In 2022, the movie market of Spring Festival ended with a box office score of 6.6 billion, and won the second place in the box office history of China Spring Festival. Although it did not exceed last year’s 7.8 billion, it has been considered by the industry as a positive signal in the "post-epidemic era". Next year, what other movies are expected to hit the big screen and surprise the audience?

　　The main melody blockbuster is still wonderful.

　　Tony Leung Chiu Wai, YiBo and Zhou Xun lead The Unknown.

　　The high box office and high reputation of The Battle at Lake Changjin and Watergate Bridge of Changjin Lake once again prove that China’s new mainstream blockbusters have become the audience’s first choice. And this year’s next new mainstream blockbuster will have a good performance, and the most worthy of the audience’s expectation should be "Nobody".

　　The film "Nobody" focuses on the mysterious hidden front and tells the story of underground workers risking their lives to send information and defend the motherland with their lives and blood. The film’s lineup is quite strong, directed by director Cheng Er, starring Tony Leung Chiu Wai, YiBo, Zhou Xun and Eric Wang. Just looking at the list of participants, the audience has begun to look forward to the performance of the acting school.

　　This time, The Unknown focuses on the revolutionary period from 1937 to 1945. Cheng Er revealed that Shanghai was in a "difficult moment" at that time, and countless underground workers courageously fought for the victory of the China Revolution with their obscure dedication. This film hopes to show the struggle of the "unknown" in detail and take the audience to see a world that they have never seen before. As the third part of Bona’s Trilogy of Victory in China, it remains to be seen whether Unknown can open up a new realm for Chinese spy films.

　　Xin Yukun’s third feature film, Interpol in China, has attracted much attention this year. The film is based on the story prototype of the "Su Xiangyu series of gun robbery and murder cases" that the police cracked for eight years in 2012.

　　In addition, Siu Fai Mak directed, Zhao Peng scripted, starring Johnny, Bai Baihe and Claudia, and "The Prosecutorial Storm" featuring Wang Qianyuan and Bao Beier will also be released this year. This is the first commercial crime film focusing on prosecutors in China. Based on a real case, it tells the story of how prosecutors take responsibility and act in the fight against evil.

　　The sixth generation directors frequently have surprises.

　　New works by Wang Xiaoshuai, Guan Hu and Lou Ye.

　　Fertile Soil is a film directed by Wang Xiaoshuai, with Ouyang Wenxin, Yongmei, Zu Feng, Molly, Li Jun, Wang Jingchun, Ligeng Si, etc. It is the second part of Wang Xiaoshuai’s trilogy of homeland after Forever, based on Li Shijiang’s short story Grandpa’s Trick, and tells a story about rural family life.

　　Yongmei cooperated with Wang Xiaoshuai again after Forever, and played Muyue, the mother of a small fertile soil, in Fertile Soil. Zu Feng, an actor who has just cooperated with Wang Xiaoshuai in the online drama "The Mystery Fog in the Eight Corners Pavilion", plays the father Laochuan in the film. In addition, the actor Molly plays the old wine in the film, and the actor Li Jun plays the grandfather of fertile soil. The film was launched in Jingyuan County, Baiyin City last September, and it is expected to meet the audience this year.

　　Guan Hu, who is the same as Wang Xiaoshuai as the sixth generation director, introduced a new work, Dogville, which was written and directed by himself. The film tells the story of a small town in northwest China more than ten years ago. In order to make a living, Jiro joined the folk dog catcher, where he hauled stray dogs all day long. A stray dog came into his life and gradually developed feelings with him. Jiro’s compassion for life is slowly awakened, and in order to save more stray dogs, he takes active action. "Dogville" started filming in a low-key way as early as September 2021, and it is reported that the film will be released this year.

　　The film "Three Words" by Lou Ye, the sixth generation director, has attracted people’s attention since the cast was exposed, starring Jackson Yee, Chun Xia, Li Xian, Zhang Yu and others. The film takes a character’s memory as a clue to the development of the story, telling the story that he once lost his love for the person he likes because of lack of courage, and once struggled with his friends with fate.

　　The film directed by Lou Ye has a distinct personality and is good at portraying characters, while Jackson Yee has become more and more colorful in performance because of Xiaobei in Better Days, Wei Yihang in A Little Red Flower and Wu Wan Li in The Battle at Lake Changjin. I wonder what surprises will be brought to everyone in this film.

　　The famous director made a breakthrough in his new film.

　　Look at Zhang Yimou, Gu Changwei and Chen Sicheng.

　　Director Zhang Yimou’s diligence and talent are obvious to all. Directed by Zhang Yimou and starring Lei Jiayin, Zhang Guoli, Yu Hewei and Zhou Dongyu, As Hard as a Rock has been "waiting to be released" by the audience. The film tells the story of an ordinary young policeman who works in the criminal identification center of the municipal bureau. In order to protect the safety of the people, he started a thrilling investigation trip. This is the first time that director Zhang Yimou has directed an urban gangster film. The film has replaced the traditional classical composition with a modern shooting style. In the play, director Zhang Yimou will present crime and humanity with fresh handwriting.

　　Gu Changwei, who is also the "fifth generation" of director Zhang Yimou, also has a new work "Hedgehog" coming soon. The film, starring Ge You and Karry, is adapted from Zheng Zhi’s short story "Fairy Disease", which tells the story of Wang Zhantuan and his nephew Zhou Zheng, a strange couple who forgot to make friends. They are "heterogeneous" in the secular world, but they are normal people in each other’s eyes, and they have experienced a unique absurd past in Northeast China.

　　"Hedgehog" was finished on January 19th this year, and Ge You played the role of the earthly man Wang Zhantuan, trying the role of a mental patient for the first time. Karry subverts the image and plays the self-abased and stuttering teenager Zhou Zheng. In the previously released trailer, the lens came to an abrupt end with Wang Zhantuan’s sentence "You are not sick", which was thought-provoking. Is there a "disease" how to define it? Where does the so-called "disease" come from and how to recover? Northeastern dialect dialogue with its own sense of joy is matched with spicy human inquiry, showing a unique black humor. The beginning of the film makes people wonder how director Gu Changwei will tell this story.

　　It is worth mentioning that the filming of Hedgehog is the re-cooperation between Ge You and Gu Changwei after Farewell My Concubine for nearly 30 years. Gu Changwei’s works attach importance to humanistic care, and look at the bottom groups of society. As a favorite actor, Ge You’s comedy style can often add bright colors to heavy themes. When Gu Changwei’s humanistic spirit collides with Ge You’s comedy characteristics, it is expected that generate will have a wonderful chemical reaction.

　　Another comedy, Mozart in Outer Space, is also eagerly awaited. It is a sci-fi and comedy film written and directed by Chen Sicheng and starring Bo Huang and Rong Zishan. The film tells the story that Ren Dawang (Bo Huang) is bent on cultivating his son Ren Xiaotian (Rong Zishan) who likes astronomy into a piano player, and the mysterious alien Mozart helps Xiaotian and his father start a life of wits and courage after his unexpected appearance.

　　Chen Sicheng plans to create a cute king who has influenced generations like Doraemon through this film and become an "outer space trilogy". The film was released at the end of 2020, but it was not released in the summer of 2021 because the post-production stage exceeded expectations. It is speculated that the film may be released this summer.

　　Text/reporter Xiao Yang Coordinator/Liu Jianghua

1905 movie network news 　On the Easter holiday weekend (03.30-04.01), the box office revenue in North America totaled $132.4 million, up 1.9% from the previous month. Ready Player One, Spielberg’s latest film about VR virtual world, grossed $53.21 million at the local box office in 4,234 cinemas in the first week, which was close to $50 million in Jurassic Park in 1993, but not as good as $64 million in War of the Worlds in 2005. With a good reputation, it is considered as a "noisy adventure". At present, the global box office of the film has reached 180 million US dollars. The other two new films are relatively weak. tyler perry’s all-black marriage revenge drama "The Endless" cost $17.1 million in the first week, which was considered as "a waste of Taraji P hansen’s acting skills" (the film critics of "Proud Mary" also said so); The belief theme "God is not dead: light in the dark" fell below the new low of three series in the first week, reaching 2.63 million dollars, and was accused of being "completely boring".

It is worth mentioning that Marvel superhero Black Panther, who has been in the cinema for the seventh week, has made a domestic box office of 650 million US dollars this week, becoming the fastest film in the history of cinema to achieve a domestic box office achievement of 650 million US dollars after Star Wars: The Force Awakens. It is expected that this week will surpass the 652 million US dollars of Jurassic Park in 2015 and become the fourth highest domestic box office.

Ready Player One’s $180 million global media refers to "targeting adrenaline"

Recommended star rating: ★★★★☆.

Ready Player One

The dystopian sci-fi novel by Warner and Weixiu Pictures won $41.21 million at the box office in North America in the first three days of the weekend, plus a total of $53.21 million at the box office on Thursday, of which 35% came from 3D screening. This figure makes it the highest box office movie in Steven Allan Spielberg in the first week after 2008, slightly exceeding the box office of $40.5 million (three days) in the first week of "Special Forces 2: Total Strike Back", close to $50 million in 1993, but less than $64 million in 2005. The production cost of Ready Player One is between $150 million and $175 million, and the global publicity cost exceeds $100 million. At present, the global box office has reached US$ 181 million, which is particularly popular in China. The box office on Saturday is 80% higher than that on Friday, and the box office on the weekend is US$ 61.7 million. The US media expects that Ready Player One may reach US$ 250 million in China, which is about 1.55 billion yuan.

Although Spielberg’s biographical themes, such as The Post and bridge of spies, have been remarkable at the box office in recent years, his fantasy themes, such as The Dream of a Giant and The Adventures of Tintin, have failed one after another. This time, Ready Player One is the first time that Spielberg has chosen to open a film in the spring when the competition is not so strong after "Running on the rampage" in 1974. This strategy not only makes it win back a city at the box office, but also causes heated discussion and public praise, and also becomes his highest and best film after "Minority Report" in 2005.

At present, Ready Player One’s cinema score in North America is A-, IMDb score is 8.0, MTC score is 64, and the freshness of rotten tomatoes is 76%. The Wall Street Journal said: "Ready Player One is aiming at your adrenaline." Hollywood Reporter: "A noisy adventure between desolation and fantasy. Although Spielberg has made great changes to Ernest Klein’s original work, it still retains the complete main spirit and thrilling elements." Variety: "This is a very complete and occasionally intoxicating film. But you feel occupied more often than you are involved. "

"The last straw" makes people "the last straw" and "God is not dead 3" come to an end.

The last straw recommended star rating: ★☆.

"God is not dead: light in the dark" recommended star rating: ★

The last straw

Second in the new film is tyler perry’s latest all-black movie "The Endless", which grossed $17.1 million in 2,006 theaters in North America last weekend. It was lower than tyler perry’s first week box office of 21.64 million (the final box office was $51.97 million) in 2013. However, it is much higher than Taraji P hansen’s earlier "Proud Mary". The first week of "Proud Mary" in North America was only 9.95 million US dollars, and the final box office was 20.87 million US dollars. The last straw will be the last film released by Lionsgate in tyler perry, and they will cooperate with Paramount instead. At present, the reputation of "The Endless" is not high. IMDb score is 4.7, MTC30 score is 30, rotten tomato freshness is 28%, and audience freshness is 50%. Entertainment Weekly believes: "Hansen’s anger for more than 20 minutes is not enough to keep the film’s reputation or worth the ticket price." Rolling Stone magazine said: "The last straw will make you unbearable, so it wastes Hansen’s acting talent and your ticket money." The New York Times: "In addition to endorsing the explanation of Stockholm syndrome in marriage, it also provides you with a guide to survival in a bad economic environment."

Last week, the last large-scale new film was God’s Not Dead: A Light in Darkness, which earned $2.63 million in 1,693 theaters in North America last weekend. It is not as good as the first box office of $9.16 million in 2014, and it is not as good as the $7.62 million in "God is not dead 2" in 2016. In recent years, movies with good faith themes have basically come from major studios such as Fox, Sony and Lions Gate, such as the current list and the previous "Paradise Really Exists", which have relative box office potential. God is not dead: light in the dark. At present, IMDb score is 3.1, MTC score is 33, and the freshness of rotten tomatoes is 15%. "Hollywood Reporter" thinks: "Although this film is not as strong as the first two, it is also completely boring."

This week’s preview: Escort Parents, Quiet Place, Chappaquiddick, Miracle Season, etc.

This weekend (04.06-04.08), Escort Parents, Quiet Place, Chappaquiddick and Miracle Season will be widely opened in North America. Warner Bros.’ documentary "Pandas" and andrew haigh’s "Horse Racing Pete" will be shown on a small scale.

Escort parents

The R-rated comedy "Escort Parents" is the director’s debut of a series of screenwriters kay cannon. It tells the funny story that the parents of three high school girls start their detective nerves and monitor that their daughters plan to give their first night at the graduation dance, so they rush to the party to stop it. Because it involves the topic of sex and growth, the words are more explicit. The production cost of the film is $21 million. A few days ago, the film was shown at the South-by-Southwest Film Festival (SXSW) and won a lot of praise from the media. "Variety" commented: "This is a dance comedy that combines elegance, humor and vulgarity." It is estimated that the box office of the film will be between 13 million yuan and 21 million dollars in the first week. Universal Pictures has had many successful R-rated comedies earlier, such as the cost of $32.5 million in 2011 and the local box office of $169 million. The cost in 2015 was $35 million, and the local box office was $110.2 million; Last year, the cost was $19 million, and the local box office reached $115.1 million.

Quiet Place, a Paramount horror film, also won a good reputation at the South-by-Southwest Film Festival (SXSW), which depicts a dystopian world in the future, in which giant insect monsters who have lost their vision hunt humans through their super-sensitive response to sound. A year after most human beings were extinct, only the remaining people learned to adapt to life without sound. A family of five in the movie basically relies on sign language to complete daily communication. Forbes commented: "The film allows you to see humanity and goodwill in danger, especially the warmth between father and daughter." Quiet Place will open paintings in 3,200 theaters in North America this week.

Director John Curran’s new film is a political biographical film, which tells how Ted Kennedy, the youngest of the Kennedy brothers, ruined his political future because of a car accident on Chappaquiddick Island. The film will open in 1500 theaters in North America this week. Sean mcnamara, the director of Soul Surfer, is a new work, which tells the inspirational story of how an American high school volleyball team rallied to win the state championship after the unexpected death of its main player Caroline. The film will open in 1700 theaters across the United States this weekend.

　　Lead: Some time ago, a video on INS attracted millions of people to watch and like it, because a sheep was saved by the prince. He is.The Second Prince of Dubai, currently the Crown Prince of Dubai-Sheikh haman dan. At the same time, he is also calledWang Zizhong’s Daniel Wu, worth hundreds of billions, owns 200 Rolls Royce and 20 private jets, and is also restricted from entering the country because he is too handsome. …

　　It’s really a prince! The thing is this-

　　One day, a sheep was trapped in a net and bumped around. As a result, I bumped into the prince who went out with his entourage.

　　The prince chased it for several kilometers, put it down with light anesthesia, and then helped it untie the net cover and treat it carefully.

　　The whole process fascinated millions of netizens and called him "the real bond." Because the prince looks like this-

　　His identity is the Second Prince of Dubai, and he is currently the Crown Prince of Dubai-Sheikh haman dan.

　　Haman dan, born in 1982, has an incomparable handsome appearance, and she was as beautiful as a doll when she was a child.

　　All along the way, I was honored by off the charts.

　　It is said that he wanted to go to Saudi Arabia, and the local police restricted him from entering the country for fear that he would be too handsome and cause chaos. . . . . .

　　His handsome, even in the eyes of foreign media, is very famous, and he even describes him with "shock", "everyone loves him" and "perfection". It is also a frequent visitor to the list of "the sexiest royal family members in the world".

　　At the same time, he is the most powerful man in Dubai and the richest prince in the world.

　　Then how rich is he? It is estimated that his family assets exceed 100 billion dollars, which is only a conservative estimate.

　　His uncle’s assets alone are about 76000000000 RMB. Let’s count them, nine hundred and seventy-six billion RMB. When the prince succeeds as chief, the whole Dubai will be his.

　　With so much money, how can we spend it?

　　Of course, it is to satisfy your hobbies!

　　First of all, we should build our own exclusive racecourse, select all the most precious breeds, and the most expensive BMW with a price of 3 million dollars. From then on, the favorite thing to do is to stay with horses. (little pin suddenly feels that people are not as good as horses. )

　　Because the whole family likes horses, we have to order a Boeing 747 to transport horses. . . . . .

　　When I was free, I sent five private jets to find all kinds of horse racing masters around the world as sparring partners. This is Prince Charming.

　　Secondly, cool luxury cars are also to be collected. His garage is full of privately-made limited editions. The family alone has more than 200 Rolls Royce cars and gold sports cars.

　　"The original color is not good-looking, so design and customize it yourself."

　　It is also necessary to spend 96 million RMB to buy a unique royal license plate for the car ~

　　"It’s so special! Buy another one! "

　　Running around the world every day, how can you not have a private jet? So with the concerted efforts of Qi Xin, their family bought more than 20 planes!

　　During the Dubai Air Show, Prince spent $15 billion to buy 40 Boeing aircraft to improve Dubai’s aviation business.

　　When you go out to sea, you should also have a super yacht ~

　　In addition to the expensive sea, land and air equipment, the prince also has his own pet-African lion.

　　Well, there are leopards, white tigers, elephants and peacocks. . . You can open a zoo at home.

　　Rich and willful, he can’t catch up with the stars.

　　At that time, Jackie Chan filmed Kung Fu Yoga in Dubai. As a fan of Jackie Chan’s eldest brother, how could he not support it? With a wave of his hand, the prince lent 70 luxury cars for free, among which three supercars were the most expensive in the world.

　　These limited-edition luxury cars cost millions of dollars to change the bumper casually, but who let the other side love beans? The prince said: hit it casually, and there is a spare if it is damaged. . .

　　Although there is endless money, haman dan has been diligent and low-key since childhood, and he is gifted and intelligent. After finishing his private school in Dubai, he went to the Royal Military Academy in Sandhurst, England, and became an alumnus with William and Prince Harry.

　　Haman dan, who is docile and low-key, was met by chance in the London underground. Netizens don’t forget to send greetings: does a famous person like you take the subway himself?

　　As the super online celebrity of ins, haman dan is also an all-round prince.

　　He loves sports: gliding, surfing, diving, skydiving, football and volleyball. . . No, he won’t.

　　Can go to heaven.

　　Can hike glaciers.

　　Turning around and underwater, the "Prince’s Water Story" was truly staged.

　　Water sports are also amazing.

　　You can shoot a live-action version of The Prince of Tennis.

　　Every moment is a big movie.

　　What he is best at is equestrian. When attending the Royal Jockey Club, he looks like a handsome man coming out of an oil painting.

　　He is also a frequent visitor to equestrian events. In 2006, he represented the UAE in the 15th Asian Games and won the gold medal.

　　He also won the championship in the endurance race that was very affordable.

　　In addition, he also called on the UAE to regain the traditional aristocratic movement-Falcon.

　　Haman dan is a falcon expert, and he himself, like an eagle, is hard to tame and loves freedom and adventure.

　　Haman dan likes photography. In order to train more people to play photography with him, he founded the Hamdan International Photography Award, with a prize of several hundred thousand dollars.

　　And he himself is also a young literary man who loves to travel and take photos. He is simply the most frequent travel blogger who updates ins.

　　Welcome the first sunshine in Paris in the morning.

　　Shuttle through the valleys of the Faroe Islands.

　　Sitting in a tree in Canada overlooking the forest.

　　He is photographing the scenery, and he is someone else’s scenery.

　　He traveled all over the world, experienced different cultures and captured the beauty of the world with his lens.

　　Under his lens, he is always full of love for animals and care for the environment. Before he became a prince, he was more valuable as a natural guardian.

　　But his favorite place is Dubai.

　　After all, the prince’s perspective on Dubai is different from ours, so he must fly to see it.

　　Such a beautiful angle must be seen by everyone.

　　His favorite photo is the Burj Khalifa opposite his home.

　　And the Dubai Financial Street downstairs.

　　What you must do every day is to stand on the balcony at home, look out at Dubai under the clouds and gently say good morning to the world!

　　On holidays, it is a greeting like a screen.

　　This year’s once-in-a-century "blue moon", the prince waited at home earlier and shouted excitedly: The moon is too big tonight.

　　Because there are many clouds in Dubai’s high-rise buildings, aircraft routes often rub shoulders with clouds. The prince said again, please change the course of the plane, or the clouds will not be beautiful.

　　Think this is the whole life of the prince? NO！

　　Haman dan is also an affectionate poet, who often publishes poems under the pseudonym of Fazza.

　　In private, he is also a warm man, and he is crazy about pets. Children of nephews, nephews, friends. . . It’s basically a child’s pet.

　　I believe many people will ask: he has a mine at home, has an extraordinary appearance, is friendly and versatile, and with the identity of the Crown Prince, he is definitely not single, right?

　　In this regard, Xiao pin loudly emphasized three times: single! Single! Single!

　　In the polygamous UAE royal family, haman dan is legendary. Not only is it very exclusive, but it also opposes polygamy. There is another romantic past on me.

　　According to the royal custom, all princes have appointed engagement, and haman dan also has an engagement partner appointed by his father.

　　But haman dan canceled her engagement early because she had a goddess in her heart. But under the protection of haman dan, no one knows who this woman is until now, because she refuses to marry into the royal family!

　　I have to let Xiao pin sigh that this is a fairy tale plot. Besides, I am willing to marry the prince instead of her. . .

I am glad to meet you in my lifetime. Please click "Follow" and thank you for your support.

Do you know that?/You know what? Recently, there was a brother Xiao Yang in online celebrity, and something shocking happened in his studio.

Not only did he officially announce the signing of a tens of millions of online celebrity, but he also found a "substitute" who looks like Xiao Huang.

What the hell is going on here? Let’s take a look.

Who is Brother Xiao Yang? He is a well-known anchor on the platform of Three Sheep, attracting a large number of fans with his funny style and sense of humor.

There are often some star guests in his live broadcast room.

Their interaction with Brother Xiao Yang brought many joys and surprises to the audience.

On the evening of December 2nd, Brother Xiao Yang started the live broadcast as scheduled, with the theme of "Xiao Yang selected the concert of stars".

He invited several talents from online celebrity to participate, the most striking of which was Master Ling.

Ling Ye is a online celebrity who has more than 14 million fans. She became popular with the challenge of "kicking the bottle cap" and became a goddess who swept the whole network.

There are often some amazing movements and skills in her videos, which are amazing.

Her style is also very unique, with both the heroic spirit of a woman and the temperament of a goddess.

Brother Xiao Yang announced a heavy news in the live broadcast room, that is, Master Ling has officially joined the three sheep and became his signing talent.

When Ling Ye joins three sheep, it is equivalent to joining a strong team. She can interact with other online celebrity, learn, innovate and improve her level and influence.

She can also use the platform of Three Sheep to expand her market and fans and realize her dreams.

There is another surprising thing in Xiao Yang’s live broadcast room, that is, he suspected to have found a "substitute" who looks like Xiao Huang.

Who is Xiao Huang? She is a female online celebrity who often appears in Xiao Yang’s studio.

Why did Brother Xiao Yang find a "substitute" that looks like Xiao Huang? Does he want to get rid of the shackles of Xiao Huang and find a more suitable partner? In fact, Xiao Yang’s idea is not to completely replace Xiao Huang, but to form a combined form.

He wants to find a online celebrity who looks like Xiao Huang, but has a different personality from Xiao Huang, so that she and Xiao Huang can appear together in his live broadcast room, forming a contrast effect and making the audience feel fresh and interesting.

Let her become more connotative and tasteful.

The online celebrity he found is the big mouth girl.

Big mouth sister is a female online celebrity who often appears in Xiao Yang’s live broadcast room. She looks like Xiao Huang and both have big mouths, but her personality is completely different from Xiao Huang.

She is a funny, teasing and self-deprecating online celebrity, and some funny jokes and expressions often appear in her videos, which makes people laugh.

Her style is also very fresh and lovely, with both the innocence of a girl and the wisdom of a woman.

In the live broadcast room, Brother Xiao Yang made the big mouth sister and Xiao Huang appear together, which formed a sharp contrast.

Huang Yiran Jr. is online celebrity, a hot woman with vulgar words. Her interaction with Brother Xiao Yang often makes people feel embarrassed and bored.

The big mouth sister is the female online celebrity who mingles with Xiao Yang Ge and makes fun of each other. Her interaction with Xiao Yang Ge often makes people feel happy and warm.

What is Brother Xiao Yang’s purpose? Why did he find a "substitute" that looks like Xiao Huang? Does he want to use the existence of big mouth sister to balance the negative influence of Xiao Huang and make his live broadcast room more tasteful and attractive? In fact, Brother Xiao Yang’s idea is not to make full use of Big Mouth Sister, but to cultivate a new combination, one that can compete with online celebrity such as Chen Yili and Ling Ye.

He wants to let Big Mouth Sister and Xiao Huang grow up together, let them learn from each other, complement each other and inspire each other, let them form a unique style and charm, let them become a bright spot in his live broadcast room, and make his live broadcast room richer and more diverse.

In Xiao Yang’s studio, some shocking things happened. He not only officially announced the signing of a tens of millions of online celebrity, but also found a "substitute" who looks like Xiao Huang.

All these things show the ambition and wisdom of Xiao Yang Ge. He is a online celebrity with lofty goals and superb means. He is a online celebrity who wants to build an online celebrity empire and compete with platforms such as Yinyin and Aauto Quicker.

His live broadcast room is also a live broadcast room worthy of attention and expectation. His live broadcast room may bring us more surprises and excitement.

What do you think of Brother Xiao Yang’s live studio? You are welcome to leave your opinions and thoughts in the comments section.

　　Cctv newsWinter and spring are the high-incidence seasons for some infectious diseases such as influenza, and New Year’s Day is approaching. In order to remind the public to do a good job in health protection during the holiday season, on December 26th, the National Health and Wellness Committee held a press conference on the prevention of common diseases in winter and spring and health tips during the holiday season. At the meeting, Li Zhongjie, director and researcher of the Center for Disease Control and Prevention of China, introduced the popular science information on the prevention of common infectious diseases in winter and spring.

　　Winter and spring are the high season for respiratory infectious diseases such as influenza and viral diarrhea such as norovirus. The public can greatly reduce the risk of infection and transmission by mastering the basic knowledge of common respiratory infectious diseases and viral diarrhea and adopting scientific prevention methods.

　　Respiratory infectious diseases are caused by human infection with viruses, bacteria, mycoplasma, chlamydia and other pathogens, which are mainly respiratory symptoms. Many pathogens cause mild symptoms and belong to self-limiting diseases (that is, they can recover without treatment). Some pathogens only cause symptoms of the upper respiratory tract (nasopharynx) (such as sore throat and runny nose), while some pathogens cause more serious symptoms, including bronchitis, pneumonia and acute respiratory distress syndrome. Some special groups, such as the elderly, young children, pregnant women and patients with basic diseases, are prone to pneumonia, meningitis and myocarditis after being infected with some respiratory pathogens. Respiratory infectious diseases can be spread by droplets or droplet nuclei with germs ejected by coughing and sneezing, and healthy people can also be infected when they touch articles contaminated by pathogens discharged by patients.

　　Norovirus infectious diarrhea (gastroenteritis) is a common acute intestinal infectious disease caused by Norovirus. The transmission route of the virus is easy to realize, mainly through contaminated food and water, but also through contact with patients’ excrement and vomit, contaminated hands, objects and utensils, and aerosol generated by vomiting. Outbreaks mostly occurred in schools, kindergartens, hospitals, nursing homes, factories, large cruise ships and other crowded places, and there were reports of outbreaks on airplanes abroad. Norovirus can be discharged with the patient’s feces and vomit, causing environmental pollution, and can survive for a long time in the external environment, such as the surface of objects, sewage, garbage, surface water and food. Acute gastroenteritis symptoms such as vomiting and diarrhea often occur within 48 hours after being infected with norovirus, and vomiting symptoms are more common, so it is also called "winter vomiting disease". The course of disease is usually 2-3 days and the prognosis is good.

　　The most effective and economical way to prevent infectious diseases is vaccination. Influenza vaccination can effectively reduce the risk of infection, onset and severe illness. In addition, maintaining good personal hygiene habits in daily life is also an important means to prevent respiratory infectious diseases. The main measures include the following aspects.

　　1. A healthy lifestyle is an important guarantee to enhance physical fitness and improve physical resistance. In daily life, we should keep enough sleep, adequate nutrition and proper physical exercise.

　　2. Developing good personal hygiene habits can reduce the risk of spreading pathogens through contact, which is an important measure to prevent the spread of respiratory infectious diseases and viral diarrhea. For example, when coughing or sneezing, cover your mouth and nose with paper towels, towels, etc. Wash your hands after coughing or sneezing and try to avoid touching your eyes, nose or mouth.

　　3. Pay attention to keep the home and workplace environment clean, and pay attention to cleaning the room and workplace frequently. At home, if there is a patient with respiratory infection, wear a mask when taking care of the patient. Articles and floors contaminated by norovirus can be disinfected with chlorine-containing disinfectants.

　　4. People with high risk of infection and severe illness should go to crowded public places as little as possible to reduce the chances of contact with sick people.

　　Finally, once the symptoms of respiratory tract infection or acute diarrhea or vomiting appear, patients should rest at home to avoid transmitting the pathogen to other people. If the symptoms are serious, you should go to the hospital as soon as possible and get effective treatment in time.

　　In short, by taking the above preventive measures in daily life and developing good life behaviors and hygiene habits, the occurrence of common infectious diseases in winter and spring can be greatly reduced.

Since the 18th National Congress of the Communist Party of China, China has accelerated the construction of a new open economic system and made historic achievements in foreign trade development, which not only reflects the expansion in quantity, but also shows the improvement in quality. According to the unified deployment of the General Administration of Customs, the national customs focused on serving the overall economic and social development of the country, strengthened supervision and optimization services, and continued to create a market-oriented and legalized international port business environment, which promoted the high-quality development of foreign trade and greatly improved the level of cross-border trade facilitation.

The data recently obtained by the reporter from the General Administration of Customs shows that in the past ten years, the import and export volume of China’s goods trade has reached record highs, from 24.4 trillion yuan in 2012 to 39.1 trillion yuan last year, with an increase of 14.7 trillion yuan, close to the total import and export value in 2009; The international market share increased from 10.4% in 2012 to 13.5% last year, and the position of the world’s largest country in goods trade was further consolidated.

In the past ten years, the high-quality development of China’s foreign trade has continued to advance, the number of foreign trade business entities has increased by 1.7 times, the "circle of friends" of foreign trade has continued to expand, and trade with countries along the Belt and Road has continued to deepen and flow smoothly.

In the past ten years, the national customs has focused on customs clearance facilitation and issued a series of policies and measures, which has greatly improved the level of cross-border trade facilitation. The number of import and export supervision documents has been reduced from 86 to 41, and the overall customs clearance time has been reduced by more than half in four years.

Structural optimization of foreign trade with rising quality and quantity.

Wang Lingxun, deputy director of the General Administration of Customs, said that in the past ten years, the high-quality development of China’s foreign trade was mainly reflected in the simultaneous improvement of quantity and quality and structural optimization.

The structure of export commodities is more optimized, and mechanical and electrical products play the leading role. In 2021, China exported 21.73 trillion yuan, of which mobile phones, computers, integrated circuits and other mechanical and electrical products accounted for 12.83 trillion yuan, nearly 60%; Labor-intensive products such as clothing, shoes and hats are only 3.94 trillion yuan, accounting for 18.1%. The transformation and upgrading of China’s leading export industries from traditional labor-intensive products to high-tech industries fully reflects the continuous improvement of the quality, grade and added value of export products.

The scale of imports is constantly expanding and international economic and trade cooperation is mutually beneficial and win-win. In 2021, China imported 17.37 trillion yuan, an increase of 51.2% compared with 2012. China is the second largest importer in the world, and its imports of advanced technology and equipment, key components and high-quality consumer goods are constantly expanding.

"The continuous increase in the scale of China’s trade in goods fully demonstrates that China is not only a’ world factory’ but also a’ world market’. While providing the global market with inexpensive and dazzling goods, it also provides countries with broader opportunities for China market development." Wang Lingxun said.

The diversified development of trading partners has made the international market layout more reasonable. China’s traditional market trading partners, such as the European Union, the United States, Japan and South Korea, have a solid position, and the above trading partners will account for 38.3% of China’s foreign trade in 2021. At the same time, actively explore emerging markets such as ASEAN, Africa and Latin America, and the proportion of imports and exports with the above-mentioned trading partners increased from 22.2% in 2012 to 26.2% in 2021. Among them, ASEAN has continuously become China’s largest trading partner in the past two years. It is noteworthy that the scale of trade between China and countries along the Belt and Road has been expanding, and the proportion of China’s total foreign trade has increased from 25% in 2013 to 29.7% in 2021.

The number of foreign trade enterprises is increasing rapidly, and the vitality of market players is competing with generate. In 2021, the number of enterprises with import and export performance in China reached 567,000, including 476,000 private enterprises and 82,000 foreign-invested enterprises. From the perspective of import and export scale, private enterprises became the largest foreign trade subject in China in 2019, and the import and export value accounted for 48.6% in 2021. In the past ten years, China has continuously optimized the port business environment, increased support for small and medium-sized enterprises, and created a good environment for all kinds of market players to compete for development, providing confidence and confidence for enterprises to explore new markets and optimize the global market layout.

The new kinetic energy of foreign trade development is constantly stimulated, and the new advantages of competition are accelerated. The platform for opening to the outside world has played an obvious role. In 2021, the import and export of China’s comprehensive bonded zone, free trade pilot zone and Hainan Free Trade Port increased by 23.8%, 26.4% and 57.7% respectively. In terms of emerging trade formats, the scale of cross-border e-commerce and market procurement in China has expanded rapidly. In 2021, the import and export scale of cross-border e-commerce in China reached 1.92 trillion yuan, an increase of 18.6%.

The level of trade facilitation has greatly improved.

"The gap between us in overseas markets and our competitors in Europe and the United States’ traditional biomedical research and development powers lies in the lack of timeliness. If the import and export approval time is shorter, it will greatly speed up our development." In June this year, Xie Liangzhi, the chairman of Beijing Yiqiao Shenzhou Technology Co., Ltd., was still worried about the approval process for the import and export of special items for enterprises.

After learning about the situation, the leaders of Beijing Customs took the lead in contacting enterprises and implementing the "problem clearing" mechanism. Relevant departments conducted in-depth research and made precise policies, and finally opened intelligent approval for enterprises, including all the more than 60,000 kinds of special items that enterprises mainly engaged in. Now, the approval time has been upgraded from the previous three working days to the second release.

The business environment is of great importance. In Wang Lingxun’s view, in the past ten years, the customs has focused on customs clearance facilitation, and has made great achievements for a long time. It has issued a series of policies and measures and adopted a series of hard measures to continuously optimize the business environment at ports, and the level of cross-border trade facilitation has been greatly improved.

Promote decentralization and decentralization. The customs has made great efforts to cancel administrative licensing items, and the number of regulatory documents for import and export links has been reduced from 86 to 41. Up to now, only 10 administrative licensing items have been retained. At the same time, improve the online processing platform for customs administrative examination and approval, and make it more convenient for enterprises to go through the formalities. Vigorously promote the "double random and open" supervision, covering 28 administrative law enforcement inspection items of the customs.

Carry out special actions to facilitate cross-border trade. Press time, reduce documents, reduce costs, and create a market-oriented legal and international port business environment. In 2021, the overall customs clearance time for imports was 32.97 hours, which was reduced by more than 60% compared with 2017, and that for exports was 1.23 hours, which was reduced by more than 80% compared with 2017. The overall customs clearance time was reduced by more than half in four years. The customs actively coordinated the relevant competent departments to streamline their certificates and basically realized online verification. The list and standards of the national port charge catalogue have been made public.

Comprehensively promote the "single window" of international trade, and basically meet the "one-stop" business handling needs of enterprises. This year, the Customs implemented the "streamline administration, delegate power, strengthen regulation and improve services" reform, and instructed more than 90,000 enterprises to handle the filing of customs declaration units in a "multi-certificate integration" way. We will promote the integrated reform of all business areas and further improve the level of trade facilitation.

Deepen cooperation with "Belt and Road" countries

Recently, 45 tons of fresh Kenyan avocado arrived in Shanghai on the freighter "Pilca Asia". The Customs of Waigaoqiao Port Area, which belongs to Shanghai Customs, opened up a "green channel" at the first time to fully guarantee the rapid customs clearance of fresh avocados that meet the quarantine requirements. "The efficient and convenient customs clearance guarantee has strengthened our confidence in further expanding the import scale of agricultural products in Africa." Liu Mosu, general manager of Shanghai Niuguo Agricultural Technology Co., Ltd. said.

The reporter learned that during the "One Belt, One Road" international cooperation summit held in Beijing in April 2019, Kenya signed a bilateral protocol with China, and in June of the same year, the General Administration of Customs issued an announcement to allow Kenya to import frozen avocados that meet quarantine requirements, making Kenya the first country in Africa to export avocados to China. In June this year, with the approval of the General Administration of Customs, Kenyan fresh avocados were also allowed to enter China.

"Since the Belt and Road Initiative was put forward, China’s trade with countries along the route has become increasingly close." Wang Lingxun gave a set of data: from 2013 to 2021, the total import and export value of China and countries along the route increased from 25% to 29.7% of China’s total foreign trade value; Last year, countries with trade volume exceeding 1 trillion yuan with China included Vietnam and Malaysia, and countries with trade volume exceeding 800 billion yuan included Thailand and Indonesia.

With regard to the high-quality development of the "Belt and Road", the Customs has continuously deepened its cooperation with the countries of the "Belt and Road" in trade security and customs clearance facilitation, focusing on the mutual recognition of "AEO", the "single window" cooperation and exchange of international trade in China, and the networking of certificates of origin. Of the 48 countries and regions that have signed AEO mutual recognition agreements with China, 32 are countries (regions) that have jointly built the Belt and Road Initiative. At the same time, we will continue to expand the import access of high-quality agricultural products and foods in the "Belt and Road" countries, and from 2013 to 2021, we will promote more than 100 kinds of high-quality agricultural products in countries along the route to realize trade with China. Promote AEO mutual recognition and cooperation. There are nearly 4,000 advanced customs certification enterprises in China, which enjoy the same customs clearance facilities abroad as at home, reducing trade costs and creating a good external environment for China’s foreign trade.

In addition, the customs actively practices the "three intelligences" cooperation concept of "smart customs, smart borders and smart access". Relying on "intelligence", high-tech drives system innovation, advocates customs intelligent governance, border collaborative governance and global cooperative governance, promotes the safe, stable and smooth international supply chain, and promotes the safety and convenience of global trade. Up to now, the national customs has launched more than 140 "Three Intelligences" pilot projects, many of which involve cooperation with foreign customs, mainly those in countries and regions along the Belt and Road. By improving the level of intelligence, the cost of customs clearance for enterprises is reduced and the time limit for customs clearance is improved. (Reporter Cai Yanhong)

The blue word cultural industry reviews above the point pay attention to and star the standard.

"Give you eight minutes, what can you do?" For Tik Tok blogger @ Grey Wolf’s sheep, 8 minutes is enough for her to get rid of a sheep. Recently, the blogger exploded with the video of calling a flock of sheep with crisp noodles and killing a sheep in eight minutes. At present, her fan base has exceeded seven million. The girl born after 00 used the magic of crisp noodles and her "little sheep brother" to open Tik Tok’s "traffic password".

author　| Hu Jinyun (cultural industryCommentator, researcher of Sanchuan Huiwen Tourism Research Institute)

read and edit　| Time

edit　| Peninsula

source　| Cultural Industry Review

"Sir, it has been three years since your wife was sent to Xinjiang to herd sheep."

"Will you bow your head?"

"Not yet, but she has successfully led more than 600 sheep and set a record of killing a sheep in eight minutes. People give her the nickname’ Desert Butcher’."

The blogger @ Grey Wolf’s sheep, known as the "Desert Butcher", whose real name is Ran Hui (hereinafter referred to as Ran Hui), was born in 2001 and came to Xinjiang from Shandong with her parents in 2018, so it became an essential part of her life to shuttle through the Populus euphratica forest and herd sheep in the desert. It’s hard to associate Ran Hui with the butcher who slaughters sheep without blinking an eye because of her youthful age and pure face. However, the sharp contrast between the two makes her fans soar all the way, becoming another "top stream" in Xinjiang after Alimu, whose background is too fake.

△ Image source: flying melon data

If contrast is the magic weapon to win, but there are not a few videos with contrast, why is she the one who broke the fire? Without him, the weather is right and the people are harmonious.

"Desert Butcher" out of the circle, rough beauty is the most pleasant.

It is not unusual to herd sheep in the desert, but a young girl with fair skin and clean clothes can feed the sheep with instant noodles and kill the sheep within 8 minutes without touching a drop of blood, which is enough to make the spectators stop.

Simple and pure, the perfect combination of desert scenery and shepherd life

In Ran Hui’s video, there are no exquisite pictures and far-fetched people’s designs, but only simple and simple shepherding girls and flocks of sheep and the desert scenery of Bayinguoleng vast expanse.

Ran Hui always stands/sits in front of the camera in a white coat and jeans, with the dusty Gobi desert and sparse and verdant Populus euphratica forest behind him, where sheep roam. When she opens a packet of crispy noodles, the sheep will run towards her and gather together in front of her, and the brave sheep will even bite directly.

In addition to herding sheep, she will also cook belly-wrapped meat in the rough desert, and she will also chew Xinjiang’s big naan with a smiling face. The picture may not be beautiful but it is true enough. This is a portrayal of the life of many shepherds: being with sheep and following the dust, such a life is lonely and lively, and the vigor of youth and the agility of life complement each other, drawing a rough and real picture.

The video is not complicated, but it has natural beauty. The story takes place in Xinjiang. For most people, it is difficult to get close because of the distance. Xinjiang always wears a mysterious veil. At the same time, the life accompanied by sheep all day is too far away from us, which is completely different from the existence of urban life. The combination of "distance" and "psychological distance" makes such content naturally become the distance we yearn for. According to the latest statistics, most fans in Ran Hui are men, with a high proportion of 31-40 years old. These people are carrying the heavy burden of life and may be drowned in the crowd by the current of reality, but it does not prevent them from psychologically escaping from the stressful city and gaining a moment’s peace in the online world.

△ Image source: New shake

There are thousands of people, and being yourself is the best choice.

Apart from the natural content pool of Xinjiang scenery and herding life, one of the important reasons for Ran Hui’s success is that she shows a unique self.

Balzac once said"Genius and beauty are destined to shine brilliantly."It may be exaggerated, but it is reasonable. Ran Hui is undoubtedly beautiful, which is different from the plastic beauties that can be seen everywhere in Tik Tok. Her light makeup gives people the feeling of "naturally carving", and she not only has the beauty of youth in her prime, but also has a sense of indifference and world-weariness.

In recent years, the emergence of "net red face" has caused aesthetic fatigue, and "world-weariness" has been increasingly recognized by the mainstream aesthetic system. The world-weary face looks like it has seen through the world and has a unique decadent beauty. Because it is favored by the fashion circle, we often associate it with "advanced", and the typical representative is the famous actress Mizuhara Kiko. Under such a trend, Ran Hui’s "world-weary face" presents advanced aesthetic feeling, which adds fuel to her explosion, and her attitude of loving life forms a layer of contrast invisibly, thus forming a kind of beauty with sweetness, which attracts a group of fans who love life while attracting face powder.

In addition to the handsome appearance, it takes time to explode. As the saying goes, "After ten years of herding sheep, everyone knows about it once." On the occasion of Eid al-Adha, Ran Hui recorded a video challenging a sheep for 10 minutes, but it took only 7 minutes and 33 seconds to complete this "feat". In addition, unlike the traditional sheep, her "little sheep brother" likes to be fed with crispy noodles and biscuits, which are interesting, so her legend is constantly circulating in the rivers and lakes.

Corresponding to the sheep nicknamed @ Grey Wolf in Tik Tok, she is both a shepherd and a "Grey Wolf" in the eyes of netizens. It can be said that this nickname is both popular and easy to remember and close to her position as a "dangerous shepherdess", which has boosted her popularity to some extent.

In the comment area, the word most frequently mentioned by netizens is "eight minutes", which distinguishes her from others. If there is an example for the beauty Ga Yang to follow, her "degree of terror" is further visualized and unforgettable when her skill of slaughtering sheep is quantified with accurate figures. This number has become her exclusive memory point, which not only allows her to find that unique self, but also allows others to find her more accurately.

△ Image source: New shake

Walking with the times, the darling of platform empowerment

The people and things in the video look extremely simple, but it is precisely because of this unadorned simplicity that we are stuck in the traffic in the city.The wind and sand burst, touching our eyes with the desert in the distance. What Huiran shows is an ordinary life, a real life that seems far away but can be implemented, and it has an ordinary and simple beauty.

This real beauty touches us, and it is also in line with Tik Tok’s concept of "recording a better life". Based on its unique positioning, the platform algorithm accurately boosts this "fire". Up to now, Tik Tok has spawned some related hot spots, such as # All-Net Aitega Girl Summons Everything #, # Garga Girl’s Werewolf Appearance #, # Garga Girl’s Desert Show #, # You are not her, and there is no murderous look in your eyes #. She is like a "walking topic maker".

And her video content has become more and more diverse, co-producing with Alimu, connecting with the deputy magistrate of Yuli County, responding to the ridicule of netizens, performing desert catwalks, and showing excellent painting skills. The vertical and colorful content continues to be output, which makes people know more about her, and also spies on the hot land behind her. Ran Hui’s videos are mostly associated with topic labels such as # My Country Life #, # Xinjiang #, # Pasturing Sheep #, # New Farmer Plan 2022#, which is self-evident, and it is a sinking rural area, just in line with the direction of Tik Tok’s vigorous development of the "Three Rural Tracks".

In 2020, Tik Tok launched the "New Farmer Plan", with a total investment of 1.2 billion yuan to support it, and then the plan continued to iterate with the change of years. In February, 2022, Tik Tok released the Tik Tok Rural Data Report, which showed that in 2021, the number of rural-related videos increased by 34.38 million, and they were praised more than 3.5 billion times. On the one hand, it showed that Tik Tok attached importance to the countryside, on the other hand, it also revealed the love of shaking friends for rural themes. In the case that the growth rate of the number of users in Tik Tok is slowing down and the first-and second-tier markets tend to be saturated, it is proper to obtain new increments from the sinking market.

Unique content+unique personnel design+compliance with the platform weather vane, Ran Hui’s fire explosion seems to be accidental, but in fact it is inevitable under the coupling of multiple conditions.

Ran Hui "runs wild" in the countryside, and the wanton time of herding sheep gives us a glimpse of the beauty of the Gobi countryside. However, the popularity of this kind of short rural videos has already shown signs. Bloggers who are famous for their rural themes, such as Li Ziqi, Grandma Pan, A Jun, Zhang Xue and Xiao Fanfan, have more than 10 million fans per capita in Tik Tok, and the countryside gives them many opportunities to be seen.

Grey Wolf’s sheep are popular, where is the short video of rural theme?

The popularity of @ Grey Wolf’s sheep makes us focus on the short video of rural theme again. We can’t help but ask ourselves, why do we love the countryside deeply?

Can’t go back to the countryside, can’t let go of the memories.

Mr. Fei Xiaotong said at the beginning of "Native China""From the grassroots level, China society is rural".To abandon the prejudice against "native land", we must admit the correctness of this assertion. From the historical point of view of human development, prosperous modern urban civilization is built on the fertile soil of native land civilization, and "moving to another place" and "returning to the roots" all tell us about our attachment to this land at our feet. Today, people’s most straightforward and simple pursuit of a happy life can still be said to be "wife and children are hot kang heads" or "farmers, mountain springs and a little fields". Since the 19th National Congress of the Communist Party of China, the importance of "rural revitalization" has been frequently mentioned.Realizing rural revitalization is not only the mission of the party and the country, the proposition of the times, but also how to place "homesickness".

The generation that used to play in the countryside has already combed their hair like adults. Studying, working and living make us run towards the city. Ambition in all directions is considered as a symbol of promise, but nostalgia for the countryside is our background color.

The main audience of short videos is young and middle-aged people, most of whom have lived in rural areas. When time goes by, people will keep nostalgic.The countryside carries the collective memory of generations, and also projects people’s initial heart, and short videos are the catalyst to promote people’s nostalgia.In the short video of the countryside, we saw deja vu villages and past lives. What’s more, many villages have become cities, so childhood memories will remain in our minds forever. The place where I once fled desperately, I found in a trance that I could never go back. In the neon of the city, we can reminisce about the past through short rural videos before we can take the "time machine" to the past.

For those who have never been exposed to this kind of life, this is a novel existence, and they may have expectations for another life in their hearts.No matter what kind of people, the short rural videos well meet people’s expectation of "living elsewhere".From Li Ziqi’s poetic and exquisite pastoral life, Zhang’s original solitary daily life to Ran Hui’s wild and gentle herding time, the rural culture space carrier is always easy to evoke people’s feelings. Through the short video of rural areas, we have completed the recollection of farming civilization, and then released the local plot in our hearts.

Get rid of the shackles of anxiety, entertainment and cure coexist.

Compared with the local plot, urbanization has profoundly affected each of us. Learning to adapt to the fast-paced and high-pressure urban life seems to be a compulsory course for everyone. The high-density information flow always conveys anxiety to us intentionally or unintentionally, while the short rural video provides nutrients to alleviate modern people’s mental anxiety and constructs a short dream for us.

It is not difficult to find that rural videos always reveal a carefree spirit, which is in sharp contrast with the tense and complicated urban life. The natural intimacy of the country allows people to stay away from the vortex of anxiety for a short time, and people feel cured while teasing the carnival. Whether it’s exquisite and quaint country houses, steaming home-cooked dishes, playful parent-child time, rough and natural shepherd life or short and trivial daily life of parents, all these are enough to show the villagers’ enthusiasm for life, and even the imperfect "running account" life record makes the real appearance of the local people even more precious.

More and more people flock to the country track, and the multi-angle interpretation allows us to find the country in our memory.Parents are short, quiet and comfortable, and steaming. This is the beauty that we may not be able to observe in it, and it is also the most warm gift left by our quietly lost childhood.

The reason is that the popularity of rural short videos is that they cater to people’s inner local feelings. There is a vast rural area in our country, and the villagers just take a picture of the scenery, which shows the humor different from the urban scenery. On the other hand, the countryside also corresponds to health and nature. After the vigorous urbanization movement, people are more and more eager to return to the original life, but the countryside in memory has either disappeared or is difficult to return. People reminisce about the past in short videos and reconstruct their own rural memories.

The popularity of rural short videos doesn’t start with Ran Hui, and it won’t end with her. Since this kind of theme is popular with the public, how can it help thousands of "distant" villages in Qian Qian?

How to continue the story after the explosion?

The fire in online celebrity is often only a flash, but the rural culture behind them needs to be seen for a long time. On August 29th, 2022, Yuli County held a media forum in online celebrity, in which "Alimu in the Territory" and "Sheep of Big Big Wolf" were invited to participate. The meeting emphasized the need to use the online celebrity effect to promote the beautiful food, famous and special products in hometown and create a "punching place in online celebrity". Behind the huge traffic lies the expectation of hometown development, but the popularity of the Internet is always fleeting, and whether the traffic can be turned into power remains to be verified.In the case that the country track is gradually crowded and the homogeneous content is constantly emerging, the audience will inevitably have aesthetic fatigue, and the moment after the wind blows, the real power competition will be ushered in.

△ Image source: Voice of Bazhou Cultural Travel

In 2021, the Ministry of Culture and Tourism issued the Plan for the Construction of Public Cultural Service System in the Tenth Five-Year Plan (hereinafter referred to as the Plan), which clearly put forward the cultivation plan of "Rural online celebrity". Policy endorsement means that the strength of rural online celebrity is recognized and they will have the opportunity to provide more value in the public cultural service system.

It is difficult to support a single tree. To achieve this goal, we need the support of many parties. As far as rural online celebrity is concerned, they need to deeply understand the texture of rural culture and immerse themselves in the countryside to find what the public likes; As far as the government is concerned, it is necessary to control the overall creative direction, eliminate those acts of malicious uglification and curiosity about rural culture, and create a healthy environment for the spread of rural culture; As far as the short video platform is concerned, it is a burden for the platform to formulate a detailed rural revitalization plan and give traffic, funds and technical support. In this process, it is important for Do not forget your initiative mind to truly take root in the local culture, so as to establish a good model rural cultural brand.

The popularity of rural short videos has made more and more people understand the charm of the countryside, and promoting rural revitalization and inheriting rural culture has also become the meaning of the title.But revitalizing the countryside is not to get rid of the countryside, but to expect generations of people to live and work in this land and write a new blueprint for the countryside in the new era.

References:

1. Zhizhu. com (Qiu Qiusheng): "Big Wolf’s Sheep" became popular: digital habitation between urban and rural areas, cyber rest inside and outside the besieged city.

2. Poisonous eyes: From Li Ziqi to the sheep of Big Big Wolf, the countryside is the traffic password of short video.

According to Zhonggong Auto Network, on April 13th, Weilai’s first batch of third-generation power stations were put into operation in 10 cities including Haikou, Shenzhen, Chengdu, Shanghai, Wuxi, Hefei, Zhengzhou, Qingdao, Beijing and Harbin, which once again triggered a heated discussion in the industry.

"With the (vigorous) development of electric vehicle industry, more and more people will enter this industry. You don’t have to worry about where to charge and where to change electricity in the future. As long as the car is easy to drive and the car is easy to use, the infrastructure will definitely keep up. " Shen Fei, senior vice president of Weilai Energy, told reporters.

So, what exactly is a power station change? What companies are involved in the field of power station replacement? What does it have to do with battery recycling?

development prospect

Break through the bottleneck of new energy vehicle development

With the continuous growth of the new energy vehicle market, improving the energy supply system has become the focus of the whole industry. In 2022, the total output of new energy vehicles in China reached 7.219 million, up 97.5% year-on-year, and the cumulative penetration rate reached 26.3%. From the perspective of construction speed, the increase of charging infrastructure in 2022 was 2.593 million units, of which the increase of public charging piles increased by 91.6% year-on-year, and the increase of private charging piles with vehicles continued to rise.

The rapid expansion of the new energy vehicle market means that both automobile manufacturers and end consumers have put forward greater demand for charging piles. The interests come first, and major companies want to break their heads to solve the "difficult charging".

Policies are favorable for popularization and application.

At the beginning of the 21st century, attempts have been made at home and abroad to exchange electricity for new energy vehicles, but they have not been widely promoted due to the policy environment, technical level, cost factors and market scale.

Since 2019, the sales growth rate of new energy vehicles in China has slowed down sharply, and the manufacturing cost is difficult to digest due to the substantial withdrawal of subsidies. The sales price of the whole vehicle is still high. At the same time, due to the inefficiency of charging infrastructure, the lack of self-owned parking spaces and the difficulty in expanding the power grid, the construction of charging piles is less than expected. In this context, the separation of vehicle and electricity has begun to attract attention. As a new way to replenish energy for new energy vehicles, the power exchange mode has been strongly supported by national policies.

Market situation

Industrial chain dismantling

Specifically, the battery replacement mode is to replace the battery of a new energy vehicle to meet the endurance needs of the owner, and it is a mode of separating the vehicle from the battery to replenish energy. In the market, new energy vehicle power exchange can be divided into passenger car power exchange and commercial truck power exchange, among which chassis power exchange and box power exchange are mainly used in passenger car market, and side power exchange is mainly used in commercial truck market.

The upstream of the power exchange industry chain consists of battery suppliers, power exchange station basic components suppliers and supporting charging system suppliers, which are respectively responsible for providing power batteries and power exchange station equipment corresponding to the application scope.

The middle reaches are mainly for the construction and operators of power exchange stations, responsible for the construction and operation of power exchange stations and providing power exchange services to the market. The battery asset company will be established from this, and will form cooperation with power battery enterprises and financial leasing companies to reduce the financial pressure.

The downstream is composed of power exchange service users and power battery recyclers.

The number of power exchange stations has increased rapidly.

From 2019 to 2022, the number of power stations in China continued to grow. In 2022, the number of power stations increased to 1973, an increase of 52% over the previous year. At present, China’s power exchange stations are concentrated in East China, accounting for 37.4%, followed by North China, accounting for 20.73%. This is mainly because the power exchange technology is still in the stage of technology research and development and upgrading, and there is a lot of demand for talents and technology.

According to the latest data, in March 2023, Beijing ranked first with 292 seats, while Guangdong Province and Zhejiang Province ranked second and third with 258 seats and 237 seats.

Analysis of market competition pattern

From the point of view of power exchange brand, in March, 1344 of Weilai became the leading operator of power exchange station, ranking third with Aodong and Hangzhou Botan. In 2021, Weilai built 789 power stations, more than three times as many as in 2020, 402 in Aodong and 107 in Hangzhou Botan. The three companies together accounted for 92.3%.

Top ten companies

NIO Power

NIO Power is a mobile Internet-based power-on solution launched by Weilai, with a wide network of charging facilities. Relying on Weilai cloud technology, it has built a "rechargeable, replaceable and upgradeable" energy service system to provide car owners with full-scene power-on services. In 2018, the battery rental model was introduced earlier in the industry, and it has a widely distributed network of charging and replacing facilities.

Aodong Aulton

Since 2000, Aodong New Energy has been focusing on the research and development of power exchange technology and the commercial operation of power exchange station network, with nearly 3,000 global patented technologies for power exchange, forming a closed loop of power exchange business such as research and development of core technologies for power exchange, commercial operation of power exchange station, urban distributed energy storage and battery life cycle management. Before 2021, Aodong New Energy was the operator with the largest number of power stations in China, and there were 286 power stations operated by Aodong in 2020. However, in recent two years, Weilai attached great importance to the research and development of power exchange technology and the construction layout of power exchange stations, and the number of power exchange stations in operation increased rapidly.

Botan technology

The builder of the commercial ecology and technical system of "separation of vehicles and electricity and battery replacement in different boxes" has realized the compatibility of battery replacement for all electric vehicles through the self-developed "standard box power battery" and "battery replacement in different boxes", and the power battery is highly utilized and recycled. "Vehicle-electricity separation and box-to-box electricity exchange" is the electricity exchange ecology with practical application at present.

Easy to recall energy

Geely Group’s brand of power-changing operation focuses on comprehensive energy-replenishing services for charging and replacing power, and at the same time provides services such as battery life cycle management and big data for smart transportation and smart energy.

Langu wisdom energy

BAIC Group, a national high-tech enterprise engaged in the business of power exchange and step utilization of power batteries, is also an enterprise that obtained the qualification of step utilization of power batteries earlier in Beijing. It has key technologies such as intelligent power exchange, energy integration, battery evaluation and cascade utilization.

Xiexin diangang

GCL’s mobile energy brand, with vehicles as the energy carrier and batteries as the core resources, builds an ecological closed loop of green electricity, port stations, vehicles, batteries and energy storage, jointly develops new energy vehicles in customized operation fields, integrates transportation resources, and provides electric vehicle charging service, battery life cycle management, charging and replacing power stations and commercial operation of mobile digital energy platforms.

STATEGRID state grid

Founded in 2002, it is a wholly state-owned company directly managed by the central government established according to the Company Law. Large-scale central enterprises, whose core business is to invest in the construction and operation of power grids, are mainly engaged in power transmission and power supply business, and their business sectors include energy Internet technology, information communication and e-commerce, comprehensive energy services, support and security services, etc.

Qiyuanxin power

State Power Investment Corporation, a comprehensive smart energy service provider focusing on the field of green electricity transportation, is a leading large-scale power exchange service brand in China, and has mastered the core power exchange patent technology. It has fully deployed over 100 heavy truck charging and replacing power stations in 31 provinces and cities across the country, adapting to more than 200 heavy trucks on the market.

EVOGO

In January, 2022, Contemporary Amperex Technology Co., Limited officially released a brand-new brand EVOGO for power exchange, and at the same time, it also provided a combined overall solution for power exchange. The three products of "power exchange block, quick exchange station and APP" were used to solve the problems of power exchange and battery leasing. It is endowed with three characteristics: multi-vehicle with one power supply, on-demand electricity rental and rechargeable and exchangeable, so as to provide users with convenient and reliable mobile power solutions and services.

Jie neng zhi Dian

A joint venture invested by China Petrochemical, China Petroleum, SAIC, Contemporary Amperex Technology Co., Limited and Shanghai International Automobile City Group, which focuses on power battery leasing business. Jieneng Zhidian will carry out R&D and promotion of power exchange technology, battery operation management, big data services and other businesses, promote the construction of a complete ecosystem of vehicle and electricity separation, and build a standardized platform.

Battery asset management

Transformation of asset management model

Battery enterprises participate in the battery asset management business established under BaaS mode and are responsible for the daily operation and management of battery packs. Take Weilai as an example. In 2020, Weineng Asset Management Co., Ltd. was established to manage battery packs. The shareholders are Weilai Automobile, Contemporary Amperex Technology Co., Limited, Hubei Ketou and Guotai Junan International.

Contemporary Amperex Technology Co., Limited, as a leading battery enterprise, participates in the last battery supplement under the business model. When Weilai Automobile sells cars, the battery packs will be directly sold to the battery asset management company, and consumers will buy new energy vehicles with separate cars and electricity. In the process of changing electricity, consumers will change power stations through Weilai, but the actual process is to rent battery packs from the battery asset management company.

The ownership of the new energy frame (excluding battery) belongs to the user, and the ownership of the power battery is transferred to the battery asset company. Users only need to pay the battery rental fee, without worrying about the depreciation caused by battery depreciation, and the "separation of vehicle and electricity" model has gradually matured.

Battery recovery depends on power exchange construction

Batteries belong to individuals, and because power batteries are non-standardized products, recycling is hindered. However, once the power exchange mode is open, these problems seem to be solved. After the separation of vehicles and electricity, the batteries no longer belong to individuals, and the subsequent recycling can naturally be completely in the hands of the power station, which can fundamentally curb the chaos of scrap batteries flowing into the black market and change the status quo that the regular army loses to small workshops.

In addition, car companies lead and implement the power exchange model to break the "gap" between car companies and recycling companies. Generally speaking, most car companies are reluctant to open their data to recycling companies, which makes it difficult for recycling companies to obtain information about batteries. However, if the recycling party and the car company are the same, the problem will be solved very well.

Future forecast

According to the market forecast, assuming that private cars and construction machinery change power once a day on average, and operating vehicles and commercial vehicles change power twice a day, by 2025, the demand for power stations for passenger cars will exceed 11,000, the demand for power stations for commercial vehicles will exceed 8,000, and the demand for power stations for construction machinery will exceed 700, with a total market space of 62.6 billion yuan.

Generally speaking, the essence of power exchange mode is to tap the whole life cycle value of power battery and realize the redistribution of interests of enterprises and consumers. Promoting power exchange mode can realize multi-party benefits.

On February 27th, the joint prevention and control mechanism of the State Council held a press conference, and responsible comrades of the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the National Health and Wellness Commission and the General Administration of Customs introduced the situation of consolidating major achievements in epidemic prevention and control. Please pay attention to the hot question and answer of this conference!

Consolidate the hard-won major achievements

Recently, the national epidemic situation has continued to maintain a stable trend. The epidemic situation in all parts of the country is in a sporadic state, and no provinces with obvious rebound in the epidemic situation have been found.

Over the past three years, China has been coordinating the prevention and control of epidemic situation and economic and social development efficiently, creating a miracle that a populous country has successfully emerged from the epidemic in the history of human civilization.

For more than three years, the concept of people first and life first has been deeply rooted in people’s hearts. The medical and health service system has withstood the ultimate test. Joint defense and control, group defense and group control have created a strong people’s defense line of unity and unity.

It is necessary to grasp the measures of "Class B and Class B Management" and consolidate the hard-won major achievements.

It is necessary to optimize the layout of medical and health resources, strengthen the production, supply and overall deployment of medical materials, and continuously enhance the ability to deal with major epidemics and public health emergencies.

It is necessary to pay close attention to the development trend of overseas epidemic situations, maintain the effective operation of the normalized command system, and improve the rapid response level of epidemic monitoring and early warning.

What are the experiences and inspirations of living materials security in the past three years?

First, the sufficient quantity and stable price of living materials benefit from the great attention of the CPC Central Committee the State Council.Since the outbreak of the COVID-19 epidemic, the Supreme Leader General Secretary has made a series of important instructions on coordinating the prevention and control of the epidemic and economic and social development, clearly requiring that while doing a good job in the prevention and control of the epidemic, we should keep production and life stable and orderly, ensure the production, circulation and supply of staple and non-staple foods, and ensure the supply of daily necessities such as vegetables, meat, eggs, milk and grain. The joint prevention and control mechanism in the State Council has specially set up a living material support group. Every time the situation of epidemic prevention and control tightens, and before important time points and major activities, specific arrangements should be made for coordinating the work of living material support.

Second, the sufficient price of living materials benefits from the efficient coordination of the guarantee mechanism.The National Development and Reform Commission, the Ministry of Commerce, the Ministry of Transport, the Ministry of Agriculture and Rural Affairs, the General Administration of Market Supervision, the Grain and Material Reserve Bureau and other member units, focusing on the common goal of ensuring supply and stabilizing prices, have kept a close eye on every link of the living material security work, compacted their responsibilities, divided their work and cooperated efficiently, strengthened the sharing of information resources and daily dispatching management, and made every effort to do a good job in the whole process and all links of the living material security, forming a strong working force across departments. Strengthen communication and convergence with the provincial living materials guarantee mechanism, smooth the up-and-down linkage channels, keep abreast of the work trends of ensuring supply and stabilizing prices in various places, and urge and guide local governments to take targeted measures to do a good job in living materials guarantee. The provincial living materials guarantee mechanism also responded quickly, took the initiative, and took many measures to grasp the living materials guarantee work during the epidemic. At the same time, we also pay attention to summing up experience, put forward opinions on improving the price control mechanism of important people’s livelihood commodities, and build a long-term mechanism to ensure supply and stabilize prices.

Third, the sufficient quantity and stable price of living materials benefit from always highlighting the key points of work.Adhere to comprehensive monitoring and judgment, daily monitoring of more than 200 large-scale agricultural products wholesale markets and more than 140 large-scale supermarket chains in 36 large and medium-sized cities across the country, including the prices and trading volume of daily necessities, daily consultation and judgment of the production and supply of domestic materials, market prices, government reserves, commercial inventories, including the number of green cars, etc., and timely grasp and judge the abnormal market fluctuations such as centralized procurement in individual places. Adhere to key guidance and coordination, focus on key epidemic areas and important commodities of people’s livelihood, guide local governments to start the safeguard mechanism at the first time, strengthen the connection between supply and demand, respond quickly to local demand, and coordinate and organize supply and transportation guarantee in time.

Fourth, the sufficient quantity and stable price of living materials benefited from the improvement of emergency supply capacity.Focus on storage, transportation, distribution and other links, implement the "vegetable basket" mayor responsibility system, and strive to strengthen the construction of emergency supply capacity of living materials. To strengthen the reserve of finished grain and oil, the storage capacity of finished grain and oil in the main urban areas of 36 large and medium-sized cities and areas with volatile markets has been improved to more than 15 days. Give full play to the main channel role of large commercial enterprises and large logistics companies, and identify more than 1,800 key suppliers. Guide all localities to plan and build emergency materials transfer stations in advance, optimize and improve the operation plan, and ensure rapid and effective use in an emergency. Guide the epidemic areas to "quickly seal and solve" and "fully open" key supply guarantee enterprises, implement the closed-loop mode of "special person, special car, special line and special management", promote the experience and practice of "one person on the first floor, one group on the first floor, one question a day, one delivery and one pick-up", further strengthen terminal distribution, and do everything possible to ensure the supply of daily necessities.

What is the focus of the current customs import work?

The first is to strengthen the analysis, judgment, monitoring and early warning of the global epidemic.Improve the ability of early detection and early disposal of major epidemics, and achieve "more accurate judgment, faster response and more powerful measures". At the same time, according to the deployment of joint prevention and control mechanism in the State Council, the customs and the disease control department continued to monitor the variation of Covid-19 imported from abroad. Since January 8, the "Class B Management", as of February 26, the customs has detected 30 kinds of mutant strains imported from Covid-19, and detected the first domestic mutant strains such as XBB.1.9, XBB.1.9.1 and XBL.

The second is to adjust and optimize various measures for port epidemic prevention and control.Adhere to scientific prevention and control, strengthen the joint prevention of "water, land and air", make unified arrangements according to the joint prevention and control mechanism of the State Council, and incorporate the detection results of nucleic acid or antigen within 48 hours before entry into the customs health declaration. At the port, measures such as body temperature monitoring, medical inspection, and mutant strain monitoring are used to effectively check the epidemic risk of entry-exit personnel, and measures such as epidemiological investigation, medical investigation, and sampling detection are strictly implemented for those who are found abnormal in quarantine, and the first line of defense for external defense input is firmly established.

The third is to continue to do a good job of "multiple diseases and prevention."At present, cholera, yellow fever, Ebola virus disease, Lassa fever and other infectious diseases occur frequently in the world. On February 15th, the World Health Organization announced that the monkeypox epidemic continued to constitute a "public health emergency of international concern". The Customs will continue to strengthen the risk monitoring, analysis and judgment of overseas infectious diseases, strengthen joint prevention and control, and strictly implement the infection prevention and control measures in Covid-19 to prevent the cross-border spread of other infectious diseases.

What mechanisms and measures need to be improved in the prevention and control of epidemic situation in rural areas in the new stage?

The first is to further improve the responsibility mechanism for epidemic prevention and control in rural areas.Carry forward the fine tradition of the party’s management of rural work, promote the improvement of the "five-level secretary" responsibility system in all localities, and build a working system of coordinating strong provinces, dispatching cities, and implementing counties and villages. Guide all localities to establish and improve the list of responsibilities of county and village secretaries to prevent and control rural epidemics, and earnestly fulfill their territorial responsibilities. Give full play to the role of rural grass-roots party organizations as fighting bastions, and pay close attention to the prevention and control of epidemic situation in rural areas in the new stage.

The second is to further focus on key rural populations and key areas, and improve the working mechanisms such as insurance contact, organization and mobilization.In the prevention and control of epidemic situation in rural areas, all localities mobilized a large number of cadres to sink to the grassroots front line, mobilized grassroots party member cadres, grid workers, village doctors and volunteers, and carried out the guarantee contact for key groups such as the elderly, the sick and the disabled in rural areas, and made health monitoring and medical services. At the same time, mobilizing social forces to help referral and transshipment has played an important role in the prevention and control of epidemic situation and the rescue of personnel in rural areas. In the next step, we will further focus on strengthening and empowering rural grassroots party organizations, further promote and improve the contact service mechanism for key rural populations, strengthen support and guarantee for key areas, and continue to organize epidemic prevention and control in rural areas.

The third is to further promote the overall allocation of medical resources in various places and improve the rural medical treatment system and mechanism.China’s gradually improved three-level medical and health service system in counties and villages has provided a solid foundation and guarantee for epidemic prevention and control in rural areas. Next, in accordance with the No.1 Document of the Central Committee this year and the Opinions on Further Deepening Reform and Promoting the Healthy Development of Rural Medical and Health System just issued by the State Council of China, we will accelerate the construction of county-level medical communities, strengthen the capacity building of rural medical and health care and medical security services, further promote the sinking of medical resources, vigorously promote the establishment and improvement of a coordinated medical system in counties and villages, improve the ability of prevention and control of rural infectious diseases and emergency response, and make up for the shortcomings of rural public health services.

What measures will the medical material support group take in the next step to ensure the production and supply of key medical materials?

First, normalize the production and supply of key medical materials.Continue to adhere to the daily scheduling mechanism, guide key enterprises to rationally adjust and optimize the production rhythm, strengthen the protection of various production factors, guide enterprises to maintain large-scale production capacity, and ensure that they can respond to sudden demand at any time. Closely follow the marketing progress of new vaccines and drugs, and make preparations for production and supply in advance.

The second is to effectively improve the toughness and safety level of the industrial chain of key medical materials.Give play to the advantages of the new national system and the role of the market mechanism, innovate the organization and mobilization model, and focus on the shortcomings of the key links in the biomedical industry chain to carry out joint research. Support the construction of a centralized production base for APIs, break through the green production process and consolidate the advantages of large-scale manufacturing of chemical APIs. Strengthen the capacity building of supply and demand docking, accurate delivery, etc., and fill the shortcomings in the supply and distribution of grassroots first-line medical materials in remote rural areas, township hospitals, etc., to ensure the people’s basic drug demand.

The third is to comprehensively improve the emergency support capability of medical materials..Strengthen the emergency linkage between the central and local governments, ensure timely and efficient emergency allocation, and achieve a "national chess game". Strengthen the linkage reserve mechanism among the central, local and enterprises, enhance the ability to resist risks, timely adjust the central medical reserve catalogue, support local medical material support groups to improve the working mechanism of production, storage, transportation and reception, and encourage enterprises to increase the capacity building of emergency medical reserves.

The fourth is to accelerate the development of the pharmaceutical industry.Taking advantage of the situation, we will thoroughly implement the development plan of the pharmaceutical industry and medical equipment industry in the 14 th Five-Year Plan, study and formulate a series of policies and measures such as strengthening the chain of the pharmaceutical industry, stabilizing the chain, and improving the industrial technology innovation ecology. Strengthen the construction of national manufacturing innovation center in the field of medicine, integrate and gather innovative resources, and accelerate the industrialization of innovative achievements. Promote the construction of small molecular antiviral drugs and new vaccine technology platforms to meet the needs of emergency research and development and production.

In the next step, what are the considerations and arrangements for dealing with other public health emergencies that may occur?

First, we should further improve the command system of medical emergency.Clarify the responsibilities of all departments, institutions and links in medical emergency, and promote the mobilization and support mechanism of national medical rescue forces in major epidemics and emergencies. Construction of national, provincial, city and county three-dimensional medical emergency command and dispatch information system, so as to achieve fast instruction transmission, orderly system response and strong grass-roots implementation.

The second is to promote the construction of medical emergency treatment base.We will build a national emergency medical rescue base and a national major infectious disease prevention and control base, and build a medical emergency training base for natural disasters, public health, social security, accidents and disasters, so as to improve the handling capacity of medical emergencies in multi-scenario situations. In addition, in areas with a working foundation in the country, it is necessary to build and lay out a national research center for poisoning treatment and continue to promote the construction of medical treatment bases for nuclear radiation. Through the base construction, the core support of emergency medical rescue is constructed.

The third is to upgrade and expand the national emergency medical rescue team.At present, there are 40 national emergency medical rescue teams, which are divided into three categories: comprehensive rescue, poisoning treatment and nuclear radiation treatment. On this basis, in accordance with the requirements of the "Fourteenth Five-Year Plan", we will set up about 20 national medical treatment teams for major epidemics throughout the country to be responsible for the treatment of major epidemics and the support within the region and nationwide. At the same time, improve the equipment level of emergency medical rescue, especially strengthen the ability of severe treatment. In addition, it is necessary to promote the construction of provincial and municipal emergency medical rescue capabilities to meet the needs of on-site disposal of various emergencies and rapid disposal of major emergencies. By improving the ability of emergency medical rescue team in all directions, the backbone of emergency medical rescue is formed.

In short, we will work with relevant departments to comprehensively improve the on-site emergency medical rescue and treatment capabilities, and further improve the ability and response to the treatment of a large number of wounded and sick people and the rapid medical emergency response to emergencies. Establish a professional, standardized, information-based and modern emergency medical rescue system, improve the level of early prevention, timely detection, rapid response and effective disposal, and at the same time give play to China’s role in global emergency medical rescue, laying the foundation for sustained, healthy and stable economic and social development.

How should individuals do a good job in the prevention of influenza A and norovirus and standardized treatment after infection?

Influenza and norovirus are seasonal infectious diseases. Influenza is a respiratory infectious disease caused by influenza virus infection, which is mainly spread through droplets and close contact. Influenza is seasonal epidemic every year, most of which are self-limited diseases, but some patients will develop into severe cases due to pneumonia or other complications, mainly in the elderly, children, pregnant women and people with chronic basic diseases.

Measures to prevent influenza mainly include vaccination, wearing masks, washing hands frequently, good ventilation and reducing the gathering of people. After flu-like symptoms appear, people should pay attention to rest and self-isolation, and people with severe high-risk factors should see a doctor in time after onset.

Norovirus is an acute gastroenteritis caused by digestive tract infection, mainly through contact with infected patients and eating water and food contaminated by virus. Norovirus has strong resistance in the environment, short incubation period after infection, and long detoxification time for patients, which is easy to spread among people. Every October to March is a period of high incidence of infection, and the key prevention and control places are mainly schools, kindergartens and collective units that provide centralized meals.

Norovirus prevention measures are mainly to maintain good hand hygiene and personal food hygiene, such as not drinking raw water, cleaning fruits and vegetables, eating cooked vegetables as much as possible, and cooking food at high temperature. Norovirus infection is mainly mild, and the main symptom is vomiting and diarrhea. It is a self-limited disease. After infection, we should pay attention to replenish water and maintain electrolyte balance. If there is serious vomiting and diarrhea, we should seek medical advice in time if there is a risk of dehydration.

In view of these seasonal infectious diseases, we have asked medical institutions at all levels to further strengthen the pre-inspection and triage, so that fever clinics and intestinal clinics should be fully opened, and a certain amount of therapeutic drugs should be reserved. When receiving doctors encounter patients with related symptoms, they should strengthen the diagnosis and differential diagnosis, give active treatment according to the causes and symptoms, and effectively protect the medical needs of patients.

National Medical Products Administration announces the fourth batch of typical cases of drug safety special rectification. Since the beginning of 2022, in order to implement the decision-making arrangements of the CPC Central Committee and the State Council on strengthening drug safety, National Medical Products Administration has organized nationwide drug safety special rectification actions with strict investigation of illegal activities and strict control of risks as the main line. Local drug regulatory authorities continued to strengthen supervision and law enforcement, severely cracked down on illegal acts endangering drug safety, investigated and dealt with a number of illegal cases, and earnestly safeguarded people’s health and drug safety. The fourth batch of typical cases of drug safety special rectification is now announced. I. Hao Cheng Oxygen Factory in Tieling Economic Development Zone failed to comply with good manufacturing practice’s case in drug production activities [Brief Introduction to the case] In March 2022, Liaoning Drug Administration found in its daily supervision and inspection that Hao Cheng Oxygen Factory in Tieling Economic Development Zone had a serious violation of the good manufacturing practice. After investigation, the company’s quality management system is not perfect, and there are behaviors such as production, inspection, inspection and recheck that are not in accordance with the regulations, and the person in charge of the enterprise, the person in charge of production management and the quality authorized person fail to perform the corresponding management duties. The above-mentioned behavior of the company violated the first paragraph of Article 43 of the Drug Administration Law and the sixth paragraph of Article 69 of the Measures for the Supervision and Administration of Drug Production. In August 2022, Liaoning Drug Administration ordered the company to suspend production and business for rectification in accordance with Article 126 of the Drug Administration Law and Articles 4, 6 and 9 of the Provisions on the Application of Administrative Punishment Discretion of Liaoning Food and Drug Administration.An administrative penalty of 100,000 yuan will be imposed, and the legal representative, the person in charge of production management and the quality authorized person of the company will be given an administrative penalty of confiscation of income and fines from their own units during the illegal act. [Typical significance] Oxygen is the key substance for human metabolism. Medical oxygen is mainly used for oxygen inhalation in patients with hypoxia in clinic, especially in emergency situations. High-purity oxygen can be used to save patients’ lives. China has strict requirements on the production management, quality control, storage and release of medical oxygen. In this case, the key personnel of the enterprise failed to perform the corresponding management responsibilities, and the enterprise did not comply with the good manufacturing practice to organize production, so the product quality was difficult to guarantee, which brought potential hidden dangers to the public’s safe and effective drug use. The drug regulatory authorities conscientiously implement the requirements of the "double punishment system", and at the same time, impose corresponding administrative penalties on the relevant responsible personnel of the enterprise according to law, which is of great significance to urge enterprises to implement the main responsibility and compact the post responsibilities of relevant employees. II. Case of Wei Motao’s Illegal Acquisition of Drugs [Brief Introduction to the Case] In December 2021, the Fengtai District Market Supervision Administration of Beijing and the Fengtai Branch of the Beijing Municipal Public Security Bureau jointly inspected and found that Wei Motao bought drugs such as Niaoduqing granules and acarbose tablets from individuals around Fengtai District through cash transactions and on-the-spot settlement. Wei Motao’s above behavior violated the provisions of Article 22 of the Measures for the Supervision and Administration of Drug Circulation. In August 2022,According to Article 115 of the Drug Administration Law, Item 1 and Item 4 of Article 17 of the Provisions of Beijing Food and Drug Administration on the Application of Administrative Punishment Discretion (Trial) and Item 3 of Article 152 of Beijing Drug Administration Discretion Benchmark (Trial), Beijing Fengtai Market Supervision Administration imposed an administrative penalty on the party concerned, which included confiscation of the drugs involved and a fine of 1.6 million yuan. [Typical Significance] China implements a strict licensing system for drug business activities, and illegal acquisition of drugs is prohibited. In this case, criminals used the price difference between the purchased medical insurance drugs and the drugs sold normally to obtain high profits, which not only seriously disrupted the order of drug management, but also caused the illegal purchase of drugs to be out of formal management, and the storage conditions of drugs could not be guaranteed, and the related drugs were re-circulated to patients, which brought great hidden dangers to the public’s drug safety. Strict investigation and punishment by drug regulatory authorities in accordance with the law has a positive demonstration role in effectively curbing related illegal activities, which is conducive to standardizing the order of drug circulation and effectively ensuring the safety of people’s medication. Iii. Case of Kangjian Store of Shi ‘antang Pharmaceutical Chain Co., Ltd. in Jining City [Brief Introduction to the Case] In 2021, Jining Municipal Market Supervision Administration of Shandong Province and Qufu Municipal Market Supervision Administration jointly inspected and sampled Kangjian Store of Shi ‘antang Pharmaceutical Chain Co., Ltd. in Jining City within the jurisdiction of Qufu City, and found that the drugs sold in this store, such as "Special Effects on Muscular Pain" and "Pain Eliminating Roots", contained diclofenac sodium and other ingredients and were identified as counterfeit drugs.Qufu Municipal Market Supervision Administration transferred the case to Qufu Municipal Public Security Bureau for investigation. In June 2022, the People’s Court of Qufu City, Shandong Province convicted the person in charge of the store of selling counterfeit drugs, sentenced him to criminal detention and fined him. In October, 2022, according to Articles 116 and 118 of the Drug Administration Law, Jining Municipal Market Supervision Administration imposed an administrative penalty on the store to revoke its Drug Business License, and imposed an administrative penalty on the person in charge of the store to ban drug production and business activities for life. [Typical Significance] As a special commodity for treating diseases and saving lives, the quality and safety of drugs are directly related to the public’s health and life safety. We must strictly guard against and strictly control the drug safety risks, and resolutely prevent and eliminate the damage caused by counterfeit and inferior drugs to people’s lives and health. The parties in this case sell fake drugs, which is extremely harmful to society. The judicial organs sentenced the relevant responsible persons to criminal detention and fined them according to law, and the drug regulatory authorities imposed administrative penalties on the parties concerned and banned the relevant responsible persons according to law, which reflected the determination to resolutely implement the "four strictest" requirements for drug safety. This case is a typical case of execution linkage between the drug regulatory authorities and the public security and judicial departments, which embodies a good working mechanism of information exchange and close cooperation between the administrative departments and the public security and judicial departments, and reflects the efficient law enforcement joint force of execution convergence, which has reference significance for the drug regulatory authorities at all levels and the public security and judicial departments to share information and jointly crack down on illegal acts.IV. Case of Guangzhou Dameikang Medical Device Co., Ltd. Failing to fulfill the obligation of registered agent [Brief Introduction to the case] According to the case clue assigned by National Medical Products Administration, in June 2022, Guangdong Provincial Drug Administration filed an investigation on Guangzhou Dameikang Medical Device Co., Ltd. for allegedly failing to fulfill the obligation of registered agent of overseas medical devices. Upon investigation, the party concerned, as the import registration agent of medical devices, failed to fulfill the obligation to inform the registrant of the need to supplement the notarized letter of ISO certificate, product label and authenticity statement for the change of production address during the process of assisting the registrant to apply for the registration of imported medical devices in National Medical Products Administration, and Yin Moumou, the registration Commissioner of the party concerned, forged a false notarized letter through photo editing software without authorization and submitted it to National Medical Products Administration as registration correction materials. In November 2021, the parties have assisted the registrant to apply for withdrawing the application for registration of medical devices involved. The above-mentioned behavior of the parties violates the provisions of Paragraph 4 of Article 14, Paragraph 5 and Paragraph 2 of Paragraph 1 of Article 20 of the Regulations on the Supervision and Administration of Medical Devices (Order No.739 of the State Council). In August, 2022, Guangdong Drug Administration ordered the parties concerned to correct the above-mentioned illegal acts according to the first paragraph of Article 98 of the Regulations on the Supervision and Administration of Medical Devices (the State Council Order No.739), and imposed an administrative penalty of a fine of 120,000 yuan on the parties concerned, and imposed an administrative penalty of banning the production and operation of medical devices for five years on its responsible person Yin Moumou.[Typical Significance] Applicants for medical device registration should ensure that the submitted materials are legal, true, accurate, complete and traceable. An overseas applicant shall designate an enterprise legal person in China as an agent to handle the relevant medical device registration matters. The agent shall assist the registrant to fulfill the legal obligations according to law, and assist the overseas registrant to fulfill the corresponding legal responsibilities. Since the launch of the special rectification campaign for drug safety, drug regulatory authorities at all levels have severely cracked down on the fraudulent registration of medical devices. This case is the first case of fraudulent registration of medical devices involving medical device agents. Guangdong Provincial Drug Administration has imposed administrative penalties on the parties who are fined and the responsible personnel who are forbidden to engage in the production and business activities of medical devices for five years, investigated the legal responsibilities of the parties according to law, and strictly implemented the punishment for illegal acts to meet the requirements of people, thus forming a powerful deterrent, which is conducive to standardizing the registration behavior of medical devices and ensuring the safety and effectiveness of medical devices. V. Case of Ningbo Jingbo Rehabilitation Aids Co., Ltd. producing Class II medical devices without permission [Brief Introduction to the case] On March 4, 2022, Ningbo Municipal Market Supervision Administration of Zhejiang Province inspected Ningbo Jingbo Rehabilitation Aids Co., Ltd. After investigation, the party involved was suspected of producing scoliosis orthosis without permission, which was not registered according to law. The value of the goods involved was 264,000 yuan, and the illegal income was 264,000 yuan. The parties’ unauthorized production of Class II medical devices that are not registered according to law violates the Regulations on the Supervision and Administration of Medical Devices (the State Council Decree No.739? Number)Paragraph 1 of Article 16 and paragraph 1 of Article 32 stipulate that. On August 3, 2022, Ningbo Municipal Market Supervision Administration issued the Regulations on the Supervision and Administration of Medical Devices (the State Council Decree No.739? No.) Items 1 and 2 of the first paragraph of Article 81 and the Guiding Opinions on Standardizing the Discretion of Administrative Punishment in Market Supervision and Management (Guo Shi Jian Law [2019] No.244) stipulate that it is decided to give the parties a mitigated punishment, and impose an administrative penalty of confiscation of illegal income of 264,000 yuan and a fine of 1.32 million yuan. [Typical Significance] With the development of economy and society, rehabilitation therapy has become a new growth point in the medical field. Adolescent idiopathic scoliosis occurs frequently, and its treatment process and the legality of medical devices used have also become the focus of people’s attention. During the investigation and handling of the case, the supervision department deeply understood the causes, diagnosis points, treatment methods and imaging features of scoliosis, and extracted the electronic data of patients’ radiation images from PACS system by using technical methods, so as to find the breakthrough direction of case handling, thus uncovering the hidden rules of unlicensed production of medical devices in the field of medical rehabilitation and infringing on patients’ rights and interests. The handling of this case highlights the determination of the drug regulatory authorities to make key breakthroughs and overcome difficulties in the light of new illegal acts of medical devices, maintains the order of production and use of medical devices, and effectively guarantees the safety of public equipment. VI. Suzhou Weishijian Medical Instruments and Equipment Import and Export Co., Ltd. operates unregistered Class III medical devices and medical devices without Chinese instructions and labels [Brief Introduction] In June 2022,Law enforcement officers of gusu district Market Supervision Administration in Suzhou, Jiangsu Province inspected Suzhou Weishijian Medical Instruments and Equipment Import and Export Co., Ltd. according to the investigation clues. After investigation, the parties involved were suspected of operating unregistered imported medical devices such as intraocular lighting probes and ultra-emulsion wave cutting machines without Chinese instructions and labels, involving a value of 20,988.73 yuan. The parties’ operation of unregistered Class III medical devices and medical devices without Chinese instructions and labels violates the Regulations on the Supervision and Administration of Medical Devices (the State Council Decree No.739? Number) the provisions of the first paragraph of article thirty-ninth, second paragraph third and fifty-fifth. In September, 2022, the gusu district Municipal Market Supervision Administration of Suzhou City issued the Regulations on the Supervision and Administration of Medical Devices (the State Council Decree No.739? ) Article 88 (2), Article 81 (1) and Article 13 (1) of the Provisions on the Application of Administrative Punishment Discretion in Suzhou Market Supervision and Management (Trial) stipulate that the parties concerned shall be given a lighter punishment, and they shall be given an administrative penalty of confiscation of illegal income, confiscation of 104 unlicensed medical devices and a fine of 358,819.68 yuan. 【 Typical 】 According to the Regulations on the Supervision and Administration of Medical Devices (the State Council Decree No.739th? No.) Article 55 stipulates that medical device trading enterprises and users shall not operate or use medical devices that are not registered or filed according to law, have no certificates, or are expired, invalid or eliminated. At present, ophthalmic surgery technology is developing rapidly, the market competition is fierce, and some medical device business units have a weak sense of main responsibility. In order to gain a competitive advantage,Without authorization, unregistered medical devices (mostly consumable parts) are put into the market, resulting in unlicensed operation and use of medical devices. The investigation and handling of this case made medical device enterprises and users understand the importance of legal operation, which played a positive role in protecting consumers’ rights and purifying the market environment. VII. Case of Guangzhou Henglan Biotechnology Co., Ltd. Using Cosmetic Prohibited Raw Materials to Produce Cosmetics [Brief Introduction to the Case] In March 2022, Guangdong Drug Administration comprehensively analyzed and judged the clues of the case, and jointly conducted a surprise inspection on Guangzhou Henglan Biotechnology Co., Ltd. with the public security organs, and sampled some cosmetics. After investigation, the baby Beixuan baby skin cream and baby Kang Yishengyuan body milk produced by the company from November 2021 to March 2022 were found to contain clobetasol propionate, halobetasol propionate and cyproheptadine, the value of which was 212,667 yuan. Guangdong Drug Administration transferred the case to the public security organ according to law, and the public security organ has filed a case for investigation according to law. At the same time, in view of the fact that the products involved are children’s cosmetics, and the illegal acts are serious, in October 2022, Guangdong Provincial Drug Administration imposed administrative penalties on the company’s use of prohibited raw materials to produce cosmetics, in accordance with Article 59, paragraph 3, of the Regulations on Cosmetics Supervision and Administration, such as revoking its cosmetics production license, canceling its cosmetics product filing, not handling its cosmetics filing within 10 years and accepting its cosmetics administrative license application.Wu Moumou, the legal representative of the company, and Mo Moumou, the person in charge of production, were given an administrative penalty prohibiting them from engaging in cosmetics production and business activities for life. [Typical Significance] Using prohibited raw materials for cosmetics to produce children’s cosmetics or illegally adding substances that may endanger human health in children’s cosmetics is a serious case as stipulated in Article 61 of the Measures for the Supervision and Administration of Cosmetic Production and Operation, and such illegal acts should be severely punished according to law. In this case, the drug supervision and administration department took the initiative to dig deep into the clues of the case source, unblocked the green channel of product inspection involved, deepened the convergence of case execution, and jointly cracked down on the illegal addition of children’s cosmetics with the public security organs. The pharmaceutical supervisory and administrative department shall, in accordance with the law, punish the enterprises involved in the case by revoking their cosmetics production licenses and canceling their product records, and give the legal representative of the enterprises involved a life-long ban on business, and for the first time, give the person in charge of the production of the enterprises involved a life-long ban on business, which has formed a powerful shock to the lawless elements and reflected the firm determination of the supervisory department to resolutely protect the safety of children’s cosmetics. Eight, "5 7" Jiangsu Yangzhou production and sales of counterfeit cosmetics case [Brief Introduction] On September 15, 2022, the Guangling District People’s Court of Yangzhou City, Jiangsu Province sentenced Zhang Moumou and other eight criminals who produced and sold counterfeit cosmetics to fixed-term imprisonment ranging from three years to one year, plus a fine. The discovery of this case originated from the illegal clues found by Yangzhou Inspection Branch of Jiangsu Drug Administration in the cosmetic safety risk monitoring work.After discovering the illegal clues of counterfeit cosmetics mentioned above, Yangzhou Inspection Branch immediately set up a joint task force with Yangzhou Public Security Bureau’s Food and Drug Environmental Investigation Detachment, persisted in tracing the source and digging deep along the line, and finally destroyed a counterfeit cosmetics production den and two hose suppliers, and arrested many suspects such as Zhang Moumou. After investigation, since March, 2020, Zhang Moumou and others have purchased components such as paste, imitation packaging materials, trademarks and anti-counterfeiting labels, processed and assembled counterfeit cosmetics by themselves, and sold them through the Internet. [Typical Significance] In recent years, criminals aim at brand cosmetics to make and sell fakes, and seek illegal benefits by relying on the high-quality brand effect of others. In this case, the drug supervision and administration department attaches great importance to the illegal clues found in the safety risk monitoring of cosmetics in Conghua, gives full play to its professional and technical advantages, and cooperates with the public security organs. Under the framework of the working mechanism of "counterfeiting and protecting famous brands", the administrative law enforcement departments, the public security organs, the judicial organs and the obligee enterprises work together to wipe out the chain of counterfeiting and selling, effectively protect the safety of public cosmetics, maintain fair competition market order and create a good business environment. IX. "6 12" Case of Selling Counterfeit Cosmetics in Zhangzhou, Fujian [Brief Introduction to the Case] In September 2021, Zhangzhou Municipal Market Supervision Administration of Fujian Province received many complaints and reports, reflecting that the registered address was in many Taobao shops in Zhao ‘an County, Zhangzhou City, selling counterfeit brand cosmetics. Zhangzhou Municipal Market Supervision Administration immediately organized an investigation. After comprehensive judgment, Zhao ‘an County Market Supervision Administration transferred the clue to the public security organ.At the same time, Zhangzhou city and county market supervision and public security departments set up a joint task force to jointly investigate the case. In June 2022, the joint task force sent more than 100 law enforcement officers to Shenzhen, Guangdong, Dalian, Liaoning, Handan, Hebei, Zhangzhou, Fujian and other places to carry out the network-closing operation at the same time, destroying 6 dens for selling fake cosmetics in one fell swoop, arresting 73 people involved on the spot and seizing a large number of counterfeit cosmetics. Up to now, Zhao ‘an County People’s Procuratorate has approved the arrest of three major suspects in this case, transferred three people for review and prosecution, and 21 other suspects have been released on bail pending trial. The case is under further investigation. [Typical Significance] In recent years, with the increasing crackdown on cosmetic crimes, cosmetic counterfeiting dens have been further transferred to remote areas such as rural areas and urban-rural junctions. In this case, criminals formed gangs to commit crimes, and they were scattered in remote areas such as rural areas in Fujian and Guangdong, and they had a strong sense of anti-investigation. They opened a number of online stores on multiple e-commerce platforms to produce and sell illegal cosmetics across provinces. Through careful investigation of illegal clues and close cooperation with public security organs, the drug supervision and administration department found out the context of illegal acts in the whole case, and finally successfully destroyed the black dens and safeguarded the safety of public makeup.