The 1998 edition of "Water Margin" is about to close on the channel "Revisiting Classics". In order to show the heroes of Liangshan vividly in 43 episodes, the creative team of that year carefully carved and improved every link from creative conception to script rhythm, from art modeling to sound soundtrack. After the series was broadcast, it produced great social repercussions, and the audience gave positive comments on the vivid characterization, ups and downs of the story, and the adaptation and creation based on the original work.

WeChat official account, the WeChat of "TV Art", re-edited the shooting idea published by Zhang Shaolin, the director of "Water Margin" in 1998 on "China TV", and watched the "Water Margin" wave again with the audience.

Guiding ideology of creation: keep the integrity and not be conservative, and the old stories should have new ideas.

"Good-looking" is the general guiding principle of adaptation and re-creation. It is a complex academic issue to respect the traditional appreciation habits, the aesthetic, moral and values of the nation, such as the standards of heroes and villains in the original, the meaning of good and evil, the evaluation of loyalty and treachery, and the judgment of righteousness and injustice. It is against the public’s taste to look at history completely from the standpoint of contemporary people, but it is completely outdated and the audience is not satisfied.

The novel Outlaws of the Marsh is a realistic work, a social landscape map of the Song and Yuan Dynasties, and its exciting point is to create heroes. It shows all the sentient beings of Liangshan heroes and plays a magnificent and tragic symphony of ancient heroes. The TV series "Water Margin", like the original, takes shaping a group of Liangshan heroes as its fundamental task.

One hundred and eight generals in Liangshan, all of whom are heroes among the people, have the characteristics of helping the poor and helping the poor. However, as far as the capacity of 43 TV series is concerned, we can only focus on shaping the most representative, familiar and favorite heroes. They are mainly Song Jiang, Chao Gai, Wu Yong, Wu Song, Lin Chong, likui jy, Lu Zhishen, Ruan Sanxiong, Yang Zhi, Yan Qing, etc., and they have made great efforts to shape them into flesh and blood, lifelike and recognized by the audience.

Script structure: balance the whole process of Liangshan heroes from assembly to dumping

We chose one hundred copies of Water Margin as the blueprint for TV adaptation, and made bold adjustments in the structure. Before the adaptation, we paid attention to the fact that there were three circulation versions of Water Margin, namely seventy copies, one hundred copies and one hundred and twenty copies, and only one hundred copies rewrote the whole process of Liangshan hero’s assembly, strength growth, final failure and destruction, with complete story and ending characters. This version is in line with the adaptation requirements of TV series and the appreciation habits of China people.

On this basis, we adapted the first forty episodes into 23 episodes, the main content of which is the experience of Liangshan heroes being driven to Liangshan; Concentrate forty to seventy-one episodes into eight episodes, focusing on the growth and fall of Liangshan, paving the way for the end of Liangshan heroes. We condensed the rest of the content into 10 episodes, which expanded the story clues and plot context of Lin Chong, Lu Zhishen, Wu Song and Ruan Shi, so as to change the top-heavy shortcomings of the novel.

Martial arts shooting: it is related to the success or failure of the whole drama, and it is meaningless to fight for the sake of fighting.

"The Water Margin" is famous for its martial arts in Four Great Classical Novels. Heroes must have excellent kung fu to satisfy the audience’s viewing psychology. The success of martial arts shooting will directly affect the success or failure of the whole drama. In my opinion, the martial arts of Water Margin must be obviously different from those of Hong Kong and Taiwan. Our path is "truth". We should see real kung fu with one punch, handle the relationship between truth and magic, and perform unique skills.

Martial arts action should conform to the character, and it is meaningless to fight for the sake of fighting. The principle is less but better. If you can’t fight, you can’t fight. If you really have to fight, you must play well, play the heroic style of Liangshan heroes and play the unique skills of heroes. Every martial arts play should give people a sense of pleasure, a kind of enjoyment of beauty and leave an unforgettable impression on the audience.

Serve the overall effect and pursue coordination.

Art is a major project in the modeling of this drama. It is necessary to create a living space for the characters in the drama, which has a strong sense of the times, is suitable for the identity of the characters and conforms to the scenes specified in the plot, and is conducive to the performance of the characters and the development of the times. In a word, modeling should serve the overall effect of the whole play, and any modeling design that is divorced from the plot is not desirable and is suspected of showing off. For example, all buildings should avoid the impression of being born on the same day in the same year, and strengthen the sense of time. In order to maintain the solemnity of famous works, Fan Lou, shops, dyehouses, restaurants, couplets, lanterns and colored balls at Lantern Festival have all been studied, creating a living environment in the Northern Song Dynasty.

In the aspect of character modeling, it is necessary to be personalized and stylized to help actors shape characters. In particular, we should pay attention to the "dead angle" of extras. Whether a work can become a fine work can be judged by the extras, and we can’t lose big because of small.

Finally, we should pay attention to the expressive force of the lens and strengthen the spatial effect, depth effect and dynamic effect of the picture. The use of the lens can have the rough edges of life, not over the board, and the composition should be rigorous and pursue the internal tension of the picture. The lens should be used accurately, vividly and enthusiastically.

Music sound: an irreplaceable means to create an atmosphere

Good music can add icing on the cake to TV series. In order to play the special role of music in characterization and atmosphere rendering, sometimes in a certain situation, sound is more important than the language of the picture, and the atmosphere it creates is incomparable with other means.

The music of the TV series "Water Margin" is mainly folk music. By enriching the expressive force of music with modern means of expression, the music is full of momentum and strength, showing a musical image consistent with the temperament of Liangshan heroes. Song design should be catchy and easy to sing and remember. The song "Ode to Liangshan Heroes" (later named "Good Han Song") is a high-pitched, high-spirited and moving song. In terms of sound, "Water Margin" should change the lack of attention to the sound part in China for many years. The martial arts component of this drama is heavy. If the dynamic sound is not rendered in place, it will directly affect the quality of the whole drama. Therefore, it is necessary to invite senior professionals to join the group and turn off the sound.

In Zhang Shaolin’s lengthy exposition, there are also reflections on the story rhythm, plot setting, language style, actor selection and other aspects, as well as the deduction and deduction of the whole process of script formation. It is precisely because of the creative vision of the main creative team to strive for perfection and the creative goal of striving for first-class quality products that we can leave a work that can be watched repeatedly for the majority of TV viewers.

Attachment: One of the Shooting Ideas of the TV Series "The Water Margin" and "The Shooting Ideas of the TV Series" (originally published in China TV, No.2 and No.5, 1998)

　

★　How about the torsion beam suspension?

　 　 I believe everyone has some opinions about the torsion beam dependent suspension used in the rear of this car, but for the suspension, the adjustment may be more important, so during the test these days, I mainly experienced the driving experience of M03 and the riding feeling in the back row to see how it performed!

　 　 There is no obvious difference between the dynamic riding experience in the back row and the front row. You can really feel some extra jumping when passing through the speed bump and some road joints, but the riding experience in the back row is comfortable enough for most smooth paved roads. It is not difficult to see that Tucki still has some skills in chassis adjustment.

[car home Quanzhou Preferential Promotion Channel] A large-scale preferential activity is being carried out in Quanzhou, with a maximum discount of 25,000 yuan and a minimum starting price of 50,900 yuan. If you are interested in this model, you may wish to click "Check the car price" in the quotation form to get a higher discount.

The front face design of Changan Auchan X5 is simple and powerful, with large air intake grille, sharp LED headlights and chrome trim, which makes the whole car look more dynamic and fashionable. The overall style tends to be younger, the lines are smooth, and the waistline of the car runs through the front and back, outlining a dynamic body outline. The rear part of the car adopts a strong three-dimensional design, with exquisite taillights, which enhances the visual impact of the vehicle.

Changan Auchan X5 is excellent in body size, with a length of 4490mm, a width of 1860mm and a height of 1580mm, and a wheelbase of 2710mm, which makes the interior space spacious and comfortable. The side lines of the car are smooth, with 18-inch rims. The rims are designed in a sporty style, and with 225/50 R18 tires, the overall shape is dynamic.

Changan Auchan X5 interior adopts simple and fashionable design style, with reasonable overall layout and exquisite materials. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down to meet the needs of different drivers. The size of the central control screen is 10.25 inches, with clear display effect and smooth operation. The front row and the rear row are equipped with a USB and a Type-C interface respectively to meet the multimedia and charging needs of passengers. The seat is made of leather/fabric. The main seat has the functions of front and rear, backrest and height adjustment, while the auxiliary seat supports front and rear and backrest adjustment. The rear seats support proportional tilting, which increases the flexibility of storage space.

Changan Auchan X5 is equipped with a 1.5T turbocharged engine with a maximum power of 138kW (188HP) and a maximum torque of 300N·m, which is matched with a 7-speed wet dual-clutch gearbox, providing excellent power performance and driving experience.

To sum up, Changan Auchan X5 has become an ideal choice for many young people with its fashionable appearance and strong dynamic performance. As the owner of car home said: "This car is really suitable for young people, because at least its price is not expensive. It is really happy to choose a car with special appearance and strong fashion power at such a price. The most important thing is that it suits you, because young people’s requirements for vehicles are nothing more than fashionable appearance and strong power. In fact, these aspects are already very satisfied, and the maintenance of domestic cars.

[car home Nanyang Preferential Promotion Channel] Recently, large-scale preferential activities are being carried out in Nanyang area, and the maximum preferential amount has reached 15,000 yuan. At present, the minimum starting price of Xingyue L has dropped to 122,200 yuan. If you are interested in this model, please click "Check the car price" in the quotation form to get a higher discount.

The exterior design of Xingyue L adopts the latest family design language of Geely Automobile. The front part, large-size air intake grille and straight waterfall design make the overall shape atmospheric and powerful. Sharp LED headlights are equipped on both sides of the front of the car, which are connected with the grille to improve the overall visual effect of the front of the car. In terms of overall style, Xingyue L presents a simple and modern shape, and the smooth body lines and tough body contours complement each other, making it stand out among many models.

The body size of Xingyue L is 4770*1895*1689mm, the wheelbase is 2845mm, the body lines are smooth and elegant, and the front and rear wheel tracks are 1610mm, which ensures the stability and handling of the vehicle. Tyre size equipped with 245/45 R20 and dynamic rim design further enhance the overall visual effect of the vehicle.

The interior design of Xingyue L is mainly simple and atmospheric, and a large number of leather materials and leather-like seats are used to create a comfortable and luxurious driving space. The steering wheel is wrapped in leather, which supports manual adjustment up and down and back and forth, with comfortable grip and flexible operation. The center console is equipped with a 12.3-inch high-definition touch screen, which integrates various functions such as multimedia system, navigation, telephone, air conditioning and skylight, and supports voice recognition control, which provides great convenience for drivers. The front row is equipped with mobile phone wireless charging function, and the number of USB and Type-C interfaces is sufficient to meet the daily charging needs. In addition, the main driver’s seat supports the adjustment of front and rear, backrest, height and lumbar support, and is also equipped with heating, ventilation and massage functions. At the same time, the headrest speaker is attached to improve the driving experience. The co-pilot seat has the functions of front and rear and backrest adjustment to ensure the comfort of passengers. The second row of seats also supports backrest adjustment, which can be laid down in proportion to increase luggage space. Together, these configurations have built an excellent interior environment of Xingyue L, bringing more comfortable and convenient driving experience to drivers and passengers.

Xingyue L is equipped with a 2.0T 238 horsepower L4 engine with a maximum power of 175kW and a maximum torque of 350N·m, which is matched with an 8-speed automatic manual transmission, providing ample power output and smooth shifting experience for the vehicle.

The owner of car home spoke highly of Xingyue L, and he was particularly satisfied with the appearance and interior, thinking that the appearance was atmospheric and the interior had a sense of texture. The quality of the new car has also been recognized by him. He mentioned that his car was delivered on May 9 and picked up on May 12, and the experience of the new car was very good.

　　[Smart Car News] According to reports,Is vigorously expanding its presence.ItalySales network, plans to establish 105 sales outlets by 2025. Ke Li, vice president of BYD, announced that by the end of 2025, they hope to have 500 sales outlets all over Europe, among which Italy will become one of the key markets.

BYD

　　BYD is rapidly emerging as a new force in the European automobile market. The new plant in Hungary is expected to be officially put into production by the end of 2025, and will focus on producing four popular models: Atto 2), Atto 3, Dolphin and Seagull. Initially, BYD intended to launch the small and flexible Seagull in Europe first, but after careful consideration, the company decided to give priority to the production of Dolphin and Atto 3 with greater sales potential, especially Atto 2, to meet the market demand.

　　Data show that from July to September this year, BYD sold more than 1.13 million cars, an increase of 38% compared with the same period last year, setting a new high in quarterly sales in brand history. This also makes it successfully surpass Ford and become the sixth largest automobile manufacturer in the world. In sharp contrast, Ford’s sales decreased by about 40,000 vehicles in the same period.

　　With the opening of more sales outlets and the completion of the Hungarian factory, BYD is expected to further consolidate its position in Europe and the world, and bring more people the choice of green travel.

Author: Xiao Li Fei Dao, editor: Xiao Shimei

In November, 2023, Yang Yinfen, the new head of Liangpin Store, wrote in an open letter to all employees that the company is facing the most difficult challenge since it started its business, not only the problem of living hard, but the problem of not being able to live. If it remains unchanged, it is really possible to lose the opportunity at the poker table.

This is really not an alarmist.

[Strategic Turn]

At the end of 2023, Liangpin Store officially announced that the average price of more than 300 products of the company was reduced by 22%, with the highest drop of 45%, the largest price reduction in 17 years. This means that good shops have given up the positioning of high-end snacks, and their business strategy has turned to the pursuit of "cost performance".

In fact, in the past many years, the company’s high product prices have not brought higher profits to the brand, but have discouraged consumers and increased business pressure.

Since listing, the revenue of good shops has almost stagnated, and the profit has been negative. In 2023, the revenue was 8.046 billion yuan, down 14.76% year-on-year, and the net profit returned to the mother was 180 million yuan, down 46.26% year-on-year. In the first quarter of 2024, it continued to drop sharply by 58%.

▲ source: Chocie

The profitability of good shops is also deteriorating. The gross profit margin in the first quarter of 2024 was 26.43%, a sharp drop of 6.3% compared with 2015, setting a new low since the financial disclosure data. The latest net interest rate was 2.54%, down 1.59% from 2019. Among them, the sales expense rate is around 20% all the year round, but the R&D expense rate is less than 1%.

Judging from the above core business data, the high-end business strategy of Liangpin Shop has not brought good growth to the company. However, after the strategic shift, the future life is still difficult, because there will be a big price cut.

For good shops, it will be a good result if the price reduction can achieve small profits but quick turnover. But often the ideal is full, and the reality may be very skinny.

In recent years, discounts on leisure snacks have become a common practice. Not only are good shops cutting prices, but three squirrels, herbs and other heads are lowering their bodies to cut prices, not to mention many small and medium-sized brand manufacturers following suit. You drop me, but the total demand of consumers will not change obviously, so the final outcome of price reduction is that it is difficult to make up the price by quantity.

Three squirrels are a typical example. At the beginning of 2023, the company put forward the strategy of "high-end cost performance" and carried out quality improvement and price reduction. However, the total annual sales volume was 68,500 tons, which was 12% lower than that in 2022.

Secondly, the price reduction of good shop products will reduce the company’s gross profit and net profit performance, impact investors’ expectations, and the overall valuation level may tend to move down.

Judging from the advantages and disadvantages of the business model, the leisure snacks where Liangpin shops are located are at the bottom of the whole food and beverage, with low operating threshold, easy price war, rapid changes in consumer demand and low brand loyalty. Unlike high-end liquor, it has high operating barriers, and can continuously raise prices, improve profitability, and the valuation level is often relatively high. In other words, good shops are in a bitter business track, earning hard money.

Good shops don’t cut prices, so it’s difficult to operate! After the price reduction, it may be more difficult to operate!

[Industry changes]

In the past many years, high-end snack enterprises have been competing for market positioning, with good shops, three squirrels and herbs everywhere. Nowadays, the giants are forced by reality to cut prices to survive.

In addition to objective factors such as macro-consumption fatigue, the most important logic is the rapid rise of the snack mass-market store model focusing on cost performance in just a few years, which reshapes the market structure of China leisure snack industry.

From 2021 to 2023, the number of snack discount stores in China increased from 2,500 to 25,000, an increase of 1,000%. It is estimated that it will exceed 30,000 in 2025, and the compound annual growth rate will still exceed 30%. The sales scale increased from 3.7 billion yuan in 2017 to 70-80 billion yuan, with a compound annual growth rate of 112%.

▲ The number of snack shops has expanded rapidly. Source: Dongguan Securities.

After several years of staking, the snack discount market has basically formed a market pattern of "North Wanchen, South Busy, West Ming and East Ming". Among them, the industry leader Snacks is very busy. The number of stores in the group was only 1,150 in 2021, and it has expanded to 6,500 in 2023, more than five times.

In November, 2023, Snacks Busy merged with Zhao Yiming Strategy. In 2023, the new group’s total revenue exceeded 20 billion yuan, and the number of stores reached 10,000, which brought the snack discount war from regional competition to the whole country and crushed other competitors.

Then, why can snack shops rise rapidly?

According to the words of the semi-annual report of Three Squirrels in 2023, the discount snack format is aimed at the bottom consumption demand of "how fast and how good it is", and it will rise rapidly with more abundant zero food and more affordable product prices, and will efficiently undertake the traffic transfer from traditional supermarkets (PS: accounting for more than 40% of sales channels).

Specifically, for example, snacks are very busy, there are more than 2,000 kinds of snacks in Zhao Yiming, and the monthly renewal rate is more than 100 kinds, and the location is near the community or in the commercial area with more people, which can better meet the needs of consumers.

Of course, the most important thing is the price. Discount snack vendors have innovated the snack channel, that is, bypassing the dealers and purchasing directly from the manufacturers, making profits to consumers with lower purchase costs, and finally getting the return of small profits but quick turnover. According to statistics, the average retail price of general discount snacks is about 20%-40% lower than that of supermarkets. This is attractive enough for consumers.

China leisure snacks sales channels, offline is still the main battlefield, accounting for more than 80%. Now, the rise of discount snack mode is regarded as "offline version of Pinduoduo" by the market, which has had a strong impact on the high-end snack price system, including good shops.

Good products are greatly reduced in price and have to be.

[Difficult situation]

In 2012, Yang Hongchun led a good shop to bet wildly on e-commerce channels, laying out Tmall, JD.COM and No.1 stores, and embarked on the road of rising, realizing the leap from a regional snack brand to a snack industry giant.

In 2015, online sales exceeded 800 million yuan. In 2016-2019, online revenue continued to grow, accounting for 33.7% to around 50%. Relying on the e-commerce dividend, the good shop has surpassed the one that still relies mainly on offline channels.

However, in recent years, the pattern of e-commerce platform has been intensified and reshaped, online traffic differentiation has continued, the channel layout of good shops has been unbalanced, and the online growth engine has failed. In 2022, the revenue of e-commerce channels showed a rare negative growth, which worsened in 2023, with a sharp drop of 32.6% year-on-year, accounting for 10.58% to 39.8% of revenue.

The online channels of good shops rely heavily on Tmall and JD.COM, and there is no improvement in the layout of Tik Tok. However, the e-commerce market in Tik Tok has risen rapidly. In 2023, the sales of leisure snacks surged by 53%, eroding the market cakes of Tmall and JD.COM. Looking at peers, the revenue of Tik Tok platform of Three Squirrels surpassed that of JD.COM platform in 2023, with a year-on-year increase of 119%.

In terms of offline channels, good shops still open more direct stores. In 2023, there were 258 self-operated net stores, and the total number of direct stores reached 1256. In the same period, 191 franchisees closed their stores, leaving 2,037.

I’m afraid that blindly opening a good shop can’t stop the business decline. On the one hand, accelerating the opening of direct stores also means higher operating costs, which is also an important factor dragging down performance. On the other hand, the rise of snack discount mode will divert offline traffic, which will also have an impact on the business of good direct stores.

On the other hand, the competitor Yanjin Shop has a profound understanding of the changes in retail channels. As early as the second half of 2021, it began to lay out snack discount channels, and the partner was the industry leader Snacks Busy Group.

In 2023, Yanjin Shop has exceeded 500 million yuan in the busy snack sales channel, accounting for more than 12% of the total revenue, far exceeding the traditional supermarkets such as Wal-Mart and CR Vanguard. In 2022-2023, the revenue of Yanjin Shop increased by 26.8% and 42% year-on-year, and the net profit returned to the mother increased by 100% and 67.8% year-on-year. Its performance is the best among the listed snack vendors.

Good shops don’t cooperate with the channel of mass-selling giants, and may have some concerns and considerations of their own. First, I want to control the offline traffic entrance by expanding the scale of opening a store, and I don’t want to be an "offline platform worker". Second, we set up a discount brand "Snacks Hard Home" to focus on the Hubei market. It was expected that 500 stores would be opened in 2023, but it did not cause much waves in the market.

Yanjin Shop chose to embrace the general trend of channel traffic change, and got a wave of super bonuses, and its performance scale reached a big step. On the other hand, the decision-making of good shops is somewhat slow and chaotic, and some opportunities are missed. Of course, all this has nothing to do with the lack of company supply chain.

Good shops don’t have their own production factories, and the products take the mode of "OEM+OEM". On the one hand, it is difficult to effectively manage and control food safety and quality. For example, on the black cat complaint website, there are more than 2,400 complaints about good shops, including eating foreign objects and moldy food. On the other hand, it can’t enter the retail scene in large quantities like other self-produced brands.

▲ Source: Black Cat Complaint

Yanjin Shop controls the supply chain by itself, which can control the procurement, production and sales, and can extend the upstream and downstream industrial chains, with good cost reduction effect. Its gross profit margin and net interest rate rank NO.1 in the snack industry, which is significantly higher than that of good shops.

Generally speaking, in terms of online channels, the growth engine that relied on in the past has turned off due to the disappearance of the traffic dividend of the e-commerce platform. In terms of offline channels, no effective measures have been taken to deal with the major changes in traffic, resulting in passive operation. Based on this, the capital market has already voted with its feet. The stock price of good shops has retreated by more than 80% compared with the peak in 2020, and the market value has evaporated by 27 billion yuan.

As a result, Yang Yinfen, the new coach, may have to accept the reality that good shops return to mediocrity, and the era of high growth is gone forever. However, the severe test of the market may have just begun.

disclaimer

This paper deals with the contents of listed companies, and is the author’s personal analysis and judgment based on the information publicly disclosed by listed companies according to their legal obligations (including but not limited to temporary announcements, periodic reports and official interactive platforms, etc.); The information or opinions in this article do not constitute any investment or other commercial suggestions, and Market Value Watch shall not be responsible for any actions arising from the adoption of this article.

Among the new generation of actors born after 1995, Zhao Lusi’s existence can be said to be clean.

At the age of 22, her works are prolific. In addition, her acting skills have been recognized by the public. With a series of works, she won a double harvest of word of mouth and popularity. Only five years after her debut, she has achieved the present results, which is really enviable.

When I was a child, Zhao Lusi was not only good-looking but also interesting in soul. She was often praised for her beauty when she was away from home. But Zhao Lusi is a real academic scum.

She once revealed in an interview that she didn’t like studying, and her academic performance was always poor, especially in math. The worst exam only got 16 points. But compared with those artists who come with their mouths open, Zhao Lusi is more real.

Zhao Lusi, who was in high school, uploaded a photo to the Internet. Unexpectedly, it was still on fire, and even turned into a red-hot space network map. Wang Han, the famous host of Mars Intelligence Bureau, invited her to become a senior agent, and Zhao Lusi’s performance in front of the camera was remarkable.

As the director, Wang Han will also ask Zhao Lusi questions from time to time to increase the exposure of some shots.

Later, Zhao Lusi welcomed the second noble, named Yu Zheng, the "star-making machine" in the entertainment circle.

For example, Yang Mi, Zhao Liying, etc., which also proves that Zhengzheng’s vision is still very good. , gave Zhao Lusi the role of female two.

Because Guan Xiaotong, the heroine at that time, the audience preferred Zhao Lusi’s performance because of her modeling and other reasons. Zhao Lusi played such a wonderful role for the first time, which also paved the way for the fire behind.

In 2018. Zhao Lusi finally ushered in the protagonist, starring in the TV series "Oh! My Emperor has been praised by many netizens.

Zhao Lusi’s works occupied the whole hot search list, and the relaxed and funny plot also attracted the attention of many viewers. With the popularity of the plot, everyone finally saw the existence of this precious girl.

Do you like such a beautiful Zhao Ruth? Welcome to leave a message in the comment area ~

Editor in charge:

Recently, a group of mysterious road test spy photos of large luxury cars have attracted wide attention in the circle of car bloggers. Although the vehicle is covered with camouflage, its huge body and powerful gas field are still eye-catching, and its size is expected to be equivalent to that of top luxury models.

It is reported that this new car is probably the product of HarmonyOS Zhixing’s "Fourth World" brand-Zunjie, which was jointly launched by Huawei and Jianghuai Automobile. The rear wheel steering function of this model shows its high-end configuration. At the beginning of this month, Yu Chengdong, CEO of BU, Huawei’s smart car solution, officially announced that the English name of Zunjie brand is MAEXTRO, and the first product has entered the stage of vehicle verification, which is expected to be off the assembly line at the end of this year and officially listed in the first half of next year.

"Zunjie" brand aims at benchmarking ultra-luxury brands such as Maibakh and Rolls-Royce, positioning itself in the ultra-high-end market, and the estimated price will reach one million yuan. The cooperation between Huawei and JAC is not limited to this luxury car, but will also expand to the MPV market of one million yuan. These models are expected to be produced through JAC X6 platform, with an annual production capacity of 35,000 vehicles.

According to informed sources, JAC Automobile is accelerating the recruitment of Huawei-JAC "Zunjie" project, involving quality system experts, quality evaluation experts, product line quality experts, production quality experts, vehicle quality experts, etc., to ensure the smooth progress of the project. At present, JAC hopes to build 38 test vehicles, so as to comprehensively test and verify the first model.

Seeing the new generation of FAW-,the line design is completely new. Generally speaking, the front face shape of the new generation FAW-Volkswagen CC has become more exquisite, and some protruding lines have been added to the hood, which looks quite muscular. The headlights with bright spots on both sides have a patchwork of internal light groups, and they are bright when lit. From the side of the car body, the new car is still elegant in appearance, and the tradition of wide C-pillar continues. In the design of the tail shape, this model has shaped the sports posture, and the design of the L-shaped taillight is also interesting, which is very personalized after lighting.

The interior style of FAW-Volkswagen CC is quite classic, and the visual effect is a highlight without losing the sense of hierarchy. In similar price models, this design can make people simple. Because the steering wheel is wrapped with leather material, it performs very well in texture and touch, and supports the steering wheel heating function. The central control is made of plastic, leather and metal, and the materials and workmanship look quite satisfactory. The 8.0-inch central control color large screen is simple but fully functional in screen design. The front row is also equipped with a dual-temperature automatic air conditioning control system, which can freely debug the most comfortable space atmosphere. Leather seats look very textured.

FAW-Volkswagen CC has a car length of 4869mm, a car body width of 1870mm and a wheelbase of 2841mm, which is quite satisfactory. In the same class, the wheelbase of FAW-Volkswagen CC ranks fifth. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. The space is relatively regular, without obvious protrusions, and the overall loading capacity is good.

FAW-Volkswagen CC is equipped with a 2.0 engine with a maximum output of 162kW and a maximum torque of 350Nm. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. FAW-Volkswagen CC’s official measured acceleration score is 7.9S, ranking 9th among 180,000-250,000 medium-sized car models.

The active/passive safety configuration of FAW-Volkswagen CC is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

Drive ~ let’s go

It’s time for Brother Zhi to eat melon seeds once a week again!

　

Where did you spend 500 million?

AITO asks the new M7 to be officially launched.

Young MPV?

Tucki X9 declaration map exposure

Wuling pure electric "MPV" journey EV listed

High-level intelligent driving is only 150 thousand?

Baojun Yunduo Linxi Edition will be available soon.

Jianghuai QX PHEV officially listed.

　

Not much to say.

Let’s have a chat with you, Brother Zhi.

What new things happened in the car circle this week!

　

　

01 Wuling pure electric "MPV" journey EV listing

Recently, according to the official news of Wuling, Wuling Journey EV was officially listed, with a price range of 145,800-155,800 yuan.

In terms of appearance, Zhige thinks that the appearance of Wuling Journey EV is a bit like an extended version of Wuling van. The front face adopts a closed front grille design and a split headlight group design. The use of horizontal lines on both sides of LOGO highlights the sense of movement and design.

The shape of Wuling Journey EV is like a square box, and the waistlines on both sides highlight the three-dimensional sense of the car body. With unique wheels, it also adopts a suspended roof design, and the whole system comes standard with side sliding doors, which is fashionable and practical. The tail of the car body is relatively simple, and the split taillights are embedded.

In terms of interior, in addition to the basic configuration of the entry-level model, other models also provide leather-like wrapped seats, six-way manual adjustment of the main driver’s seat, ESP body stability control, reversing radar and other configurations, as well as 8-inch central control panel, cruise control and multi-function steering wheel. In addition, the new model will provide four seat layouts: 2-seat window-sealed, 7-seat, 8-seat and 9-seat passenger version.

In terms of power, the maximum power of Wuling Journey EV is 100 kW, the maximum torque is 240 Nm, and the maximum speed is 105 km/h. In terms of battery life, the car uses a lithium iron phosphate battery pack with a capacity of 57 kWh, and the CLTC cruising range is 360 kilometers. It takes 46 minutes to charge 30%-80% in fast charge mode.

Attention, cars:

Wuling’s Journey EV is an electric vehicle based on the Journey fuel version, with a price range of 145,800-155,800 yuan, which is a bit like a large van. It also provides passenger transport version and box truck model, and the application scenarios are very rich, no matter whether it is home or moving bricks, you can choose!

　

02 AITO asks the new M7 to be officially listed.

On September 12th, the new M7 series of AITO Zhijia medium and large SUV was officially launched. A total of five models were launched this time, with the starting price ranging from 249,800 to 329,800 yuan.

The new M7 in Wenjie is equipped with HUAWEI ADS 2.0 advanced intelligent driving system. The success rate of urban elevated import and export is over 99%, and high-speed and urban advanced intelligent driving can be completed without relying on high-precision maps.

The new M7 is also equipped with 27 sensing hardware such as an overhead lidar, three millimeter-wave radars, 11 high-definition visual sensing cameras and 12 ultrasonic radars. With Huawei ADS 2.0 system, it can identify obstacles more intelligently.

The new M7 also gives consideration to comfort. The length of the five-seat car has reached 3338mm, and each position is very spacious. Twelve 20-inch boarding boxes can be put in the trunk. The overall space of the front, middle and rear three rows of the six-seat version can reach 2605mm, and both the six-seat and four-seat models have a lot of room for expansion, and the 1.1-meter trunk can also hold four 20-inch suitcases.

The big five-seat version adopts the "cotton candy" seat, which has the functions of ventilation, heating and massage for four seats, and enjoys six seats with brand-new zero-gravity seats for a better ride experience. The rear cockpit screen can realize multi-device linkage, and the application can be transferred with the touch of the mobile phone, which enriches the entertainment activities of the passengers in the car.

In terms of safety, the welding production line of the new M7 has been upgraded and upgraded, using CBS composite body material, and the body structure is more solid and reliable, which is better than the mainstream models of luxury brands with a level of 500,000 on the market.

In terms of power, it is equipped with HUAWEI DriveONE extended-range electric drive platform, and the four-wheel drive version accelerates for 4.8 seconds in 100 kilometers, with a comprehensive battery life of 1300km under CLTC condition, a pure battery life of 240km, and a fuel consumption of 5.6L/100km under feed condition. In addition, the drag coefficient of the new car reaches 0.298Cd, which can effectively reduce energy consumption and drive more smoothly.

Attention, cars:

The new car body M7 has been improved in terms of safety and intelligent driving. In addition to better and stronger body materials, the HUAIWEI ADS 2.0 system it is equipped with has made greater progress in intelligent driving technology.

Yu Chengdong said that the upgrade of the new M7 has cost 500 million yuan. Do you think this money is well spent?

　

03 Tucki X9 declaration map exposure

According to the latest declaration information of the Ministry of Industry and Information Technology, we found the declaration map of Tucki X9. It is reported that Tucki X9 will be launched in the fourth quarter.

In terms of appearance, the X9′ s shape is cool, and the design of the closed front face and the matching of the penetrating light strip and the split light group are highly recognizable. There is also a grid grille under the front face, which is very eye-catching.

The side lines of the new model are smooth, equipped with hidden door handles, electric sliding doors and suspended roofs, with clear oblique waistlines on both sides, which is more dynamic and powerful.

As for the rear end, Tucki X9 adopts the design of penetrating lamp group, which is full of science and technology. In addition, the rear window of the new model is similar to the sliding back shape with a large inclination angle. In terms of body size, the length, width and height of the new car are 5293/1988/1785mm and the wheelbase is 3160 mm.

As for the interior, according to the previous pictures, Tucki X9 will adopt family-style design language, with large-size floating central control panel, embedded LCD instrument and double-width steering wheel, which is full of science and technology. It will also be decorated with leather material and special texture, which is more exquisite and advanced than Tucki G6.

In terms of power, the new Tucki X9 will be available in single-motor and dual-motor versions. The maximum power of the single-motor version is 235kW, and the maximum power of the motors before and after the dual-motor version is 135kW and 235kW respectively. The battery is a ternary lithium-ion battery of Zhongchuang Singapore Airlines.

Attention, cars:

The new Tucki X9 does not follow the steady and mature style of traditional MPV in modeling, but aims at the young MPV market and is made with a younger and more scientific design language. Diving, come out and comment on the value of this young MPV ~

In the increasingly competitive MPV market, in addition to appearance, pricing is also very important, and Zhige will continue to pay attention to it for everyone.

　

04 Baojun Yunduo Linxi Edition will be available soon.

According to the official news of Wuling Baojun, Baojun YunLinxi Edition will be listed on September 26th. The Linxi version was mainly upgraded in intelligent assisted driving, and was jointly built by Baojun and DJI Vehicle.

This edition of Baojun Yunduo Linxi is equipped with "Linxi Zhijia 2.0" jointly built by Baojun Yunduo and DJI Vehicle. It will be equipped with 8 megapixel inertial navigation binocular camera, 4 panoramic cameras and 1 rear monocular camera.

The new car will cancel the high-precision map and use the "global map-free" mode instead. The high-speed intelligent navigation function can be completed through BEV perception and vehicle navigation information.

The cross-floor memory parking function supports the route memory of indoor, outdoor and cross-floor scenes, supports starting at any position of the memory route, and can support the memory of parking routes up to 1km, and can remember up to 10 parking routes. The tracking and reversing function can return to the starting point with one key, and the effective distance of tracking and reversing can reach 100m m.

It is worth mentioning that the new car is also equipped with "the only one in its class" 0-130km/h full-speed intelligent driving assistance, and the lever can be turned on. The official said that it can realize intelligent driving functions such as intelligent congestion response, intelligent obstacle avoidance and intelligent lane change with one-button lever.

In terms of appearance, Baojun YunYunLinXi Edition is the same as the previous models, with round and full vehicle shape, closed front face design, split headlights with through daytime running lights, simple and exquisite. The side door handle is hidden, and the tail is equipped with through taillights and duckling tail rear spoiler. The car comes standard with multi-function electronic arms, four-way steering wheel adjustment, 8.8-inch instrument panel and 15.6-inch central control panel.

In terms of power, Baojun Yunyun has 360km and 460km battery life to choose from. The whole system comes standard with a 100kw high-power motor with a peak torque of 200Nm. In terms of charging, Baojun Cloud supports fast charging and slow charging.

Attention, cars:

Baojun Yunduo has sold well since its listing, with outstanding value and high cost performance. The Lingxi version launched this time does not talk about "martial arts", but has been upgraded in intelligent driving, with functions such as high-speed intelligent navigation assistance, cross-layer memory parking and tracking reversing.

At present, what we are most looking forward to is its price. According to the official information, the price of Baojun YunLinxi Edition will be 150,000. What do you think is the appropriate pricing?

　

05 JAC QX PHEV officially listed.

On September 15th, JAC QX PHEV was officially launched, and it was positioned as a compact SUV with a price of 129,900-149,900 yuan. The new model is a plug-in hybrid version of Sihao QX, which basically continues the design of Sihao QX.

Jianghuai QX PHEV adopts the aesthetic design concept of "intelligent universe", and its overall style is calm and atmospheric, with split headlight design and through LED strip, which is highly recognizable. The large-size borderless transverse grille has a more sense of design than Sihao QX.

On the side of the car body, JAC QX PHEV adopts double waistline design, with black skirts decorated on both sides, which highlights its layering and sportiness. In terms of body size, the length, width and height of the new car are 4605/1890/1700mm and the wheelbase is 2720 mm.

In terms of the rear end, the new model adopts a penetrating taillight design, and a number of horizontally parallel lines are matched with black decoration, which also makes the rear end more layered and reflects the simple theme style of the atmosphere.

In terms of interior, JAC QX PHEV adopts an embracing cockpit design and is equipped with a 12.3-inch dual screen, which can achieve good visual effects and is highly scientific and technological. Huawei, Tencent and Iflytek cooperated to build an intelligent interconnection system, which supports multi-functional voice interaction functions such as navigation, entertainment and information.

In terms of power, the new model is equipped with a plug-in hybrid system consisting of a 1.5L engine and a motor, which provides an economical, standard and sporty three-speed driving mode. Under CLTC working conditions, the pure electric cruising range can reach 120km, the comprehensive fuel consumption per 100 kilometers is only 1.53L, and the maximum cruising range can reach 1300km.

Attention, cars:

As the brand’s first new energy plug-in hybrid vehicle, JAC QX PHEV is both practical and comfortable, but also more environmentally friendly and fuel-efficient. Overall, the performance of this car is still good, and the configuration is full of sincerity, but it remains to be seen whether it can win the share in the highly competitive compact SUV market.

Compared with Sihao QX, Jianghuai QX PHEV is more economical. There is little difference in appearance, but it is more fuel-efficient and smarter. Are you excited about the price of 129,900 yuan?

　

　

All right! Brother Zhi, that’s all for this week.

Hot smell of rims, said the baggage and take the journey!

If you still want to eat melon seeds together

Remember to pay attention to the wisdom and drive.