Li Keqiang: Seize the historical opportunity of scientific and technological revolution and seize the opportunity of big data development.

  Xinhuanet Beijing, May 25th Premier Li Keqiang said at the China Big Data Industry Summit and the China E-commerce Innovation and Development Summit in Guiyang on the 25th that the new generation of Internet technologies, such as big data, have profoundly changed the world and put all countries on the same starting line of the scientific and technological revolution. China has missed the world scientific and technological revolution many times. Today, we should seize this historical opportunity, seize the opportunity and win the future.

  Li Keqiang expounded the sharing economy: using idle resources to realize everyone’s benefit.

  Premier Li Keqiang said in Guiyang on the 25th that the sharing economy is not only addition, but also multiplication, so as to effectively lower the threshold of entrepreneurial innovation, make full use of idle resources, form new growth points and inject strong impetus into the economy. In addition, another major feature of the sharing economy is that everyone can participate and benefit, which is conducive to promoting social fairness and justice.

  "Big Data"+"Craftsman Spirit" =? Listen to the Prime Minister’s answer.

  Premier Li Keqiang said in Guiyang on the 25th that the innovative ideas represented by the new format of big data should be combined with the craftsman spirit nurtured by traditional industries for a long time, so as to promote the integration and development of the virtual world and the real world, reshape the supply chain value chain of the industrial chain, promote the vigorous development of new kinetic energy and revitalize the traditional kinetic energy, and build China’s economy into a "double engine" and realize "double-medium-high".

  Li Keqiang: Big data and the Internet of Things will ultimately serve "people"

  When Li Keqiang visited Guizhou Big Data Achievement Exhibition on 25th, the person in charge of "Truck Gang" introduced that they connected 300,000 cargo owners and 1.7 million truck drivers across the country through the Internet to build a nationwide highway logistics information platform, which reduced the empty driving rate by 6%. The Prime Minister praised that what you have done is very meaningful, and new technologies such as big data and Internet of Things will ultimately serve "people".

  Guizhou has become a net inflow of college graduates, and the Prime Minister "cheers" for this.

  Li Keqiang visited Guizhou Big Data Achievement Exhibition on 25th. According to the local person in charge, thanks to the explosive growth of the big data industry in Guizhou in recent years, it has become a net inflow of college graduates. The Prime Minister "cheered" for this, and college students are willing to come to Guizhou for employment, indicating that the new economy relying on big data development has strong appeal. Only by seizing the highland of talents can we win the development opportunity. (According to Xinhua News Agency’s "Xinhua Viewpoint" Weibo report)

Laojunshan, Luoyang: Creating "New Amount" of Cultural Tourism Consumption

  If we say, "Go to the world for a grand banquet and see the beauty of the world", we will retain the emotional experience of tourists. Then, the phrase "I owe you a trip, which is valid for 10 years" has retained the hearts of tourists.

  In Luoyang, where Hanfu has set a city on fire, there is always a place worthy of your eternal concern-it must be "Laojun Mountain".

Fenglin Wonderland Laojun Mountain

  Over the past ten years, Laojunshan has continuously invested more than 2 billion yuan in building tourism products. In 2020, the operating income of Laojun Mountain Scenic Area increased from 185 million yuan in 2019 to 310 million yuan; In 2021, the main income of Laojunshan reached 370 million yuan, which continued to increase; Overtaking in Curves to Create Miracles —— A Case of Promotion of Laojunshan in Henan Province in 2020 was rated as an excellent case of domestic tourism promotion in 2020 by the Ministry of Culture and Tourism.

  In recent years, Laojun Mountain Scenic Area has actively complied with the new trend of cultural tourism consumption of "subversive creativity, immersive experience, young consumption and mobile communication", constantly inspiring innovative inspiration. Starting from enhancing the tourism experience, it has regularly carried out various activities such as Xianshan Huahai Festival, Shanshui Hanfu Festival, Guanhai Summer Festival, Snow and Rime Festival, and increased the Jinding Light Show, Huahai Ziyun Curtain, Jungle Crossing and Know.

  Landscape entry culture into the heart

  If Hanfu is a return to tradition and etiquette, then the Hanfu Festival between mountains and rivers is a natural cultural return to Taoism. Nowadays, the "Hanfu" craze is blowing up in Luoyang, which is in full swing.

  In May of this year, Laojun Mountain Scenic Area created a state of national style with Fenglin Wonderland, led the cultural return with Hanfu Xiudian, and made every effort to create a traditional cultural festival event-"Fairy Palace Yunshang Guofeng Festival" landscape Hanfu Festival. Let Hanfu walk into the landscape and meet the color of China and the meaning of China; Let the robes enter the mountains and rivers, and build the habitat of the robes in the Central Plains between the peaks and forests and the sea of clouds, which has caused a "landscape Hanfu craze" in the country.

  Spring Fairy Mountain Flower Sea Festival, Summer Sea View Summer Festival, Autumn Colorful Autumn Fun Festival, Winter Rime Ice and Snow Festival … Laojunshan brand activities and event marketing continue to keep active in the media and tourism circles.

  The marketing fever continues, and the boutique tourism product industry is more suitable for the "younger" consumption trend.

  Since 2007, Laojunshan has opened the curtain of in-depth development of scenic spots and instigated tourism transformation and upgrading with key project construction. Over the past decade or so, the continuous investment in Laojunshan has exceeded 2 billion yuan. The scenic spot invited the Planning and Design Institute of Tongji University in Shanghai to compile the Special Plan for Tourism Construction of Laojun Mountain in Henan Province, and determined the construction concept of "giving priority to landscape tourism, excavating historical heritage, planning from a high starting point and developing in a long-term perspective". Laozi Culture Garden has become an important carrier of Laozi culture. The world-class Zhongling Cableway, Yunjing Cableway and Fenglin Cableway go straight into the clouds, and the horizontal plank road on the top of the mountain of more than 10,000 meters extends forward, and the Jinding Taoist temple community is perfectly presented. The key projects such as the visitor center, the hiking trail on the top of the mountain and crossing the clouds bring new experiences to tourists.

  At the same time, Laojunshan timely analyzes the external environment, predicts the life cycle of tourism products, and develops tourism products in a forward-looking and timely manner. The completion of new projects, such as glass drifting, Fiyta, Tengyun plank road and treading on thin ice, has increased tourists’ experience and become a new growth point of tourism industrialization in Laojunshan.

  Laojunshan, which has captured the innovative password, has continuously launched festivals in the style of fashion and music.

  This summer, the Laojunshan Sea View Summer Festival with the theme of "Traveling in Wonderland and Seeing Mountains and Seas" is about to be unveiled. At that time, the unparalleled wonders of the sea of clouds will once again set off a strong tourist wind.

  The integration of literature and tourism accelerates the circle

  The thick Central Plains culture, Yellow River culture and magnificent landscape always provide new impetus for the integration and development of Henan cultural tourism. The rapid development of short video platform has accelerated the spread of information, and Laojunshan is aiming at this opportunity.

  After Laojun Mountain snows in Chu Qing, the white snow and white clouds complement each other, and the golden dome of Laojun Mountain wrapped in silver is like a fairy tale kingdom, attracting more tourists to "go to the world for a surprise banquet and see the beauty of the world". The off-season is not "light", why is Luoyang Laojun Mountain "out of the circle"?

  The integration and development of literature, tourism, literature and innovation requires more innovation and innovation. The scenic spot has created a new phenomenon of Laojunshan marketing with traffic conversion, festival marketing and continuous benefit to the people.

  In recent years, Laojunshan actively uses Tik Tok, Aauto Quicker, WeChat, Weibo and other new media platforms for product promotion, promotion and marketing. By planning brand-related high-quality and highly disseminated content and online activities, Laojunshan pushes news to tourists widely and accurately, and makes full use of the fan economy to achieve marketing purposes.

Junshan sea of clouds is like a dream

  In 2019, Laojunshan took the lead in marketing platforms such as Tik Tok and Aauto Quicker in the scenic spot, and its comprehensive income increased from 135 million yuan in 2018 to 185 million yuan. In 2020, Laojunshan once again took the lead in creating new media matrix marketing, media matrix, talent matrix and tourist matrix. The annual exposure of Tik Tok, which is located in the "Laojunshan Scenic Area", reached 2.85 billion, and this data reached 100 million when converted into Internet advertisements. In 2021, Tik Tok’s reading volume of "Laojunshan Scenic Area" reached 4 billion. In addition, Laojunshan promotes all-staff Tik Tok marketing, builds its own propaganda matrix, and displays poetry and distance; The short video incentive policy was introduced, and the head tourists were invited to visit Laojun Mountain, and the big online celebrity drove the small online celebrity to produce fission. Up to now, the number of fans of the official Tik Tok of Laojun Mountain has exceeded 1.4 million, and the number of clicks on the address of Laojun Mountain Scenic Area has exceeded 11.5 billion, which is far ahead in the national scenic spot ranking.

  As a result, Laojun Mountain Scenic Area has also achieved the following results: "2019 Tik Tok Cultural Tourism Industry Big Data Report" Tik Tok broadcast volume TOP9, landscape scenic area TOP 1; TOP10;, the fastest rising scenic spot in Tik Tok in 2020; In 2020, Tik Tok will travel around the world TOP1;; TOP1 ten scenic spots that Tik Tok users want to visit most in 2022.

  These data confirm that Laojunshan has created a successful example of using modern media to shape modern scenic spots from form to content, from concept to behavior, diversified marketing methods, comprehensive innovation and accumulation.

  Creativity leads three-dimensional marketing

  Many people know and are familiar with Laojun Mountain, a 5A-level scenic spot in this country, because of "going to the world for a surprise banquet and seeing the beauty of the world" and "one-yuan lunch".

  In recent years, Laojun Mountain Scenic Area has attracted more and more tourists through three-dimensional marketing ideas, year-round creative activities and unique promotion methods. Colorful event marketing and brand activities have heated up the tourism market.

  From 2017 to 2022, during the National Day Golden Week for six consecutive years, the "one-yuan lunch" continued to be popular on the Internet. This marketing case, which was transformed from the custom of Taoist priests serving porridge for tourists, welcomed rave reviews from tourists.

  In addition, brand activities and event marketing such as Xianshan Huahai Festival, Guanhai Summer Festival, Golden Wedding Celebration, Colorful Autumn Festival, Snow and Rime Festival launched by Laojunshan in different seasons have become the headlines of major media.

  From "online celebrity" to "Changhong", from "flow" to "reserve", the diversified creative marketing forms of Laojunshan have accumulated, the long-term activities of benefiting the people have been extended, and tourists from all directions have gathered. Its marketing model of "nature+festival+culture+market" has become a successful marketing example of modern scenic spots.

  Technology empowerment leads the future.

  The integration of literature and travel, going to poetry and distant places together. In 2021, Laojun Mountain Scenic Area comprehensively promoted the integration strategy of literature, tourism, culture and creation, and instigated transformation and upgrading with key projects. The magnificent scene of "the perfect combination of Qishan and Xiushui, and the cultural tourism and creation complement each other" was perfectly presented.

  The innovative experience of art+technology, and the immersive performance of Taoist culture+another dimension-Know Laojunshan, once again let the traditional culture "come out" and let the historical culture "move".

  Known Laojunshan, jointly created by Henan Laojunshan Cultural Tourism Group Co., Ltd., Henan Zhongdao Cultural Tourism Co., Ltd. and Shandong Jindong Digital Creative Co., Ltd., is the first immersive performance in China that deeply integrates traditional Taoist culture and modern digital technology, and visualizes the abstract and profound philosophical thoughts in Tao Te Ching, the king of all classics.

  On the top of Laojun Mountain at an altitude of 2217 meters, the immersive stage of Know Laojun Mountain breaks the traditional viewing mode and unlocks the multiple possibilities of "stage+". The scenic spot is empowered by science and technology, and uses new technologies such as 5G, AR and VR to integrate cultural elements into the interactive experience of seeing, touching, listening and acting, so as to create an IP that is compatible with the personality of young people with a culture that can participate, experience and interact, and provide a good place to travel, enjoy and entertain.

  In addition, Laojunshan is the first scenic spot in the country to brush its face into the park and create a one-click smart tour. As a 5-drill scenic spot of smart tourism in our province, the command and dispatch, ticketing system, emergency response, information broadcast, data statistics, voice tour guide and other comprehensive expansion and upgrading, booking tickets, scanning code into the park, online consultation and online payment have played a role in reducing congestion. After more than ten years of construction and accumulation of smart scenic spots, "online and offline" and "virtual and reality" are integrated and interacted in a three-dimensional way, and "data line running upstream and user line downstream" complement each other …

  Take advantage of the east wind and set sail. Laojunshan will be more solid and long-term on the road of practicing the integration and development of literature, tourism and creativity. (Zhou Xiangyi)

Keep arching the fire! Lithuania’s foreign minister declared that "the Russian regime must be overthrown" and sought a permanent US military presence in Lithuania.

  [Global Network Reporter Wang Yixuan] According to a report by CNN on the 10th, Lithuanian Foreign Minister Lenz Belguise announced that he would overthrow the Russian regime that day, saying that only in this way can Russia’s "belligerence" be ended. It is worth noting that he also reiterated the old saying that Lithuania is seeking a permanent US military presence in Lithuania, saying that this will be "the greatest deterrent to aggressors such as Russia".

  CNN said that Lentz Belguise said in an interview with the media on the 10th that European and American countries have always focused on the "tactical method" of the Ukrainian war, but they still need to consider the longer-term issues strategically — — The world needs to be prepared, and Russia "may go to war again, and does not rule out (against) NATO countries."

  He further declared, "Some countries think that we will return to normal just by waiting for the end of the war, but Russia has left the civilized world order, and its belligerence will end when the Russian regime ends."

  However, the report noted that Lentz Belguise did not put forward specific suggestions for western countries, but analyzed that "it may take a long time to change this situation, because we do not change it by any active means. Therefore, it can only be changed from within (Russia). "

  It is worth mentioning that Lentz Belguise also revealed to CNN on the same day that Lithuania is seeking a permanent US military presence in the country, saying that this is "the greatest deterrent to Russian and other aggressors". Lentz Belguise said that Lithuania will also seek further support from NATO at the NATO summit in Madrid, Spain next month.

  The report mentioned that Lithuania has been a "staunch supporter" of Ukraine since the outbreak of the conflict between Russia and Ukraine, and it is also the first country in the EU to stop buying Russian natural gas. Lithuania’s parliament unanimously passed a resolution on the 10th, accusing Russian armed forces and mercenaries of "committing war crimes" in Ukraine and identifying Russia as a "country that supports and implements terrorism". In response, Dzhabarov, first vice-chairman of the International Affairs Committee of the Russian Federation Council (the upper house of parliament), warned that Lithuanian actions may lead to the complete interruption of economic and trade relations between the two countries, and may also lead to the reduction of diplomatic relations between the two countries to the level of chargé d ‘affaires.

Ke Li, Vice President of BYD: 105 sales outlets will be built in Italy next year.

  [Smart Car News] According to reports,Is vigorously expanding its presence.ItalySales network, plans to establish 105 sales outlets by 2025. Ke Li, vice president of BYD, announced that by the end of 2025, they hope to have 500 sales outlets all over Europe, among which Italy will become one of the key markets.

BYD

  BYD is rapidly emerging as a new force in the European automobile market. The new plant in Hungary is expected to be officially put into production by the end of 2025, and will focus on producing four popular models: Atto 2), Atto 3, Dolphin and Seagull. Initially, BYD intended to launch the small and flexible Seagull in Europe first, but after careful consideration, the company decided to give priority to the production of Dolphin and Atto 3 with greater sales potential, especially Atto 2, to meet the market demand.

  Data show that from July to September this year, BYD sold more than 1.13 million cars, an increase of 38% compared with the same period last year, setting a new high in quarterly sales in brand history. This also makes it successfully surpass Ford and become the sixth largest automobile manufacturer in the world. In sharp contrast, Ford’s sales decreased by about 40,000 vehicles in the same period.

  With the opening of more sales outlets and the completion of the Hungarian factory, BYD is expected to further consolidate its position in Europe and the world, and bring more people the choice of green travel.

Jietu Shanhai L7, a new choice for large family electric hybrid SUV, goes on the market.

China Economic News Network (Liu Chenxi)Recently, the electric hybrid SUV market has ushered in a new "volume king", Jietu Shanhai series "Big Family Seven-seat Electric Hybrid SUV" & mdash; — Shanhai L7 ushered in a heavy listing. Facing the comprehensive advancement of the travel needs of China’s extended family, Jietu Shanhai L7 not only relies on the four core advantages of "high performance, large space, more comfort and new experience", but also brings a happy travel experience beyond the past, with a price of 129,800 yuan — The sincere price of 159,800 yuan has become an ideal choice for big families to travel in the new era.

Wechat pictures _20241014164725

There are seven large spaces, so that each one has great enjoyment. Jietu Shanhai L7 has a length of 4749 mm, a wheelbase of 2745mm and a width of 1900 mm. It can not only provide 5-seat and 7-seat layouts with large space to meet the travel needs of different families, but also take into account the convenience of daily commuting and achieve a good start and a good stop. At the same time, its "Shuang Yi Rice" super-large two-row space design, with 960mm leg space and 997mm head space, gives the rear passengers a spacious experience of three people not crowded and two people first class. When the second row of seats are laid down, it can also achieve 1688L storage space, and the depth of 1876mm can easily accommodate one meter and eight mattresses, so that the space inside the car can become a big bed room in seconds, and the whole family can easily "lie flat". In addition, there are as many as 33 storage spaces in the cockpit to realize the freedom of storage for the whole family.

In order to give the most intimate care to every family member, Jietu Shanhai L7 loaded the car refrigerator only owned by luxury brands into the car. The second row of car-mounted cold and warm refrigerators adopts the compressor technology with higher cost, which not only has five times the cooling speed of semiconductor refrigerators, but also supports -6.°C— The ultra-wide temperature control range of 50°C, as well as the ultraviolet sterilization function, also provides six intelligent modes such as ice cream, fresh-keeping and warm milk, which can be enjoyed by all ages and the whole family is happy.

Quiet and healthy cockpit makes the whole family travel more comfortable. Jietu Shanhai L7 adopts mask-grade PP+PET two-component sound-absorbing cotton and environmentally-friendly formaldehyde-free water-based adhesive in a large area, and the front row also adopts double-layer laminated sound insulation glass to create a "mother-and-baby-class" cockpit that is nontoxic, odorless, green, healthy and extremely quiet for the family.

Free electricity inside and outside the car, so that the whole family can camp more freely. Jietu Shanhai L7 brings infinite possibilities for family camping with its rare 6.6Kw external discharge and 220V in-vehicle power supply. In "Travel"+”With the help of ecology, Jietu Shanhai L7 also supports exclusive outdoor equipment, such as the rear canopy, air mattress in the car, automatic tent and outdoor hammock, so that families can experience a leisurely camping life anytime and anywhere and unlock more unexpected outdoor enjoyment.

Kunpeng hybrid Mars architecture, driving strong and comfortable. Jietu Shanhai L7 is equipped with Chery’s fifth-generation 1.5TGDI hybrid engine and two-speed super electric hybrid DHT gearbox. Thanks to the ultra-high thermal efficiency of the engine of 44.5% and the ultra-high mechanical efficiency of the dual-motor drive architecture of 98%, the pure electric drive of the new car can provide the maximum power of 199kW, and the excellent performance of 314kW can be achieved in HEV, which not only has the strong performance of pushing the top speed to 215km/h, but also has the ultra-long endurance of pure electric 120km and comprehensive 1300km, which can provide users with continuous energy saving and continuous strength in the whole scene. In addition, the new car also adopts a four-bar rear suspension system based on the Mars architecture, with 26 soft bushings added to the chassis, and after 26,000 kilometers of rigorous adjustment, it achieves excellent stability of high-speed turning without tilting and bumpy roads, so that family travel has the ultimate driving experience.

Hard-core security intelligent guard, enjoy peace of mind and peace of mind. Jietu Shanhai L7 guards every trip of the whole family with its strong safety performance. Its body is made of 75% high-strength steel, and it has undergone extreme tests such as "20 tons of lateral impact and 8 tons of Taishan topping". The frame can also be intact and the door can be opened normally, and every occupant is guarded by a hard core of "steel bars and iron bones". As a new energy vehicle, the power battery of the new car is also fully protected. The Guardian Four-protection battery has IP68 waterproof performance 48 times higher than the national standard, two vertical and four horizontal frame structures that can withstand 10 tons of pressure, insulating mica sheets that can withstand 1400°C, and BMS security guards that can be monitored 24 hours a day to achieve impeccable battery security. In addition, the new car not only has L2 intelligent driving assistance function, but also has a better braking distance of 38.4 meters and 100 kilometers at the same level, which can easily cope with complex road conditions or long-distance travel and make the whole family feel at ease.

"Big Family Seven-seat Electric Hybrid SUV" & mdash; — Jietu Shanhai L7 is specially designed for the happy travel of China family. The new car is not only another accurate response of Jietu brand to users’ needs, but also a comprehensive display of brand innovation vitality and technical strength. In the future, Jietu will still adhere to the brand concept of "user-centered", bring more users a product and service experience of "always surprises and always exceeds expectations", and work together with users to create a better travel life!

It has fallen by 80%, and the test of good shops has just begun.

Author: Xiao Li Fei Dao, editor: Xiao Shimei

In November, 2023, Yang Yinfen, the new head of Liangpin Store, wrote in an open letter to all employees that the company is facing the most difficult challenge since it started its business, not only the problem of living hard, but the problem of not being able to live. If it remains unchanged, it is really possible to lose the opportunity at the poker table.

This is really not an alarmist.

[Strategic Turn]

At the end of 2023, Liangpin Store officially announced that the average price of more than 300 products of the company was reduced by 22%, with the highest drop of 45%, the largest price reduction in 17 years. This means that good shops have given up the positioning of high-end snacks, and their business strategy has turned to the pursuit of "cost performance".

In fact, in the past many years, the company’s high product prices have not brought higher profits to the brand, but have discouraged consumers and increased business pressure.

Since listing, the revenue of good shops has almost stagnated, and the profit has been negative. In 2023, the revenue was 8.046 billion yuan, down 14.76% year-on-year, and the net profit returned to the mother was 180 million yuan, down 46.26% year-on-year. In the first quarter of 2024, it continued to drop sharply by 58%.

▲ source: Chocie

The profitability of good shops is also deteriorating. The gross profit margin in the first quarter of 2024 was 26.43%, a sharp drop of 6.3% compared with 2015, setting a new low since the financial disclosure data. The latest net interest rate was 2.54%, down 1.59% from 2019. Among them, the sales expense rate is around 20% all the year round, but the R&D expense rate is less than 1%.

Judging from the above core business data, the high-end business strategy of Liangpin Shop has not brought good growth to the company. However, after the strategic shift, the future life is still difficult, because there will be a big price cut.

For good shops, it will be a good result if the price reduction can achieve small profits but quick turnover. But often the ideal is full, and the reality may be very skinny.

In recent years, discounts on leisure snacks have become a common practice. Not only are good shops cutting prices, but three squirrels, herbs and other heads are lowering their bodies to cut prices, not to mention many small and medium-sized brand manufacturers following suit. You drop me, but the total demand of consumers will not change obviously, so the final outcome of price reduction is that it is difficult to make up the price by quantity.

Three squirrels are a typical example. At the beginning of 2023, the company put forward the strategy of "high-end cost performance" and carried out quality improvement and price reduction. However, the total annual sales volume was 68,500 tons, which was 12% lower than that in 2022.

Secondly, the price reduction of good shop products will reduce the company’s gross profit and net profit performance, impact investors’ expectations, and the overall valuation level may tend to move down.

Judging from the advantages and disadvantages of the business model, the leisure snacks where Liangpin shops are located are at the bottom of the whole food and beverage, with low operating threshold, easy price war, rapid changes in consumer demand and low brand loyalty. Unlike high-end liquor, it has high operating barriers, and can continuously raise prices, improve profitability, and the valuation level is often relatively high. In other words, good shops are in a bitter business track, earning hard money.

Good shops don’t cut prices, so it’s difficult to operate! After the price reduction, it may be more difficult to operate!

[Industry changes]

In the past many years, high-end snack enterprises have been competing for market positioning, with good shops, three squirrels and herbs everywhere. Nowadays, the giants are forced by reality to cut prices to survive.

In addition to objective factors such as macro-consumption fatigue, the most important logic is the rapid rise of the snack mass-market store model focusing on cost performance in just a few years, which reshapes the market structure of China leisure snack industry.

From 2021 to 2023, the number of snack discount stores in China increased from 2,500 to 25,000, an increase of 1,000%. It is estimated that it will exceed 30,000 in 2025, and the compound annual growth rate will still exceed 30%. The sales scale increased from 3.7 billion yuan in 2017 to 70-80 billion yuan, with a compound annual growth rate of 112%.

▲ The number of snack shops has expanded rapidly. Source: Dongguan Securities.

After several years of staking, the snack discount market has basically formed a market pattern of "North Wanchen, South Busy, West Ming and East Ming". Among them, the industry leader Snacks is very busy. The number of stores in the group was only 1,150 in 2021, and it has expanded to 6,500 in 2023, more than five times.

In November, 2023, Snacks Busy merged with Zhao Yiming Strategy. In 2023, the new group’s total revenue exceeded 20 billion yuan, and the number of stores reached 10,000, which brought the snack discount war from regional competition to the whole country and crushed other competitors.

Then, why can snack shops rise rapidly?

According to the words of the semi-annual report of Three Squirrels in 2023, the discount snack format is aimed at the bottom consumption demand of "how fast and how good it is", and it will rise rapidly with more abundant zero food and more affordable product prices, and will efficiently undertake the traffic transfer from traditional supermarkets (PS: accounting for more than 40% of sales channels).

Specifically, for example, snacks are very busy, there are more than 2,000 kinds of snacks in Zhao Yiming, and the monthly renewal rate is more than 100 kinds, and the location is near the community or in the commercial area with more people, which can better meet the needs of consumers.

Of course, the most important thing is the price. Discount snack vendors have innovated the snack channel, that is, bypassing the dealers and purchasing directly from the manufacturers, making profits to consumers with lower purchase costs, and finally getting the return of small profits but quick turnover. According to statistics, the average retail price of general discount snacks is about 20%-40% lower than that of supermarkets. This is attractive enough for consumers.

China leisure snacks sales channels, offline is still the main battlefield, accounting for more than 80%. Now, the rise of discount snack mode is regarded as "offline version of Pinduoduo" by the market, which has had a strong impact on the high-end snack price system, including good shops.

Good products are greatly reduced in price and have to be.

[Difficult situation]

In 2012, Yang Hongchun led a good shop to bet wildly on e-commerce channels, laying out Tmall, JD.COM and No.1 stores, and embarked on the road of rising, realizing the leap from a regional snack brand to a snack industry giant.

In 2015, online sales exceeded 800 million yuan. In 2016-2019, online revenue continued to grow, accounting for 33.7% to around 50%. Relying on the e-commerce dividend, the good shop has surpassed the one that still relies mainly on offline channels.

However, in recent years, the pattern of e-commerce platform has been intensified and reshaped, online traffic differentiation has continued, the channel layout of good shops has been unbalanced, and the online growth engine has failed. In 2022, the revenue of e-commerce channels showed a rare negative growth, which worsened in 2023, with a sharp drop of 32.6% year-on-year, accounting for 10.58% to 39.8% of revenue.

The online channels of good shops rely heavily on Tmall and JD.COM, and there is no improvement in the layout of Tik Tok. However, the e-commerce market in Tik Tok has risen rapidly. In 2023, the sales of leisure snacks surged by 53%, eroding the market cakes of Tmall and JD.COM. Looking at peers, the revenue of Tik Tok platform of Three Squirrels surpassed that of JD.COM platform in 2023, with a year-on-year increase of 119%.

In terms of offline channels, good shops still open more direct stores. In 2023, there were 258 self-operated net stores, and the total number of direct stores reached 1256. In the same period, 191 franchisees closed their stores, leaving 2,037.

I’m afraid that blindly opening a good shop can’t stop the business decline. On the one hand, accelerating the opening of direct stores also means higher operating costs, which is also an important factor dragging down performance. On the other hand, the rise of snack discount mode will divert offline traffic, which will also have an impact on the business of good direct stores.

On the other hand, the competitor Yanjin Shop has a profound understanding of the changes in retail channels. As early as the second half of 2021, it began to lay out snack discount channels, and the partner was the industry leader Snacks Busy Group.

In 2023, Yanjin Shop has exceeded 500 million yuan in the busy snack sales channel, accounting for more than 12% of the total revenue, far exceeding the traditional supermarkets such as Wal-Mart and CR Vanguard. In 2022-2023, the revenue of Yanjin Shop increased by 26.8% and 42% year-on-year, and the net profit returned to the mother increased by 100% and 67.8% year-on-year. Its performance is the best among the listed snack vendors.

Good shops don’t cooperate with the channel of mass-selling giants, and may have some concerns and considerations of their own. First, I want to control the offline traffic entrance by expanding the scale of opening a store, and I don’t want to be an "offline platform worker". Second, we set up a discount brand "Snacks Hard Home" to focus on the Hubei market. It was expected that 500 stores would be opened in 2023, but it did not cause much waves in the market.

Yanjin Shop chose to embrace the general trend of channel traffic change, and got a wave of super bonuses, and its performance scale reached a big step. On the other hand, the decision-making of good shops is somewhat slow and chaotic, and some opportunities are missed. Of course, all this has nothing to do with the lack of company supply chain.

Good shops don’t have their own production factories, and the products take the mode of "OEM+OEM". On the one hand, it is difficult to effectively manage and control food safety and quality. For example, on the black cat complaint website, there are more than 2,400 complaints about good shops, including eating foreign objects and moldy food. On the other hand, it can’t enter the retail scene in large quantities like other self-produced brands.

▲ Source: Black Cat Complaint

Yanjin Shop controls the supply chain by itself, which can control the procurement, production and sales, and can extend the upstream and downstream industrial chains, with good cost reduction effect. Its gross profit margin and net interest rate rank NO.1 in the snack industry, which is significantly higher than that of good shops.

Generally speaking, in terms of online channels, the growth engine that relied on in the past has turned off due to the disappearance of the traffic dividend of the e-commerce platform. In terms of offline channels, no effective measures have been taken to deal with the major changes in traffic, resulting in passive operation. Based on this, the capital market has already voted with its feet. The stock price of good shops has retreated by more than 80% compared with the peak in 2020, and the market value has evaporated by 27 billion yuan.

As a result, Yang Yinfen, the new coach, may have to accept the reality that good shops return to mediocrity, and the era of high growth is gone forever. However, the severe test of the market may have just begun.

disclaimer

This paper deals with the contents of listed companies, and is the author’s personal analysis and judgment based on the information publicly disclosed by listed companies according to their legal obligations (including but not limited to temporary announcements, periodic reports and official interactive platforms, etc.); The information or opinions in this article do not constitute any investment or other commercial suggestions, and Market Value Watch shall not be responsible for any actions arising from the adoption of this article.

Interpretation | Hong Kong director who almost went bankrupt braved the Spring Festival file with "Breaking the War"


Special feature of 1905 film network The 2024 Spring Festival file has entered the countdown. There are 9 films and 7 comedies, and the competition is fierce, competing for "king of comedy". With the opening of the pre-sale, all the publicity is in full swing, hoping to get the audience’s "first ticket" first.


On the seventh day of the Lunar New Year, it seems a little low-key in many comedies. As the only crime action movie, it gives the audience more choices of movie types. As the only Hong Kong film, the luxurious starring lineup also represents the courage of Hong Kong films to fight the Spring Festival again.Choose the wrong peak setting, actively avoid competition with other films, or the film has other considerations.


Off-screen, for the director of the filmDanny PangGenerally speaking, Breaking the War means more.


On December 19th, 2023, Hong Kong director Peng Fa revealed that he owed HK$ 2 million for his wife’s medical treatment and declared bankruptcy because he could not repay it. Shortly after the finalization of "Breaking the War", on January 23rd, Peng Fa said in Weibo that the current financial crisis could be solved due to the development of new cooperative projects, and the earlier bankruptcy application could be withdrawn. This director, whose debut is the pinnacle, definitely has a place in the history of Hong Kong film, but after he went to Hollywood and went north to the mainland, the film quality was mostly less than expected, and he failed to continue to write the past glory.



The movie market and audience still have expectations for Peng Fa. What surprises can Peng Fa give us after the bankruptcy application is withdrawn? Can Broken War make him prove himself again?


The director’s dream of a talented editor


When it comes to Peng Fa, I have to mention his twin brother — — Another Hong Kong director. The audience and film critics called them the Peng brothers. Just like the Cohen brothers and Luc Dardenne in the world cinema.



They were born in the glorious period of Hong Kong movies. Since childhood, they have either watched movies or discussed ideas and stories, and they are looking forward to making these fantastic ideas into movies one day. At the age of 15, my brother Peng Shun found a S16 camera and made an experimental short film. This was the first time for the two brothers to be directors, and they wanted to be closer to the real movie.


Seven years later, Peng Fa became an editor, while Peng Shun focused on color mixing. They started from technical positions and entered the film and television industry for more than ten years.


In 1998, Peng Fa won the Best Editing Award at the 18th Hong Kong Film Awards, which was his first prize. After more than ten years of hard work, he became a top editor in Hong Kong, and more importantly, he finally caught up with his brother Peng Shun.



At that time, Peng Shun was already a well-known colorist in Asia, developed in Thailand, made many advertisements, MV and TV series, and got the opportunity to shoot his own film debut "Who’s Running? And was nominated for the New Wave Award of Busan International Film Festival. It was only that year that another young director from Shanxi finally stood at the award ceremony. His name was.


Soon after, the two brothers finished a script with almost no lines about a deaf-mute killer — — They decided to be directors together as they were children.


With superb editing, Peng Fa told a story with almost no dialogue. Later, this Thai film with a strong Hong Kong film style won the four awards of Best Director, Best Film, Best Actor and Best Editing in one fell swoop, and also won the International Film Critics Award at the Toronto International Film Festival. The brothers’ first work was a great success.



Born in Hong Kong and raised in Thailand, Applause Pictures was just established, and it was in urgent need of cooperation from new directors. As one of the judges of the Thailand Golden Awards that year, he took a fancy to the Peng brothers and invited them back to Hong Kong to make movies, which would also open the golden age for the Peng brothers. With their respective advantages, they constantly refreshed the creative ceiling of horror movies, won numerous international film festival awards, and went to Hollywood to make movies and cooperate with other stars.



After returning to Hongkong, Peng Fa worked as the editor of a series of trilogy, won the best editing award of the Academy Award again with Infernal Affairs 1, and was nominated for the best editing for three consecutive times. In the works directed by himself, he also makes good use of editing thinking, guides the audience’s emotions with the combination of lenses, and creates a feeling of horror and horror.



This talented editor’s directorial dream, which is the peak of his debut, seems to have a perfect ending, just like the plot of a movie, but the reality is not a movie, and life goes on.


In 2009, the "Fengyun" series filmed a sequel, and the original team returned. The former editor has taken the position of director, but compared with the success of his previous work of HK$ 41.5 million, his word-of-mouth and box office have dropped significantly.



At the same time, Peng Fa has gone further and further along the creation of horror movies, but the genre of this theme is extremely small. When the narrative is modeled, the movies are produced like an assembly line, and the final results are not satisfactory. Many directors have been making the same film all their lives, and Peng Fa is obviously more extreme.


Silent North Hong Kong Director


With the signing of CEPA agreement and the development of the mainland film market, more and more Hong Kong directors choose to "go north" to make films in the mainland.


,,, Chen Kexin, … These directors all ushered in a new creative stage after going north, which also made many Hong Kong stars glow with "second spring".


Except for these great directors, the situation of other directors is different.


In 2013, after the Peng brothers went north, they directed a co-production film between the mainland and Hong Kong, and tried the theme of disaster film for the first time. Actors,,, starring, the lineup is luxurious, but unfortunately the final word of mouth and box office have a certain gap with expectations. However, in this film, we can vaguely see that they are good at integrating the thriller elements into the disaster theme.



Since then, the two have stopped directing films together and started their own development.


Peng Fa has filmed youth themes, suspense themes, and participated in the screenwriter of the comedy film Let That Girl Go, but failed to give full play to his creative advantages, and both box office and word of mouth failed, and began to be criticized as a "bad film director".



After being frustrated, Peng Fa has made many films with horror themes, but the comfort zone has not become the "ruling area" of Peng Fa. Apart from various factors, people can’t help but question, "Is this Peng Fa’s film?"


Later, Peng Fa turned to shoot action movies, but the result was still regrettable. Although he expected to reproduce the classic "Silent Fire" in the era of "Peng Brothers" and direct the theme of criminal action, the miracle did not happen, and the box office barely exceeded 20 million.



The expectation of the new film "Broken War" is also not optimistic, which is largely influenced by the failure of "Trapped Beast". "Broken War" and "Trapped Beast" have the same configuration: Hong Kong star lineup+action crime+director Peng Fa. However, it is still worth looking forward to whether "Broken War" can learn from the creative experience of previous works with the same theme and improve the quality of its works.


Peng Fa, like a paranoid player, assigned all his talent points to the skill tree of editing and horror in movie games.



After going north, he failed to give full play to his own advantages and misjudged the situation in the mainland market. With the rapid growth of mainland movies and audiences, the once classic meta-narrative and the competitiveness of the theme of tiger balm are no longer the same.


Bankruptcy application is submitted and withdrawn.


Before filing for bankruptcy, Peng Fa was filming a TV series in the Mainland. After learning of his wife’s illness, he was worried that he would not see his wife for the last time. He decided to pay liquidated damages and return to Hong Kong. Previously, he also signed a contract for a mainland film, but due to the continuous delay of the shooting date, he was unable to pay the medical expenses without compensation. In addition, due to the particularity of the director’s career, there was no fixed salary certificate, so he had to borrow from the private sector.


The dilemma of filmmakers is finally solved by film.



Peng Fa wanted to take care of his wife and return to his old job, but he could hardly get the job of editing. Fortunately, my brother Peng Shun gave him support. After the wife of the actor who had worked together knew his predicament, she gave him a sum of money in the name of director’s fee for emergency. Colleagues in the film industry also helped him introduce job opportunities and give him care and support.



The new project of Alibaba Pictures cooperating with Hongkong Universal and Peng Fa has enabled him to withdraw his bankruptcy application and rekindle his hope. Compared with fundraising, filmmakers help directors in the form of work. Not only let Peng Fa display his strengths, but also let him get through the current difficulties.


At present, Peng Fa has a new film project, but also a film to be released."Dragon and Child" and "The Golden Cicada Demons" are Peng Fa’s first attempt at fantasy adventure themes, which have been finished.Regenerated manPeng Fa’s first science fiction film. Tentatively scheduled to be released in 2025Fortress of moneybywang qian yuanWilliam FengJu Jingyi; KikuDanny ChanWith the leading role and the help of luxury actors, Peng Fa once again challenged crime movies.



The director is the operator of the movie dream machine, while Peng Fa connects dreams with reality and witnesses the silent majority. The achievement of Breaking the War after its release is undoubtedly an important battle for director Peng Fa to prove himself, but no matter what the result is, Peng Huifa is creating infinite possibilities.

Huawei teamed up with JAC to launch the ultra-high-end luxury model "Zunjie"

Recently, a group of mysterious road test spy photos of large luxury cars have attracted wide attention in the circle of car bloggers. Although the vehicle is covered with camouflage, its huge body and powerful gas field are still eye-catching, and its size is expected to be equivalent to that of top luxury models.

It is reported that this new car is probably the product of HarmonyOS Zhixing’s "Fourth World" brand-Zunjie, which was jointly launched by Huawei and Jianghuai Automobile. The rear wheel steering function of this model shows its high-end configuration. At the beginning of this month, Yu Chengdong, CEO of BU, Huawei’s smart car solution, officially announced that the English name of Zunjie brand is MAEXTRO, and the first product has entered the stage of vehicle verification, which is expected to be off the assembly line at the end of this year and officially listed in the first half of next year.

"Zunjie" brand aims at benchmarking ultra-luxury brands such as Maibakh and Rolls-Royce, positioning itself in the ultra-high-end market, and the estimated price will reach one million yuan. The cooperation between Huawei and JAC is not limited to this luxury car, but will also expand to the MPV market of one million yuan. These models are expected to be produced through JAC X6 platform, with an annual production capacity of 35,000 vehicles.

According to informed sources, JAC Automobile is accelerating the recruitment of Huawei-JAC "Zunjie" project, involving quality system experts, quality evaluation experts, product line quality experts, production quality experts, vehicle quality experts, etc., to ensure the smooth progress of the project. At present, JAC hopes to build 38 test vehicles, so as to comprehensively test and verify the first model.

Honda CR-V is only 219,900 yuan, which is a new generation of joint venture car.

Nowadays, many consumers don’t pay much attention to the cost of car use, but they are more concerned about whether a car can meet the individual needs. There are many choices in the joint venture car. Today, Honda CR-V is brought. The following small series will tell you in detail.

First of all, from the appearance, the front face of Honda CR-V is very domineering, and it adopts a large mouth net, which is very recognizable. Headlights are very in line with consumers’ aesthetics and their shapes are very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4703MM*1866MM*1680MM, and the car body looks very simple with simple and fashionable lines. With large-sized thick-walled tires, the overall visual effect is very simple. In the design of the rear end, the rear end looks more fashionable and generous, the taillight style is deeper, and the exhaust pipe adopts a hidden shape, which is neat and vivid.

In terms of interior, Honda CR-V interior enhances the visual sense of exquisiteness, and the overall appearance is very full. The steering wheel of the car is well designed, equipped with the functions of manual up and down+front and back adjustment, which gives people an impulse to control it. Take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and meets the aesthetic standards of most consumers. Finally, let’s look at the dashboard and seats. The Honda CR-V dashboard uses a suspended design, which looks very fashionable and generous. The car uses leather seats, which are wide and thick, further improving the comfort of drivers and passengers.

Honda CR-V is spacious in the back row, with a certain amount of headroom in the head and legs, which can be said to be more than enough for daily household use. In addition, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD) main driving airbag, co-pilot airbag, knee airbag, side airbag curtain, front side airbag and other safety configurations.

After reading this car, I believe you also have a general understanding. This level of models can often take into account the cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

Guizhou: Scientific and Technological Breeding, Grasping the "Core" of Agricultural Modernization Seed Industry

  Seed is the "chip" of agriculture, which is related to the food security of China people and plays a fundamental role in agricultural modernization.

  This year’s Guizhou Science and Technology Innovation and Science and Technology Awards Conference proposed that during the "14th Five-Year Plan" period, the province’s science and technology innovation and application should strive to be "ten major events", and seed industry revitalization is one of them.

  Guizhou has made great efforts to initially build a platform for co-construction and sharing of germplasm resources and technologies, and by the end of the 14th Five-Year Plan, more than 50 new varieties of crops with independent intellectual property rights have been bred, achieving a breakthrough of zero self-breeding varieties of livestock and poultry.

  Breeding and preferred breeding

2_ copy.jpg

  In the experimental field, different colors of rice are arranged neatly.

  Purple, yellow, green and white rice with different colors are arranged neatly and shaded by each other. Under the moist drizzle, fresh and tender rice seedlings glow with vitality … …

  On May 23, the reporter came to the Rice Research Institute of Guizhou Academy of Agricultural Sciences. Zhu Susong, director of the Institute, introduced that the breeding of excellent new rice varieties was being carried out in the experimental field.

  "The perennial sown area of rice is about 10 million mu, accounting for nearly 24% of the total sown area of grain, and the output is about 4.3 million tons, accounting for about 40% of the total grain output. The output value of primary products exceeds 10 billion yuan, which has an extremely important impact on Guizhou’s food security." Zhu Susong said that the cultivation of excellent new rice varieties has changed rice varieties from tall to short and applied to hybrid rice, which has promoted the increase of rice yield per unit area and effectively guaranteed food security.

1_ copy.jpg

  Rice Research Institute of Guizhou Academy of Agricultural Sciences is analyzing and testing rice genes.

  With the improvement of people’s living standards, cultivating high-quality and high-yield rice varieties with high quality, high yield and environment-friendly quality above the national standard can meet the needs of different consumers and rice products processing, increase the income of farmers and extend the rice industry chain.

  Today, Guizhou has become one of the largest hybrid rice seed production bases in China, and Cengong County has become a national base county for hybrid rice seed production. Every year, about 50 varieties are produced in our province, covering 20 high-quality rice varieties such as T Xiangyou 557, a national standard first-class hybrid rice variety bred in Guizhou, and the demand for seeds is in short supply.

3_ copy.jpg

  The experimenter is testing the rice seedlings.

  "Maize breeding in Guizhou began in the 1970s, and experienced the replacement of single ear selection, interspecific hybridization selection, local variety separation selection, second ring line separation selection and modern molecular biological auxiliary selection, and cultivated some influential maize hybrids such as Qiandan 16, Guidan 8 and Xinghuangdan 89-2, which made important contributions to the development of grain industry in Guizhou." Wu Xun, deputy director of the Institute of Dry Grain, Academy of Agricultural Sciences, introduced.

  With the altitude difference of 400 meters to 2900 meters, the ecological environment is complex and changeable, there are regional differences in pests and diseases, and the demand for varieties is constantly changing. The Dry Grain Research Institute of Guizhou Academy of Agricultural Sciences, together with scientific research institutes and enterprises inside and outside the province, introduced tropical maize germplasm groups such as Suwan with rich genetic diversity, strong resistance to leaf diseases and excellent grain quality, and combined with the advantages of local germplasm and temperate materials in the province, successively cultivated superior maize hybrids suitable for low, medium and high altitude areas.

  Domestication, quality improvement and optimization

  "Guizhou Province is one of the three major potato producing provinces in China. Using traditional breeding combined with molecular breeding technology to carry out scientific and technological breeding, cultivating and popularizing new potato varieties with stronger adaptability and disease resistance is a major scientific and technological innovation project to fundamentally improve the total potato output, which will be of great significance to Guizhou’s food security, help Guizhou’s agricultural industry development and promote agricultural modernization." Li Fei, a researcher at Guizhou Academy of Agricultural Sciences, introduced.

  Since 2003, Li Fei has participated in the promotion of new potato varieties, and has introduced more than 50,000 potato breeding materials and established a breeding base in Weining. The base is more than 2400 meters above sea level and has a cool climate, which is suitable for the breeding of new potato varieties.

  By repeatedly testing the adaptability, high yield and disease resistance of new potato strains, and then evaluating their nutritional quality, Li Fei presided over the breeding of 3 new potato varieties resistant to late blight, participated in the breeding of 5 new potato varieties, and introduced and bred 4 new potato varieties. Among them, Qianyu No.8 is the first potato variety in Guizhou Province to obtain the national non-crop variety registration certificate, and its cumulative promotion area has exceeded 200,000 mu, with an output value of 852 million yuan.

5_ copy.jpg

  In the Woods, Dictyophora rubra broke out from under pine needles.

  "Scientific and technological breeding has greatly promoted the selection of excellent provenances with good stability, specificity and uniformity, and has played a positive role in solving the long-term provenance confusion of Gastrodia elata and Dictyophora industra in Guizhou." Zhu Guosheng, deputy director of the Institute of Crop Variety Resources of Guizhou Academy of Agricultural Sciences, said that the excellent provenance and the integrated demonstration of supporting breeding and cultivation techniques have greatly improved the yield and quality of Gastrodia elata and Dictyophora dictyophora, shortened the production cycle, reduced the production cost, reduced the occurrence of pests and diseases, and improved the conversion rate of fungus materials.

  In May, 2022, the Institute of Crop Variety Resources of Guizhou Academy of Agricultural Sciences was officially awarded the license by Guizhou Provincial Department of Science and Technology, and the team selected Armillaria mellea No.46 with high affinity for Gastrodia elata, which has been popularized and applied in the main producing areas of Gastrodia elata in China. Six excellent strains of Dictyophora rubra and Dictyophora indusiata were selected, which have been popularized and applied for more than 100,000 mu.

4_ copy.jpg

  Nearly ten thousand samples of edible fungi are preserved in the herbarium of Institute of Variety Resources, Guizhou Academy of Agricultural Sciences.

  The reporter learned from the Provincial Department of Science and Technology that Guizhou has initiated 27 major projects, including research on key technologies for breeding and propagation of edible fungi and industrialization demonstration, with a support fund of 78.66 million yuan.

  Identification and establishment of seed bank

  "Seed industry is an important strategic industry of the country. The germplasm resources of livestock and poultry are of great strategic significance for cultivating new varieties, protecting biodiversity and realizing the sustainable development of animal husbandry. " Wu Jiahai, secretary of the Party Committee of the Provincial Animal Husbandry and Veterinary Research Institute, said that local poultry breeds in Guizhou, such as Sansui Duck, Yaoshan Chicken, Qianhua Black Chicken, Southeast Guizhou Xiaoxiang Chicken, Puan Wuji Chicken and Chishui Zhuxiang Chicken, have the characteristics of good taste, strong local adaptability and high disease resistance rate.

6_ copy.jpg

  Qian Hua Wu Ji Miao

  In order to solve the problems of low egg laying rate, slow growth rate and high feeding cost of local breeds, the Institute established a live breeder bank, identified and purified genetically stable breeds, and explored the excellent genes in germplasm resources to develop high-quality products that meet market demand and consumption habits.

  At present, the Institute has completed the breeding work of eight generations of Yaoshan chickens, established 1000 sets of core breeding groups of Yaoshan chickens and established 60 families. By introducing egg-laying recessive white feather chicken and crossbreeding Yaoshan chicken, Yaoshan chicken mating line with the appearance characteristics of Yaoshan chicken, fast growth speed and good egg-laying performance has been initially bred.

7_ copy.jpg

  Breeding farm established by Provincial Animal Husbandry and Veterinary Research Institute

  Collect the variety resources of Qianhua Black-bone Chicken, set up the basic population for breeding, genotype the population, sort out the blood relationship of the population, establish 30 families, and keep 1000 sets of core population.

  Make a conservation plan for Sansui duck, and visit and collect the germplasm resources of Sansui duck; Building a resource farm, breeding more than 600 sets of pure breeding core population of Sansui duck and establishing 60 families; Introducing Huanong duck and carrying out hybridization experiment & HELIP; …

8_ copy.jpg

  In the laboratory, researchers are testing poultry products.

  "Agricultural modernization, seeds are the foundation. Seed industry is not simply an industry in the sense of economics, it is a firm ‘ China rice bowl ’ The root and cornerstone is easy to be ‘ Get stuck in the neck ’ Agriculture ‘ Chip ’ 。” Shi Yonghong, deputy director of the Agriculture and Rural Affairs Department of the Provincial Science and Technology Department, said.

  In order to accelerate the scientific and technological innovation of seed industry, since the "Thirteenth Five-Year Plan", the Provincial Science and Technology Department has provided high-level scientific and technological supply around the key common needs of seed industry innovation in modern mountainous areas of Guizhou, and has established and implemented 202 scientific and technological projects with a support fund of 150 million yuan. Driven by the project, the self-bred varieties of rare edible fungi account for more than 90%, the self-bred varieties of corn account for 54%, the self-bred varieties of wine sorghum account for more than 80%, and the self-bred varieties of fine fruits such as kiwifruit account for more than 50%. Rape varieties have a good reputation in the middle and lower reaches of the Yangtze River.

Guizhou Daily Tianyan News reporter Zhang Ling