Remember two years ago, the second round of the AFC Champions League final was called a "local gold" ticket of 8,000 yuan by netizens? Two years later, if you want to witness Evergrande’s second AFC Champions League final in tianhe sports center, the highest ticket cost is 39,000 yuan.

On November 10th, Guangzhou Evergrande Taobao Football Club announced on the official website the ticketing scheme for the second leg of AFC Champions League final between home and Al Ahli, United Arab Emirates-the ticket price is divided into 8 grades, with the minimum 600 yuan (a small amount), and the VVIP tickets are limited to 10 tickets, each of which is 39,000 yuan.

Box office revenue is expected to exceed 100 million yuan?

According to the information published by Evergrande on the official website, the ticket prices of this competition are: 600 yuan (a small amount), 1,500 yuan, 3,000 yuan, 4,000 yuan, 6,000 yuan, 10,000 yuan, 18,000 yuan (VIP) and 39,000 yuan (VVIP, limited to 10 tickets). At the same time, the official of Evergrande has not yet announced the time of ticket purchase.

Looking back at the ticket prices of the second round of the AFC Champions League final in 2013 and Seoul FC, the ticket prices at that time were 400 yuan, 600 yuan, 1000 yuan, 1500 yuan, 2000 yuan, 3000 yuan, 5000 yuan and 8000 yuan respectively.

In contrast, the ticket price for this year’s AFC Champions League final is basically double that at that time. According to the data released by Evergrande two years ago, the box office revenue of that game is not less than 55 million yuan, which means that it is not surprising that the box office revenue of this year’s AFC Champions League final is expected to exceed 100 million yuan.

Previously, according to public information, the Italian Super Cup Milan Derby in the Bird’s Nest in 2009 earned 70 million yuan at the box office, which set the highest box office record for professional football leagues and commercial competitions in China. The box office record of the football match held in China will be rewritten by Guangzhou Evergrande on November 21st this year, if there are no accidents.

What is the fare level of AFC Champions League final?

What is the fare level of AFC Champions League final? Compared with Al Ahli in the first round, the ticket price of that game was unified to 100 dirhams (about 170 yuan). The cheapest ticket for the second round is more than three times that for the first round.

Compared with Evergrande itself, the most expensive package of Evergrande Super League this year is 2,500 yuan, and the cost of each game is less than that of 170 yuan. The last match with Luneng, which is related to the champion, is the most expensive ticket price for public sale only in 500 yuan. For the AFC Champions League semi-final home match with Gamba Osaka, the ticket prices of each class are: 300 yuan, 500 yuan, 600 yuan, 800 yuan, 1200 yuan, VIP2000 yuan. In contrast, the price of tickets for the AFC Champions League finals has been greatly increased.

"For local fans, this fare is a bit expensive." A person in charge of the Guangzhou Nanyue Fans’ Association told the The Paper that the Evergrande will set a separate fare for fans who buy season packages. "I remember that the lowest fare 400 yuan was publicly sold two years ago, and the fare of the fans’ association was 350 yuan; According to the lowest price in 600 yuan this year, I guess the ticket price of the fan club is around 500 yuan. This price is not expensive for fans who have jobs. For students, it is expensive. Our fans will have 1,600 people, of which the proportion of students is about 50%, and the proportion of students in other fan clubs is also very high. "

"Remind those who want to buy tickets again, and buy them as early as possible. If you wait until the scalpers have swept away the tickets, then I’m sorry. According to the market in Guangzhou, you can buy back the tickets at that price at least three times. " Roque, a local media person, suggested to fans at the Weibo, "In a market economy, Evergrande has the right to raise fares, and you also have the right to choose not to watch."

Evergrande’s fare increase is emboldened, and 70% of fans are too expensive.

On May 15th, 2015, Guangzhou Tianhe Stadium, the 10th round of the 2015 Super League, Guangzhou Evergrande Vs Shanghai went to Shanghai. The picture shows Guangzhou fans. Vision china diagram

Why does Evergrande have such confidence to raise prices? Let’s sort out Evergrande’s past behavior style. From sky-high signings to huge bonuses, Evergrande has always had the habit of creating sensational effects. This ticket price itself will raise the attention of the AFC Champions League final to a higher level, and at the same time, if the unexpected box office income exceeds 100 million yuan, it can be an example of Evergrande’s commercial success.

Secondly, Evergrande itself has enough confidence to raise the price. In the eyes of many sports industry experts, Evergrande itself is the most successful brand of professional sports in China, and the AFC Champions League is also the top competition resource in Asia. Arriving at the stage of AFC Champions League final is the best time to release its own brand effect.

At the same time, Evergrande is not worried that no one will "pay the bill". After five years’ cultivation, the football market in China has become the most concerned domestic competition. The media copyright of the Super League will be sold for 8 billion yuan in the next five years, which is a great proof. "Two years ago, the AFC Champions League final was full, which gave Evergrande confidence. I remember that the tickets for the match in 400 yuan were fired to 3,000 yuan, and no one was worried about buying tickets. In addition to local fans in Guangzhou, it can be expected that a large number of fans from all over the country will come to Guangzhou. " An insider who has been observing Guangzhou football for a long time told the The Paper reporter, "Even if the sky-high ticket is 39,000 yuan, things are rare and expensive. Whoever can get it is a huge face, only someone will grab it, and there will be no fear that no one will want it."

In addition, Evergrande Taobao has just been listed on the New Third Board, and the record box office will also add more benefits to the first share of this football.

After the ticketing scheme was announced, a portal website immediately conducted a public opinion survey. After an hour or so, the data showed that about 70% of the fans thought the ticket price was expensive. However, there are still 25% fans who choose to "go to the scene to watch the ball no matter how much they spend".

Some people calmly commented, "This is the market and this is the strength. Evergrande Taobao has spent a lot of money and made achievements. It is not easy to bring so much joy to everyone. If a private team loses money every year, no matter how much money it has, it is not necessarily a good thing to support Evergrande."

Special feature of 1905 film network After ten years of grinding a sword, Marvel Comics’s The Avengers drama will finally end this year. The "Big Three" Iron Man, Captain America and Raytheon are likely to be in the same box for the last time, which also attracted fans’ sadness.

The end of the fans is the battle of the merchants. After the pre-sale was quietly opened in major cinemas, the word "freedom of premiere" became popular, and a movie ticket for IMAX zero-point field "emperor’s seat" was once fried to thousands of yuan. Financial freedom can afford the premiere.

The ticket price of iapm shop in Belle Palace soared to 463.8 yuan.

It is still hard to get a ticket to be the first wave of fans watching movies; When Marvel Pictures announced that its main creation was coming to China, and the fans’ festival activities grabbed tickets for free, it was not only a financial competition.

500 tickets for the red carpet and 8,000 tickets for the stands were robbed separately on April 7, and in less than one minute, all of them were robbed.Fans didn’t grab the tickets, but scalpers with tickets appeared again.

The scalper will be present the next day.
Infield offer 2400

After the ticket grabbing activity ended on April 7, scalpers began to sell tickets for the fan festival in the circle of friends the next day.

On April 8th, scalpers started selling tickets.

The scalper swears in the circle of friends: there must be a ticket for reservation, and the ticket will be given first. At the same time, I took a photo with the words "free tickets" and the admission instructions for the fans’ festival.

Photos taken by scalpers.

Judging from the photo, this is a grabbed ticket. In addition to the words "free tickets", there is also a sign prohibiting the sale and transfer.

In order to put an end to the phenomenon of scalpers on the spot, Disney adopted the triple verification of physical ticket, ID card and QR code for this movie fan ticket. You must combine the ID card and ticket code to enter the event site on the evening of the 18th.

The scalper on April 8 has no offer for the fan festival. On the 10th, when the reporter made an inquiry, the scalper quoted the price of 2,400 pieces of infield and 1,400 pieces of stands. And said real-name registration system was not needed. At the same time, I promise that I can confirm the receipt after attending the event.

April 10 reporter’s inquiry

On the 12th, the scalper posted photos of tickets for the grand ceremony, with the text "Reunification stands are random, and tickets are issued every second".

A golden Mickey sticker appeared on the ticket this time.

"The scalpers in Shanghai are very organized. They all get tickets in the same pool before invoicing. " R, a friend who often participates in Shanghai performances and meeting activities, told reporters.

She revealed that scalpers don’t necessarily have tickets when they start selling tickets. They just make sure to sell them first and then see how much they can get: "Unified pricing, sell them first, and whether they have tickets or not is another matter." She also said that in Shanghai’s performance market, there has always been a tradition that ticketing platforms are handed over to scalpers to issue tickets.

The Zhihu user who has held a concert, "Uncle Bao with Love", explained the distribution of tickets in a performance like this:

10% of the total ticket sales are PR, 50%-60% of the ticket companies issue tickets through formal channels, and the remaining 30%-40% are scalpers. Scalpers often get tickets in the last 1-2 days after the formal channels are basically completed, and they will bear the risk of those tickets that can’t be sold in the end, which is also a means for ticket companies to pass on risks, so ticket companies without scalpers are not profitable companies.

Until April 16th, when the reporter searched for tickets for the festival of fans on the second-hand trading platform, he found that the price had risen to 3,500 yuan. Sellers and reporters said that there were no tickets for the red carpet, and only one ticket for the 106th district was given by the organizer, but there was no guarantee that they would enter the scene.

On April 16th, the reporter made an inquiry on the second-hand trading platform.

Although there are many scalpers selling and transferring tickets, the reporter found that at least two scalpers use the same map and the seat numbers are exactly the same. In Weibo, many fans who are drying tickets have begun to watermark the photos they have received, for fear that scalpers will lurk on the platform and steal pictures to sell tickets.

The so-called organizers give tickets, that is, tickets with Mickey Mouse gold label, whether they can enter directly, the reporter asked a public relations officer of the event. The publicist said with a look of sadness that this kind of ticket "has only a very small part." However, the public relations refused to disclose more about whether you can enter directly with this ticket.

So what’s the scene like? The reporter decided to visit the Oriental Sports Center in Shanghai on April 18th.

8000 yuan red carpet is hard to get a ticket.
Recycling a movie fan ticket is only 300.

At 4 pm on April 18th, three hours before the opening of the event, the reporter came to the Oriental Sports Center. When you get off the bus, it’s all the way. Do you want tickets? Do you have a ticket? " Familiar greetings. The scalper has already been on the side of the sports center near the street, waiting for passers-by and fans.

Admission at 4 pm

The reporter casually inquired about the price with two female scalpers. They said that the tickets in their hands are complimentary tickets posted by Kim Mickey, and there is no need to check their ID cards. The price on the first floor is 2,800 yuan. When the reporter said that he wanted to see the ticket, the scalper repeatedly asked: "Do you want it?"

Compared with the infield, only 500 red carpet tickets are opened to fans, which is obviously more expensive. When the reporter suggested that she wanted to buy a red carpet ticket more, the female scalper said, "No one has it now. Just now, one was sold, and now you can’t get 8,000 yuan."

Getting rid of the entanglement of scalpers and continuing to walk in the direction of the venue, the reporter found that a huge open space had been surrounded by iron fences in advance, and only one entrance was opened for fans with tickets to enter. Many volunteers dressed in purple are holding signs that say please enter from Gate 0.

Outside this only entrance, the snake-like procession of ticket-holding fans has spread to the street, and there are fans waiting for them who haven’t grabbed the tickets by the iron fence. At this entrance, fans have to show their tickets to enter the certification area.

Security personnel should guard against the death of Gate 0.

Volunteers said that there were three links in the day’s entry.

Gate 0 here is the first step; After entering, you should identify it at the first white tent; After the identification is successful, exchange the admission sticker in the second white tent. Only in this way can we enter the venue and wait for the meeting with superheroes.

After entering Gate 0, two inspections are still needed.

In the area lined up for admission, there are almost no traces of scalpers. So the reporter went in another direction. Sure enough, there are scalpers around again. After inquiring about the current price, the reporter lied that he had a movie fan ticket in his hand, but for some reasons, he needs to transfer the ticket now.

After learning about the reporter’s image of ticket transfer, the scalper took the reporter to the grove near the venue, and together with several other scalpers, wanted to see the tickets in the hands of the reporter.

They repeatedly confirmed whether the reporter had tickets with Mickey Gold stickers or ordinary tickets. After learning that it was an ordinary ticket, the scalper said that only 300 yuan could be recycled. Because "we can’t guarantee whether we can get in after we sell it. In the end, we may have posted this 300 yuan."

The scalper who wants to buy movie tickets with 300 yuan at the scene.

Although there are many scalpers on both sides of the site. However, during the period from 4 pm to 5: 30 pm, there were quite few fans who traded with scalpers. When it was close to the official closing time of the iron fence at 6 o’clock, some scalpers said that their movie tickets might not be sold at all.

30 tickets were found to be inconsistent at the scene.
Female fans were cheated to buy scalper tickets in 800 yuan.

Although it is said that fan tickets can’t be sold, tickets on the spot are still in short supply for scalpers. A female movie fan went to the scene accompanied by her mother, but lost her ticket when she was shopping. There are other fans on the side, and it should be that the scalper saw and stole his ticket when he showed it.

However, the activities that night were very strict in checking the tickets for fans. Fans who don’t have tickets are blocked out first. This also includes a small number of fans who grabbed tickets but forgot to bring them to the scene.

Fans who had no tickets and forgot to bring them gathered outside the iron fence.

A movie fan who came from Anhui looked very anxious. He found that he had left his ticket at home after the high-speed train started. The reporter suggested that if he was stopped outside Gate 0, he should first ask the scalper about the price of the movie tickets. However, after asking many scalpers, the movie fan still had no result.

"There are 1000 security guards on the scene today. This activity, the ox can’t move. " A security official told reporters this way. Although any fans with tickets pleaded with him with photos, videos, electronic QR codes and ID cards of their tickets, he refused one by one, saying that this was the request of the activists and could only be implemented in this way. He told reporters that by 6 o’clock, more than 30 people’s tickets had been found to be inconsistent and were sent out.

So can the tickets with the golden Mickey label be unimpeded? At the scene, the reporter did not find the fans who held the ticket. However, a user who bought a Mickey Gold sticker on Weibo revealed that he spent 1,500 yuan to buy a third-floor ticket and successfully entered.

On the day of the event, someone in Weibo found a scalper on the scene.

The user said that Mickey Kim posted the ticket through a special channel and needed an ID card, but he didn’t check his identity. Mickey will be torn off after checking in. After she successfully entered the venue around 5 o’clock, another user revealed that because there were too many people holding Mickey Gold stickers, she was not allowed to enter.

Although the official admission deadline has passed 6: 00 sharp, there are still fans holding tickets at Gate 0. Just compared with the excitement in the afternoon, there are far more security personnel at the scene than fans and scalpers.

At the gate of the small garden facing the left side of Gate 0, the reporter met two girls dressed in yellow. They stood with several security guards. When asked about the situation, the girl said that she bought a scalper ticket at the scene with a deposit of 800 yuan, but when she picked up the ticket, she met the scene and began to arrest the scalper, and the scalper escaped. Up to now, she has been unable to contact the ticket seller who paid the deposit herself.

On-site arrest of scalpers was confirmed by another fan. She was emotional when she didn’t buy a scalper ticket. She told reporters that there were many police fans pretending to buy tickets at the scene to enforce the law on scalpers. At the same time, she vowed that these scalpers got 500 tickets directly from Disney and sold them to fans. But now these 500 tickets have been detained by the police, and Disney officials no longer recognize the validity of these tickets.

Marvel Comics officially claimed that "this event strictly implements the real-name registration system."

When the reporter asked a media person who had a close relationship with Disney for verification, the other party said that Disney could not directly give scalpers tickets. "Large-scale activities may give some complimentary tickets to security, fire protection and other departments. But Disney will never give it to the scalper. "

"Those scalpers, their tickets must have been obtained from other channels." The media person said.

Another reporter who works in Shanghai said: "Even if no official resells tickets, at least there are some people in the venues, especially the old venues such as the Oriental Sports Center … … Just like previous concerts and sports competitions, there are a lot of scalper tickets. "

As for the news that plainclothes arrested scalpers, a reporter who worked in Shanghai for five years said that if the police arrested scalpers, there would be news.

At 7 o’clock, it’s time for the official start of the activity. It’s already dark outside the venue. Superheroes’ badges were printed on the outer wall of the sports center.

Lights on the exterior wall of the venue after dark.

The emotional fan looked at the audience who were still entering the stadium at this time and said to himself, "It’s just this time, and they are all fake fans. We are real fans, but we can’t get in. Do they know what these badges mean? ！”

At this time, the fans who are still waiting to see are left outside the stadium. When the reporter left, there was no scalper coming up again and asked the reporter, "Do you want a ticket?" .

　　02:15 Beijing time on May 1:

　　According to the Afghan Interior Ministry, 21 people were killed and 91 injured in the hotel explosion in Luger province.

　　02:05 Beijing time on May 1:

　　According to the Afghan Interior Ministry, 19 people were killed and 90 injured in a hotel explosion in Luger province.

　　01:39 Beijing time on May 1:

　　According to the Afghan Interior Ministry, at about 19: 06 local time on April 30th, a hotel in Pulalam, the capital of Luger Province, was attacked by a car bomb, killing at least 30 people.

　　According to Hasib Stanekzai, the head of the provincial council, the hotel was previously the residence of the former head of the provincial council, and now it has been handed over to the public for use and used as a guest house in Azr district of the province. The attackers drove trucks into the area at about 18: 30, saying that they came from a non-governmental organization and wanted to help the local people.

　　Hasb revealed that the casualties may be more serious. At present, the hotel building has collapsed and at least 25 people are trapped on the first floor. Many of the people who were in the building when the explosion happened were students. They will take the college entrance examination next week. (General Station reporter Li Shuangxi)