Yuan Qingmao attended the 2021 Bamboo Leaf Industry Strategic Development Conference.

On December 19th, the 2021 Bamboo Leaf Industry Strategic Development Conference with the theme of "Healthy Tide Rising, Bamboo Dreams Flying" was held in Taiyuan. Yuan Qingmao, Party Secretary and Chairman of Fenjiu, attended the meeting and delivered a speech. Tan Zhongbao, General Manager of Fenjiu, delivered a speech. Company leaders Gao Zhiwu, Yang Bo, Yang Jianfeng, Chang Jianwei, Liu Weihua, Gao Ming and Zhang Chunsheng attended the conference, and the national Zhuyeqing dealers and cross-border partners listened to the conference in an "online+offline" way.

Yuan Qingmao, Party Secretary and Chairman of Fenjiu

Tan Zhongbao, general manager of Fenjiu

At the conference, Yuan Qingmao made a speech entitled "Healthy Tide Rising, Taking Advantage of the Situation, Strive to Build a Bamboo Leaf Green Health Industry Cluster with Shanxi Characteristics". First, on behalf of Fenjiu Group, he thanked the dealers, partners and employees of Bamboo Leaf Green in the front line of the market for their hard work in the past year, and affirmed the excellent performance of Bamboo Leaf Green Industry Company in the past year with the words "Stand tall, do new things, find accurate and get together".

The first word is "stand tall". In the report of the 12th Party Congress of Shanxi Province, Secretary Lin Wu regards the big health industry as one of the strategic emerging industries in Shanxi, with the goal of realizing the cluster development of 100 billion scale. Putting Zhu Yeqing in the high position of the big health industry from the top-level design is highly consistent with the internal requirements of promoting high-quality development in all directions and the high-quality development layout of Shanxi’s new kinetic energy for future economic development. This is the fundamental starting point and foothold for Zhu Yeqing to deeply grasp the development opportunities.

The second word is "doing new". On the one hand, based on the underlying logic of scientific and technological innovation, Xin is constantly innovating technologies such as extraction and preparation, and upgrading products. On the other hand, we are constantly promoting the integration of production, supply, marketing and research, and gradually building a new supply chain based on the wine industry chain and integrating the wine industry chain and the health industry chain, so as to gain the empowerment of health-related industries more quickly.

The third word is "accurate". Zhuyeqing has found a unique position in the market. From the famous history of more than 1500 years, from the two intangible skills of Fenjiu brewing technology and Zhuyeqing brewing technology, from eight national patents, the brand positioning of "healthy national wine" has been condensed. A brand has excellent quality, profound cultural heritage and unique health value, so it can be said that the imagination is infinite.

The fourth word is "get together properly". Zhu Yeqing can achieve today’s achievements precisely because he put the concept of "win-win" in a prominent position and regarded the dealer’s difficulties as his own, which won the full support of dealers and partners all over the country. I believe that with an open mind and tenacious efforts, there is no difficulty that can’t be overcome, and there is no cause that can’t be developed.

Yuan Qingmao pointed out that in the next step, the bamboo and green health industry should achieve "a higher level" in five aspects.

First, a higher position, to create a characteristic health industry cluster in Shanxi

Shanxi is one of the most suitable provinces to develop large-scale health industry in China. There are three main points: First, our province is rich in traditional Chinese medicine culture, rich in Chinese herbal medicine resources and has a solid foundation for health industry. Second, our province pays close attention to industrial transformation, and deeply implements the 100 billion industrial cultivation project, one of which is to build a 100 billion-level big health industry, which is supported by good policies. Third, with the great planning and construction in the province, a large number of approved tourism and rehabilitation projects have been cultivated and are being upgraded, which has the demand for cluster development. We should further improve our position, plan the future with a higher vision, put the development of bamboo leaf green big health industry in the policy orientation of the country and Shanxi in the development of big health industry, actively integrate into the overall development of the province, seize the opportunity, and accelerate the integration process of bamboo leaf green production, supply, marketing and research. At the same time, actively seek cooperation opportunities in the health industry chain in the upstream and downstream, attract high-quality partners in health-related fields, and jointly build a bamboo leaf green health industrial cluster with Shanxi characteristics.

Second, deepen reform and strive to be the "vanguard" of deepening reform of state-owned enterprises

On December 16th and 17th, at the economic work conference held by Shanxi Provincial Committee, it was proposed that state-owned enterprises should practice their internal strength. At present, the volume of bamboo leaf is not large enough, but it just brings huge space for deepening reform. Zhuyeqing Industrial Company has set up a marketing team with young and highly educated talents as the main force, and made great strides in market-oriented innovation in organization and mechanism, which is the advantage of Zhuyeqing’s deepening reform. The reform and innovation of Zhuyeqing should constantly improve the modern enterprise system and market-oriented operation mechanism, focusing on deepening market-oriented reform in management, employment and incentives, especially on the mechanism of leading people, inspiring people and supporting people, so that young people of Zhuyeqing can fully release their passions and dreams and make youthful vitality the strongest driving force for the development of Zhuyeqing’s big health industry.

Third, more accurate positioning, grasping consumer demand and seizing the mind

Zhu Yeqing should grasp the potential of policy and reform, but also the visible demand and the invisible "mind". No matter in any cycle or stage, where the demand is, the market is there. At present, the rise of new consumption lies in meeting people’s needs and yearning for a better life. Who can meet the real needs of consumers, satisfy their mental demands and provide higher quality services, who can master the password of development. At present, the consumption trend is alternating between the old and the new, and the market is at the key node of "good money drives out bad money". We should continue to pay close attention to the market demand, adhere to the development orientation of medium and high-grade wine, make refined products and services, continue to respond to the changing consumer’s mental demands, pay attention to the opportunities stimulated by the two-way interaction between the supply side and the demand side, and work with the majority of dealers to provide products and services with higher quality, better demand and better experience.

Fourth, live a more active culture and plant a natural and healthy cultural foundation.

Both bamboo leaf green and Fenjiu have a very profound cultural background, which is an invaluable asset left by our ancestors. However, the profound culture must be transformed into brand value and market competitiveness, in order to live up to everyone’s great expectations of Zhu Yeqing. We should adhere to the cultural guidance, dig deep into the cultural connotation, make the culture of Zhu Yeqing come alive, tell the story of Zhu Yeqing well, and think about how the healthy cultural core of "harmony between man and nature" is displayed, spread and deeply rooted in people’s hearts. It is necessary to further upgrade from product sales thinking to cultural marketing thinking, develop a healthy cultural communication system with rich experience, and make consumers fall in love with natural and healthy bamboo leaf green products and services through the creation of fresh experience, thus planting the cultural foundation and consumption foundation of bamboo leaf green health.

Fifth, strengthen party building and adhere to party building to lead transformation and upgrading.

Upholding the Party’s leadership and strengthening Party building are the "roots" and "souls" of state-owned enterprises. At present, Zhuyeqing is transforming and upgrading from a wine industry to a big health industry. This is not only an economic issue, but also a political issue, and it is a political responsibility and concrete action to implement the goal of "promoting high-quality development in all directions". The Party Committee of Zhuyeqing Industrial Company should adhere to the unity of strengthening party leadership and improving corporate governance, deepen the integration and development of party building work with production and marketing, and build a strong fighting fortress for grassroots party organizations in the front line of market, production and scientific research. At the same time, it is necessary to strengthen the construction of cadres, face the vast number of young employees, build a good talent training system for the health industry, and provide strong support for the sustainable development of Zhuyeqing’s big health industry.

Yuan Qingmao said that under the strong leadership and cordial care of the provincial party committee and the provincial government, Fenjiu Group will firmly seize the great opportunity of Shanxi to build a 100 billion-level health industry, with a higher position, deeper reform, more accurate positioning, more lively culture and stronger party building, and innovate to open up a big market for the upgrading of bamboo and green health consumption. Zhuyeqing Great Health Industry will also work with distributors and partners all over the country to strengthen the brand value of Zhuyeqing, broaden the new path of Zhuyeqing Industry, and create a Zhuyeqing Health Cluster, so as to start a new journey of promoting high-quality development in Shanxi in all directions, and then show new achievements and responsibilities.

Tan Zhongbao addressed the conference, saying that 2021 is the first year of the "14th Five-Year Plan" of Fenjiu Group, and it is also the most critical and landmark year for the development of Zhuyeqing brand.

In the past year, Zhuyeqing Industrial Co., Ltd. dared to try and explore, practiced the strategic plan of "healthy national wine", and fully relied on the two dominant genes of "national brand" and "herbal health" to help the high-end positioning of Zhuyeqing brand and create a younger brand image. It has broadened new promotion channels, boosted the brand value of Zhuyeqing, expanded the consumption boundary of dew wine category, created excellent sales performance and created a brand-new development path. Looking back, there are both achievements and regrets; Based on the current situation, there are both pressures and opportunities; Looking forward to the future, there is both motivation and confidence.

The development of Zhuyeqing liquor has a broad prospect and a long way to go. No matter when, our goal of building Zhuyeqing Liquor into a "healthy national wine" will not waver. Our goal of making fine wine for consumers and making it a "necessity for a better life" will not waver. Our goal of working together with our partners and sharing development results will not waver. Let’s work together to make full efforts to achieve a strong return of the brand value of Zhuyeqing Liquor with a big pattern, a big hand and a big mind. Facing the future, Zhuyeqing will join hands with dealers to unite the strength of the general trend of industrial development, the strength of the wave of innovation and the strength of living culture inheritance, and jointly open up a beautiful picture of "health always exists and bamboo leaves last forever".

Gao Zhiwu, Secretary of Fenjiu Discipline Inspection Commission and Ombudsman

At this conference, Gao Zhiwu announced the commendation decision for the outstanding national distributors and partners of Zhuyeqing in 2021. The leaders of the group company presented awards to the winners, and representatives of the winning distributors and outstanding provincial managers spoke.

Yang Bo, member and director of Fenjiu Party Committee and executive director of Zhuyeqing Industrial Company.

Yang Bo made a report on the development of bamboo leaf green. In the report, the future development path of Zhuyeqing was made "three publicity": first, the business model of Zhuyeqing was publicized, that is, "one program is the mission, four essences are the culture, and three magic weapons are the new way", and the new development concept was fully implemented to build a large health industrial cluster with Shanxi characteristics led by the brand of Zhuyeqing; The second is to publicize the layout of Zhuyeqing next year, deepen the innovation and coordination of "traditional plate+innovative plate", and comprehensively expand the southern markets such as South China and East China; The third is to open the customized service of Zhuyeqing. Zhuyeqing has set up the "Qingxiang Innovation Center" to provide "five customized" services such as marketing model, human resources, membership system and cultural products for middle and high-end partners.

Yang Jianfeng, Deputy General Manager of Fenjiu

The meeting was presided over by Yang Jianfeng, deputy general manager of Fenjiu.

Qu Xiangdong, chairman of Xingzhi Exploration Culture Development Group and founder of Xuanzang Road brand, spoke as a special guest of the conference and awarded the flag to the "Zhuyeqingge 17 Team". Zhuyeqing will continue to invite consumers, distributors and partners from all over the country to embark on the journey of reinventing themselves in the Gobi desert and pursue the noble pursuit of empowering life.

Ping An Group Ping An Health signed a framework cooperation agreement with Zhuyeqing Industrial Company. Ping An Health focuses on the "insurance+service" model, and like Zhuyeqing, it is gradually transforming and upgrading from product sales to "product+service" model. The two sides will jointly explore the embedded membership service for the middle and high-end circle, and innovate and expand the new cross-border mode to serve the needs of a better and healthy life.

Through the brand positioning of Zhuyeqing’s "healthy national wine" and the creation of high-end products, coupled with the cross-border integration of health service resources, it has inspired the participation of partners in various fields across the country. Country Garden Service Group, Beijing Zhongke Xin Business, Shengshi Datang Investment Group, Shenzhen Baida Health and other enterprises signed contracts with Zhuyeqing Industrial Company at the conference site.

After the meeting, Yuan Qingmao, Tan Zhongbao and other company leaders took a group photo with the dealers.