＂Towards the Bright Side＂ premiered in Beijing International Film Festival ＂Sincerity＂ shows Chinese love and beauty.

1905 movie network news China’s first animated film with picture books recently appeared in the surprise premiere unit of the 11th Beijing International Film Festival. During the post-screening exchange activities, the creators and the representatives of various producers, experts in children’s literature and picture books gathered together to talk about the film creation before and after the scene. As the first animated film adapted from a local original picture book that was put on the big screen, "Towards the Bright Side" won unanimous praise from the audience with its accurate expression of China’s local culture and emotions.

　

Picture book animation and "wonderful encounter" on the big screen

Introverted and simple "Chinese emotion" moved the audience.

As the first animated film with picture books landing on the big screen, Towards the Bright Side is a compilation animated film adapted from local original picture books. It is produced by Gu Chen and Zhu Yantong, and directed by seven directors: Lan Qianya, Li Nianze, Zhao Yi, Yu Kun, Liu Gaoxiang, Liu Maoning and chenchen. It presents seven short stories in different artistic forms such as ink painting, watercolor painting, paper cutting, collage and freeze-frame.

In the post-screening communication, countless audiences expressed unparalleled "touching". Xin Yan, deputy director of China Zhongfuhui Publishing House, said that "I am very touched and enjoy the soothing emotional flow in the works, and the creative team’s intentional creation brings love and beauty to the audience"; Kou Ying, general manager of Beijing Center of Tomorrow Publishing House, thinks this is a "gift of love and beauty for children". At the same time, the "Chinese emotion" in the film also triggered a heated discussion among the guests present. Xiong Ying, editor-in-chief of the love tree children’s book picture book, said that "the story theme of the film has been reversed and pleasantly surprised, and many details are solid and intriguing"; A Jia, a reading promoter, said that he had watched it four times, and each time he finished it, he had different feelings. "The emotions revealed in the film are very China. The tenderness of Chinese and the feeling of family and reunion are worth savoring. "

　

Seamless connection of seven styles of picture books

Leading a new aesthetic paradigm and viewing experience

It is worth mentioning that although the film consists of seven short stories, the common theme of "love and growth" makes the stories "seamlessly connected". Wu Xingyuan, the chairman of Houlang Publishing Company, praised after watching the movie, "This mode of animation adaptation of picture books can show readers in China, audiences and even audiences all over the world a good story that embodies China and represents China elements. Looking forward to more such works "; Wang Zhigeng, a critic of children’s literature, an expert in children’s book edition and a member of China Reading Forum of Thirty, thinks that these young animation directors are following the artistic pursuit of the classic art short films of the Film Studio 60 years ago by adapting their picture books into animations, and they have achieved a "breakthrough from 0 to 1".

At the same time, the film’s viewing experience created by various picture book styles has also been widely praised. Picture book painter Tian Yu said excitedly: "After watching it, I realized a very soft and gentle feeling. This film is not only suitable for children, but also more inclined to adults with childlike innocence." ; Xiong Ying, editor-in-chief of Love Tree Children’s Picture Book, thinks that the film "provides a new aesthetic paradigm and viewing experience for our children in China, families and audiences in China".

　

Uncle Fan Dengkai, Annabel Lee and Zhong Xiaoqiu went into battle together.

Endorsement for "Spiritual Nourishment of Love and Beauty"

In the post-screening exchange activities, there are also several "big coffees" to help Call the film. Fan Deng, the chief content officer of Fan Deng Reading and co-producer of Towards the Bright Side, revealed the reasons for investing in this film: "Towards the Bright Side has no particularly strong sensory stimulation, but the beautiful pictures in the film frame by frame are an implicit content and emotional expression, projecting a sense of life reappearance. From an artistic point of view, this is a very advanced movie. When you take your children into the cinema to watch the movie, the children will unconsciously hold their parents’ hands. The flow of emotions naturally flows between you. " Kai Shu, the founder of "Kai Shu Storytelling App" and co-producer of "Towards the Bright Side", said: "Many stories in this movie are presented in the era of recording us. At the same time, in this spiritual world we provide, children can explore infinitely. I was also worried about whether it would be a spliced work. Now it seems that these seven stories constitute an organic whole. They are expressing separately and consistently. Every story is actively communicating with you, which is the biggest surprise for people. "

The film is not only artistic appreciation, but also a "spiritual nourishment of love and beauty". Annabel Lee, a senior media person, family education expert and co-founder of "Three Five Hoes" Education, said: "Attention should be paid to children’s artistic contact and resolution. Only in this way can children see what belongs to China and the beauty of the background of this era where I was born. This kind of beauty and happiness may be beyond words. I brought my family, children and children’s grandparents to the scene today. I found that everyone has their own favorite points. There is no age limit, and they are all immersed in it. " Zhong Xiaoqiu, a parent-child film investor, founder of Youyang Media and co-producer of Towards the Bright Side, said: "Although many children’s films have been produced in the past, Towards the Bright Side is the first film I want to share with my friends and family immediately after watching it. As a mother, I will take my children to see it. Sitting there and enjoying such a movie is like a ray of sunshine slowly spreading to your heart. For children, sowing the seeds of love and beauty in their hearts will sprout in the future. "