A decade of passionate progress, a clear answer to history.

  Rise to the sea, set sail and compete for first class. Since 2012, it has been a decade of passionate progress in Daya Bay, and it has been a decade of pioneering exploration in Daya Bay. Daya Bay bravely undertakes the mission and strives to build a domestic first-class development zone with high quality; Carry forward the great spirit of party building, strengthen historical self-confidence, keep in mind the initial mission, comprehensively promote the overall layout of the "five in one", work hard, focus on solving new development problems, and strive to write a new chapter in sustainable development and improving people’s livelihood and well-being.

  From 40 billion yuan to 80 billion yuan, Daya Bay has reached four 10 billion yuan steps in ten years. In 2021, the GDP of the whole region reached 80 billion yuan, with a cumulative increase of over 85% in ten years; The added value of industrial enterprises above designated size was 53.33 billion yuan, a cumulative increase of 101.5% in ten years; The total tax revenue of the whole region (including tax collected by customs) was 50.46 billion yuan, with a cumulative increase of 67.4% in ten years; In the past ten years, the total investment in fixed assets in the whole region has reached 310.31 billion yuan, with an average annual investment of 31.03 billion yuan …

  Groups of data are the imprint of Daya Bay’s solid steps in accurately and comprehensively implementing the new development concept. Nowadays, Daya Bay, which is sailing for the sea, is seizing the great opportunity of "two-zone" construction, building a world-class green petrochemical industry highland with high quality, and striving to become an important supporting area for Huizhou to build a happier domestic first-class city.

Daya Bay firmly adheres to the road of ecological priority and green development.

  

Large-scale project effect drives higher quality economic development.

  Entering Daya Bay, key national, provincial and municipal projects such as ExxonMobil Huizhou Ethylene Project and Hengli (Huizhou) PTA Project are in full swing. On the other side of Huizhou Port, ships enter and exit, and vehicles shuttle; In the newly planned 100 billion-level Daya Bay Emerging Industrial Park, the production line of Zhouming Technology Daya Bay Science and Technology Park, the world’s largest intelligent LED display base, is running rapidly; Wanda Commercial Circle, Canbang Plaza and Yitian Commercial Circle are three pillars, with towering high-rise buildings, various commercial centers and vigorous consumption … With the rapid economic and social development of Daya Bay in the past 10 years, a new coastal city with integrated development of production, life and ecology has taken shape, and the future can be expected.

  On November 8, 2021, ExxonMobil announced its investment decision to the world, and increased the first phase of total investment of the project from $5.5 billion to $6.7 billion. With the construction of the project, ExxonMobil Asia-Pacific R&D Center has also settled in Huizhou, which shows the confidence and determination of this oil and gas giant to invest in Daya Bay.

  In recent years, in the face of the COVID-19 epidemic and the complicated and severe challenges of the domestic and international economic situation, Daya Bay District has continuously optimized its business environment and promoted the construction of major projects at an extraordinary speed. Investing in the development of highland has become a new label of Daya Bay, and leading enterprises in Chinese and foreign industries are coming in droves. According to statistics, in recent years, 129 foreign-invested enterprises (projects) have been newly established in total investment of the project, amounting to 7.16 billion US dollars.

  Sharpen a sword every ten years. Today, Daya Bay has become one of the seven national petrochemical industrial bases, and Daya Bay Petrochemical Zone has topped the top 30 chemical parks for three consecutive years. Daya Bay has gradually formed the orientation of "attracting large investment, attracting large businesses and developing greatly" in the development of economy, and has drawn a "investment map" of high-quality projects that are helpful to extend, supplement and strengthen the chain.

  In recent years, Daya Bay District has made precise investment promotion around the industrial chain and further improved the "Investment Promotion Map". A set of investment project evaluation system consisting of 15 rigid quantitative indicators has been translated into English, Korean and Japanese, which has become a "hero post" for investment promotion issued by Daya Bay District to the world.

  Keeping a close eye on the world’s top 500 enterprises and leading enterprises in the industry, Daya Bay gives full play to the leading role of leading enterprises such as CNOOC, China Shipping Shell, ExxonMobil, Hengli PTA and Guangzhao Lubricant, and conducts business attraction and investment promotion in the industrial chain, focusing on extending, supplementing and strengthening the chain. For example, China Merchants in Daya Bay said that the PC/DPC project of China Shipping Shell will become the only PC project in South China after it is completed and put into operation, forming a highly competitive PC industrial chain and leading the development of the C2 industrial chain. The third phase ABS project of Lejin Chemical will become the largest ABS production base in South China after it is completed and put into operation, and will continue to expand into a long C4 and aromatics industrial chain.

  The advantages of these large projects are highly consistent with Daya Bay’s concept of building a world-class petrochemical industry highland and adhering to safe and green development, and are also a true portrayal of Daya Bay’s practice of high-quality and green development concepts.

  The petrochemical industry has made precise efforts, and emerging industrial parks are also a thriving atmosphere. This vibrant park has attracted businessmen from the United States, Japan, Taiwan, China, Hong Kong, China and other countries and regions. At present, more than 100 projects have been settled, with a total investment of over 30 billion yuan. Well-known enterprises include BYD, Dongfeng Honda, Guanghong Technology, Sumitomo Forging, Xinlitai, Zhouming Technology, etc. The electronic information and auto parts industry has begun to take shape. "In the past ten years, with the vigorous development of Daya Bay, Guanghong Technology has made remarkable achievements." The person in charge of Guangdong Guanghong Technology feels that the progress of Guanghong in the past ten years is the best proof of Daya Bay’s development, from the upgrading of processing to intelligent manufacturing, and now it ranks among the high-quality listed companies.

  

The foot "embroidery kung fu" constantly refreshes the city’s face value

  "In the past ten years, the changes in the urban appearance of Daya Bay are amazing!" A senior media reporter spoke the voices of many people.

  In Daya Bay Mangrove City Wetland Park, the plank road is clean and tidy; In the modern office building, energetic engineers are brainstorming; As night falls, the major shopping centers in the city are very busy … In the past ten years, the energy level of Daya Bay city has been continuously improved and the quality of the city has been constantly refreshed.

  "Urban management should be as delicate as embroidery". Since the beginning of this year, the value of the entrances and exits of toll stations in Daya Bay has been higher, and the greening along the roads at intersections has become more exquisite, especially at night, with bright lights and charming scenery. These changes benefit from the implementation of the pilot project of upgrading urban quality nodes in Daya Bay District. With the issuance and implementation of the Construction Plan for Key Construction Projects in Daya Bay in 2022, Daya Bay District will carry out wall chart operations on 32 key construction projects, involving 6 road traffic projects, 9 industrial supporting projects, 8 human settlements projects, 7 people’s livelihood security projects and 2 flood control and drainage projects.

  In order to comprehensively improve the urban quality of Daya Bay, Daya Bay has learned from domestic advanced urban management experience and practices, and carried out pilot projects to improve urban quality nodes throughout the region. This project includes the disc quality improvement project of Daya Bay West Area, the quality improvement project of Zhongxing South Road (Zhongxing Middle Road-Zhongxing Fifth Road Section), the elevation renovation project of Songtao Road (Xiaojingwan Toll Station-Shihua Avenue Section), and the quality improvement project of the entrances and exits of five high-speed toll stations such as Xiaojingwan Toll Station. The main facilities include the quality improvement of sidewalks and greening projects, and the lighting project of night scenes. The reporter learned from the Daya Bay Municipal Garden Management Office that the quality improvement project of each node in the project has been basically completed and the finishing work is underway.

  Daya Bay will carry out the second phase of the urban quality node upgrading project this year, which will upgrade the quality of seven nodes, including Ximenlou of Shihua Avenue, Zhongxing Middle Road (Zhongxing South Road-Shugang Avenue) and Longshan No.1 Road (Longhai No.1 Road-Longhai No.3 Road). The main contents include pavement replacement, green belt combing, tree replacement and relocation, turf laying, micro-topography construction, and lighting engineering renovation and upgrading along the line.

  It is understood that among the key construction projects in Daya Bay in 2022, there are eight residential environment projects, including Daya Bay Binhai Bidao and Landscape Construction Project (from Baguang to Fisherman’s Wharf), Daya Bay Lion Mountain Park Phase I Construction Project, Daya Bay West Old Community Reconstruction Project, Daya Bay Aotou Old Community Internal Quality Improvement Project, Daya Bay Aotou Old City Intelligent Parking Project and Daya Bay Second Water Purification Plant Phase III Project, etc. These projects are all being accelerated according to the set time nodes.

  In order to improve the quality of the city, seize the opportunity of the times and practice high-quality development, Daya Bay has compiled the Urban Landscape Planning and Overall Urban Design of Daya Bay. "Overall Urban Design" has built an overall development pattern of "two mountains, one sea, five corridors and one network", cultivated a new platform for urban development at the level of business cards, improved the level of urban public service facilities, and improved public service facilities such as education, medical care, parks, culture and commerce.

  There are more and more park squares around the people. In recent years, Daya Bay combines natural ecological conditions, with Tieluzhang and Bijiashan as the background mountains, Xiangshui River, Banzhangling, Hutou Mountain, Luoling and Mangrove as the core, Pingshan River and Dan ‘ao River as the main axes, featuring the coastal green spaces of Xiayong and Houzai Bay, and connecting with each other through the urban road greening system, forming a complete, rich, reasonable and urban green space system. At present, a large number of parks and squares, such as Banzhangling Park, Mangrove Urban Wetland Park, Hutoushan Park, Binhai Park, Fisherman’s Wharf, Huimin Square, Haiyun Square and Gold Coast, have met the leisure and recreation needs of residents.

  In terms of commercial facilities, according to the layout idea of point, line and area, a large number of commercial complexes such as Wal-Mart, wanda plaza, Yitian Holiday Plaza, Canbang City Plaza, Century City Shopping Mall and Longguang Commercial Plaza have been built one after another along the main roads of the city, and citizens’ consumption experience is getting better and better.

  In recent years, with the promotion of special rectification of municipal facilities, Daya Bay District has effectively improved the green environment of parks such as primary and secondary roads, kerbs, sidewalks, street lamps, Huimin Square, mangrove parks and coastal parks in accordance with the requirements of "purification, beautification and lighting", and the urban landscape has been continuously beautified. At the same time, improve the rapid response mechanism and the maintenance and acceptance mechanism of municipal facilities and landscaping, improve the traffic microcirculation, and make the management and operation of municipal facilities more smooth and effective.

  Daya Bay District fully implements the responsibility system of "three guarantees in front of the door", implements three-level supervision, and includes "three guarantees in front of the door" in the annual inspection and assessment. At the same time, take the mechanism of creating civilized cities such as "hand-to-hand shooting" as the starting point to carry out rapid supervision and response.

  A series of refined management has brought citizens and tourists a sense of identity and reputation for Daya Bay.

  

Unswervingly take the road of ecological priority and green development

  The water is clear and the banks are green, and gulls and herons fly in pieces. After ten years of renovation, the Tam O River has become a good place for citizens to relax.

  "In the past ten years, the deepest feeling is that Daya Bay’s economy has developed, the city is more beautiful, and the ecological environment is better." In the past ten years, Daya Bay District has adhered to the concept of "Lucid waters and lush mountains are invaluable assets", unswervingly followed the road of ecological priority and green development, and strived to form a spatial pattern, industrial structure, life and production mode of saving resources and protecting the environment. The air quality has been ranked in the forefront of all counties and districts in the city for many years, and "good mountains, good water and good air" is becoming a beautiful business card for Daya Bay District.

  The policy of paying attention to eco-environmental protection makes the green industry stimulate lasting and abundant development momentum, and the beautiful environment makes the green lifestyle a regional green trend. In Daya Bay Petrochemical Zone, the positive and negative list system is implemented for the EIA approval of projects entering the park, and all those that do not meet the requirements of industrial policies, relevant norms and energy conservation and emission reduction will be rejected by one vote; Take the lead in realizing full coverage of ecological towns and villages in the city.

  Today, the east, west and north sides of the petrochemical area are wrapped by 2.33 million square meters of green isolation belt. The park is also sky-blue and green. It is difficult to link this environment with the annual output of 22 million tons of oil refining and 2.2 million tons of ethylene, and the scale of refining and chemical integration is the first in China. Here, every production link adheres to the technologies and concepts of recycling, green and low-carbon, safety and environmental protection.

  The high-end, intelligent and green development of petrochemical industry is a true portrayal of Daya Bay District actively practicing the "five development concepts". "Green water and green mountains" and "Jinshan Yinshan" are mutually integrated and win-win, which lights up the beauty of Daya Bay District.

  Since 2017, Daya Bay Petrochemical Zone has been recognized by the National Development and Reform Commission as a key support park for recycling transformation of national parks, and by the Ministry of Industry and Information Technology as the first batch of national green manufacturing system construction demonstration parks and national new industrialized industrial demonstration bases; The correlation degree of circular economy industrial chain in the park is as high as 95%, and 100% enterprises in key industries have carried out cleaner production audit, and four centralized sewage treatment plants have been built.

  Daya Bay District continues to maintain high investment in safety and environmental protection, and has increased investment in environmental protection for many years in a row. In recent years, it has explored the governance strategy of "controlling, reducing and supplementing", that is, controlling source pollution, reducing total emissions, and supplementing ecological shortcomings, so as to comprehensively resolve the impact of development on the environment; In the prevention and control of air pollution, four sets of automatic atmospheric monitoring stations were built to monitor 46 atmospheric characteristic factors for 24 hours, and the air quality in the whole region was monitored and released in real time.

  From January to June, 2022, the comprehensive index of ambient air quality in the whole region was 2.31, an improvement of 12.8% over the previous year, and the excellent rate was 100%, an improvement of 3.3 percentage points over the same period of last year. The air quality ranked second in seven counties and districts in the city. All the 16 rivers in the whole region meet the requirements of water functional zones, with a compliance rate of 100%, and the water environment quality ranks second among the seven counties in the city. The water quality in the coastal waters remains good; The water quality compliance rate of drinking water sources is 100%; The forest coverage rate is 44.37%, and the per capita park green space is 18.5 square meters, which has achieved the goal of ecological civilization construction with bluer sky, clearer water, more beautiful city and happier people, and presented a beautiful picture in which man and nature live in harmony and the economy, society and ecological environment complement each other.

How to master the trend of housing prices in Zhangjiagang Wuyue Plaza, Suzhou, and select a good apartment.

What is the average price of Wuyue Square in Zhangjiagang now? Is it worth starting with? What is the surrounding supporting environment? Today, Fangtianxia will focus on the situation of Wuyue Square Community in Zhangjiagang, so that you can fully understand the housing price trend, the advantages and disadvantages of the apartment type and the surrounding facilities, and better choose the house that suits you.

Exterior view of Wuyue Square in Zhangjiagang

Xincheng Holdings will build a new city center in Zhangjiagang. The total construction area of Wuyue Plaza project in Zhangjiagang New City is about 580,000 square meters, including shopping plaza, commercial and residential buildings, houses and other products. The shopping plaza has been stationed in the format of department stores, supermarkets, KTV, cinemas, restaurants, culture and entertainment, etc. Wuyue Plaza will present a one-stop consumption and leisure place for the people of Zhangjiagang, which integrates shopping, catering, culture, entertainment and leisure.
      Wuyue Plaza in Zhangjiagang New City is located at the intersection of South Second Ring Road and Jingang Avenue, which is the core area of the south of the port city and the scenic Jiyang Lake. The total area of the project is about 197 mu, and the planned construction area is about 580,000 square meters. The project covers large-scale experiential shopping plazas, quality houses, apartment buildings and outdoor pedestrian streets.

Traffic map of Wuyue Square in Zhangjiagang

Address of Wuyue Plaza in Zhangjiagang: Intersection of Second Ring Road and Jingang Avenue in Jiyang, Zhangjiagang (south of Jiyang Lake Park)

No.9 and No.21 near Wuyue Square in Zhangjiagang, etc.

    The standard floor E1 of Building No.1 # 2 # of Wuyue Plaza Phase I in Zhangjiagang is 142.00㎡ with 3 rooms, 2 halls, 2 bathrooms and 1 kitchen.

The standard floor E1 of Building No.1 # 2 # of Wuyue Plaza Phase I in Zhangjiagang is 142.00㎡ with 3 rooms, 2 halls, 2 bathrooms and 1 kitchen.

Internal facilities: department stores, supermarkets, KTV, cinemas, restaurants, culture, entertainment, etc.

Recommended housing 1:Building area of second-hand house in Room 1 and Hall 0 of Wuyue Plaza in Zhangjiagang: 50.0㎡ Price: 1 million yuan (20,000.0 yuan/㎡).

Real scene of second-hand house in Wuyue Plaza, Zhangjiagang

Recommended housing 2:Construction area of second-hand house in Room 3 and Hall 2 of Wuyue Plaza in Zhangjiagang: 130.0m2 Price: 1.196 million yuan (9200.0 yuan/m2).

Real scene of second-hand house in Wuyue Plaza, Zhangjiagang

Recommended housing 3:Building area of second-hand house in Room 3 and Hall 2 of Wuyue Plaza in Zhangjiagang: 90.0m2 Price: 828,000 yuan (9200.0 yuan/m2).

Real scene of second-hand house in Wuyue Plaza, Zhangjiagang

Han Zheng: Always adhere to safety first, quality first, management first and technology leading.

The commendation meeting of the 2016 Shanghai Key Project Practical Meritorious Competition was held this morning (January 12). Before the meeting, Han Zheng, secretary of the Shanghai Municipal Party Committee, met with representatives of advanced collectives and individuals. Han Zheng said,2017 is the year of deepening the "Thirteenth Five-Year Plan". It is hoped that advanced collectives and individuals will play a leading and exemplary role, always adhere to safety first, quality first, management first, science and technology leading, and make greater contributions to building Shanghai into a more beautiful city and making people’s lives happier.

On the morning of January 12th, Han Zheng, secretary of the Shanghai Municipal Party Committee, met with representatives of advanced collectives and individuals. The pictures in this article are all Chen Zhengbao’s pictures.

Shanghai leaders Yang Xiong, Wu Zhiming, Ying Yong, Yin Hong, Xue Chao and Li Yiping, and Shanghai Garrison Political Commissar Ma Jiali attended the meeting.

On behalf of the Shanghai Municipal Party Committee, the Municipal People’s Congress, the Municipal Government and the CPPCC, Han Zheng congratulated the advanced collectives and individuals who were commended for their meritorious deeds in key projects, paid tribute to the vast number of urban builders and managers who fought in the front line all the year round, and expressed gratitude to the general public who understood, cared for and supported urban construction and major projects. He said that at this time of the year, we review the course of Shanghai’s key projects’ practical meritorious deeds competition, feel the hardships and share the joy of success. Since China’s reform and opening-up, especially since Pudong’s development and opening-up, Shanghai’s key projects have been closely focused on making up the shortcomings and facing the future development, constantly pushing forward, laying a solid foundation for the city’s economic and social development. This year is the year of deepening the 13th Five-Year Plan. According to the requirements of the central authorities, Shanghai is striving to be the vanguard of national reform and opening up and the pioneer of innovation and development, and is striving to basically build the "four centers" and a socialist modern international metropolis by 2020. The field of urban construction shoulders heavy responsibilities. Hope that advanced collectives and individualsAlways adhere to safety first, quality first, safety is the bottom line, and quality is life. We must always tighten the string of safety and continue to play a benchmark and leading role in key projects and practical projects with the world’s advanced level as the standard. Always adhere to management as the priority and science and technology as the guide, put management in a more important position to ensure safety and quality, highlight scientific and technological innovation, and improve the quality of the city. Always adhere to the people-friendly and civilized construction, and try to minimize the impact on the orderly operation of the city and the normal life of the citizens during the construction process.

At the commendation meeting, Yang Xiong said that last year, the achievements of major projects and practical projects in this city were gratifying, the shortcomings of urban management were remarkable, and the task of aiding Xinjiang was successfully completed, achieving the "Thirteenth Five-Year Plan" and "a good start". This year is an important year for implementing the 13th Five-Year Plan and deepening the structural reform on the supply side. Facing the new situation, we should conscientiously implement the general tone of striving for progress while maintaining stability, sum up experience, blaze new trails, roll up our sleeves and go all out to complete various construction tasks.

"Safety and quality are the lifeline of major engineering construction and must always be put in the first place." Yang Xiong pointed out that it is necessary to pay strict attention to construction safety, take effective measures, consolidate the main safety responsibilities of construction, survey, design, construction and supervision, pay close attention to key construction links, and strengthen the safety control of major risk sources. It is necessary to continuously improve the quality of the project, adhere to the international first-class benchmarking, comprehensively consider the design, construction and operation, adopt more advanced international quality standards, vigorously carry forward the craftsman spirit, and strive to create more excellent projects. To improve the level of civilized construction, the construction unit should further strengthen the overall awareness, focus on improving internal management, reduce related social costs, and minimize the impact of engineering construction on the city. The construction of rail transit stations should strive to occupy less roads and return them early. It is necessary to strengthen dust control on construction sites and roads, and urge transportation enterprises to reduce "leakage" in muck transportation. We should persist in scientific and technological innovation and promote the transformation and upgrading of the construction industry. To become an important carrier of scientific and technological innovation, major projects should promote prefabricated buildings in major projects throughout the city, and constantly increase the proportion of prefabricated components used in each project. It is necessary to speed up the popularization of building information model technology (BIM), and establish and improve the matching project approval mode and standard system. It is necessary to make more use of new technologies such as the Internet of Things and big data to explore intelligent life cycle management of buildings.

Shanghai leaders Ying Yong and Xue Chao, and Yi Li Pinghe Garrison leader Ma Jiali attended the meeting. A number of advanced collectives and individuals who made outstanding contributions to the construction of major projects and practical projects in this city in 2016 were commended.

It is reported that in 2016, 122 major engineering projects in the city were comprehensively promoted. By the end of December of that year, a total investment of 128.01 billion yuan had been completed, and 123.6% of the plan was completed at the beginning of the year.

Fantastic Animals: The Mystery of Dumbledore: The Product of the Fast Food Age


Special feature of 1905 film network On April 8, 2022, a fantasy adventure film directed by, mads mikkelsen, and starring was released in national cinemas. As the third part of the Fantastic Animals series, the film’s reputation was low and its performance was not satisfactory.


In the quick question-and-answer session, Liu Yanyan, a visiting professor, director and screenwriter of Beijing Film Academy, gave humorous answers to the host’s questions.


The Fantastic Animals series is very interesting. As a series of movies, each one has a different style. In the first part, the relaxed and interesting magical animals attracted many audiences, while in the second part, it began to become deep and difficult to understand. In the third part, The Mystery of Dumbledore began to take the popcorn route again and played the emotional card. What is the problem with such a series of films with inconsistent tonality?


The tonality of the first Fantastic Beasts and Where to Find Them is the closest to that of the Harry Potter series, and it does not show a complete adult magic world. Although the protagonist Newt is an adult, he maintains his innocence. "Fantastic Animals: The Crime of Grindelwald" began to want to turn the series to more mature and adult topics, and to change the works of children to a wider age, so as to be more convenient for the audience to substitute. For example, Newt’s brother works in the Ministry of Magic and thinks that he should find a decent job within the system, which is a copy of real history and a re-expression of discourse expression. It can be said that the fact that the tonality of each series is different is the business plan of the creative team, but there are problems in its implementation. For example, the role of Grindelwald has changed corners, and what happened in the objective world has affected the presentation of the magical world in the film.


Originally, Grindelwald was played by, and Fantastic Animals: The Mystery of Dumbledore was changed to mads mikkelsen. Liu Yanyan said: "These two are very good, but they are not the same type of actors. Depp, an actor, belongs to him sitting on the side of the road. When you pass by, you will take a look, because you will feel that this person’s temperament is very strange and always carries an unstable factor; At first glance, Micol Sen is the kind of person who has experienced everything. He is particularly calm in his heart. He has seen everything and won’t panic. No matter what kind of business leader he is, he must be the backbone of his business. Choosing two completely different types of actors in tandem will have problems with the coherence of tonality. "


"Fantastic Animals: The Mystery of Dumbledore" encountered a storm of temporary angle change, but the temporary angle change was not the key reason for the low reputation. Many bad reviews mentioned that the film’s plot was dull and lengthy, and its logic was weak. It put too much pen and ink on Dumbledore and Grindelwald, two close friends and enemies, and gave up the control of the main plot and the much-anticipated magical animals. What "hidden rules" does this reflect in the operation of Hollywood film projects? First of all, the most fatal problem is that they don’t stick to their original intention, bow to the flow excessively, are keen on speculating the so-called CP, encroach on the normal narrative atmosphere, do nothing in the drama, and damage the quality of the product itself for marketing. The characters in the film are quietly laid very deep in the first two films, and as a result, in the third film, they suddenly become just characters from villains, which is very unconvincing because they lose the support of the dramatic structure. The film’s handling of the transition from rhythm to combination is also lacking, which does not give the audience a refreshing feeling of climax scenes, and does not have the basic ethics of transition from combination as a commercial film.


Liu Yanyan mentioned: "Like playing house, everyone took the characters to the place where the incident happened, put them there, pressed a button to do it, and there was nothing beyond expectations. This is actually the amusement park mentioned by some excellent American directors when they criticized superhero movies in recent years, saying that this is not a movie, but an entertainment project in an amusement park. When you sit in it, you know exactly how to upset you and turn you, and the next movie is still the same.


To build a brand, the core logic needs long-term development, which is just contradictory to traffic thinking. One of the important reasons for the success of the Harry Potter series is that it has not completely bowed to the flow, but has its own persistence, winning by narrative and completely portraying the characters and the world, and at the same time, telling the story with great restraint, which will not change the plot because of the audience’s hope. Many British national treasure actors appeared in Harry Potter, but they often left after a guest appearance. At the same time, the United States produced a number of classic original remakes of movies, such as percy jackson series and very famous series, and their embrace of traffic was much higher than that of Harry Potter series. From this point of view, the interesting thing about Fantastic Animals series is that it came from the early days before the flood of Hollywood superheroes, and its transformation is epochal, and it can be seen that it struggled when the traffic was rampant. Liu Yanyan thinks: "Fantastic Animals is a good research specimen for the film industry." It can be said that the birth of "Fantastic Animals" series has two eras.


At present, the planning of the series is to shoot five films, and some viewers have begun to call for a new director for the latter two films. Can a new director solve the current problem? In this regard, Liu Yanyan held a negative attitude: "I don’t think so. If the director of the next film changes and there is no change, then you will know that the problem of the film is not the director, but the producer. The producers in Hollywood are very strong. Commercial films like this series are stable in business, and the directors don’t have much right to speak. The damage to a film industry is obvious. If you really get a son of destiny and turn decadence into magic, you need a very strong game ability with the producers, and the producers must be determined to decentralize before they can turn the tide and return the film to a more comfortable direction. "


"Fantastic Animals" series films bear the romantic feelings of countless magic fans. In other words, it is a series of magical films. I hope the producers can learn this lesson and stick to themselves instead of catering to the market, which will eventually damage the film and make people who love it sad and lost. Looking forward to the series rekindling the magic of magic, so that fans can continue to unite and believe in magic together!


Comb! Five misunderstandings of influenza entering high incidence period

  CCTV News:At present, the flu season has entered, and the level of flu activity has been on the rise recently. However, everyone has some misunderstandings about the flu. Let’s sort it out.

  Myth 1: This year’s flu is more serious than in previous years.

  Every winter and spring is the high incidence of influenza. According to the monitoring data released by China CDC, the overall activity level of influenza in China is lower than that in the same period of last year, and will show a downward trend from the end of this month.

  Song Tie, Deputy Director of Guangdong CDC.: "It is mainly influenza A (H1N1) virus. There are many outbreaks in primary schools this year, but at present, with the school holidays, this outbreak will gradually decrease."

  Myth 2: This year’s influenza virus variants are easy to cause complications.

  In the past two days, many parents have been fidgeting because of the news that "the flu virus turned to attack children’s brains this year". Does this year’s influenza virus mutate, and is it easy to cause complications? China CDC said that at present, no variation of influenza virus has been found in various places.

  Whether you will get complications after suffering from the flu depends on the patient’s own resistance and the power of the virus. Generally speaking, influenza may cause pneumonia, myocarditis, or central nervous system diseases including encephalitis. This is not a new situation this year, so there is no need for excessive panic. However, these five groups of people should pay special attention. They are more likely to get flu complications than ordinary people and belong to high-risk groups.

  1. Children under 5 years old

  2. Older people over 65 years old

  3. Patients with chronic diseases and immune diseases

  4. Obese people

  5. Pregnant women

  Myth 3: Strong people don’t have to be afraid of the flu.

  Doctors said that people who are strong and have strong resistance should not think that their chances of getting the flu are low, so they don’t pay attention to rest and prevention, so that the virus also has the opportunity to take advantage of it, such as fatigue, hunger, or soaking clothes after sweating a lot. Among influenza complications, the incidence of myocarditis is higher in healthy young adults. This is because these people are more immune, and when they are invaded by the virus, their own defense system will also damage myocardial cells while removing the virus.

  Myth 4: Influenza is treated as a common cold.

  The doctor said that the symptoms of the common cold are mild, and most of them are respiratory symptoms such as sore throat, cough and stuffy nose, while the flu is accompanied by high fever above 38℃, chills, dizziness and headache, muscle aches, etc., and it is highly contagious. Once you have cold symptoms, you should go to the hospital for examination and diagnosis, and prescribe the right medicine. At present, antiviral drugs for influenza are prescription drugs, which must be taken under the guidance of a doctor. Antibiotics have no effect on influenza.

  Myth 5: relying on "remedies" such as vinegar fumigation to prevent influenza

  In order to prevent the flu, some people smoke vinegar at home. The doctor said that acetic acid can only kill bacteria when it reaches a certain concentration. Moreover, the flu virus is not a bacterium, and it cannot be killed by acetic acid at all. Blind vinegar fumigation will also aggravate the condition of patients with bronchitis and emphysema.

  Others rely on oral vitamin C to prevent influenza. Doctors say that taking enough fruits and vegetables has the same effect as oral vitamin C, which can improve immunity, but it has no antiviral effect. According to the method of drinking Radix Isatidis and other traditional Chinese medicines to prevent influenza, the doctor said that Radix Isatidis is cool and not beneficial to all patients.

  Yang Shuyu, President of Xiamen Medical Association, Fujian: "When a cold is prevalent, it is very important to pay attention to improving your immunity, instead of blindly taking drugs, which will affect and damage your immunity."

Positioning a pure electric medium-sized car, the 2024 BYD Seal starts at 179,800, is it worth it?

As a pure electric medium-sized car owned by BYD, its sales performance has not reached the expected level of the brand since then. However, relatively speaking, its positioning is also unique. Today, the models on the whole market are involved, and BYD Seal’s 2024 model also wants to improve its sales performance with its starting price of 179,800 yuan. Today, when new energy vehicles are becoming the mainstream, the positioning and price of seals have undoubtedly attracted the attention of many consumers. However, now that the 2024 BYD Seal has also been listed, is the new car worth consumers’ choice?

The dynamic performance of the 2024 BYD Seal has been adjusted, providing three different motor configurations, including 170kW single motor, 230kW single motor and 390kW dual motor versions. These configurations are designed to meet the needs of different consumers for power performance, but there are also some shortcomings in market comparison. Although BYD Seal Edition provides powerful dynamic performance, especially the version equipped with 390kW dual motors, which can provide strong acceleration ability, its price is correspondingly higher. For consumers with limited budgets, it may be necessary to make a trade-off between power performance and car purchase budget.

In terms of battery life, BYD Seal has provided a cruising range of up to 700km, but compared with some competing products on the market, its cruising ability is slightly inferior. It is said that although BYD Seal’s power system has been improved technically, it may still need to be further improved to enhance its market competitiveness in the fierce market competition, especially compared with other competing products. Although BYD Seals provide different levels of power configuration, it is still a challenge to find the best balance between performance and energy consumption. For example, the higher-performance dual-motor version may bring higher energy consumption and affect the energy efficiency performance of the whole vehicle.

At the same time, the 2024 BYD Seal has maintained a design similar to that of the 2023 model. The body size is 4800mm long, 1875mm wide, 1460mm high and the wheelbase is 2920 mm. These dimensions are consistent with the old models. Although the details of the design of the 2024 seal have been fine-tuned, the overall design is the same as that of the 2023 model, which may disappoint consumers who are expecting new design changes. You know, the old BYD seal has been spit out by many consumers, thinking that its design is trendy enough and too radical. In the automobile market, although novel design is often one of the important factors to attract consumers, it is difficult to get consumers’ love if the design is too radical.

The interior design of the cockpit of the 2024 BYD Seal still adopts "marine aesthetics", and it has a variety of interior colors for consumers to choose from. We can see that the interior trim panel extends to the door panel, and there are ridges above it, forming an embracing design. Through-air conditioning modeling endows design, and these design elements together create a modern and aesthetic interior space. However, in my experience, although the interior material of 2024 BYD Seal has a certain sense of luxury visually, there is an odor problem.

Moreover, during driving, the sound insulation effect of this model is not very good, which affects the driving comfort. When I stopped the car, I also experienced the rear space of this model. Although I am only 175cm tall, I still feel that there is some shortage of head space in the rear of this model. In addition, you should have heard of the car engine system of BYD brand models. The car engine system of 2024 BYD Seal is not much different from other models of this brand. The response speed and control logic of the car engine system are not excellent, which failed to give me an excellent experience.

summary

The 2024 BYD Seal offers consumers a choice of a medium-sized pure electric car with its starting price of 179,800 yuan. However, considering the change of power configuration, the uncertainty of endurance, the conservatism of exterior design, the problem of interior odor and the fluctuation of after-sales service quality, consumers need to weigh these potential deficiencies when making car purchase decisions. Whether BYD seals are worth buying ultimately depends on consumers’ attention to these factors and their sense of identity with BYD brand. In the context of increasingly fierce competition in the new energy vehicle market, BYD Seal needs to continuously optimize and upgrade its product strength and brand image if it wants to gain more market share.

Party member Bo Huang of the Chinese Revolutionary Committee was elected vice chairman of the Chinese Film Association.

Party member Bo Huang of the Chinese Revolutionary Committee was elected vice chairman of the Chinese Film Association.
        10:28 on February 2, 2024

On January 30th, the 11th National Congress of China Film Association closed in Beijing. Chen Daoming was elected as the 11th Chairman of the Chinese Film Association, and Yu Dong, Wang Jianer, Yin Hong, Deng Guanghui, Andy Lau, Jason Wu, Zhang Ji, Frant Gwo, Bo Huang, Huang Xiaoming, Fu Ruoqing and Huo Tingxiao were elected as the 11th Vice Chairmen of China Film Association.

Founded in 1949, China Film Association (China Film Association for short) is a professional people’s organization led by the Communist Party of China (CPC) and composed of filmmakers from all ethnic groups in China. It is a bridge and link between the party and the government to contact the film industry, and an important force for the prosperity and development of socialist literature and art and the construction of a socialist cultural power.

Tuanjiejun noted that Bo Huang, the 11th Vice Chairman of the Chinese Film Association, is a party member of the Chinese Revolutionary Committee, and is currently a member of the National Committee of the China Federation of Literary and Art Circles, vice chairman of the Actors Working Committee of the China Television Artists Association and vice chairman of the China Literary Volunteers Association.

Bo Huang

According to public information, Bo Huang, Han nationality, was born in Qingdao, Shandong Province in August 1974. His ancestral home is Lintao, Gansu Province, and he is a famous actor, director and singer.

In his early years, Bo Huang had worked as a resident singer, dance coach, and film dubbing. In 2000, he premiered the movie Get in the Car and Let’s Go, and in 2006, he became famous for his role in the movie Crazy Stone directed by Ning Hao. Since then, his representative works include: Bullfighting, Crazy Racing, Killing Life, Sorry for Thailand, Journey to the West, Demonizing, Dear, Love Flowers, Searching for Dragons, Under the Ice, The Island’s Crazy Alien, The Man Taken Away by Light, Mozart in Outer Space by Leap, and the TV series Militia Ge.

Bo Huang has won the Best Actor Award in the 46th Taiwan Film Golden Horse Award, the Best Actor Award in the 20th Beijing University Student Film Festival, the Best Actor Award in the 4th China Film Directors Association, the Best Actor Award in the 20th Shanghai International Film Festival, the National Top Ten Film Actors in the 70th Anniversary of the Founding of New China, and the Fifth National Young and Middle-aged Literary and Art Workers.

Bo Huang has been enthusiastic about public welfare for a long time. After the Wenchuan earthquake in 2008, he participated in the "Smile Back" program, organized comedians to coach the affected children in the disaster area, and served as the image ambassador of the "Sichuan Disaster Area Child Protection Project"; In 2010, he participated in the "Stars Show You the World Expo" Spring Festival low-carbon public welfare party, and was hired as the "Mother’s Water Pit" public welfare ambassador and served as the public welfare propagandist of the "China Publicity Month for the World Day for the Elimination of Child Labour"; Participate in "Fashion of the Times"-Special Program of China Literary Volunteers Paying tribute to Great Powers. He is also a practitioner of environmental protection and public welfare. He once served as the promotion ambassador of forest protection in China of the World Wide Fund for Nature and the national geographic and marine public welfare ambassador, initiated the public welfare action of "Chopsticks and Music Action" and promoted environmental protection tableware. In 2022, he was hired as a special observer of ecological environment by the Ministry of Ecology and Environment.

Tuanjiejun also noted that among the 167 members of the 11th Council of the Chinese Film Association, there are also many members of democratic parties. For example, party member, vice chairman of Henan Film and Television Association, and Shang Weili, vice chairman and secretary general of Zhengzhou Film and Television Association. She has produced and directed the films "Looking at the Moon", "Life is priceless", "Faith", "Demonizing the Monks", a large historical documentary "The Capital of Commerce" and "China Calligraphy", and her works have won the Golden Angel Award in the Asian Microfilm Art Festival and the China-US Film Festival.

(The above is compiled according to public information)

Laiyuan | "Tuanjiebao Unity Network" WeChat WeChat official account

Author _ Huang Yan

Ordinary people can afford a medium and large suv, and you deserve it.

I don’t know if you know anything about what is introduced today. Let’s take you to appreciate its style.

Let’s take a look at the appearance of Buick E5 first. The front face of Buick E5 adopts a very young design and looks very streamlined. Coupled with headlights, the visual effect looks quite simple and generous. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, rain and fog mode and so on. Come to the car side, the car body size is 4892MM*1905MM*1684MM, the car uses fashionable and dynamic lines, the car body looks very simple, with large-sized thick-walled tires, smooth lines running through the whole car side. Looking back, the rear of the car looks very simple and fashionable, and the taillights show angular design style, creating a good atmosphere.

When I got into the car, the interior of Buick E5 looked very cold, which was consistent with the positioning of the car. The steering wheel of the car is very in line with the interior style, and it is equipped with functions such as manual steering wheel up and down+front and rear adjustment, steering wheel heating, etc., which gives people a bright feeling. From the central control point of view, with the 30-inch touch-sensitive LCD central control screen, the interior design is quite layered and cute. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable and looks very exquisite. The car uses leather seats, and the seat wrapping is in place, and the overall comfort and wrapping are not bad.

Buick E5 matched gearbox, 180KW, 330N.m, with good power performance.

Buick E5 trunk has high space availability and excellent loading capacity, and the rear seat support ratio is put down, so the space can be further expanded. At the same time, the car is equipped with anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driving airbag, co-pilot airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above description, Xiaobian will make a summary. This class of cars can often give consideration to both cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

On December 14th, the movie channel broadcast the wonderful kung fu film Eighteen Martial Arts.


Special feature of 1905 film network If you like watching action movies, you must know the four major action design teams in Hong Kong:


Chengjiaban, Hongjiaban, Liujiaban and Yuanjiaban.


In Shao’s glorious era, movies are everywhere under the leadership of the Liu family’s Bannan School of Kung Fu.

Unlike other kung fu movies, which only focus on one kind of kung fu, you must not miss this movie for weapons fans.


At 14:40 today, the movie channel will broadcast you a movie with the same title, which vividly depicts the "eighteen weapons spectrum" of the kung fu world for us.


Poster of Eighteen Martial Arts


The cast of Eighteen Martial Arts is luxurious.



Liu Jialiang, a martial artist who has multiple roles as director, actor, screenwriter and action director, plays a leading role in the film, bringing with him Liu Jiaban’s kung fu stars, showing us the real kung fu from hard bridge to hard horse.


Like Liu Jialiang’s other films, Eighteen Martial Arts upholds his martial arts design of sticking to the authentic Shaolin Nanpai Kung Fu, paying attention to seeing the move and dismantling it, and practicing it with one move and one style.



Fighting in a narrow space is a test of skill.


The design of small spaces, such as fighting in the attic and fighting in narrow lanes, fighting space in mid-air and in the middle of the water is unparalleled.



Fang Shaoqing (Kara Wai) and Shi Shu (Liu Jiahui), Mao Shantan Lei Yong (Liu Jiarong) and the sorcerer’s altar iron monkey (Hou Yaozong) test each other. I know you are dark, and the duel with each other’s magical powers can be described as wonderful.



However, the biggest attraction of Eighteen Martial Arts is undoubtedly eighteen weapons.


As a descendant of Huang Feihong’s fourth-generation Hongquan, Liu Jialiang won the biography of his father since childhood. He loves Kung Fu and will study weapons, techniques and methods of actual combat in the rest of the time. It can be said that he is proficient in everything and has developed a martial arts foundation.



Liu Jialiang, who is a hundred schools of thought, is almost the only person who can show the essence of Chinese "Eighteen Martial Arts".


In the movie Eighteen Martial Arts, all kinds of martial arts weapons are basically included.



In a summary of the Hong Kong film database, 18 kinds of weapons used in Eighteen Martial Arts are listed: rope dart, Shuang Hu hook sword, double hammer, double axe, snake halberd, closed knife, double knife, straight knife, single knife, cherry blossom gun, three-section iron whip, double dagger, double crutches, monk shovel, scepter, trident, butterfly sword and three-section scepter.


Especially in the last ten minutes, the weapons war between Liu Jialiang and Liu Jiarong was the most wonderful.


First, there is the killing of Daguan Dao against Double Dao and Sakura Gun against Double Dao.



There will be a knife-to-sword short weapon confrontation.



The three-section whip with integrated attack and defense vs the flexible double dagger can be described as inseparable.



Crescent shovel’s situation is closely linked with each other, while the single-headed stick is both rigid and flexible, flexible and not sluggish, and it has been used repeatedly.



Especially in the end, the combination lineup of "three-stick broken rattan card+The Lancet" is even more exciting.

The pure kung fu duel that lasted for 10 minutes was never repeated, and the mutual interaction between weapons made people stunned.


"Develop martial arts and get rid of superstition."


This idea also runs through Liu Jialiang’s films and life.


As early as in the first film directed by Liu Jialiang, he introduced the theme of illusion.



The "immortal possessed and invulnerable" claimed by Shenda altar is just a mysterious stunt, which has already lost to the Five-Shaped Boxing.


Yu Wang’s Five-Shaped Boxing shows the charm of the snake, the tiger’s overbearing ferocity, the crane’s lightness and agility, the leopard’s pursuit and the dragon’s wandering changes.



Seven years later, Liu Jialiang took the illusion theme again. In the film Eighteen Martial Arts, which tells the story of eunuch general manager Li Lianying instigating the Boxer Rebellion to beat the gods, Maoshan and warlock three altars and eliminate the traitor’s second helmsman, Leigong (Liu Jialiang), he still retained his idea that "all feudal superstitions are not credible in front of kung fu".



The golden bell jar of Shenda altar, the puppet art of Maoshan altar, and the pupil art of warlock altar … …


Opening the altar, doing it, lowering the head and getting into the upper body are also true and false, which is quite fancy.



But these strange tricks are just deceptive gimmicks, and the real power is kung fu itself.



The film Eighteen Martial Arts is full of Liu Jialiang’s original intention of defending authentic martial arts and attacking crooked ways.


Liu Jialiang takes Kung Fu as the core, takes the real Kung Fu of hard bridge and hard horse as the call, and tells all about the knowledge and spirit of Kung Fu through eighteen weapons.


At 14:40 on December 14th, the movie channel will broadcast Eighteen Martial Arts for you. This movie, which can be called a textbook of cold weapons, will reveal the meaning of Eighteen Martial Arts for you.


Laojunshan, Luoyang: Creating "New Amount" of Cultural Tourism Consumption

  If we say, "Go to the world for a grand banquet and see the beauty of the world", we will retain the emotional experience of tourists. Then, the phrase "I owe you a trip, which is valid for 10 years" has retained the hearts of tourists.

  In Luoyang, where Hanfu has set a city on fire, there is always a place worthy of your eternal concern-it must be "Laojun Mountain".

Fenglin Wonderland Laojun Mountain

  Over the past ten years, Laojunshan has continuously invested more than 2 billion yuan in building tourism products. In 2020, the operating income of Laojun Mountain Scenic Area increased from 185 million yuan in 2019 to 310 million yuan; In 2021, the main income of Laojunshan reached 370 million yuan, which continued to increase; Overtaking in Curves to Create Miracles —— A Case of Promotion of Laojunshan in Henan Province in 2020 was rated as an excellent case of domestic tourism promotion in 2020 by the Ministry of Culture and Tourism.

  In recent years, Laojun Mountain Scenic Area has actively complied with the new trend of cultural tourism consumption of "subversive creativity, immersive experience, young consumption and mobile communication", constantly inspiring innovative inspiration. Starting from enhancing the tourism experience, it has regularly carried out various activities such as Xianshan Huahai Festival, Shanshui Hanfu Festival, Guanhai Summer Festival, Snow and Rime Festival, and increased the Jinding Light Show, Huahai Ziyun Curtain, Jungle Crossing and Know.

  Landscape entry culture into the heart

  If Hanfu is a return to tradition and etiquette, then the Hanfu Festival between mountains and rivers is a natural cultural return to Taoism. Nowadays, the "Hanfu" craze is blowing up in Luoyang, which is in full swing.

  In May of this year, Laojun Mountain Scenic Area created a state of national style with Fenglin Wonderland, led the cultural return with Hanfu Xiudian, and made every effort to create a traditional cultural festival event-"Fairy Palace Yunshang Guofeng Festival" landscape Hanfu Festival. Let Hanfu walk into the landscape and meet the color of China and the meaning of China; Let the robes enter the mountains and rivers, and build the habitat of the robes in the Central Plains between the peaks and forests and the sea of clouds, which has caused a "landscape Hanfu craze" in the country.

  Spring Fairy Mountain Flower Sea Festival, Summer Sea View Summer Festival, Autumn Colorful Autumn Fun Festival, Winter Rime Ice and Snow Festival … Laojunshan brand activities and event marketing continue to keep active in the media and tourism circles.

  The marketing fever continues, and the boutique tourism product industry is more suitable for the "younger" consumption trend.

  Since 2007, Laojunshan has opened the curtain of in-depth development of scenic spots and instigated tourism transformation and upgrading with key project construction. Over the past decade or so, the continuous investment in Laojunshan has exceeded 2 billion yuan. The scenic spot invited the Planning and Design Institute of Tongji University in Shanghai to compile the Special Plan for Tourism Construction of Laojun Mountain in Henan Province, and determined the construction concept of "giving priority to landscape tourism, excavating historical heritage, planning from a high starting point and developing in a long-term perspective". Laozi Culture Garden has become an important carrier of Laozi culture. The world-class Zhongling Cableway, Yunjing Cableway and Fenglin Cableway go straight into the clouds, and the horizontal plank road on the top of the mountain of more than 10,000 meters extends forward, and the Jinding Taoist temple community is perfectly presented. The key projects such as the visitor center, the hiking trail on the top of the mountain and crossing the clouds bring new experiences to tourists.

  At the same time, Laojunshan timely analyzes the external environment, predicts the life cycle of tourism products, and develops tourism products in a forward-looking and timely manner. The completion of new projects, such as glass drifting, Fiyta, Tengyun plank road and treading on thin ice, has increased tourists’ experience and become a new growth point of tourism industrialization in Laojunshan.

  Laojunshan, which has captured the innovative password, has continuously launched festivals in the style of fashion and music.

  This summer, the Laojunshan Sea View Summer Festival with the theme of "Traveling in Wonderland and Seeing Mountains and Seas" is about to be unveiled. At that time, the unparalleled wonders of the sea of clouds will once again set off a strong tourist wind.

  The integration of literature and tourism accelerates the circle

  The thick Central Plains culture, Yellow River culture and magnificent landscape always provide new impetus for the integration and development of Henan cultural tourism. The rapid development of short video platform has accelerated the spread of information, and Laojunshan is aiming at this opportunity.

  After Laojun Mountain snows in Chu Qing, the white snow and white clouds complement each other, and the golden dome of Laojun Mountain wrapped in silver is like a fairy tale kingdom, attracting more tourists to "go to the world for a surprise banquet and see the beauty of the world". The off-season is not "light", why is Luoyang Laojun Mountain "out of the circle"?

  The integration and development of literature, tourism, literature and innovation requires more innovation and innovation. The scenic spot has created a new phenomenon of Laojunshan marketing with traffic conversion, festival marketing and continuous benefit to the people.

  In recent years, Laojunshan actively uses Tik Tok, Aauto Quicker, WeChat, Weibo and other new media platforms for product promotion, promotion and marketing. By planning brand-related high-quality and highly disseminated content and online activities, Laojunshan pushes news to tourists widely and accurately, and makes full use of the fan economy to achieve marketing purposes.

Junshan sea of clouds is like a dream

  In 2019, Laojunshan took the lead in marketing platforms such as Tik Tok and Aauto Quicker in the scenic spot, and its comprehensive income increased from 135 million yuan in 2018 to 185 million yuan. In 2020, Laojunshan once again took the lead in creating new media matrix marketing, media matrix, talent matrix and tourist matrix. The annual exposure of Tik Tok, which is located in the "Laojunshan Scenic Area", reached 2.85 billion, and this data reached 100 million when converted into Internet advertisements. In 2021, Tik Tok’s reading volume of "Laojunshan Scenic Area" reached 4 billion. In addition, Laojunshan promotes all-staff Tik Tok marketing, builds its own propaganda matrix, and displays poetry and distance; The short video incentive policy was introduced, and the head tourists were invited to visit Laojun Mountain, and the big online celebrity drove the small online celebrity to produce fission. Up to now, the number of fans of the official Tik Tok of Laojun Mountain has exceeded 1.4 million, and the number of clicks on the address of Laojun Mountain Scenic Area has exceeded 11.5 billion, which is far ahead in the national scenic spot ranking.

  As a result, Laojun Mountain Scenic Area has also achieved the following results: "2019 Tik Tok Cultural Tourism Industry Big Data Report" Tik Tok broadcast volume TOP9, landscape scenic area TOP 1; TOP10;, the fastest rising scenic spot in Tik Tok in 2020; In 2020, Tik Tok will travel around the world TOP1;; TOP1 ten scenic spots that Tik Tok users want to visit most in 2022.

  These data confirm that Laojunshan has created a successful example of using modern media to shape modern scenic spots from form to content, from concept to behavior, diversified marketing methods, comprehensive innovation and accumulation.

  Creativity leads three-dimensional marketing

  Many people know and are familiar with Laojun Mountain, a 5A-level scenic spot in this country, because of "going to the world for a surprise banquet and seeing the beauty of the world" and "one-yuan lunch".

  In recent years, Laojun Mountain Scenic Area has attracted more and more tourists through three-dimensional marketing ideas, year-round creative activities and unique promotion methods. Colorful event marketing and brand activities have heated up the tourism market.

  From 2017 to 2022, during the National Day Golden Week for six consecutive years, the "one-yuan lunch" continued to be popular on the Internet. This marketing case, which was transformed from the custom of Taoist priests serving porridge for tourists, welcomed rave reviews from tourists.

  In addition, brand activities and event marketing such as Xianshan Huahai Festival, Guanhai Summer Festival, Golden Wedding Celebration, Colorful Autumn Festival, Snow and Rime Festival launched by Laojunshan in different seasons have become the headlines of major media.

  From "online celebrity" to "Changhong", from "flow" to "reserve", the diversified creative marketing forms of Laojunshan have accumulated, the long-term activities of benefiting the people have been extended, and tourists from all directions have gathered. Its marketing model of "nature+festival+culture+market" has become a successful marketing example of modern scenic spots.

  Technology empowerment leads the future.

  The integration of literature and travel, going to poetry and distant places together. In 2021, Laojun Mountain Scenic Area comprehensively promoted the integration strategy of literature, tourism, culture and creation, and instigated transformation and upgrading with key projects. The magnificent scene of "the perfect combination of Qishan and Xiushui, and the cultural tourism and creation complement each other" was perfectly presented.

  The innovative experience of art+technology, and the immersive performance of Taoist culture+another dimension-Know Laojunshan, once again let the traditional culture "come out" and let the historical culture "move".

  Known Laojunshan, jointly created by Henan Laojunshan Cultural Tourism Group Co., Ltd., Henan Zhongdao Cultural Tourism Co., Ltd. and Shandong Jindong Digital Creative Co., Ltd., is the first immersive performance in China that deeply integrates traditional Taoist culture and modern digital technology, and visualizes the abstract and profound philosophical thoughts in Tao Te Ching, the king of all classics.

  On the top of Laojun Mountain at an altitude of 2217 meters, the immersive stage of Know Laojun Mountain breaks the traditional viewing mode and unlocks the multiple possibilities of "stage+". The scenic spot is empowered by science and technology, and uses new technologies such as 5G, AR and VR to integrate cultural elements into the interactive experience of seeing, touching, listening and acting, so as to create an IP that is compatible with the personality of young people with a culture that can participate, experience and interact, and provide a good place to travel, enjoy and entertain.

  In addition, Laojunshan is the first scenic spot in the country to brush its face into the park and create a one-click smart tour. As a 5-drill scenic spot of smart tourism in our province, the command and dispatch, ticketing system, emergency response, information broadcast, data statistics, voice tour guide and other comprehensive expansion and upgrading, booking tickets, scanning code into the park, online consultation and online payment have played a role in reducing congestion. After more than ten years of construction and accumulation of smart scenic spots, "online and offline" and "virtual and reality" are integrated and interacted in a three-dimensional way, and "data line running upstream and user line downstream" complement each other …

  Take advantage of the east wind and set sail. Laojunshan will be more solid and long-term on the road of practicing the integration and development of literature, tourism and creativity. (Zhou Xiangyi)