Special feature of 1905 film network The 2024 Spring Festival file has entered the countdown. There are 9 films and 7 comedies, and the competition is fierce, competing for "king of comedy". With the opening of the pre-sale, all the publicity is in full swing, hoping to get the audience’s "first ticket" first.

On the seventh day of the Lunar New Year, it seems a little low-key in many comedies. As the only crime action movie, it gives the audience more choices of movie types. As the only Hong Kong film, the luxurious starring lineup also represents the courage of Hong Kong films to fight the Spring Festival again.Choose the wrong peak setting, actively avoid competition with other films, or the film has other considerations.

Off-screen, for the director of the filmDanny PangGenerally speaking, Breaking the War means more.

On December 19th, 2023, Hong Kong director Peng Fa revealed that he owed HK$ 2 million for his wife’s medical treatment and declared bankruptcy because he could not repay it. Shortly after the finalization of "Breaking the War", on January 23rd, Peng Fa said in Weibo that the current financial crisis could be solved due to the development of new cooperative projects, and the earlier bankruptcy application could be withdrawn. This director, whose debut is the pinnacle, definitely has a place in the history of Hong Kong film, but after he went to Hollywood and went north to the mainland, the film quality was mostly less than expected, and he failed to continue to write the past glory.

The movie market and audience still have expectations for Peng Fa. What surprises can Peng Fa give us after the bankruptcy application is withdrawn? Can Broken War make him prove himself again?

The director’s dream of a talented editor

When it comes to Peng Fa, I have to mention his twin brother — — Another Hong Kong director. The audience and film critics called them the Peng brothers. Just like the Cohen brothers and Luc Dardenne in the world cinema.

They were born in the glorious period of Hong Kong movies. Since childhood, they have either watched movies or discussed ideas and stories, and they are looking forward to making these fantastic ideas into movies one day. At the age of 15, my brother Peng Shun found a S16 camera and made an experimental short film. This was the first time for the two brothers to be directors, and they wanted to be closer to the real movie.

Seven years later, Peng Fa became an editor, while Peng Shun focused on color mixing. They started from technical positions and entered the film and television industry for more than ten years.

In 1998, Peng Fa won the Best Editing Award at the 18th Hong Kong Film Awards, which was his first prize. After more than ten years of hard work, he became a top editor in Hong Kong, and more importantly, he finally caught up with his brother Peng Shun.

At that time, Peng Shun was already a well-known colorist in Asia, developed in Thailand, made many advertisements, MV and TV series, and got the opportunity to shoot his own film debut "Who’s Running? And was nominated for the New Wave Award of Busan International Film Festival. It was only that year that another young director from Shanxi finally stood at the award ceremony. His name was.

Soon after, the two brothers finished a script with almost no lines about a deaf-mute killer — — They decided to be directors together as they were children.

With superb editing, Peng Fa told a story with almost no dialogue. Later, this Thai film with a strong Hong Kong film style won the four awards of Best Director, Best Film, Best Actor and Best Editing in one fell swoop, and also won the International Film Critics Award at the Toronto International Film Festival. The brothers’ first work was a great success.

Born in Hong Kong and raised in Thailand, Applause Pictures was just established, and it was in urgent need of cooperation from new directors. As one of the judges of the Thailand Golden Awards that year, he took a fancy to the Peng brothers and invited them back to Hong Kong to make movies, which would also open the golden age for the Peng brothers. With their respective advantages, they constantly refreshed the creative ceiling of horror movies, won numerous international film festival awards, and went to Hollywood to make movies and cooperate with other stars.

After returning to Hongkong, Peng Fa worked as the editor of a series of trilogy, won the best editing award of the Academy Award again with Infernal Affairs 1, and was nominated for the best editing for three consecutive times. In the works directed by himself, he also makes good use of editing thinking, guides the audience’s emotions with the combination of lenses, and creates a feeling of horror and horror.

This talented editor’s directorial dream, which is the peak of his debut, seems to have a perfect ending, just like the plot of a movie, but the reality is not a movie, and life goes on.

In 2009, the "Fengyun" series filmed a sequel, and the original team returned. The former editor has taken the position of director, but compared with the success of his previous work of HK$ 41.5 million, his word-of-mouth and box office have dropped significantly.

At the same time, Peng Fa has gone further and further along the creation of horror movies, but the genre of this theme is extremely small. When the narrative is modeled, the movies are produced like an assembly line, and the final results are not satisfactory. Many directors have been making the same film all their lives, and Peng Fa is obviously more extreme.

Silent North Hong Kong Director

With the signing of CEPA agreement and the development of the mainland film market, more and more Hong Kong directors choose to "go north" to make films in the mainland.

,,, Chen Kexin, … These directors all ushered in a new creative stage after going north, which also made many Hong Kong stars glow with "second spring".

Except for these great directors, the situation of other directors is different.

In 2013, after the Peng brothers went north, they directed a co-production film between the mainland and Hong Kong, and tried the theme of disaster film for the first time. Actors,,, starring, the lineup is luxurious, but unfortunately the final word of mouth and box office have a certain gap with expectations. However, in this film, we can vaguely see that they are good at integrating the thriller elements into the disaster theme.

Since then, the two have stopped directing films together and started their own development.

Peng Fa has filmed youth themes, suspense themes, and participated in the screenwriter of the comedy film Let That Girl Go, but failed to give full play to his creative advantages, and both box office and word of mouth failed, and began to be criticized as a "bad film director".

After being frustrated, Peng Fa has made many films with horror themes, but the comfort zone has not become the "ruling area" of Peng Fa. Apart from various factors, people can’t help but question, "Is this Peng Fa’s film?"

Later, Peng Fa turned to shoot action movies, but the result was still regrettable. Although he expected to reproduce the classic "Silent Fire" in the era of "Peng Brothers" and direct the theme of criminal action, the miracle did not happen, and the box office barely exceeded 20 million.

The expectation of the new film "Broken War" is also not optimistic, which is largely influenced by the failure of "Trapped Beast". "Broken War" and "Trapped Beast" have the same configuration: Hong Kong star lineup+action crime+director Peng Fa. However, it is still worth looking forward to whether "Broken War" can learn from the creative experience of previous works with the same theme and improve the quality of its works.

Peng Fa, like a paranoid player, assigned all his talent points to the skill tree of editing and horror in movie games.

After going north, he failed to give full play to his own advantages and misjudged the situation in the mainland market. With the rapid growth of mainland movies and audiences, the once classic meta-narrative and the competitiveness of the theme of tiger balm are no longer the same.

Bankruptcy application is submitted and withdrawn.

Before filing for bankruptcy, Peng Fa was filming a TV series in the Mainland. After learning of his wife’s illness, he was worried that he would not see his wife for the last time. He decided to pay liquidated damages and return to Hong Kong. Previously, he also signed a contract for a mainland film, but due to the continuous delay of the shooting date, he was unable to pay the medical expenses without compensation. In addition, due to the particularity of the director’s career, there was no fixed salary certificate, so he had to borrow from the private sector.

The dilemma of filmmakers is finally solved by film.

Peng Fa wanted to take care of his wife and return to his old job, but he could hardly get the job of editing. Fortunately, my brother Peng Shun gave him support. After the wife of the actor who had worked together knew his predicament, she gave him a sum of money in the name of director’s fee for emergency. Colleagues in the film industry also helped him introduce job opportunities and give him care and support.

The new project of Alibaba Pictures cooperating with Hongkong Universal and Peng Fa has enabled him to withdraw his bankruptcy application and rekindle his hope. Compared with fundraising, filmmakers help directors in the form of work. Not only let Peng Fa display his strengths, but also let him get through the current difficulties.

At present, Peng Fa has a new film project, but also a film to be released."Dragon and Child" and "The Golden Cicada Demons" are Peng Fa’s first attempt at fantasy adventure themes, which have been finished.Regenerated manPeng Fa’s first science fiction film. Tentatively scheduled to be released in 2025Fortress of moneybywang qian yuan、William Feng、Ju Jingyi; Kiku、Danny ChanWith the leading role and the help of luxury actors, Peng Fa once again challenged crime movies.

The director is the operator of the movie dream machine, while Peng Fa connects dreams with reality and witnesses the silent majority. The achievement of Breaking the War after its release is undoubtedly an important battle for director Peng Fa to prove himself, but no matter what the result is, Peng Huifa is creating infinite possibilities.

Nowadays, many consumers don’t pay much attention to the cost of car use, but they are more concerned about whether a car can meet the individual needs. There are many choices in the joint venture car. Today, Honda CR-V is brought. The following small series will tell you in detail.

First of all, from the appearance, the front face of Honda CR-V is very domineering, and it adopts a large mouth net, which is very recognizable. Headlights are very in line with consumers’ aesthetics and their shapes are very eye-catching. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4703MM*1866MM*1680MM, and the car body looks very simple with simple and fashionable lines. With large-sized thick-walled tires, the overall visual effect is very simple. In the design of the rear end, the rear end looks more fashionable and generous, the taillight style is deeper, and the exhaust pipe adopts a hidden shape, which is neat and vivid.

In terms of interior, Honda CR-V interior enhances the visual sense of exquisiteness, and the overall appearance is very full. The steering wheel of the car is well designed, equipped with the functions of manual up and down+front and back adjustment, which gives people an impulse to control it. Take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive and meets the aesthetic standards of most consumers. Finally, let’s look at the dashboard and seats. The Honda CR-V dashboard uses a suspended design, which looks very fashionable and generous. The car uses leather seats, which are wide and thick, further improving the comfort of drivers and passengers.

Honda CR-V is spacious in the back row, with a certain amount of headroom in the head and legs, which can be said to be more than enough for daily household use. In addition, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD) main driving airbag, co-pilot airbag, knee airbag, side airbag curtain, front side airbag and other safety configurations.

After reading this car, I believe you also have a general understanding. This level of models can often take into account the cost performance and practicality, and is often considered by most consumers as the first choice when buying a car.

　　Seed is the "chip" of agriculture, which is related to the food security of China people and plays a fundamental role in agricultural modernization.

　　This year’s Guizhou Science and Technology Innovation and Science and Technology Awards Conference proposed that during the "14th Five-Year Plan" period, the province’s science and technology innovation and application should strive to be "ten major events", and seed industry revitalization is one of them.

　　Guizhou has made great efforts to initially build a platform for co-construction and sharing of germplasm resources and technologies, and by the end of the 14th Five-Year Plan, more than 50 new varieties of crops with independent intellectual property rights have been bred, achieving a breakthrough of zero self-breeding varieties of livestock and poultry.

　　Breeding and preferred breeding

　　In the experimental field, different colors of rice are arranged neatly.

　　Purple, yellow, green and white rice with different colors are arranged neatly and shaded by each other. Under the moist drizzle, fresh and tender rice seedlings glow with vitality … …

　　On May 23, the reporter came to the Rice Research Institute of Guizhou Academy of Agricultural Sciences. Zhu Susong, director of the Institute, introduced that the breeding of excellent new rice varieties was being carried out in the experimental field.

　　"The perennial sown area of rice is about 10 million mu, accounting for nearly 24% of the total sown area of grain, and the output is about 4.3 million tons, accounting for about 40% of the total grain output. The output value of primary products exceeds 10 billion yuan, which has an extremely important impact on Guizhou’s food security." Zhu Susong said that the cultivation of excellent new rice varieties has changed rice varieties from tall to short and applied to hybrid rice, which has promoted the increase of rice yield per unit area and effectively guaranteed food security.

　　Rice Research Institute of Guizhou Academy of Agricultural Sciences is analyzing and testing rice genes.

　　With the improvement of people’s living standards, cultivating high-quality and high-yield rice varieties with high quality, high yield and environment-friendly quality above the national standard can meet the needs of different consumers and rice products processing, increase the income of farmers and extend the rice industry chain.

　　Today, Guizhou has become one of the largest hybrid rice seed production bases in China, and Cengong County has become a national base county for hybrid rice seed production. Every year, about 50 varieties are produced in our province, covering 20 high-quality rice varieties such as T Xiangyou 557, a national standard first-class hybrid rice variety bred in Guizhou, and the demand for seeds is in short supply.

　　The experimenter is testing the rice seedlings.

　　"Maize breeding in Guizhou began in the 1970s, and experienced the replacement of single ear selection, interspecific hybridization selection, local variety separation selection, second ring line separation selection and modern molecular biological auxiliary selection, and cultivated some influential maize hybrids such as Qiandan 16, Guidan 8 and Xinghuangdan 89-2, which made important contributions to the development of grain industry in Guizhou." Wu Xun, deputy director of the Institute of Dry Grain, Academy of Agricultural Sciences, introduced.

　　With the altitude difference of 400 meters to 2900 meters, the ecological environment is complex and changeable, there are regional differences in pests and diseases, and the demand for varieties is constantly changing. The Dry Grain Research Institute of Guizhou Academy of Agricultural Sciences, together with scientific research institutes and enterprises inside and outside the province, introduced tropical maize germplasm groups such as Suwan with rich genetic diversity, strong resistance to leaf diseases and excellent grain quality, and combined with the advantages of local germplasm and temperate materials in the province, successively cultivated superior maize hybrids suitable for low, medium and high altitude areas.

　　Domestication, quality improvement and optimization

　　"Guizhou Province is one of the three major potato producing provinces in China. Using traditional breeding combined with molecular breeding technology to carry out scientific and technological breeding, cultivating and popularizing new potato varieties with stronger adaptability and disease resistance is a major scientific and technological innovation project to fundamentally improve the total potato output, which will be of great significance to Guizhou’s food security, help Guizhou’s agricultural industry development and promote agricultural modernization." Li Fei, a researcher at Guizhou Academy of Agricultural Sciences, introduced.

　　Since 2003, Li Fei has participated in the promotion of new potato varieties, and has introduced more than 50,000 potato breeding materials and established a breeding base in Weining. The base is more than 2400 meters above sea level and has a cool climate, which is suitable for the breeding of new potato varieties.

　　By repeatedly testing the adaptability, high yield and disease resistance of new potato strains, and then evaluating their nutritional quality, Li Fei presided over the breeding of 3 new potato varieties resistant to late blight, participated in the breeding of 5 new potato varieties, and introduced and bred 4 new potato varieties. Among them, Qianyu No.8 is the first potato variety in Guizhou Province to obtain the national non-crop variety registration certificate, and its cumulative promotion area has exceeded 200,000 mu, with an output value of 852 million yuan.

　　In the Woods, Dictyophora rubra broke out from under pine needles.

　　"Scientific and technological breeding has greatly promoted the selection of excellent provenances with good stability, specificity and uniformity, and has played a positive role in solving the long-term provenance confusion of Gastrodia elata and Dictyophora industra in Guizhou." Zhu Guosheng, deputy director of the Institute of Crop Variety Resources of Guizhou Academy of Agricultural Sciences, said that the excellent provenance and the integrated demonstration of supporting breeding and cultivation techniques have greatly improved the yield and quality of Gastrodia elata and Dictyophora dictyophora, shortened the production cycle, reduced the production cost, reduced the occurrence of pests and diseases, and improved the conversion rate of fungus materials.

　　In May, 2022, the Institute of Crop Variety Resources of Guizhou Academy of Agricultural Sciences was officially awarded the license by Guizhou Provincial Department of Science and Technology, and the team selected Armillaria mellea No.46 with high affinity for Gastrodia elata, which has been popularized and applied in the main producing areas of Gastrodia elata in China. Six excellent strains of Dictyophora rubra and Dictyophora indusiata were selected, which have been popularized and applied for more than 100,000 mu.

　　Nearly ten thousand samples of edible fungi are preserved in the herbarium of Institute of Variety Resources, Guizhou Academy of Agricultural Sciences.

　　The reporter learned from the Provincial Department of Science and Technology that Guizhou has initiated 27 major projects, including research on key technologies for breeding and propagation of edible fungi and industrialization demonstration, with a support fund of 78.66 million yuan.

　　Identification and establishment of seed bank

　　"Seed industry is an important strategic industry of the country. The germplasm resources of livestock and poultry are of great strategic significance for cultivating new varieties, protecting biodiversity and realizing the sustainable development of animal husbandry. " Wu Jiahai, secretary of the Party Committee of the Provincial Animal Husbandry and Veterinary Research Institute, said that local poultry breeds in Guizhou, such as Sansui Duck, Yaoshan Chicken, Qianhua Black Chicken, Southeast Guizhou Xiaoxiang Chicken, Puan Wuji Chicken and Chishui Zhuxiang Chicken, have the characteristics of good taste, strong local adaptability and high disease resistance rate.

　　Qian Hua Wu Ji Miao

　　In order to solve the problems of low egg laying rate, slow growth rate and high feeding cost of local breeds, the Institute established a live breeder bank, identified and purified genetically stable breeds, and explored the excellent genes in germplasm resources to develop high-quality products that meet market demand and consumption habits.

　　At present, the Institute has completed the breeding work of eight generations of Yaoshan chickens, established 1000 sets of core breeding groups of Yaoshan chickens and established 60 families. By introducing egg-laying recessive white feather chicken and crossbreeding Yaoshan chicken, Yaoshan chicken mating line with the appearance characteristics of Yaoshan chicken, fast growth speed and good egg-laying performance has been initially bred.

　　Breeding farm established by Provincial Animal Husbandry and Veterinary Research Institute

　　Collect the variety resources of Qianhua Black-bone Chicken, set up the basic population for breeding, genotype the population, sort out the blood relationship of the population, establish 30 families, and keep 1000 sets of core population.

　　Make a conservation plan for Sansui duck, and visit and collect the germplasm resources of Sansui duck; Building a resource farm, breeding more than 600 sets of pure breeding core population of Sansui duck and establishing 60 families; Introducing Huanong duck and carrying out hybridization experiment & HELIP; …

　　In the laboratory, researchers are testing poultry products.

　　"Agricultural modernization, seeds are the foundation. Seed industry is not simply an industry in the sense of economics, it is a firm ‘ China rice bowl ’ The root and cornerstone is easy to be ‘ Get stuck in the neck ’ Agriculture ‘ Chip ’ 。” Shi Yonghong, deputy director of the Agriculture and Rural Affairs Department of the Provincial Science and Technology Department, said.

　　In order to accelerate the scientific and technological innovation of seed industry, since the "Thirteenth Five-Year Plan", the Provincial Science and Technology Department has provided high-level scientific and technological supply around the key common needs of seed industry innovation in modern mountainous areas of Guizhou, and has established and implemented 202 scientific and technological projects with a support fund of 150 million yuan. Driven by the project, the self-bred varieties of rare edible fungi account for more than 90%, the self-bred varieties of corn account for 54%, the self-bred varieties of wine sorghum account for more than 80%, and the self-bred varieties of fine fruits such as kiwifruit account for more than 50%. Rape varieties have a good reputation in the middle and lower reaches of the Yangtze River.

Guizhou Daily Tianyan News reporter Zhang Ling

What happened to Huang Lei? Once a national male god, but now people are set to collapse into a "missing person" in the entertainment circle?

Once upon a time, Huang Lei’s light on the screen was unparalleled. With a series of popular dramas and excellent acting skills, he was once a male god in the eyes of the audience and a model in the hearts of younger generations. However, at present, the former national male god seems to have disappeared. For two years, no new works have been published, and even the figure in variety shows has gradually become scarce. What the hell is going on here?

According to industry sources, Huang Lei’s position in the entertainment circle has indeed declined in recent years. Not only that, but some survey data also show that his exposure and influence are far less than before. Once a top star, he has now become a "missing person" in the entertainment industry. This change is really embarrassing.

So, what happened to Huang Lei? Why did it come to this? Some people say that it is because his acting skills have not kept pace with the times; Some people say that it is because his image is no longer in line with the audience’s aesthetics. But I don’t think these are the root causes. The real reason for Huang Lei’s predicament lies in his gradually disintegrating human setup.

Huang Lei has always played the role of "Chef Huang" in variety shows, but his cooking level has been questioned. The fragments exposed by some programs show that his dishes are not only plain in taste, but even lead to food poisoning for guests. Such a "chef" is a bit of a misnomer.

In addition, Huang Lei’s performance in the program is often surprising. He often puts on a self-righteous posture and tells young artists what to do. This attitude is not only offensive, but also makes people doubt his character.

What is even more disappointing is that Huang Lei’s performance in family life is also surprising. Rumor has it that on the eve of his marriage to his wife, he sent a message to other actresses to retain him. Such behavior not only makes people question his loyalty to his family, but also his moral bottom line.

The collapse of Huang Lei’s staff undoubtedly brought a lot of shock to the entertainment circle. Once a national male god, now he has become the target of public criticism. Such a change makes people wonder: What happened to Huang Lei? Where will his future go?

For Huang Lei’s collapse, China netizens also expressed their opinions. Some people think that he gradually lost the market because of age and image problems; Some people think that he ruined his future because of his personal misconduct. But in any case, everyone expects Huang Lei to face up to the problem and rediscover himself who once made the audience love him.

Can Huang Lei’s future return to its peak? Perhaps only time will tell the answer. But in any case, we all hope that he can learn from it and start again to bring more excellent works to the audience.

Generally speaking, Huang Lei was once a bright star in the entertainment circle, and his works and images were deeply loved by the audience. However, in recent years, his status and image have declined, leading to the collapse of his personnel and becoming a "missing person" in the entertainment circle.

There are many reasons for Huang Lei’s collapse, including his cooking level being questioned in variety shows, his self-righteous attitude, and his personal misconduct. These problems make the audience’s recognition and support for him gradually decline, and also lead to his position in the entertainment circle gradually decline.

Although Huang Lei’s future is unpredictable at present, we hope that he can seriously reflect on his own problems and take active measures to reshape his image and regain the trust and support of the audience. After all, his previous performances and works have proved his strength and charm. As long as he can find the real Huang Lei, it is not difficult to return to the top.

No matter what the future holds, we are all looking forward to Huang Lei’s re-emergence and bringing us more wonderful performances and works.

Editor in charge:

A few days ago, the Equation Leopard spring conference I believe everyone paid attention to. The Equation Leopard family made a collective appearance, bringing new models such as Leopard 8, SUPER 3 and SUPER 9, which really made people feel bright.

(Note: The following figure is from the official release of Equation Leopard)

Like the equation Leopard Leopard 5, it is actually very familiar, and the popularity on the Internet has been very high. It is different from the traditional hard-core off-road based on oil, and adopts a special off-road platform for DM-o hybrid, and the overall drive is mainly electric. Driving in the city or taking it off-road, you can get a good experience. In terms of power, the comprehensive power of the system is 505 kW, the comprehensive torque is 760 Nm, the acceleration of 100 kilometers is 4.8 seconds, and the fuel consumption of 100 kilometers is 7.8 liters. In terms of chassis, CTB technology is adopted, and there are also versions equipped with cloud -P system. In terms of interior, it is equipped with Divare audio, refrigerator, fragrance, co-pilot screen, etc., which has a strong sense of science and technology. In terms of dynamic experience, the acceleration ability is the strength of this car. In the hybrid mode, the connection between oil and electricity is relatively smooth, and the feeling of pushing back deeply on the accelerator comes quickly. Chassis training is mainly comfortable, urban driving is relatively comfortable, and non-paved roads do not feel too much impact. Handling is not the strong point of this car. The highlight of Equation Leopard’s spring conference is actually the appearance of several new models.

Equation Leopard 8 is a hard-core off-road vehicle with a larger size, which is indeed stronger than Leopard 5 in the gas field. In terms of appearance design, the starship style design idea is adopted. In the front part, the energy shield type middle net is used, and the flying wing light groups on the left and right sides are also quite shiny. The snap-on front bumper under the lock adds a lot of mechanical feeling. There is a tough style of metal cutting on the side of the car body, with clear front and rear shoulder lines, thick C-pillar, hidden door handle and fashionable suspended roof. Energy propulsion taillights and planetary ring spare tire covers are used at the rear of the car body. In terms of face value, Leopard 8 is still very hard-driving, and there are also some bright spots in the details. In terms of product planning, Leopard 8 will be listed in the third quarter of this year, and the price may be more than 500,000.

SUPER 3 is the concept version of Leopard 3. The new car is a small hard-core SUV product, which means a bit of personality. The new car has a certain futuristic appearance, such as the luminous logo, the intelligent interactive screen under the logo, the drone on the roof, and the electronic exterior rearview mirror. Visually, the SUPER 3 mecha style is obvious, the body lines are prominent, and there is a feeling of wearing armor. In terms of details, the front and rear light groups use double-layer lines, the door handle is hidden, and the tires and rear spare tires use all-terrain tires. In terms of chassis, the official used the term "Star Wars chassis", and personal understanding may give consideration to both mechanical quality and driving texture. In terms of product planning, Leopard 3 should be officially released at the end of this year or early next year, and the price is expected to be above 250,000.

There was a big surprise in the egg part of this conference, that is, the appearance of SUPER 9, a two-compartment car without a roof. At present, it is also a concept car. As for the name of the later production version, it has not been announced yet, and it may be called Leopard 9. The new car is designed with a suspended double-wing door, with a low body and nine air ducts, which creates a good sense of performance. The headlight group is very sharp, and the rear taillight adopts the design elements of the equation leopard logo. The wheel adopts a nine-spoke hub with central locking. In the interior part, there are some design elements of the space capsule. The framework of the instrument panel in the car is made of carbon fiber, and the suspended large screen is combined with the leather and metal texture in the car, which has a sense of science and technology and is not short of mechanical elements. The lightweight seat with carbon fiber skeleton is really critical for a Speerster sports car. In terms of product planning, the new car will be officially released in 2025, and there is not much information about the price. However, from this shape and materials, guessing may be more expensive than looking up at U9.

After the press conference, Xiong Tianbo, general manager of Equation Leopard Auto, also appeared in the live broadcast room of Equation Leopard Friends, and exchanged views with you on the design, technology and products of the models unveiled at the press conference. According to Xiong Tianbo, the Equation Leopard sports car line has been completely planned. Personally, I guess that more than one sports car may be launched in the future. Regarding SUPER 9, the production model will largely continue the design of the concept car. Regarding SUPER 3, in addition to drones, future production models may have more playable configurations. Regarding the sales of Leopard 5, Xiong Tianbo said that the order performance is still very strong.

In the end, the spring conference of Equation Leopard really brought a lot of futuristic new car design ideas, which is in line with the positioning of Equation Leopard’s professional personalized brand. Personally, I still expect the production versions of SUPER 3 and SUPER 9 to be launched earlier. I don’t know what you think of the launch conference of BYD, where the whole family of Equation Leopard presented their gifts. # Equation Leopard Britney Spears Appears in Leopard Friends Live Room #

This time, Huawei finally aimed at a million luxury cars.

Not long ago, HarmonyOS Zhixing and Jianghuai Automobile launched the first product:Zunjie S800.

Different from the rest of the "Huawei Four Realms", as soon as Zunjie was born, it filled up the suspense stunt.

At the booth of Guangzhou Auto Show, the exhibition area of Zunjie was surrounded by a circle of "shady", which was very mysterious. Only invited visitors could go in and shoot.

Even if you are lucky enough to get the invitation from the distinguished circle, visitors need to sign a series of "5 million-worth" confidentiality agreements before they can go in and take pictures casually, and the mystery is directly filled.

At last week’s Huawei conference, this mysterious venerable world finally took the stage as the "One More Big Thing" finale of the conference, which was amazing.

As the highest-end car in Huawei’s "Four Boundaries", Zunjie S800 has the confidence of being unfamiliar with luxury cars such as Rolls-Royce and Maibakh.

Although there is no accurate pricing, Yu Chengdong also "spoiled" the pricing of Zunjie at the end of the conference, ranging from 1 million to 1.5 million. If you book on the spot, the light deposit will start from 20,000 yuan.

But beyond the gimmicks, can the inner nature of the Zunjie really stand up to positioning?

01

Why does the honorable world under the "shady" sell for 1 million?

At the Guangzhou Auto Show, every audience invited to enter the "shady" world of honour came out with a mysterious smile.

-this car is too distinguished to look at.

In terms of naming, S800 has nothing to hide. Since the highest end of Maibakh is called S680, the Zunjie will be "bigger" than you.

In terms of appearance, Zunjie is full of luxury. Although many young bloggers think that its design is "old-fashioned", they have to admit that,In terms of appearance benchmarking, Zunjie is simply a one-shot fight.

The size of the vehicle is 5.5 meters long, 2 meters wide, 1.5 meters high, and the wheelbase is as high as 3.37 meters. It is full of domineering on the road and directly targets the "ceiling" of the D-class executive car.

In terms of design details, Zunjie pays attention to a "harmony between heaven and earth".

Among them, the "sky" part naturally marked the starry roof of Rolls-Royce, but Zunjie added it to the door handle and became a "hand-picked star".

In the design of headlights and taillights, Zunjie has also implemented the design element of "starry sky" with full details.

As for more design details, Yu Chengdong said that he would slowly disclose them in the future.

In terms of power, Zunjie S800 has confirmed that it will be a hybrid model with 3 motors. It seems that the bosses who buy millions of luxury cars also have endurance anxiety and a restless heart.

Of course, in addition to benchmarking Rolls-Royce in appearance and interior, Zunjie has to show some "housekeeping skills".

As the main intelligent new energy vehicle, science and technology must be the most "luxurious" inside of Zunjie.

Zunjie follows the concept of the Sixth Generation Machine, and uses the latest Huawei "8S" design standard, which shows Huawei’s closet strength in cruise, mobility, information perception, privacy, network connection, AI, active protection and reliability.

Huawei’s most advanced "Turing II Long Xing Platform" is also said to be "the first to create a century-old chassis structure", which directly refers to Bentley’s hard work.

In terms of intelligent driving that everyone is concerned about, Zunjie directly piled up the materials and gave L3-level autonomous driving technology.

You know, in the field of autonomous driving, L2 to L3 levels are the watershed of intelligent driving from "human intervention" to "unmanned intervention".

Although the domestic autonomous driving authority is only open to L2 level, Zunjie boldly declared L3 this time to tell the market that we already have L3 strength, just waiting for the policy to be opened!

The courage of this "leading version" has to be said to be very Huawei.

Of course, the 1 million to 1.5 million and 20,000 down payment from the venerable world are also showing their dignity everywhere.

The market reaction also proves the "success" of Zunjie from the side.

48 hours after opening the reservation, Zunjie received an impressive record of 2,108 orders. You know, in 2023, Rolls-Royce sold 1,600 units in China.

Yu Chengdong’s dream of "turning over a lot of work" seems to be in progress.

02

Can JAC support Huawei’s high-end dream?

Since its appearance, the distinguished circles have disputed and ordered Qi Fei.

In fact, we don’t doubt Huawei’s ability to hack into high-end, but we are worried about another "dad" in the respected world.

After all, before Zunjie, JAC had little experience in manufacturing top-end vehicles.

Jianghuai Automobile, founded in 1964, is the "eldest son" of Anhui automobile industry.

Like other old-fashioned domestic cars, JAC started from trucks and slowly transformed into passenger cars until the 1980s.

Without the assistance of foreign capital, JAC completely developed and designed the first special chassis for passenger cars in China in the 1980s, which reached a milestone in the history of China’s automobile industry.

In the next few decades, Jianghuai has been developing both trucks and passenger cars. Not only did it cooperate with Hyundai for a short time, but it also developed many independent models.

Among them, the most prestige is Ruifeng commercial vehicle launched by Jianghuai. Because of its excellent quality, it has become the first choice for national government agencies to purchase MPV models.

However, in the era of new energy, Jianghuai is also in crisis like other car companies.

In 2013, Jianghuai Automobile was exposed by CCTV 315 because Tongyue model was suspected of cutting corners. Since then, Jianghuai’s reputation and reputation have plummeted, and original models have stopped developing. In the end, they can only rely on OEM business to continue their lives.

Jianghuai’s attempt at new energy vehicles is also superficial. After making several water testing works, there is no movement anymore.

Fortunately, in 2016, Jianghuai ushered in a savior:Weilai automobile

At that time, Weilai, who had just started to build a car, was worried because he didn’t have the qualification to build a car, and Jianghuai Automobile was anxious because of outdated business.

Coincidentally, the two companies hit it off, Weilai came out to design and Jianghuai came out of the factory, which jointly propped up the first half of Weilai Automobile.

In order to promote Jianghuai, Li Bin even claimed in an interview that "Porsche’s factory is definitely not as good as Jianghuai’s factory." Caused a lot of controversy.

In addition to Weilai, JAC and Volkswagen jointly established "Volkswagen JAC" and launched the brand "Volkswagen Sihao", but compared with Weilai’s success, Sihao’s existence is very thin.

Generally speaking,Weilai, as a brand that hits the middle and high-end among the new forces, has brought rare experience in manufacturing middle and high-end new energy vehicles to Jianghuai.

And this may be that after Jianghuai and Huawei held hands, the first model hit the bottom of the 1 million luxury car.

At the press conference of Zunjie, Xiang Xingchu, chairman of Jianghuai Automobile, said:Everything is for the respect, for everything in the respect!

It seems that in order to hold Huawei’s thigh tightly, JAC has done its best.

As far as the current situation is concerned, Zunjie has made a good start for the cooperation between Jianghuai and Huawei, but whether it can "surpass Celes" depends on the future performance of Zunjie.

03

"dismembering" BBA, respecting the world is the most cruel knife.

A few years ago, domestic new energy vehicles were still called "toy cars and old people’s music".

The market’s expectation of new energy vehicles is to buy them back for daily transportation. As for track racing, hard-core off-road and business use, they are basically the world of traditional oil vehicles.

But in the automotive field, high-end means the right to speak.Therefore, for domestic car companies, this "hard battle" has to be played.

In less than a few years, domestic car companies have launched an impact on the site of old oil cars from various fields.

BYD’s hard-core off-road looks up to U8, and its target is the luxury off-road vehicle series represented by Mercedes-Benz G Class and Land Rover Range Rover.

Looking up at U8 with a price of 1.098 million yuan is also BYD’s "technology master". It is equipped with a unique Yunqi body control system and can literally go up the mountain and down the river, which is very hard-core.

Perhaps it is expected that U8′ s sales are declining, but its purpose has actually been accomplished: as the first new energy brand to hit the "solid position" of traditional oil vehicles, it will show the potential and strength of new energy vehicles at all levels.

In terms of track racing, although there are many players, Xiaomi SU7 Ultra can be said to be the best-known and best-performing.

The ordinary version of Xiaomi SU7 is full of competitive elements, whether it is a streamlined body, a "ten-second real man" model, or Lei Jun’s own "racing driver" marketing, all of which are promoting the "track model" Xiaomi.

When Xiaomi SU7 Ultra came out with the fastest four-door car in New North, it also marked the official entry of domestic new energy vehicles in the competitive field.

After the hard-core cross-country and track racing were all disrupted, Zunjie S800 hit the "last fortress" luxury administrative field of oil trucks.

This summer, Huawei has cooperated with BAIC to launch the Luxury Car Enjoyment S9. Many people will wonder, although the Enjoyment S9 is positioned lower than the Zunjie S800, it will not be "internal friction" if it is fired twice in the luxury car in less than half a year.

In fact, from the perspective of product positioning, respect and enjoyment are actually two different beings.

Many netizens believe that the significance of Zunjie S800 is actually more like the Mate XT three-fold mobile phone launched by Huawei this year. It does not seek to sell well, but it must appear to "blow up" the market.

The enjoyment of the world is to assume a positioning similar to Mate 70, which is more biased towards the mainstream market.

However, whether domestic new energy vehicles are "really luxurious" or "high-end" depends on the precipitation of the market and subsequent feedback.

Domestic new energy has the strength of European luxury cars, but the time behind luxury cars still needs to be precipitated and accumulated to overturn.

After all,Subversion can’t be achieved overnight, but at least you have to make a beautiful start.

On December 18th, Chongqing Changan Automobile Co., Ltd. issued an announcement on the disposal of land and house assets of Yubei factory and the signing of the expropriation agreement. According to the announcement, Changan Automobile intends to sign the Agreement on Expropriation of Houses on State-owned Land in Yubei District of Chongqing with the Housing Construction Committee of Yubei District. It is estimated that the total amount of compensation for this expropriation is RMB 2,558.18 million, and the final compensation amount is subject to the expropriation agreement formally signed by both parties.

Due to the need of public interest, according to the Regulations on Expropriation and Compensation of Houses on State-owned Land, Regulations on Expropriation and Compensation of Houses on State-owned Land in Chongqing and Detailed Rules for the Implementation of Regulations on Expropriation and Compensation of Houses on State-owned Land in Chongqing, the People’s Government of Yubei District of Chongqing plans to expropriate the land, overground houses and related ancillary assets of Chongqing Changan Automobile Co., Ltd. (hereinafter referred to as "Changan Automobile") located at No.579 Airport Avenue in Yubei District of Chongqing. The expropriation department is housing and urban and rural construction in Yubei District of Chongqing.

Changan Automobile held the 33rd meeting of the 9th Board of Directors on December 17th, 2024, and deliberated and passed the Proposal on Disposal of Land and House Assets of Yubei Factory and Signing the Expropriation Agreement, agreeing that the Company and the Housing Construction Committee of Yubei District should sign the above agreement.

It is reported that the assets expropriated this time are the land, above-ground houses and related ancillary assets of Changan Automobile located at No.579 Airport Avenue, Yubei District, Chongqing. There are 100 assets in total, of which the building area is about 239,800 square meters, the plot ratio is less than 1 and the land use right area is about 212,300 square meters. By the end of October 2024, the original book value of assets was about 714.79 million yuan, the net book value was about 267.91 million yuan, and the provision for impairment was about 30,000 yuan, with a book value of about 267.88 million yuan.

Chongqing Wanhe Assets Appraisal Real Estate and Land Appraisal Co., Ltd., a third-party agency, was entrusted by the Housing Construction Committee of Yubei District to appraise the expropriated land, overground houses and related affiliated assets. According to the Assets Pre-Appraisal Report (H.W.H.Y. (Chu) 2024 Zi No.002), taking November 21st, 2024 as the base date, the appraisal results of the structures to be expropriated this time were taken as the appraisal conclusion, and the pre-appraisal value was about 49.89 million yuan. According to the Report on Pre-evaluation of Real Estate Appraisal (H.W.H.F.Z. Pre-evaluation (2024) No.005), taking November 21st, 2024 as the base date, the appraisal result of the house to be expropriated this time is based on the income method, and the appraisal result of the land to be expropriated is based on the market comparison method, with a total pre-evaluation value of about 1,963.93 million yuan. The final evaluation value is subject to the official report issued by the third party organization.

The compensation collected this time is a comprehensive compensation fee, totaling 2,558,179,368.29 yuan. Comprehensive compensation fees include housing value compensation fees, single-family early signing incentive fees, guidance incentive fees, single-family scheduled relocation incentive fees, facilities and equipment compensation fees, loss compensation fees for production and business suspension, decoration compensation fees, etc.

ICAR brand, which is independent of Chery New Energy, is specially designed for young people who pursue independence, self-creation and freedom. Its first model, Chery iCAR 03, adopts an unusual "square box" shape and locates a "tidal box electric SUV", which brings a completely different visual experience from the mainstream pure electric SUV. In addition to the excellent face value, what are the highlights of Chery iCAR 03 in terms of core power and intelligence? What is the future market trend? This issue of "Quality Car Selection" will be explained in detail for everyone.

I. Basic Information and Product Highlights

The above manufacturer’s guide price only represents the price on March 22, 2024. If there is any change, please take official website as the standard.

Chery iCAR 03 has launched six models with the price range of 1098-169800 yuan. Based on the new energy architecture of i-MS multi-element Rubik’s Cube, the new car adopts the unique i-BOX box design aesthetics, and is equipped with a pure electric drive system, providing two-wheel drive and four-wheel drive modes to achieve a balance between performance and energy consumption.

Chery iCAR 03 is equipped with a unique i-ROAD electric four-wheel drive system, which can realize intelligent switching between two-wheel drive and four-wheel drive and real-time distribution of dynamic torque. With the chassis structure of H-arm multi-link rear suspension and hydraulic bushing, as well as 8+X all-road driving mode and three extreme conquest modes, Chery iCAR 03 has all-terrain adaptability and can easily conquer different road conditions.

Chery iCAR 03 is equipped with i-VA four-tone intelligent voice control system, which supports full-scene voice control, navigation, multimedia, car control and other voice commands of about 500+ words. It can be said that the interactive experience is more outstanding. The new car is also equipped with the latest generation of pure vision scheme of DJI in-vehicle intelligent driving. It has a forward-looking 800W binocular camera, does not rely on laser radar and high-precision maps, has the ability to identify any kind of obstacles and road perception without learning in advance, and can realize high-order auxiliary driving functions such as high-speed NOA, urban memory driving, cross-layer memory parking, and tracking and reversing.

Chery iCAR 03 adopts the original all-aluminum multi-cavity cage body design, and the key parts are integrated die-casting structure. The torsional stiffness of the car body reaches 25804 N m/deg, which is 30% higher than that of the traditional steel car body. The battery is made of lithium iron phosphate battery with high energy density, 10mm battery protective armor with sandwich structure, 1000°C ultra-high temperature mica protective upper cover and 6 series aviation aluminum alloy lower shell, which can resist sudden dangers such as stone impact and vertical extrusion of objects. Full-time thermal runaway of BMS can be monitored and warned in real time, and alarm can be given within 5 minutes after thermal runaway to ensure the safety of occupants in the car.

Second, product competitiveness analysis

The above manufacturer’s guide price only represents the price on March 22, 2024. If there is any change, please take official website as the standard.

Because Chery iCAR 03 adopts a unique "square box" shape and is equipped with a pure electric power system, there are not many models that can directly compete with it at present. With reference to its starting price of 100,000 yuan, looking at the pure electric compact SUV market segment, this paper selects BYD PLUS Glory Edition and AION Y Plus to compare with Chery iCAR 03.

From the price point of view, the entry-level model of Chery iCAR 03 is slightly higher than AION Y PLUS, but lower than BYD Yuan Plus Glory Edition. In terms of the highest selling price, Chery iCAR 03 is also between BYD Yuan PLUS Glory Edition and AION Y Plus. Chery iCAR 03 offers six models with different configurations, including single-motor and dual-motor power. Although the number of models is less than that of AION Y PLUS, it is more than the glory version of BYD Plus, and the power types are more abundant than the other two cars.

Configure the comparison link, and try to select three models with similar prices for comparison. Except Chery iCAR 03 equipped with dual-motor four-wheel drive system, the other two models are single-motor configuration, and their performance is slightly inferior. At the same time, the CLTC pure electric cruising range of the three models has not widened. In terms of other configurations, Chery iCAR 03 is only equipped with basic active and passive safety configuration, and does not provide assisted driving function, while the other two models are equipped with L2-class assisted driving system. Comparatively speaking, Chery iCAR 03 has obvious advantages in convenient configuration and vehicle functions, equipped with electric suction tailgate and keyless entry function for the whole vehicle, and provided four-zone voice wake-up recognition, which is more convenient for daily use.

Third, product quality & service trend analysis

As the first model of a brand-new brand, will Chery iCAR 03 have hidden quality problems? In this regard, we will start with the failure problems of Chery New Energy’s models in the past year, and through the analysis of the failure problems, we will preliminarily predict the development trend of new car quality problems in the future.

According to the data of Chezhi. com, the number of quality complaint fault points of Chery New Energy’s models in the past year is relatively large, mainly from small ant models. Because Chery iCAR 03 is built on the new energy architecture of i-MS multi-element Rubik’s Cube and equipped with the latest pure electric drive system, it can be considered that the probability of the above problems is low for the time being, and the specific situation will not be conclusive until it is used for a period of time.

With the continuous development of China’s automobile market, the level of brand pre-sales/after-sales service and the quality of purchase experience have gradually become an important factor affecting consumers’ final purchase. Therefore, based on the big data of car quality network, we will analyze the common service problems of brands in the past year to provide more objective reference for consumers to buy models.

From the point of service complaints, the number of complaints about "no spare parts" and "selling defective cars" is relatively high. Through further analysis, we can see that these problems mainly come from QQ ice cream and Little Ant.

In terms of measuring the after-sales service reputation of new cars, we will analyze the response of enterprises to complaints from car owners, and relatively objectively predict the future after-sales service reputation of new cars. According to the data of Chezhi. com, the response rate of Chery’s new energy complaints in the past year was 89.2%, ranking in the middle and upper reaches of independent brands in the same period. It can be seen that manufacturers pay more attention to the demands of car owners.

Four, after-sales service policy and network distribution

In terms of after-sales service policy, you can enjoy the lifetime vehicle warranty+lifetime three-electricity warranty+lifetime free rescue (the first private user), and you can also enjoy the free original charging pile+free installation service. (Please consult your local dealer for details)

After the vehicle is purchased, it is bound to involve the daily maintenance of the vehicle. At this time, the number and distribution of brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of Chezhi. com, Chery New Energy currently has 161 dealer stores in China, covering 27 provinces, autonomous regions and municipalities directly under the Central Government, with a relatively large number of dealers in Shandong, Zhejiang and Jiangsu provinces.

Summary:

As the first model of independent brand iCAR under Chery New Energy, Chery iCAR 03 has successfully attracted the attention of young consumers with its unique "square box" design and perfect intelligent configuration. In the face of fierce competition in the domestic new energy vehicle market, Chery iCAR 03, which focuses on young and personalized positioning, cleverly avoids the encirclement of potential competitors, opens up a unique market segment, and is expected to lead pure electric SUVs to the new trend.

　　Can the capital increase of 800 million yuan help Tengshi, which has suffered losses for many years, enter the blue ocean of new energy vehicle market?

　　Text: Yun Zhu

　　Recently, BYD Co., Ltd. (002594.SZ, referred to as "BYD") announced that it and Daimler Greater China Investment Co., Ltd. (referred to as "Daimler") each increased their capital by 400 million yuan to the joint venture company Shenzhen Tengshi New Energy Automobile Co., Ltd. (referred to as "Tengshi"). So far, Tengshi’s registered capital has increased from 3.36 billion yuan to 4.16 billion yuan, and the shareholding ratio of both shareholders is still 50: 50.

　　As soon as the news came out, there were mixed opinions about Tengshi Automobile’s capital increase of 800 million yuan. Some people thought that this 800 million yuan was Tengshi Automobile’s "life-sustaining money", while others thought that 800 million yuan was not enough for Tengshi to continue to "burn".

　　Both Tengshi Automobile and BYD said in reply to the interview with Business School that through this capital increase, Daimler and Biyatong jointly promoted the upgrade of Tengshi products and services and the expansion of sales and service networks.

　　Tengshi Automobile, established in 2011, is a high-end new energy automobile brand jointly established by BYD and Daimler. Seven years after the Chinese New Year, the development of new energy vehicles in China is in full swing, and Tengshi Automobile is still losing money. When Tengshi really enters the blue ocean of new energy vehicles and realizes profit, it has become the focus of the industry.

　　Ungrounded?

　　It is an indisputable fact that Tengshi Automobile has been losing money. "Business School" reporters checked the sales and financial situation of Tengshi Automobile in the past three years. According to the data, the sales volume of Tengshi Automobile in 2015 was 2,888, in 2016 it was 2,287, and in 2017 it was 4,713. Financially, from 2015 to 2017, Tengshi Automobile lost 570 million yuan, 1.3 billion yuan and 480 million yuan respectively, with a total loss of 2.61 billion yuan.

　　From 2015 to 2017, it was the three years of rapid development of new energy vehicles in China. According to the statistics from China Automobile Association, in 2015, the cumulative sales of new energy vehicles in China was 330,000, in 2016, the sales exceeded 500,000, and in 2017, it was 777,000, which can be said to be "step by step".

　　Compared with the sales volume of the whole new energy vehicle, it is not difficult to find that Tengshi did not enjoy the dividend of the rapid growth of China’s new energy market. Tengshi replied to the reporter: "Tengshi’s products have not only undergone rigorous experimental verification and testing, but also withstood the market test in the fierce market environment. Through market practice, Tengshi has accumulated a large amount of product data and rich experience, which has made sufficient preparations for the development of the new energy automobile industry in the next stage. With the implementation of the national new energy vehicle strategy, Tengshi has taken the lead. While providing consumers with a new green travel experience, it has promoted the development of the pure electric vehicle market in China with practical actions. "

　　Indeed, Tengshi is one of the pioneers of new energy vehicles in China. However, when the new energy vehicles are excellent, the sales performance of Tengshi vehicles is mediocre. Zhang Xiang, an independent automobile consultant, admitted to the reporter that in the past few years, due to the immaturity of battery technology and new energy vehicle manufacturing technology, the rapid growth of new energy vehicles was mainly concentrated in the A0 and A market segments.

　　Tengshi Automobile has been positioned as a high-end vehicle since its birth. In 2016, the price of Tengshi 300 was 369,000-399,000 yuan. If it is purchased in Beijing and enjoys state subsidies and local subsidies, the price will be around 250,000 yuan. At that time, BYD, Jianghuai, Beiqi New Energy and other manufacturers launched new energy vehicles, and the subsidized price was around 100,000 yuan. Most car owners buy new energy vehicles in order to "occupy the number" and "be a spare tire". Positioning the high-end makes Tengshi "ungrounded" and the sales performance is flat.

　　Zhang Xiang believes that with the maturity of new energy vehicle technology and the expansion of the market, consumers have put forward higher requirements for new energy vehicles, and the development of B-class vehicles and SUVs is the general trend. "The price of Tengshi was a little expensive before, and it was close to the price of Tess." Zhang Xiang said.

　　An industry insider who didn’t want to be named visited Tengshi many times. He told the reporter of Business School that Tengshi needs further improvement in human-machine interface, car entertainment and car networking design. For example, during his visit to the store, he found that the salesperson did not know how to monitor the battery status with the mobile App, or the traditional sales logic.

　　When will the break-even line of 200,000 vehicles break?

　　In recent years, new brands in China automobile market have emerged constantly, with ups and downs, and many people have sweated for the new forces of making cars. However, Tengshi Automobile is backed by Daimler and BYD, and it is not "starting from zero" in terms of vehicle development, battery technology and supporting supply chain. Why can’t it escape the "curse" of loss?

　　Zhang Xiang believes that the general law of the whole automobile manufacturing, whether it is a traditional automobile or a new force to build a car, can’t be broken. "The automobile industry is suitable for the law of economies of scale. An automobile manufacturer has accumulated more than 200,000 vehicles before it has economies of scale. After all, it takes a lot of money to build a production line, build four major processes, set up a sales network, and develop products. If the sales volume does not reach 200,000 vehicles, it will always be a loss. “

　　In fact, Tesla, as the representative of the new car-making force, has sold more than 250,000 cars, but this "curse" has not been broken. "In the early stage, Tesla sold one car and lost another, relying on Wall Street to continue investing to survive. After more than 200,000 sales, the financial situation is still not optimistic. "Zhang Xiang said.

　　And the founders of a group of new forces that build cars have always said that building cars is a matter of burning money.

　　"Building a car requires ingenuity, and building a smart car costs money in the first three years. It is impossible to have enough financing in the first three years. I think that even a team with great experience in industry R&D and supply chain will need at least 20 billion yuan to burn the company with products listed and cash income." Shen Hui, founder of Weimar Automobile, said.

　　"Building a car is a very expensive thing, so if a startup wants to build a car, it needs at least 20 billion yuan to prepare, otherwise it will not be done well." Li Bin, founder of Weilai Automobile, once said.

　　At present, Daimler and BYD have invested a total of 4.16 billion yuan in Tengshi. According to the reporter’s rough statistics, Weimar Automobile has accumulated more than 6.6 billion yuan, Xpeng Motors has more than 5 billion yuan, Weilai Automobile has accumulated 14.6 billion yuan in the first five rounds of financing, and LeTV has accumulated 11.3 billion yuan …

　　Although Tengshi is not the highest amount of financing among all the cars, it is obvious that Tengshi’s existing funds are stretched, and it needs "blood transfusion" in the future.

　　"Building a car can’t be done overnight. The automobile industry needs continuous high-input characteristics, which is doomed to be a long-term goal. However, the front load of profit must be based on taking consumers as the core and ensuring the quality of brands and products. In the future, Tengshi will continue to promote the development of new energy vehicles in China with the help of high-quality resources of both shareholders, so that more China consumers can enjoy the green travel brought by Tengshi. " Tengshi said.

　　BYD told reporters that Tengshi’s shareholders have always been willing to provide financial, technical and talent support for its development. This capital increase once again shows Daimler and BYD’s optimism about China’s new energy market, and also recognizes Tengshi’s brand development potential, and releases their confidence in Tengshi’s long-term development to the outside world.

　　In recent years, new forces of car-making have emerged. After visiting auto china in 2018, Shen Jun, managing director of Accenture Strategy, told the reporter of Business School that the biggest change of this year’s auto show was that a number of "PPT" cars were produced in mass production. It can be seen that the market structure has changed. In the field of high-end new energy vehicles, Tesla may be the only competitor in the past, but in 2018, there will be a wave of new competitors, including Weilai, and high-end new energy vehicles launched by traditional automobile manufacturers. "Tengshi welcomes more peers to join this industry, and only more enterprises can better promote the development of China’s electric vehicle industry." Tengshi said.

　　Zhong Shi, a well-known commentator in the automobile industry, believes that whether a car company can make a profit depends on the third car. The first car will become a brand, the second car will consolidate its advantages and test the market heat, and the third car will be mass-produced. Tengshi adopts an "iterative" approach. At present, Tengshi 500 is listed, which is its third car. Facing many new entrants, Tengshi has also entered a critical period that determines success or failure.

　　Start the marketing war

　　According to the announcement, the capital increase of Tengshi shareholders is mainly used for personnel expenses, market advertising expenses, payment of goods to suppliers, repayment of bank principal and interest expenses, vehicle purchase, battery upgrade and testing, and construction of service network.

　　Previously, Tengshi Automobile left a relatively low-key impression on reporters, and there were not many marketing advertisements exposed. In terms of sales network, Tengshi has not many sales outlets, but many prospective car owners have found that Tengshi has been selling at the same store in Mercedes-Benz’s 4S shop.

　　In the retail industry, many small brands often spend a lot of money to live next to luxury brands in order to gain more attention and attention. MK, Coach and other luxury brands have achieved rapid growth in this way.

　　In the automobile retail industry, Tengshi did not "live next to" Mercedes-Benz, but moved directly to Mercedes-Benz’s 4S shop, which on the one hand can expand the terminal quickly and at low cost, so that consumers can contact Tengshi’s products very conveniently; On the other hand, it can enhance Tengshi’s brand awareness and influence, because Mercedes-Benz is one of the most typical representatives of luxury cars.

　　This original intention is good, but Zhang Xiang observed that Tengshi was with Mercedes-Benz and thought that users would think Tengshi was a luxury new energy vehicle, which was acceptable, but not many people paid the bill in terms of sales volume.

　　In addition, in terms of charging pile facilities, Zhang Xiang believes that Tengshi is not as heavily invested as Tesla. At present, the number is not particularly large. The charging pile with Tengshi logo is not open to social new energy vehicles. On one occasion, he charged Tengshi on a public charging pile, and there was also a situation in which the power did not increase but decreased after charging.

　　Next, Tengshi will greatly expand its sales network. Tengshi is inextricably linked with BYD. At present, the general trend of the whole automobile industry in China is "self-improvement". Like Geely, Chang ‘an and Great Wall, BYD is also developing high-end products. Will BYD and Tengshi have the problem of "fighting each other"?

　　In BYD’s view, the positioning of the two brands is different. BYD relies on self-produced Chinese products to form brand radiation. Under BYD’s main body, Tengshi will focus on the demand of China consumers, focus on the research and development of electric vehicle technology, and constantly develop new energy vehicles with environmental protection, energy saving, safety and comfort, and excellent quality. BYD believes that China’s high-end new energy vehicle market is still a blue ocean.

　　Now Tengshi’s problem is how to enter this blue ocean as soon as possible through the continuous improvement of product strength and brand strength.

Recently, the new fraud of "online fraud+offline money withdrawal" is rampant. Xiao An analyzes a real case to analyze this new type of electric fraud case routine for you:

On August 28th, a district public security organ received an alarm from the victim Li, saying:

In July, I met a male netizen who claimed to be a "soldier" on Tik Tok. After a period of chatting, the other party asked Li to help manage an account in an investment and financial platform named "China Aerospace" on the grounds that it was inconvenient to operate due to a task.

1. Asking the victim to help manage the account is a common trick in telecom fraud, such as false investment and wealth management, "killing pig plates", etc. This kind of asking for help is easy to make the victim put down his guard and think that the operation on behalf of him is risk-free. In fact, the real purpose of asking the victim to help manage the account is to let the victim see the financial data with his own eyes, "seeing is believing" and trick him into believing in the "authenticity" of the false investment platform.

During Li’s help operation, he saw that the account had gains and losses every day. On the whole, the gains far exceeded the losses, and the trend of "steady profit" was obvious. So Li believed the netizen’s story and thought that the platform was a good platform that could really bring him benefits, and the psychology of wanting to invest together began to work.

Second, the victim’s "greed for profit" psychology is often used to the maximum extent. Criminals convince the victim to believe the so-called off-line special channels to recharge money by "evading fund supervision, special channels to deposit money, and tax avoidance". Then make up various reasons to induce the victim to go to the bank counter or withdraw money in batches at the ATM, and then give it to the stranger designated by the other party to take it away, causing great losses to property!

Under the further deception of the strange man, Li invited friends to download the platform and "invest" together. The other party then asked Li and his friends to withdraw cash in batches at the bank counter or ATM machine on the grounds of "evading fund supervision, tax avoidance, and recharging through special deposit channels", and handed over more than 1 million yuan in cash to the stranger designated by the other party (the criminal suspect responsible for taking the cash) to take it away.

1. Hide the whereabouts of funds.

2. Save the cost of capital transfer.

It is extremely risky to trust the investment and financial statements of strangers on the internet and then take cash to strangers! ! !

If you are in contact with strangers on the Internet and have the following characteristics, please be vigilant! Nine times out of ten, you have encountered telecommunication network fraud!

In case of strange online communication behavior, please take a look at the key points we have drawn to improve the ability to know and prevent fraud! ! ! If you are in doubt, please go to the nearby public security organ or call the 96110 national anti-fraud hotline for consultation and alarm! ! !

Source: Guizhou Anti-fraud Center

Editor: Ding Pan

First trial: Su Wei

Second trial: Luo Xingmei

Third trial: Luo Hua

Chief producer: Luo Shiming

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Original title: "Anti-fraud warning | Case analysis of the latest electronic fraud means! 》

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