Can Xiaomi’s 2024Q2 revenue hit a new high in automobile business "make money to support the family"?

On August 21st, Xiaomi Group released the Q2 performance report for 2024. In the quarter, Xiaomi’s revenue was 88.9 billion yuan, up 32% year-on-year, setting a new high since listing, and its adjusted net profit was 6.2 billion yuan, up 20.1% year-on-year.

Innovative businesses such as smart electric vehicles, which have attracted much attention, contributed revenue for the first time, with revenue of 6.4 billion yuan in the second quarter, accounting for 7.2% of the Group’s revenue. In terms of mobile phone XIAOT business, smartphone business revenue was 46.5 billion RMB, up 27.1 year-on-year, IoT and consumer goods business revenue was 26.8 billion RMB, up 20.3% year-on-year, and Internet business revenue was 8.3 billion RMB, up 11% year-on-year.

Can Xiaomi's 2024Q2 revenue hit a new high in automobile business "make money to support the family"?

The delivery of SU7 has accelerated, and the annual revenue of automobiles is expected to exceed 20 billion.

The second quarter was the first quarter of delivery of Xiaomi Automobile, with a delivery volume of 27,307 vehicles. From April to June, the delivery volume of Xiaomi Automobile was 7,058, 8,630 and 12,219 respectively, up 22% and 41.6% from the previous month. In terms of delivery speed, the delivery volume of Xiaomi Automobile in the third month of listing exceeded 10,000 vehicles, setting a new record for "new force" car companies.

In the third quarter, the delivery volume of Xiaomi Automobile in July continued to remain above 10,000 vehicles. According to data from third parties, in the second week of July-August, Xiaomi Automobile delivered more than 21,000 vehicles. Lei Jun, founder, chairman and CEO of Xiaomi Group, also announced in his personal annual speech in July that it is expected to complete the delivery target of 100,000 vehicles in November ahead of schedule.

This means that Xiaomi Automobile is expected to contribute more than RMB 20 billion in revenue this year. For Xiaomi Group, the automobile business alone can bring about 10% year-on-year growth in annual revenue.

In terms of profitability, due to the need to amortize the costs of R&D and channel construction, innovative businesses such as Xiaomi Smart Electric Vehicle still had a net loss of 1.8 billion yuan in the second quarter. However, the gross profit margin of Xiaomi’s automobile business reached 15.4%, which is already at the middle level among the new car companies.

Intelligent hardware outperformed the "big market" and the high-end market in China accelerated.

In addition to the increase in revenue brought by the automobile business, Xiaomi’s intelligent hardware business has also achieved the growth rate of the leading industry.

As the business segment with the highest proportion of Xiaomi’s revenue, the revenue of Xiaomi’s smartphone business in the second quarter was 46.5 billion yuan, a year-on-year increase of 27.1%. This is also the fastest-growing business segment of Xiaomi’s revenue this quarter.

In terms of shipments, Canalys data shows that the global shipments of Xiaomi smartphones in the second quarter were 42.2 million units, up 28.1% year-on-year, and the growth rate was more than twice the overall level of the industry. In terms of market share, Xiaomi continued to rank third with 15%, the share difference with Apple narrowed to 1 percentage point, and the lead with the fourth place expanded to 6 percentage points.

Can Xiaomi's 2024Q2 revenue hit a new high in automobile business "make money to support the family"?

In major countries and regions around the world, the year-on-year growth rate of Xiaomi smartphone shipments is ahead of the broader market. In China and India, the two largest markets in the world, the shipments of Xiaomi smartphones increased by 17% and 24% respectively in the second quarter, which was 1.7 times and 24 times that of the broader market. In Latin America, the Middle East and Southeast Asia, where the year-on-year growth rate exceeded 10%, the shipments of Xiaomi smartphones increased by 35%, 70% and 37% respectively, which were 1.75 times, 3.5 times and 2.6 times the growth rate of the broader market respectively.

Can Xiaomi's 2024Q2 revenue hit a new high in automobile business "make money to support the family"?

In the high-end market, Xiaomi mobile phone also continues to make breakthroughs.

According to the data in the financial report, in the smart phone market in Chinese mainland in the second quarter, high-end mobile phones (RMB3,000 and above) accounted for 22.1% of Xiaomi’s mobile phone shipments, up 2 percentage points year-on-year. In terms of price segments, the market share of Xiaomi in the 4000-5000 price segment reached 20.1%, up 3.5 percentage points year-on-year, and the market share in the 5000-6000 price segment reached 8.9%, up 2.3 percentage points year-on-year. According to the daily interactive data, in the first half of 2024, Xiaomi 14 was the only model with a price of more than 3,000 yuan among the TOP10 new market share of Chinese mainland’s 5G mobile phones except iPhone.

With the launch of Xiaomi MIX Fold4, MIX Flip and other products in the price range of more than 6,000 yuan in the third quarter, the market share of Xiaomi in the high-end market is expected to continue to increase.

Xiaomi’s IoT and consumer goods business also continued to grow in the second quarter, with revenue reaching 26.8 billion yuan, a record high, with a year-on-year increase of 20.3%.

In terms of product lines, Canalys data shows that in the second quarter, Xiaomi tablet PC shipped 2.14 million units, with a market share of 6%, surpassing Amazon to enter the top five in the world, with a year-on-year increase of 106%. In terms of household appliances, in the second quarter, Xiaomi’s household appliances revenue increased by 38.7% year-on-year, showing a "multi-point flowering" situation. Among them, air conditioners shipped more than 3.36 million units, and the market share in Chinese mainland market has risen to the fourth place, refrigerators shipped more than 600,000 units, and washing machines shipped more than 400,000 units.

The ecological scale continues to expand, and the research and development of overweight tamps the base.

Intelligent hardware is the foundation of Xiaomi’s "full ecology of people and cars". Maintaining steady growth in shipments in several intelligent hardware industries has enabled Xiaomi’s ecological scale to continue to expand.

According to the data disclosed in the financial report, as of June 30, 2024, the number of connected devices on Xiaomi AIoT platform reached 822 million, up 25.6% year-on-year, the monthly active users of Mijia App reached 96.9 million, up 16.8% year-on-year, and the global monthly active users reached 675.8 million, up 11.5% year-on-year.

The popularity of Xiaomi SU7 has also brought significant changes to Xiaomi’s user structure. In particular, the proportion of high-consumption people has increased significantly. According to the data disclosed by Xiaomi, among the owners of Xiaomi SU7, BBA users account for 29% and Apple users account for 52.5%. Lu Weibing, partner and president of Xiaomi Group, revealed at the financial report performance meeting that among the users of Xiaomi MIX Flip, the proportion from iPhone also reached 32%.

The "circle-breaking effect" of cars has brought growth space to Xiaomi’s intelligent hardware business. A reference data is that in the second quarter, the monthly active users of Mijia App increased by 7.8 million month-on-month, the largest increase since listing, and the year-on-year growth rate was 2.8 percentage points higher than that in the first quarter. The monthly active users in Chinese mainland increased by 10.1% year-on-year, and the growth rate was also the highest in the last six quarters.

While the ecological scale is expanding, Xiaomi’s R&D investment continues to increase. In the second quarter, R&D investment was 5.5 billion yuan, a year-on-year increase of 20.7% and a quarter-on-quarter increase. As of the end of the second quarter, the number of Xiaomi R&D personnel has exceeded 18,000. The increasing R&D "thickness" enables Xiaomi to provide users with a better ecological experience.

Can Xiaomi's 2024Q2 revenue hit a new high in automobile business "make money to support the family"?

Despite the increasing investment in research and development, innovative businesses such as smart electric vehicles are also in the stage of "blood transfusion", but Xiaomi Group’s cash reserves hit a new high in the second quarter. According to the financial report data, as of the end of June 2024, the Group’s cash reserves reached 141 billion yuan.

Lu Weibing introduced that Xiaomi’s three growth curves have been laid out. Smart devices with mobile phones, tablets and wearables as the core are the first curve, home smart devices with household appliances as the core are the second curve, and travel smart devices with cars as the core are the third curve. "Xiaomi has formed cross-category complementarity and global market complementarity, and the closed loop of the ecological strategy of people and cars has just begun. The future development of Xiaomi has unlimited possibilities and imagination."

Breathing oxygen and singing lead to worry! In May, A Xin sent a long article to expose his health.

1905 movie network news A few days ago, A Xin, the lead singer, was holding an oxygen bag at a concert tour, which caused concern among fans. On September 17th, A Xin posted a long article on his social account explaining his recent physical condition.


A Xin wrote in his blog post that he had a slight illness after a concert in Quanzhou, and dragged the illness to Macau and back to work in Taipei. After that, he was still in poor health and groggy in Xi ‘an, but he also completed three performances with expectation and emotion. Until he arrived in Nanjing, his body had fully recovered, but his voice became uncontrollable and occasionally became particularly hoarse.


A Xin blamed himself for this. He said that he didn’t want to worry everyone, but he wanted to apologize to everyone because he didn’t take good care of himself and didn’t give the best performance, which made him very sorry. A Xin thanked his fans for their tolerance, which allowed him to enjoy the 10 tours so far.


At the same time, A Xin also reminded everyone to take good care of themselves, relax moderately while studying hard, and agreed to use their best to become more powerful in the next tour stage.                                 


BMW i5 in Zibo is on sale, with the latest price of 326,000! Not to be missed

[car home Zibo Preferential Promotion Channel] At present, the Zibo area is carrying out substantial preferential activities, with the highest preferential amount reaching 120,900 yuan, which reduces the minimum starting price of this model to 326,000 yuan. For consumers who plan to buy a car, this is an excellent time to start. If you want to know more about the discount details and strive for a higher discount, please click "Check the car price" in the quotation form.

淄博地区宝马i5特价出售,最新报价32.6万!不容错过

The design of BMW i5 is full of futuristic and technological sense. Its front face adopts a family-style kidney-shaped air intake grille, which is more flat in design and integrated with LED headlights to enhance the overall visual effect. The body lines are smooth and dynamic, and the overall style is more sporty, which shows the unique charm of BMW brand. In the rear part, the design of taillights is simple and full of scientific sense, which echoes the front face and the overall shape is more harmonious and unified.

淄博地区宝马i5特价出售,最新报价32.6万!不容错过

BMW i5 has an elegant and streamlined body design, with a body size of 5175mm, 1900mm, 1520mm and a wheelbase of 3105mm. The front tread is 1621mm and the rear tread is 1658mm, which ensures the stability and handling of the vehicle. This car adopts 245/45 R19 tyre size, and with the dynamic rim style, it adds a touch of sportiness to the car.

淄博地区宝马i5特价出售,最新报价32.6万!不容错过

The interior design of BMW i5 is simple and modern, with a lot of advanced materials and exquisite craftsmanship, creating a luxurious and comfortable cockpit atmosphere. The car is equipped with a 14.9-inch central control screen, which supports the voice recognition control functions of multimedia system, navigation, telephone and air conditioner, and improves the convenience of driver’s operation. The leather steering wheel not only provides a good grip, but also has the function of electric up and down+front and rear adjustment, which ensures that drivers can find the most suitable grip position under different heights. The front row and back row are equipped with wireless charging function of mobile phones, which is convenient for drivers and passengers to charge their mobile phones at any time. In terms of seats, the BMW i5 is made of imitation leather, and the main and auxiliary seats have the functions of front and rear adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), which provides extremely high comfort. The front seats are also equipped with heating function, so that drivers can enjoy a warm ride experience in cold weather.

淄博地区宝马i5特价出售,最新报价32.6万!不容错过

The engine of BMW i5 has the maximum power of 210kW and the maximum torque of 410N·m, which provides the vehicle with strong power output and excellent driving experience.

The owner of car home said that the design of this car is satisfactory. First of all, its overall style is BMW’s always luxurious atmosphere, and it adds a little sense of movement to this feeling, which is very good from the sense.

Biden’s wife leaked: Obama gave Biden two job choices (Figure)

Topic: Inauguration Ceremony of US President Barack Obama


Mr. and Mrs. Biden were interviewed in oprah winfrey.


  According to the US Newsweek on January 20th, while US President-elect Barack Obama was busy with the inauguration ceremony, Vice President-elect Joe Biden and his wife appeared on the "Talk Show Queen" oprah winfrey’s program to build momentum for their inauguration. But Biden’s wife let slip on the show, saying that Obama had given Biden two job choices-vice president or secretary of state. Biden, whose wife was so anxious to leak, repeatedly shouted "shh".


  Obama offered Biden two choices.


  Biden’s wife Jill said in an interview: "Before the election, Joe can choose to be vice president or secretary of state." Biden’s face flushed and his facial expression was very painful, but he had to try his best to keep smiling, which looked very funny. Finally, Biden had to stop his wife with a hiss, which made the audience laugh.


  Biden did not deny his wife’s statement, but he later explained that he did not immediately accept Obama’s vice presidential proposal because he was not sure whether he was suitable for the position. Later, after he got some assurances from Obama, he finally made a decision. Biden said: "We are a partnership. He is the president of the United States. I will support him behind every important decision he makes. But Obama once said that he wanted to make some intimate friends, not’ yes-men’. "


  Biden said that after consulting with his wife, he finally became Obama’s running mate. Mrs. Biden revealed that she encouraged her husband to choose the post of vice president, mainly because of family considerations. "If I become Secretary of State, I will always travel, and I may not see him for a long time. But if he becomes vice president, we can always be together, which is very important for our family. "


  Make a statement to defend after the interview.


  About three hours after the interview, Biden’s spokeswoman Elizabeth Alexander immediately issued a statement by email. The statement said: "President Obama only offered Vice President Biden one position, that is, to be his running mate. Biden was honored to accept President Obama’s invitation. "


  Elizabeth’s statement denied that Obama had proposed Biden as Secretary of State, but did not rule out the possibility that the two men had discussed this position.


  Elizabeth said in the statement: "Like anyone who participates in the presidential election, Mrs. Biden knows that President Obama may propose her husband to take up a certain position to make up for his lack of experience, and the positions of vice president and secretary of state are possible. Vice President Biden pointed out that becoming a vice president may be better for his family, because his family can see him often and he can participate more in state affairs. " (Li Jinliang)

Editor: Wang Yuxi