of AFC Champions League final? Compared with Al Ahli in the first round, the ticket price of that game was unified to 100 dirhams (about 170 yuan). The cheapest ticket for the second round is more than three times that for the first round.

Compared with Evergrande itself, the most expensive package of Evergrande Super League this year is 2,500 yuan, and the cost of each game is less than that of 170 yuan. The last match with Luneng, which is related to the champion, is the most expensive ticket price for public sale only in 500 yuan. For the AFC Champions League semi-final home match with Gamba Osaka, the ticket prices of each class are: 300 yuan, 500 yuan, 600 yuan, 800 yuan, 1200 yuan, VIP2000 yuan. In contrast, the price of tickets for the AFC Champions League finals has been greatly increased.

"For local fans, this fare is a bit expensive." A person in charge of the Guangzhou Nanyue Fans’ Association told the The Paper that the Evergrande will set a separate fare for fans who buy season packages. "I remember that the lowest fare 400 yuan was publicly sold two years ago, and the fare of the fans’ association was 350 yuan; According to the lowest price in 600 yuan this year, I guess the ticket price of the fan club is around 500 yuan. This price is not expensive for fans who have jobs. For students, it is expensive. Our fans will have 1,600 people, of which the proportion of students is about 50%, and the proportion of students in other fan clubs is also very high. "

"Remind those who want to buy tickets again, and buy them as early as possible. If you wait until the scalpers have swept away the tickets, then I’m sorry. According to the market in Guangzhou, you can buy back the tickets at that price at least three times. " Roque, a local media person, suggested to fans at the Weibo, "In a market economy, Evergrande has the right to raise fares, and you also have the right to choose not to watch."

Evergrande’s fare increase is emboldened, and 70% of fans are too expensive.

On May 15th, 2015, Guangzhou Tianhe Stadium, the 10th round of the 2015 Super League, Guangzhou Evergrande Vs Shanghai went to Shanghai. The picture shows Guangzhou fans. Vision china diagram

Why does Evergrande have such confidence to raise prices? Let’s sort out Evergrande’s past behavior style. From sky-high signings to huge bonuses, Evergrande has always had the habit of creating sensational effects. This ticket price itself will raise the attention of the AFC Champions League final to a higher level, and at the same time, if the unexpected box office income exceeds 100 million yuan, it can be an example of Evergrande’s commercial success.

Secondly, Evergrande itself has enough confidence to raise the price. In the eyes of many sports industry experts, Evergrande itself is the most successful brand of professional sports in China, and the AFC Champions League is also the top competition resource in Asia. Arriving at the stage of AFC Champions League final is the best time to release its own brand effect.

At the same time, Evergrande is not worried that no one will "pay the bill". After five years’ cultivation, the football market in China has become the most concerned domestic competition. The media copyright of the Super League will be sold for 8 billion yuan in the next five years, which is a great proof. "Two years ago, the AFC Champions League final was full, which gave Evergrande confidence. I remember that the tickets for the match in 400 yuan were fired to 3,000 yuan, and no one was worried about buying tickets. In addition to local fans in Guangzhou, it can be expected that a large number of fans from all over the country will come to Guangzhou. " An insider who has been observing Guangzhou football for a long time told the The Paper reporter, "Even if the sky-high ticket is 39,000 yuan, things are rare and expensive. Whoever can get it is a huge face, only someone will grab it, and there will be no fear that no one will want it."

In addition, Evergrande Taobao has just been listed on the New Third Board, and the record box office will also add more benefits to the first share of this football.

After the ticketing scheme was announced, a portal website immediately conducted a public opinion survey. After an hour or so, the data showed that about 70% of the fans thought the ticket price was expensive. However, there are still 25% fans who choose to "go to the scene to watch the ball no matter how much they spend".

Some people calmly commented, "This is the market and this is the strength. Evergrande Taobao has spent a lot of money and made achievements. It is not easy to bring so much joy to everyone. If a private team loses money every year, no matter how much money it has, it is not necessarily a good thing to support Evergrande."